Funny marketing is memorable, but it’s also not easy. What if there’s a framework to help you use humor in your marketing? My guest today will teach you how to be funny with your copy and increase conversions. Lianna Patch is an expert conversion copywriter and Copy Director at SNAP Copy. In this episode, you’ll learn how, where, and when to use humor in your copy, how to find jokes that resonate with your audience, and how to convince clients to take risks and get funny. Topics covered: Is ther...
Mar 03, 2020•55 min•Ep 141•Transcript available on Metacast Do you find it hard to find fresh ideas for your content? My guest today is John Collins, Director of Content at Intercom. He tells us how to generate content that will resonate with your audience. In this episode, you will learn how to spark emotion through content, get buy-ins from your boss, and the methods to produce bold content ideas. Topics covered: Why companies just started noticing the power of content in the past couple of years Why content is fundamental in today’s marketing The firs...
Feb 25, 2020•54 min•Ep 140•Transcript available on Metacast My guest today is Kai Davis , host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach . In this episode Kai will teach you the importance to building relationships with people and the 7 steps to launching your first marketing outreach campaign. Marketing outreach is one of the most important marketing skills today, so listen in to learn the best ways to approach it as well as Kai’s recommended resources and software tools. Topics cov...
Feb 18, 2020•52 min•Ep 38•Transcript available on Metacast Do you have a newsletter, or thinking about creating one? If you’re still unsure about how to start or grow it, then this episode is for you. This week we are joined by Josh Spector, social media marketing and business consultant who has worked with The Oscars, New Line Cinema, actors, podcasters, and more. In this episode, you’ll learn how to position your newsletter, research your audience, and design your value proposition. Topics covered: The difference between email newsletters and email ma...
Feb 11, 2020•1 hr 3 min•Ep 139•Transcript available on Metacast Are you a marketing consultant? Do you feel like you're too dependant on referrals to win new clients? If yes, this episode is for you. My guest today will teach you how to use brand marketing to build trust and get more clients. Joining us for the second time on the podcast, we have Philip Morgan, an expert marketing consultant who specializes in positioning for tech companies and the author of The Positioning Manual for Technical Firms . In this episode, you'll learn why being pushy can damage...
Feb 04, 2020•1 hr 1 min•Ep 138•Transcript available on Metacast “Growth hacking” is often associated with short-term goals and shady practices. But what if you can use similar growth principles to attract customers in an honest way? My guest today will tell you how to identify the right channels to generate long-term revenue. This week we are joined by Guillaume Cabane, an expert growth marketing advisor who has worked with top tech startups such as Mention, Drift, and Segment. In this episode, you’ll learn how to audit a marketing channel, craft buyer perso...
Jan 28, 2020•1 hr 5 min•Ep 137•Transcript available on Metacast When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.” This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly. In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success. Topics covered: Why...
Jan 21, 2020•1 hr•Ep 136•Transcript available on Metacast My guest today is Dave Gerhardt, CMO at Drift , a conversation-driven marketing and sales platform that works as a virtual assistant for your website. Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel. Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company. Topics covered: Growing immunity to ba...
Jan 14, 2020•56 min•Ep 32•Transcript available on Metacast Anyone can start a blog; but to generate income from it, you’ll need more than just writing skills. My guest today will tell you how you can build a profitable blog from scratch.This week we are joined by Ryan Robinson , a writer, part-time entrepreneur, and content marketing consultant. In this episode, you’ll learn how to grow your blog with guest posting, finding your authentic writing voice, and scaling it with freelance writers. Topics covered: The biggest misconception in blogging Will blo...
Jan 07, 2020•59 min•Ep 135•Transcript available on Metacast Marketing channels come and go, but email is, for the moment, here to stay. My guest today will tell you how to use emails to increase customer retention and establish trust. This week we’re joined by Val Geisler, email marketing expert, and CEO of Fix My Churn. In this episode, you’ll learn how to design retention-focused email sequences that help you drive revenue and reduce churn. Topics covered: Why email will still be relevant in 5,10, and 50 years How customers can be your “free marketing ...
