My guest today is Dave Gerhardt, CMO at Drift , a conversation-driven marketing and sales platform that works as a virtual assistant for your website. Dave joined Drift as their first marketer two years ago, and he’s also the cohost of the podcast Seeking Wisdom with Drift CEO David Cancel. Dave is a true no-nonsense marketer, and on today’s episode you’re going to learn how to actually connect with people in your marketing and drive sales for your company. Topics covered: Growing immunity to ba...
Oct 17, 2017•56 min•Ep 32•Transcript available on Metacast This episode I’m talking to Yam Regev, CMO and Co-Founder of Zest.is , a place where marketers can discover quality peer-reviewed content. Yam is based in Israel and has 10 years of experience in marketing, previously serving as CMO of Webydo web design platform. Today you’re going to learn how to overcome information overload as a marketer. Join us as we navigate the abundance of content available online, and listen in for Yam’s solutions to find valuable content and avoid the fear of missing o...
Oct 10, 2017•44 min•Ep 31•Transcript available on Metacast My guest today is Shayla Price, a content and email marketing consultant for SaaS businesses. She has worked with companies such as Leadpages, Agorapulse, Hostgator.com, Kissmetrics, Shopify Plus and more. She has published many articles in her work and is also involved with aspiring women in the SaaS marketing community to help them excel. In this episode you’re going to learn why education and not hardcore sales is the best way to do content marketing, especially in SaaS. Listen in as Shayla e...
Oct 03, 2017•1 hr 2 min•Ep 30•Transcript available on Metacast This episode I’m talking to Liston Witherill, conversion optimization and copywriting expert and CEO of Good Funnel . He believes that marketing is about helping customers make informed decisions in their buying process, and he wants to teach every business how to sell more effectively. Listen in as Liston walks us through a step-by-step process of customer research and how to use it to understand what your customer really wants. Topics covered: The importance of customer research Establishing c...
Sep 26, 2017•59 min•Ep 29•Transcript available on Metacast You see it online all the time. If you work in marketing, your inbox is probably flooded with emails from coaches promoting their latest course launch, ebook, or affiliate program. And their marketing doesn’t shy away from making big claims about the products. “Become an Expert at Facebook Ads in 30 Days or Less.” “Double Your Income and Become a Six-Figure Consultant in 6 Weeks.” But this strategy can backfire. Using scarcity marketing in a sleazy way or making huge promises is a poor strategy ...
Sep 19, 2017•57 min•Ep 28•Transcript available on Metacast Today’s episode is all about the future of Google in the long-term and the consequences for users and marketers worldwide. My guest is Barry Adams, an SEO Consultant at Polemic Digital , co-chief editor at State of Digital and public speaker at conferences such as Learn Inbound and PubCon. Listen to our conversation about the future of internet, the tough questions that marketers will face, and what you should do about it. Topics covered: The history of Google and SEO Overblown marketing hype Go...
Sep 12, 2017•54 min•Ep 27•Transcript available on Metacast My guest this episode is Talia Wolf, Founder and Conversion Consultant at GetUplift.co . Talia is an expert speaker on the topic of emotional thinking and customer driven conversion optimization. If you are struggling to connect with customers online and generate sales, this episode is for you. Listen in to learn Talia’s step-by-step methodology of customer research and emotional targeting that you can implement in your business today to connect with your audience and increase sales and conversi...
Sep 05, 2017•56 min•Ep 26•Transcript available on Metacast This week we are talking about competitive analysis and my guest is Cassandra Schwartz, Senior Product Marketing Manager for Rival IQ , a social media marketing analytics tool. If you want to stand out from the crowd, you should be conducting social media competitive analysis to identify gaps in your competitor’s offerings and marketing strategy. Topics covered: Why competitive analysis matters Avoiding blanket statement “best practices” Personalized internet marketing How to identify your compe...
Aug 29, 2017•1 hr 3 min•Ep 25•Transcript available on Metacast SaaS companies today tend to focus more on customer acquisition and less on customer retention and monetization. My guest this week is Patrick Campbell, CEO of Price Intelligently, a price optimization software agency that helps SaaS businesses adopt a strong pricing strategy. They also offer a free subscription analytics tool called ProfitWell. In this episode we will talk about why retaining customers is actually more profitable than obtaining new ones, and go through a detailed step by step p...
Aug 22, 2017•57 min•Ep 24•Transcript available on Metacast My guest today is marketer Josh Fechter, formerly of Autopilot marketing automation tool, who has recently created his own agency Badass Marketers and Founders . He is also an entrepreneur who has learned many lessons from his previous startup ventures. I found Josh on his agency’s Facebook Group and was blown away by the amount of free information he shared, including google drive folders full of google docs with his tactics, strategies and thoughts. If you are looking for new and innovative ma...
