Are you feeling burnt out at the end of your workday? Do you feel like your flailing around with no direction when working with your current clients? Kaleigh Moore was in your position not too long ago. Now after taking a leap as a niche freelance writer, Kaleigh runs a successful business writing blog content for e-commerce platforms and SaaS tools.Kaleigh joins the show today to help us understand how to find work your passionate about and make money doing it. We discuss how to find your niche...
Jul 23, 2019•56 min•Ep 117•Transcript available on Metacast There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks. Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks. Topics covered: Why companies struggle to get noticed and the research that backs i...
Jul 16, 2019•1 hr•Ep 116•Transcript available on Metacast So you want to learn how to start a marketing agency? You dream of a new challenge. You’re ready to build a business and a team you look forward to working with each day. I get it. I was in your shoes not too long ago. In 2015, I started my consulting business because I was fed up with bad marketing and all of the noise online. My goal was to build a no-BS approach to marketing. Did it go perfectly? Not exactly. But I gained a lot from my experience, and I wanted to share some of the lessons I l...
Jul 09, 2019•50 min•Ep 40•Transcript available on Metacast Not everyone is naturally funny, but every business can make an impactful change to their marketing strategy by infusing humor. Allie LeFevere joins the show today to discuss how to create an endearing audience by making them laugh. Allie is the co-founder of the humor marketing agency, Obedient, and co-host of the podcast, Fangasm. Allie shares her story of how she created Obedient and why companies should consider avoiding a “water-downed” campaign that appeals to the masses and start to creat...
Jul 02, 2019•59 min•Ep 115•Transcript available on Metacast Many companies are constantly in a growth mindset, constantly looking for new ways to increase customers and improve their “vanity” metrics that say more is always better. Paul Jarvis, the author of Company of One, joins the show today to discuss the importance of enjoying the process and why companies should challenge the “Growth at All Costs” mindset that companies find themselves in. Topics covered: Why companies should not use growth as their top achievement metric Focusing on profit over gr...
Jun 25, 2019•53 min•Ep 114•Transcript available on Metacast Not everyone likes to use the word influencer when it comes to marketing, but no one can deny that influencers are a key part of most company’s marketing plans .In today’s episode, our guest Melinda Byerley, shares her experience on building a successful influencer program for DVD Netflix. Melinda is a serial entrepreneur and the founding partner of Timeshare CMO. She's held marketing and e-commerce leadership roles at companies such as PlantSense (sold to Parrot), eBay, PayPal, and Checkpoint S...
Jun 18, 2019•1 hr 2 min•Ep 113•Transcript available on Metacast Speaking at a large conference may be intimidating to most people, but today’s guest, Stefanie Grieser, explains why marketers should be actively searching for speaking opportunities. Stefanie, Co-Founder of Shine, the professional speaker accelerator for women, and Director of Marketing at Sphere, shares her first-hand experience on how to land a speaking gig even if you’ve never spoken at a large event before and takes us step by step on how to nail your next presentation. Topics covered: Why ...
Jun 11, 2019•56 min•Ep 112•Transcript available on Metacast {{campaign_start} Master copywriter and email marketer André Chaperon teaches us his system to send emails that people are actually interested in, gain their trust, and raise email open rates. You will learn how to improve your email marketing by segmenting people the right way, removing the wrong people from your list, and using autoresponders to send the right email at the right time. Who is André Chaperon? André Chaperon is a master copywriter and email marketer. He's the co-founder of Tiny L...
Jun 04, 2019•55 min•Ep 46•Transcript available on Metacast Personalization is becoming more common in the world of today’s marketing. What can a company do when some of the most important marketing channels they use are unable to be personalized? Ashley Plack, the founder of Strategist Marketing, provides her take on how companies can personalize their marketing by digging deeper into their customer segmentation. Topics covered: Problems that companies face when they lack personalization through the sales process Why SEO’s lack the capacity for personal...
May 28, 2019•58 min•Ep 111•Transcript available on Metacast Stop wasting your marketing dollars and convert your sales leads with a strong conversion funnel. Whether you're breaking even each month, or your funnel is leaking money, Ewa Wysocka, CEO at Tribe47, shares how to identify issues with your conversion funnel, and how to fix those issues. Ewa explains the five stages of a conversion funnel, and why measuring ALL of your marketing platforms assures you are optimizing your ROI. She also identifies the most common mistakes she sees when performing a...
