I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, you'll learn tips for sharing content that makes a dramatic impact on your business. Kevin Lund joins the podcast to explain what companies usually get wrong in their conten...
Feb 12, 2019•51 min•Ep 98•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, you'll hear expert sales advice from a successful entrepreneur who's started multiple businesses from scratch. Steli Efti explains how to sell, and what steps he takes when ...
Feb 05, 2019•59 min•Ep 97•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** If you've ever felt like a fraud in the marketing industry, this episode is for you. Marketing consultant and coach, Tiffany Da Silva is the guest in today's episode. Tiffany joins the podca...
Jan 29, 2019•51 min•Ep 96•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Let's talk about eliminating chaos in your marketing efforts. In today's episode, I chat with Hana Abaza about the nitty-gritty of running the marketing for Shopify Plus. She joined the Shop...
Jan 22, 2019•44 min•Ep 95•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What can politics teach us about marketing strategy? Political expert Phillip Stutts joins us for this episode of the show, where he shares how using political principles can help businesses...
Jan 15, 2019•1 hr 2 min•Ep 94•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first. In...
Jan 08, 2019•56 min•Ep 93•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Is keyword research still relevant to SEO? Do backlinks matter anymore? Find out the answer in today's episode. My guest is Tim Soulo, the CMO and the Head of Product Strategy at Ahrefs. Lis...
Dec 18, 2018•58 min•Ep 92•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Video has exploded on social media in the last couple of years. Are you using video marketing in your business yet? My guest is Jason Hsiao, the founder of the Animoto video maker. In today'...
Dec 11, 2018•53 min•Ep 91•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What is marketing psychology? When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to on...
Dec 04, 2018•52 min•Ep 90•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Tons of companies are turning to paid advertising to drive traffic to their websites. You might be considering whether or not this is a good solution for your business too. What's the proble...
Nov 27, 2018•59 min•Ep 89•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success. My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to ...
Nov 20, 2018•53 min•Ep 88•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Should we be afraid of automation in digital marketing? We hear some scary predictions about what automation will do to our jobs. My guest today is Shawn Twing, one of the top paid traffic s...
Nov 13, 2018•1 hr 1 min•Ep 87•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Do you want to learn how to scale content creation without a team? In this episode, we're joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder of Doris Sleep . She gi...
Nov 06, 2018•58 min•Ep 86•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** If you've ever wondered how to grow your business when nobody has an idea who you are, this episode is for you. Here's the thing: I know what it's like to start a business and have to market...
Oct 30, 2018•1 hr 2 min•Ep 85•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Are you struggling with content marketing? Well, get ready for this one. I guarantee your perspective will change after listening to today’s guest. In this episode, we’re joined by Ross Simm...
Oct 23, 2018•53 min•Ep 84•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** How do some companies stay on the top while others go out of business? The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been...
Oct 16, 2018•57 min•Ep 83•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What is user-centered design and why should we care about it? User-centered design is an approach to understanding your customer and designing an experience from their perspective. Today, we...
Oct 09, 2018•1 hr 1 min•Ep 82•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** How can we get customers to understand the value of our product when it’s new in the market?That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to ...
Oct 02, 2018•1 hr 1 min•Ep 81•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Seth Godin is back. We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain. The reason behind this massive failure will give you t...
Sep 25, 2018•57 min•Ep 19•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Welcome to another special episode. Last week I answered your questions on topics about the podcast and the Everyone Hates Marketers brand. Today's episode is dedicated to answering your mar...
Sep 18, 2018•29 min•Ep 80•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** We're going to switch things up this week. Last month I asked if you had any questions for me. Quite a few of you reached out to me via LinkedIn, Twitter, and email. Now I'm going to spend s...
Sep 07, 2018•30 min•Ep 79•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** How can we use story in our marketing strategy and drive more business? Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is knowing the key elements...
Sep 04, 2018•1 hr 5 min•Ep 78•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Want to learn how to write a sales hook for your business in 60 seconds? Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and...
Aug 28, 2018•57 min•Ep 77•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Want to create a better user experience for your customers? Start with user research.Before you develop a user experience design you need to understand what your customer really wants. In th...
Aug 21, 2018•55 min•Ep 76•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Who are social media influencers and how can they help your business? In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marke...
Aug 14, 2018•56 min•Ep 75•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** How can your brand stand out in an oversaturated market today? If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that brand...
Aug 07, 2018•55 min•Ep 74•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Who is Neville Medhora? Neville Medhora runs a company called Kopywriting Kourse, where he trains business teams on how to write outstanding copy and content that performs. He's an author, f...
Jul 31, 2018•1 hr 5 min•Ep 73•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only...
Jul 24, 2018•58 min•Ep 72•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience. It might even feel like you have to aba...
Jul 17, 2018•1 hr 1 min•Ep 71•Transcript available on Metacast I’m so f*cking happy to announce that my book, Stand The F*ck Out , is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Why should companies and marketers care about brand positioning? Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really mea...
Jul 10, 2018•1 hr 3 min•Ep 70•Transcript available on Metacast 