Aug 15, 2017•52 min•Ep 23•Transcript available on Metacast My guest this episode is Sujan Patel, a brilliant marketer with many years of internet marketing experience who has strategized for Fortune 500 companies such as Salesforce, Mint, Intuit and more. He is also an entrepreneur with his own marketing agency, Web Profits , and multiple Saas businesses such as Mailshake , Quuu and Pick . Listen in to our discussion about content promotion, why it is the biggest point of failure for marketers today, and how you can do it better. Topics covered: Tips fo...
Aug 08, 2017•53 min•Ep 22•Transcript available on Metacast This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt! . This episode is a great listen for developers who aren’t marketers themselves but want to launch a product or service. Justin will share his methodology for customer research, picking the right marketing, and ultimately creating a great product and tons of sales. Topics covered: Product development as marketing Justin’s career background i...
Aug 01, 2017•55 min•Ep 21•Transcript available on Metacast My guest this episode is Philip Morgan, an expert consultant in positioning, and he is here to help you improve your company’s messaging step-by-step. He specializes in positioning for tech companies and literally wrote the book on this topic, The Positioning Manual for Technical Firms . Listen in as he explains positioning strategy and techniques useful for all digital marketers and shares his personal journey along the way. Topics covered: Main symptoms of bad positioning Specific techniques t...
Jul 25, 2017•59 min•Ep 20•Transcript available on Metacast What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000? What are Seth Godin's marketing secrets?This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin. I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1,000 and market it to success within 3 months. Join us as he shares his wisdom and marketing secrets to launching...
Jul 18, 2017•54 min•Ep 19•Transcript available on Metacast How can long-term marketing help you generate more profits than growth hacking? Connor is the Head of Marketing for Phorest , salon software that helps salons grow their businesses. On today’s episode he discusses his own experiences in marketing startups and SaaS businesses, and he shares some excellent resources. Join us as we get into the the benefits of long-term marketing, specialization and how it can be applied to your business. Topics covered: Dealing with ADHD as an adult Learning from ...
Jul 11, 2017•1 hr 7 min•Ep 18•Transcript available on Metacast My guest today prefers emotions and marketing storytelling over growth hacking and optimization. Michael Troiano is a Harvard Business School graduate and former Chief Marketing Officer of Actifio , a global enterprise data-as-a-service provider. He is currently venture capitalist based in Boston at G20 Ventures , and has nearly 25 years of executive leadership experience, working with name brand companies such as PepsiCo, Jiffylube, Ragu and Hewlett-Packard. Topics covered: Michael’s background...
Jul 04, 2017•58 min•Ep 17•Transcript available on Metacast Today I’m talking to Dan Kaplan, a former magazine journalist turned product marketer who is now a marketing consultant with Exponents in Silicon Valley. Dan is fighting for marketing to be great again, for the first time. He has seen many tech startups fail due to weak marketing foundations. Listen in to our very interesting chat about what companies need to do instead in order to succeed. Topics covered: Frustration with anti-marketing bias Changing careers from journalism to marketing Product...
Jun 27, 2017•1 hr 2 min•Ep 16•Transcript available on Metacast Using lean marketing principles can help you to become a more productive digital marketer. In this episode, I’m talking to Monica Georgieff, Marketing Director of Kanbanize , a lean management platform that combines principles of Lean and Kanban. It is like Trello on steroids with the addition of portfolio management, flow analytics, and automated business rules. We discuss how to apply Kanban to marketing and make the entire process more lean and efficient. Monica shares highly practical steps ...
Jun 20, 2017•57 min•Ep 15•Transcript available on Metacast Helping to solve people's most painful problems is the marketer's job. In this episode, Dan Levy and I are describing how to to go about it using content marketing. Dan Levy is the Content Director of Unbounce , a software product that allows us to build landing pages fast with no coding required. We are talking about content marketing and Dan’s love-hate relationship. We are also going to discuss the difference between copy and content and how to come up with content ideas that people will actu...
Jun 13, 2017•53 min•Ep 14•Transcript available on Metacast What do TOFU, MOFU & BOFU stand for in marketing? It helps digital marketers to serve the right content to the right person at the right time using the sales funnel. Today, I am interviewing Greg Elfrink, Content Marketing Manager for Empire Flippers a marketplace to buy or sell websites. Today, we discuss creating customer avatars. Avatars enable us to better understand and serve our customers. Greg has an interesting background. He used to work on oil rigs in Alaska while freelancing on th...