May 21, 2019•1 hr•Ep 110•Transcript available on Metacast It’s time to stop viewing your business as a funnel. If you want your business to grow more efficiently, it’s time to start implementing growth loops into your business’s growth model. Brian Balfour, Founder/CEO of Reforge, and previously VP of Growth at HubSpot, joins the show to discuss how businesses can identify impactful growth loops and the first few steps of implementation. Topics covered: Why not all companies function as a traditional sales funnel The 2 biggest mistakes you can make whe...
May 14, 2019•52 min•Ep 109•Transcript available on Metacast Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall.Perry, a best-selling author, speaker, and world-renowned business consultant. He joins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach. We discuss why you should identify your customers through a disqualification process and how this approach will save you time, improve customer satisfaction, and incr...
May 07, 2019•53 min•Ep 108•Transcript available on Metacast Who is Joanna Wiebe? Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggled to write copy for your landing page, you’ll want to learn from Joanna. Tune into our interview for her step-by-step guide to better customer research, more authentic writing, and increased conversions for your business. What is Copy Hackers? Copy Hackers is where sta...
Apr 30, 2019•59 min•Ep 47•Transcript available on Metacast Does your sales process line up with your buyer's journey? In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost conversions. Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business. Topics covered: Why inexperienced marketers fo...
Apr 23, 2019•50 min•Ep 107•Transcript available on Metacast Building a marketing team is hard—especially when you're in the early growth stages of your business. In the beginning, you're still identifying which marketing activities work while you're building a team at the same time. But there a few common mistakes you can avoid with your team that we're going to discuss today. We're joined by Jake Stainer, the former Head of Growth at Typeform and current Head of Digital Growth for TravelPerk. In this episode, Jake shares the biggest lessons he learned a...
Apr 16, 2019•56 min•Ep 106•Transcript available on Metacast Picture this. You've just accepted a new role as the head of marketing with a company. Your ultimate job is to get them noticed. What steps do you take to attract attention and interest? In today's episode, you'll learn how to stand out and break through using the principles behind Drift's success. Listen in for a special episode, as we welcome Dave Gerhardt back to the show. Topics covered: Why your potential customers are more skeptical than ever How to define your dream 100 customers (and why...
Apr 09, 2019•50 min•Ep 105•Transcript available on Metacast You want to make an impact, right? Imagine you've just been hired in a new marketing role. What's the first thing you should do to get your foot in the door? In today's episode, you'll learn how to build trust and prove yourself in the first 90 days as a marketer. Join us in welcoming Claire Suellentrop back to the podcast. Claire is a SaaS marketing strategy consultant and the co-founder of Forget the Funnel, where she teaches tech marketers how to build high-growth SaaS companies. Topics cover...
Apr 02, 2019•55 min•Ep 104•Transcript available on Metacast Wouldn't you love to get more value out of customer surveys? As we all know, talking to customers is the best way to learn more about your audience. We've covered surveys and how to get inside your prospects' head on the show before. But in this episode, we cover an unconventional approach to using surveys inside your sales funnel.T his is a special interview because I'm speaking to not one, but two guests. Rob and Kennedy are the co-founders of ResponseSuites. And they're here to reveal how you...
Mar 26, 2019•1 hr 6 min•Ep 103•Transcript available on Metacast When it comes to your strategy, nothing is more important than market research. My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week. Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research. Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode. Topics covered: The truth about Steve Jobs dislike for ...
Mar 19, 2019•56 min•Ep 63•Transcript available on Metacast Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing. In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero). Topics covered: The truth behind the rise of video and its true power in marketing What happens when you find the spot where customers get stuck in your funnel How to create a compelling storyline that makes ...
Mar 12, 2019•54 min•Ep 102•Transcript available on Metacast Wouldn't you love to turn every blog post into an acquisition machine? In today's episode, you'll learn how you can use content to acquire users that will stick around. Kieran Flanagan joins the podcast to share what it means to win the hearts and minds of your audience, why the cost of content has grown faster than any other medium in the last five years, and what brands must do to compete in content marketing today. Topics covered: The major difference between acquiring users vs. getting users...