Dec 17, 2019•1 hr 3 min•Ep 134•Transcript available on Metacast To take your pitches, presentations, and positioning to the next level, you have to tap into the power of narrative storytelling .My guest today is Andy Raskin, strategic consultant and storytelling expert. In this episode, you’ll learn how to use storytelling frameworks to establish trust, create emotional connections, and gain traction. Topics covered: What Andy think “positioning” exactly is An example of a company that does narrative positioning well Can you measure the success of product po...
Dec 10, 2019•57 min•Ep 133•Transcript available on Metacast Building trust with social proof is more than just putting reviews on your website and hoping for the best. My guest today is Louis Nicholls, author of The Social Proof Handbook, growth consultant, and the founder of Sales for Founders. In this episode, Louis shares his 4-step framework to improve your sales and marketing with social proof. Topics covered: What is “social proof”? Examples of social proof in real life What social proof can and can’t do How to map out the customer’s journey of you...
Dec 03, 2019•54 min•Ep 132•Transcript available on Metacast How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling online using inbound marketing. Rand Fishkin is the Co-Founder and Ex-CEO of Moz . Rand Fishkin is one of the best and most transparent marketers. During this hour we talk about the type of marketer that Donald Trump is and what Rand would do if he only h...
Nov 26, 2019•1 hr 3 min•Ep 12•Transcript available on Metacast Is your organization too afraid of trying new things? Do you have an idea for an experiment but are not sure how to pitch it to your boss? Let’s change that. My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins. Topics covered: The symptoms of companies that are not experimenting enough What...
Nov 19, 2019•1 hr 3 min•Ep 131•Transcript available on Metacast What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy. My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven. We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch. Topics covered: What exactly is a go-to-market strategy? The difference between go-to...
Nov 12, 2019•1 hr 1 min•Ep 130•Transcript available on Metacast What are you afraid of? Being ignored? Irrelevant? Useless? All of the above? If you want to be respected, successful, and maybe a little famous, it’s time to let go of your fear, take risks, and fight your inner demons. My guest today is Hillary Weiss, a brand consultant, copywriter, speaker, and the founder of Statement Piece Studio. In this episode, we talk about finding your own unique strength, why shipping consistently is important, and how to become a fearless marketer. Topics covered: Wh...
Nov 05, 2019•53 min•Ep 129•Transcript available on Metacast Is your SEO strategy specific enough? Are you trying to reach your customers, or solely tricking Google’s algorithm? My guest today is SEO expert and growth consultant Eli Schwartz. We talked about the importance of specificity in SEO, why over-reliance on paid acquisition can backfire, why SEO is less about marketing and more about the user experience, and more. Topics covered: Why Eli thinks SEO is less about marketing and more about product and user experience Why relying on paid acquisition ...
Oct 29, 2019•54 min•Ep 128•Transcript available on Metacast On today’s episode I’m talking to David Heinemeier Hansson , co-founder of Basecamp project management software and creator of Ruby on Rails . He is well-known as a talented developer, but I also think he is one of the best no-bullshit digital marketing persons out there today. He is a Denmark native and has learned from business practices in both Denmark and the US.Join us as David shares his path in business and his insights into the world of marketing. Topics covered: David’s background growi...
Oct 22, 2019•1 hr 3 min•Ep 1•Transcript available on Metacast You might find it hard to explain what your product actually does. This leads to a weak messaging on your landing pages, which leads to people not signing up, and ultimately lower revenue. My guest today is Pedro Cortés, a SaaS marketing and design consultant. We talked about why companies struggle with positioning, Pedro’s framework to discover his clients’ most valuable selling points, and how he translates it to a well-crafted landing page. Topics covered: How Pedro positions his consulting b...