Jun 06, 2017•52 min•Ep 13•Transcript available on Metacast How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling online using inbound marketing. Rand Fishkin is the Co-Founder and Ex-CEO of Moz . Rand Fishkin is one of the best and most transparent marketers. During this hour we talk about the type of marketer that Donald Trump is and what Rand would do if he only h...
May 30, 2017•1 hr 3 min•Ep 12•Transcript available on Metacast Trust-based marketing eats branding for breakfast, any day of the week according to Jonathan Salem Baskin, Founder of Arcadia Lab , which helps businesses to communicate about innovation. Jonathan has 30 years of marketing experience in major global brands and is a currently a Forbes contributor. Jonathan firmly believes that brands are dead - and he offers a better alternative. Listen in as he challenges the conventional truths in marketing and provides a new perspective for the future of busin...
May 23, 2017•1 hr 8 min•Ep 11•Transcript available on Metacast How did Hubstaff, a remote team management software business, managed to grow from 0 to over 4,500 customers? Dave Nevogt, Founder and CEO of Hubstaff , shares how he got Hubstaff started, including missteps along the way, and transparency in how the business is running today. Join us for a great conversation about acquiring and understanding your customers in order to grow sales and succeed in your business. Topics covered: Launching Hubstaff and getting the first customers Dave’s transparency ...
May 16, 2017•1 hr 1 min•Ep 10•Transcript available on Metacast On today’s podcast episode, I’m talking to Tom Hunt, entrepreneur and founder of Sneez, a social selling software tool [note: Tom is now running SaaSMarketer.io ]. He believes that email newsletters should die and offers an alternative…In this episode, Tom shares his experiences leaving his well-paid corporate job, entering the digital marketing world, and building his businesses. Listen in for his great advice to new marketers on improving your craft and making more sales. Topics covered: Tom’s...
May 09, 2017•55 min•Ep 9•Transcript available on Metacast My guest today is Blake Morgan, a Customer Experience Consultant and author of More is More . Blake teaches brands to create “Knock Your Socks Off” customer experiences. Join us as we learn the best ways to improve your customer’s experience with your brand and how you can provide more value in your marketing. Topics covered: Blake’s career path from journalist to customer experience consultant The problem with “Gotcha marketing”, “Insertion marketing” and bad profits Connecting to consumers...
May 02, 2017•56 min•Ep 8•Transcript available on Metacast Want to become a better, more authentic copywriter? On today’s episode, I’m talking to Dave Schneider, Founder of Ninja Outreach , a software tool to get in touch with influencers and bloggers [Note: Dave no longer runs these websites, but can be found at lesschurn.io and daveschneider.me ] He’s studied applied mathematics at Harvard, traveled the world and now manages a team remotely to run his company. Listen in for Dave’s top recommended resources to learn how to become a better copywriter an...
Apr 25, 2017•57 min•Ep 7•Transcript available on Metacast Do you want more online visitors and more leads? Justin McGill describes in this episode 3 content marketing techniques to help you achieve this result. Justin McGill is the Founder of LeadFuze , an online service to help businesses to generate more leads online. He’s also the host of the podcast Zero to Scale , where he and his co-host discuss their journey building profitable businesses. Listen in as Justin shares his experiences as an entrepreneur and specific marketing techniques he’s used t...
Apr 18, 2017•58 min•Ep 6•Transcript available on Metacast Today I’m talking to Violeta Nedkova, from VioletaNedkova.com and The Creative Rebel Academy . She's a creative rebel: she does things in her own way, instead of following what everybody else says. She can help you to stand out from the crowd as a digital marketer. Topics covered: Violeta’s interesting life story and approach to positivity Tips to deal with bullshit overload on the internet Tools and methods for using Twitter efficiently Website ‘pollution’ and user experience How to really stan...
Apr 11, 2017•55 min•Ep 5•Transcript available on Metacast My guest today is John Doherty from GetCredo.com , a marketplace to find the best SEO experts. John is very transparent in his business and in today’s episode he candidly shares his background in marketing and journey launching Credo. Do you want to know how to market your business online? Then listen in as we discuss what makes a good marketing strategy and specific tactics for using SEO in your business. Topics covered: John’s background and launching Credo Transparency in business and writing...
Apr 07, 2017•58 min•Ep 4•Transcript available on Metacast Today I’m talking to David Darmanin, CEO of Hotjar , an all-in-one analytics and feedback tool for your website. Hotjar is a six-product suite I personally use in my own business and recommend to others. David’s background as an entrepreneur and conversion rate expert with a leading agency in the field gives him a lot to share with us on what works and what doesn’t. He believes that most marketing best practices are pure bull and that you should avoid them at all costs. But more importantly, h...
Apr 04, 2017•1 hr 3 min•Ep 3•Transcript available on Metacast 