Mar 05, 2019•56 min•Ep 101•Transcript available on Metacast Does selling ever make you feel gross? In today's episode, you'll learn how to market and write about your products without the sleaze and hype. Nick Usborne has been working as a copywriter and coach for over 35 years. He joins the podcast to chat about conversational copy, and how to sell without compromising your reputation or the integrity of your personal brands. Topics covered: How to recognize hype and high-pressure trickery in online marketing Why conversational copy makes customers feel...
Feb 26, 2019•57 min•Ep 100•Transcript available on Metacast Want to learn how one B2B marketing campaign made $64 million from a $6,000 budget? Ryan Bonnici joins the podcast to share the exact steps he took and how you can follow his strategy. Listen in to hear us talk content marketing, search engine optimization, and how to drive tangible results without using growth hacks. Topics covered: Why you should go after the top of your funnel vs. optimizing for conversions How content marketing impacts your sales funnel and drives long-term growth Why you ha...
Feb 19, 2019•50 min•Ep 99•Transcript available on Metacast In this episode, you'll learn tips for sharing content that makes a dramatic impact on your business. Kevin Lund joins the podcast to explain what companies usually get wrong in their content marketing, and ways to create content that attracts customers and drives results. Topics covered: Why content from companies usually sucks (and how to fix it) How the global economic collapse led to brands becoming publishers 3 warning signs that your content marketing is bad The #1 thing brands should do r...
Feb 12, 2019•50 min•Ep 98•Transcript available on Metacast In this episode, you'll hear expert sales advice from a successful entrepreneur who's started multiple businesses from scratch. Steli Efti explains how to sell, and what steps he takes when launching a brand new company (without using his name or network). Topics covered: How to think about your customer before you start a business Why Steli recommends you sell a service before building a product When potential customer interviews become a waste of time The framework for effective customer devel...
Feb 05, 2019•57 min•Ep 97•Transcript available on Metacast If you've ever felt like a fraud in the marketing industry, this episode is for you. Marketing consultant and coach, Tiffany Da Silva is the guest in today's episode. Tiffany joins the podcast to share how imposter syndrome affected her life and what she's done to overcome those limiting beliefs. You'll learn tips on how to beat imposter syndrome, so you can get shit done, make an impact, and become a better marketer — and a better human. Topics covered: The reason why so many marketers face imp...
Jan 29, 2019•50 min•Ep 96•Transcript available on Metacast Let's talk about eliminating chaos in your marketing efforts. In today's episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plus. She joined the Shopify Plus team while the company was in the midst of crazy growth. You'll learn foundational principles for SaaS marketing, the biggest misconceptions about positioning, and how you can drive growth and optimization in a chaotic environment. Topics covered: The nuance of marketing for B2B SaaS vs. small busine...
Jan 22, 2019•43 min•Ep 95•Transcript available on Metacast What can politics teach us about marketing strategy? Political expert Phillip Stutts joins us for this episode of the show, where he shares how using political principles can help businesses get more out of their marketing. It's a unique perspective on how to run campaigns and build more human connections. Topics covered: The three biggest mistakes businesses make today What happens when you use marketing tactics over strategy The #1 problem with relying on discounts to drive sales Why referrals...
Jan 15, 2019•1 hr 1 min•Ep 94•Transcript available on Metacast Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first. In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback. Topics covered: Why you shouldn’t sell to customers you don't understand The brilliant payoff of going out into the real world to talk to people How to ask intriguing questions t...
Jan 08, 2019•55 min•Ep 93•Transcript available on Metacast Is keyword research still relevant to SEO? Do backlinks matter anymore? Find out the answer in today's episode. My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Listen in as we deep dive into the technical side of ranking higher on Google -- and exactly how to approach keyword research right now. Topics covered: Why keyword research is still important for SEO campaigns The major disadvantage of using free tools for keyword research What “seed keywords” are and how to fi...
Dec 18, 2018•57 min•Ep 92•Transcript available on Metacast 
