How to build a marketing team for growth, the non-sleazy way? Today we tackle how to jumpstart your marketing team with growth expert Ferdinand Goetzen. He's a speaker, blogger, and the Head of Growth at Recruitee, a SaaS company for recruitment software. I invited Ferdinand to the show to chat about how to build a phenomenal marketing team. He joined us to discuss the role of growth in marketing teams and where you can go to find the ideal people for the position. Topics covered: Why most well-...
May 15, 2018•52 min•Ep 62•Transcript available on Metacast How to validate your business idea, the right way. Marketers have become obsessed with conversion optimization over the last few years. We're trying to squeeze conversions out of each part of our website. But are we forgetting there's another human involved on the other side of the screen? We tackle that topic in today's episode with Josh Pigford, the founder of Baremetrics, a metrics and focusing tool for startups.Josh shared with us his 3-step plan for starting a new business, including how to...
May 08, 2018•48 min•Ep 61•Transcript available on Metacast Businesses try to squeeze every lead through the funnel, get you hooked on their products, and produce garbage content to capture your interest. Don’t feed the bears! And by that, we mean, as consumers, don’t give away your email address. And don’t pollute the Internet with unoriginal content. Today, I’m talking to Alexandra Samuel, a freelance writer, research, speaker, and author of Work Smarter with Social Media . She helps companies cope with the transition to a digital world. Break through ...
May 01, 2018•1 hr 6 min•Ep 60•Transcript available on Metacast What is the One-Page Marketing Plan? If you’ve ever struggled with a lack of focus in your business, you’re not alone. In this episode, we’ll uncover how you can beat Shiny Object Syndrome once and for all with a simple, practical system for marketing: The 1-Page Marketing Plan. Who is Allan Dib? Today we’re talking to Allan Dib from Successwise.com. He’s a serial entrepreneur and marketing expert who wrote the Amazon bestseller, The 1-Page Marketing Plan . Allan has come up with a breakthrough ...
Apr 24, 2018•58 min•Ep 59•Transcript available on Metacast How often do you look at Facebook? Facebook is the largest media company in the world, and it has generated more than $27 billion in revenue. In this episode, you will learn long-term principles to create effective Facebook ads. Today, I’m talking to Karola Karlson, a freelance performance marketing manager specializing in Facebook advertising. Topics covered: Performance Marketing: Tracking results, measuring real-time performance, tweaking ad campaigns, and changing marketing strategies Perfor...
Apr 17, 2018•54 min•Ep 58•Transcript available on Metacast Some companies seem to have the magic touch. On the other hand, many startups struggle for years to gain traction in their market. Why do some companies capture the attention of an audience while others get dismissed? That’s right — it all comes down to building a phenomenal brand . But before we get into that, let’s talk about what it actually means to build a brand in the first place. Branding is a word that gets tossed around a lot in the marketing industry. The only problem? Nobody can seem ...
Apr 11, 2018•50 min•Ep 57•Transcript available on Metacast For start-up marketing, how do you get something off the ground without outside funding? What’s required to launch a product? Marketers and developers will learn a lot today! In this episode, I’m talking to Rob Walling, a Web developer, podcaster, entrepreneur, and conference co-host about stairstepping your way up when it comes to bootstrapping. Topics covered: How to launch a new software business without a lot of time or money Stairstep Approach: Build something small, a one-time sale product...
Apr 03, 2018•57 min•Ep 56•Transcript available on Metacast Surprisingly, companies still need to be convinced to focus on their customers before making money. Treating customers badly is no longer an option. In this episode, learn how to earn your customers’ love and admiration, as well as grow your business. Today, I’m talking to Jeanne Bliss, president of CustomerBliss. Jeanne describes how companies focus on sales goals, internal KPIs, and and other metrics, and tend to forget about their customers - who actually drive all of those metrics. Topics co...
Mar 27, 2018•47 min•Ep 55•Transcript available on Metacast Get more reach, visibility, credibility, trust, and SEO with digital PR - a way to build relationships with content writers and journalists to get them to mention you and your business. Today, I’m talking to Lexi Mills, a digital PR expert and Influence professional. Topics covered: Definition of digital PR Digital PR can be used to build natural link profiles and referral networks; shape nature of your brand; and make a kickstarter campaign successful Digital PR cannot be used to get money, unl...
Mar 20, 2018•50 min•Ep 54•Transcript available on Metacast Most companies believe they are customer centric, but many don’t know what that means and involves. So, they don’t truly practice it. Today I’m talking to Georgiana (Gia) Laudi, who has been developing strategies and launching campaigns for companies of all shapes and sizes for the past 15 years. She will help us build a basic strategy based on customers by mapping out their customer journey. Gia is a SaaS Marketing and Customer Experience Strategist, Startup Mentor, and former Vice President of...