Oct 15, 2019•59 min•Ep 127•Transcript available on Metacast What do you do if your customers just don't "get" your product? My guest today is Jane Portman, UI design expert, and co-founder of Userlis. We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning. From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data. Topics covered: Why Userlist changed their product positioning The steps Jane took t...
Oct 08, 2019•1 hr 1 min•Ep 126•Transcript available on Metacast Bad news: The content marketing landscape is filled with low-quality content to game Google, without any effort to delivering value to customers. The good news is, not all hope is lost. My guest today is Len Markidan, the CMO of Podia. In this episode, we discuss why content marketing is here to stay, how to build a customer-driven content marketing strategy, and the most significant content promotion mistake you can make. Topics covered: Is content marketing timeless and here to stay? Why talki...
Oct 01, 2019•54 min•Ep 125•Transcript available on Metacast *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehates...
Sep 24, 2019•54 min•Ep 124•Transcript available on Metacast My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com. He’s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three-month vacation every year. In this episode, you’re going to learn how to convince people to buy without being pushy using Sean’s methodology called The Brain Audit. It works for all marketing and business types because it uses first principal thinking instead of relying on best practices th...
Sep 17, 2019•57 min•Ep 28•Transcript available on Metacast He wrote a book about how to build habit-forming products that will get you hooked, and now he's back to help you take control of your time and get sh*t done. My guest today is Nir Eyal, the author of the best selling book “Hooked: How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and Choose Your Life.”, and investor in startups such as Eventbrite, Product Hunt, and Anchor.fm In today's episode, Nir will share actionable steps to brush off distractions and h...
Sep 10, 2019•55 min•Ep 123•Transcript available on Metacast In the fast-paced world of internet business, the hope of overnight success is rampant. The reality is, it takes time. A lot of it. My guest today is Tommy Griffith, the Founder of ClickMinded, which is an SEO training course that teaches you exactly how to increase traffic to any website, as quickly as possible. Tommy shared how he patiently built ClickMinded over the year while working full-time at Paypal, and later Airbnb, the failures he encountered, and some decisions he made along the way ...
Sep 03, 2019•54 min•Ep 122•Transcript available on Metacast He had a successful “cushy” job in San Francisco, but when going to work every day, he noticed that something was missing. After shaking off a case of imposter syndrome, he’s now running a remote marketing consulting company in Thailand. Nigel Stevens, CEO of Organic Growth Marketing Company joins the show to discuss how you can recognize if something is missing in your career and the three business traits you should have before taking the leap! Topics covered: Why you shouldn’t let “Imposter Sy...
Aug 27, 2019•56 min•Ep 121•Transcript available on Metacast It can be intimidating when it’s time to launch a new product for your business. Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign. Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product. Topics covered: The biggest mistake Tom sees businesses make during product launches How to se...
Aug 20, 2019•1 hr 9 min•Ep 120•Transcript available on Metacast How to create 100% accurate and detailed buyer persona. My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas. Listen in for our insightful conversation and Adele’...
Aug 13, 2019•53 min•Ep 50•Transcript available on Metacast Making her second appearance on the podcast, April Dunford joins us to share the many learning experiences she took from writing and releasing her book, Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It. After rewriting her book for the fifth time (maybe more), April gives us a bit of insight on how the publishing industry works (or doesn’t work) and why you need to make sure your message is clear and compelling before writing it. Topics covered: Why April d...
Aug 06, 2019•53 min•Ep 119•Transcript available on Metacast It’s time to get customer-obsessed. Katelyn Bourgoin, the three-times founder, turned growth geek joins the podcast to explain the importance of using customer research to figure out what triggers customers to buy. We discuss the processes Katelyn uses to help companies understand what their customers are trying to achieve, and what barriers are stopping them from achieving it, so they can design better products market them more effectively. Topics covered: Why it’s important to understand what ...
Jul 30, 2019•57 min•Ep 118•Transcript available on Metacast 