Mar 13, 2018•59 min•Ep 53•Transcript available on Metacast Today I’m talking to Momoko Price, a commercial copywriter who works for giants (AT&T and Base CRM) and startups (Respondly, which was acquired by Buffer). Copywriting is important and one of the biggest parts of marketing. Naming your value proposition is one thing in copywriting that is critical. It sends a strong message that convinces people about the value you can provide them. Topics covered: What it means to have a value proposition Create a clear statement/reason for why someone shou...
Mar 06, 2018•1 hr 1 min•Ep 52•Transcript available on Metacast This week I’m talking to Gavin Duff, Head of Digital Performance for the Irish-based digital agency, Friday. The world of search engine optimization (SEO) is full of shady people and practices and it’s much more difficult than you might think to actually rank well on Google. Today Gavin will teach us three main things: how to uncover shady SEO practices; how to spot shady SEO practitioners and avoid them; and what to do if you’ve been burned by one. With nearly 15 years of digital experience wor...
Feb 27, 2018•53 min•Ep 51•Transcript available on Metacast How to create 100% accurate and detailed buyer persona. My guest this episode is Adele Revella, CEO of the Buyer Persona Institute, speaker and author of a top five business book by Fortune magazine of 2015, Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. Adele is the perfect person with whom to discuss relating to customers and creating meaningful buyer personas. Listen in for our insightful conversation and Adele’...
Feb 20, 2018•53 min•Ep 50•Transcript available on Metacast Today I’m talking to Noah Kagan, a successful entrepreneur and founder of two multi-million dollar businesses including AppSumo , Sumo and Briefcase . Noah is someone who does marketing all day long, but rarely calls it marketing. He has a successful blog, podcast, YouTube channel, and over 700,000 subscribers on his email list. He has worked for Intel, Facebook and Mean.com before striking out on his own. Listen in as Noah takes us through how he would launch a business with $1000 anonymously a...
Feb 13, 2018•41 min•Ep 49•Transcript available on Metacast My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid. In 2009 she launched makelovenotporn.tv to make real world sex socially acceptable and shareable. If you are dissatisfied with your marketing 9-5 job, or want to transform your business, this is the episode for you. Listen in to learn how to “blue-sky” your dreams and take your work to the next level. Topics covered: The state of modern advertising “Blue-sky” marketing ex...
Feb 06, 2018•54 min•Ep 48•Transcript available on Metacast Who is Joanna Wiebe? Joanna Wiebe is the original conversion copywriter. She’s the co-founder of Copyhackers and Airstory.co, and she’s written for companies like Wistia, Buffer, Crazy Egg, Shopify, and more.If you’ve ever struggled to write copy for your landing page, you’ll want to learn from Joanna. Tune into our interview for her step-by-step guide to better customer research, more authentic writing, and increased conversions for your business. What is Copy Hackers? Copy Hackers is where sta...
Jan 30, 2018•59 min•Ep 47•Transcript available on Metacast Master copywriter and email marketer André Chaperon teaches us his system to send emails that people are actually interested in, gain their trust, and raise email open rates. You will learn how to improve your email marketing by segmenting people the right way, removing the wrong people from your list, and using autoresponders to send the right email at the right time. Who is André Chaperon? André Chaperon is a master copywriter and email marketer. He's the co-founder of Tiny Little Businesses, ...
Jan 23, 2018•55 min•Ep 46•Transcript available on Metacast In this episode we are challenging the current model of online advertising and making a case for the traditional methods advertising. Bob Hoffman is my guest, author of the popular blog The Ad Contrarian and has been named one of the most influential advertising bloggers by Business Insider. He’s been the CEO of two independent agencies and has worked with major brands such as McDonalds, PepsiCo, Bank of America, Toyota, AT&T and many more. Today he will explain why digital marketing is brok...
Jan 16, 2018•53 min•Ep 45•Transcript available on Metacast My guest in this episode is Adam Greco, a web analytics expert who has worked for companies such as Omniture and Salesforce. Most people are easily overwhelmed with data analytics and don’t know where to start. Many organizations also function in a vacuum with each department using their own data and not sharing their findings across the team. As users we don’t want reports, we want insights to help make decisions. This episode we’re going to talk about how to turn that data into insights you ca...
Jan 09, 2018•54 min•Ep 44•Transcript available on Metacast This week we have another special edition episode of Everyone Hates Marketers. I am glad to share my future plans for the podcast including guests to be interviewed next and those already recorded that will be published soon. We’re also going to talk about what will change going forward, what won’t, and upcoming topics you will hear about. I am working on improving some aspects of this project and continue to appreciate all the feedback I receive. Don’t forget to check out our last episode for a...
Jan 02, 2018•21 min•Ep 43•Transcript available on Metacast Today’s episode is a special edition of Everyone Hates Marketers where I will share behind the scenes knowledge such as the story behind the podcast, never before shared listener stats, and go through the main lessons I’ve learned since starting the show. I’ll also make special mention to those who have reached out to me and given feedback to help improve the podcast along the way. Topics covered: My career history and why I started this podcast Side projects and getting involved in transparency...
Dec 26, 2017•46 min•Ep 42•Transcript available on Metacast This episode I’m talking to Dan McGaw, former Head of Marketing at Kissmetrics behavioral analytics solution company. Dan is now the CMO of Effin Amazing , an analytics and growth consultancy company. Dan is an analytics expert and has consulted for companies such as Wistia, Contactually, CrowdRise, and many more. If you are overwhelmed by the amount of data you need to track and don’t know where to start, then this episode is for you. Listen in as Dan walks us through a step-by-step actionable ...
Dec 19, 2017•50 min•Ep 41•Transcript available on Metacast So you want to learn how to start a marketing agency? You dream of a new challenge. You’re ready to build a business and a team you look forward to working with each day. I get it. I was in your shoes not too long ago. In 2015, I started my consulting business because I was fed up with bad marketing and all of the noise online. My goal was to build a no-BS approach to marketing, and I went all-in on it, even being fully transparent about our monthly profits . Did it go perfectly? Not exactly. Bu...
Dec 12, 2017•50 min•Ep 40•Transcript available on Metacast Today I’m joined by my guest Nichole Elizabeth DeMeré, an esteemed SaaS consultant, customer service evangelist, writer and community moderator. Her work has been featured in leading industry media such as Hubspot, Moz, CopyHackers, Forbes, Canva and more. Nichole is going to walk us through the four things you need to do before you can start marketing your startup or new business. Founders tend to skip the basics of marketing foundations, and this crucial step can make or break your business. L...
Dec 05, 2017•49 min•Ep 39•Transcript available on Metacast My guest today is Kai Davis , host of the Make Money Online and Get More Clients podcasts, and author of The Outreach Blueprint and Podcast Outreach . In this episode Kai will teach you the importance to building relationships with people and the 7 steps to launching your first marketing outreach campaign. Marketing outreach is one of the most important marketing skills today, so listen in to learn the best ways to approach it as well as Kai’s recommended resources and software tools. Topics cov...
Nov 28, 2017•52 min•Ep 38•Transcript available on Metacast This episode is a special Facebook Live interview with Oli Gardner, international marketing speaker and Co-Founder of Unbounce landing page software. Today we are talking about marketing bullshit and how to fight it together. Oli shares his experiences growing Unbounce, how he measures marketing success and his advice to become a better marketer and drive more sales without compromising your values. Topics covered: New Business idea challenge - $1000 and 6 months Misconceptions in conversion rat...
Nov 21, 2017•1 hr 10 min•Ep 37•Transcript available on Metacast What motivates human behavior? My guest today is Susan Weinschenk, behavioral scientist, author, speaker, consultant, and mentor. She is an expert in understanding, predicting and directing human behavior. Her books include How to Get People to Do Stuff , 100 Things Every Designer Needs to Know About People , 100 Things Every Presenter Needs to Know About People , and Neuro Web Design . In this episode, we’re going to talk about what motivates people in this complex modern world, and how we can ...
Nov 14, 2017•58 min•Ep 36•Transcript available on Metacast This episode is all about website personalization: what it is, how it works, and how to get it started in your business today. My guest to discuss this and and his new website personalization tool is Brennan Dunn of Double Your Freelancing and RightMessage . Brennan explains the benefit of a personalized approach and shares specific ideas you can implement in any size business to get results. Topics covered: The problems in broad messaging Personalizing your website to customer segments Mapping ...
Nov 07, 2017•54 min•Ep 35•Transcript available on Metacast How to calculate lead value? My guest today is Keith Perhac, of DevelopYourMarketing.com and Segmetrics . Keith is a developer and marketer, and he is here to teach you how to calculate the value of your leads over the long-term. Focusing on lead value over time will enable you to know what is working and generating revenue, and what is not. Listen in as Keith shares his step-by-step guide to tracking lead value and tailoring your marketing to the most valuable leads. Topics covered: The importa...
Oct 31, 2017•50 min•Ep 34•Transcript available on Metacast How to use Jobs to be done. On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co . Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas. Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your ...
Oct 24, 2017•51 min•Ep 33•Transcript available on Metacast 
