Video has exploded on social media in the last couple of years. Are you using video marketing in your business yet? My guest is Jason Hsiao, the founder of the Animoto video maker. In today's episode, Jason shares how to leverage video to build relationships and sell more (without tons of technical knowledge or expensive equipment). Topics covered: What makes video unique from other content marketing platforms Why you don’t need to spend thousands to create impressive videos The essential social...
Dec 11, 2018•52 min•Ep 91•Transcript available on Metacast What is marketing psychology? When it comes to digital marketing it's easy to drown ourselves in endless data analytics, campaign results, and market research. But marketing boils down to one thing only--humans. Marketing psychology is the study of consumer psychology and the reasoning behind why we make decisions. Who is Richard Shotton? My guest today is Richard Shotton, the author of The Choice Factory: 25 Behavioral Biases That Influence What We Buy. He's also the head of behavioral science ...
Dec 04, 2018•51 min•Ep 90•Transcript available on Metacast Tons of companies are turning to paid advertising to drive traffic to their websites. You might be considering whether or not this is a good solution for your business too. What's the problem with paid traffic? The costs begin to stack up fast. My guest Nat Eliason is the founder of Growth Machine, a digital marketing agency providing SEO-focused content to grow massive blogs. Today, Nat shares how you can grow your traffic for free and start bringing in thousands of visitors to your website eve...
Nov 27, 2018•58 min•Ep 89•Transcript available on Metacast In this episode, you will learn how to set up a one-year strategic marketing plan and lead your team to success. My guest today is Kevan Lee, the Director of Marketing at Buffer. Tune in to hear us discuss your big picture gameplan, how to lead a team effectively, and Kevan's personal career path. He reveals insight into the transition from content writing to strategy and what happened when he tried to take marketing shortcuts in the past. Topics covered: The difference between your company visi...
Nov 20, 2018•52 min•Ep 88•Transcript available on Metacast Should we be afraid of automation in digital marketing? We hear some scary predictions about what automation will do to our jobs. My guest today is Shawn Twing, one of the top paid traffic specialists in the world. He joins us to talk about the common mistakes he sees in paid traffic, how to prepare for the future of automation, and the one thing technology can never take from humans. In this episode, you'll learn how much technology will impact the future of advertising. Topics covered: The rea...
Nov 13, 2018•1 hr•Ep 87•Transcript available on Metacast Do you want to learn how to scale content creation without a team? In this episode, we're joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder of Doris Sleep . She gives us a breakdown of everything content marketing, and how you can rank faster on Google without using any tools. Tracey explains the exact steps she took to help grow the BigCommerce blog into the leading e-commerce marketing blog today--with zero budget and a small team. Topics covered: The reason why Trac...
Nov 06, 2018•57 min•Ep 86•Transcript available on Metacast If you've ever wondered how to grow your business when nobody has an idea who you are, this episode is for you. Here's the thing: I know what it's like to start a business and have to market yourself on a small budget. What steps do you take when you don't have the money to spend on advertising and nobody cares about you yet? Ryan Kulp explains his strategy and more inside today's episode. Topics covered: Why Ryan really writes all of his emails in lowercase The truth about customer profiles (an...
Oct 30, 2018•1 hr 1 min•Ep 85•Transcript available on Metacast Are you struggling with content marketing? Well, get ready for this one. I guarantee your perspective will change after listening to today’s guest. In this episode, we’re joined by Ross Simmonds. He’s an entrepreneur and strategist who provides B2B marketing strategies for founders and marketers--but what’s unique about Ross is his online presence. He reaches hundreds of thousands of people each day by experimenting with sharing content on tons of platforms. Today, Ross is going to explain exact...
Oct 23, 2018•52 min•Ep 84•Transcript available on Metacast How do some companies stay on the top while others go out of business? The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been this way. Technology is just advancing at a faster pace than ever now. In this episode, we're joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team. Topics covere...
Oct 16, 2018•56 min•Ep 83•Transcript available on Metacast What is user-centered design and why should we care about it? User-centered design is an approach to understanding your customer and designing an experience from their perspective. Today, we have Dana DiTomaso on the podcast to share her in-depth process for creating a user-centered design. In this episode, you’ll learn how to discover the key problems in your user experience and what steps you can take to fix them. Topics covered: What user-centered design means for marketers Why achieving user...
Oct 09, 2018•1 hr•Ep 82•Transcript available on Metacast How can we get customers to understand the value of our product when it’s new in the market?That’s where your product positioning comes in. In this episode, we’re joined by April Dunford to talk about how to get a new product in front of your target audience.She’s a keynote speaker and a consultant for growth-stage startups in the tech industry. April has worked on 16 successful product launches and shares her lessons learned from the experience in this interview. Topics covered: The most common...
Oct 02, 2018•1 hr•Ep 81•Transcript available on Metacast Seth Godin is back. We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain. The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better. Topics covered: What we can learn from the mistakes that Ron Johnson made Don’t use your own worldview in marketing as it will be very different from someone else's worldview Acting as a customer to understand how and...
Sep 25, 2018•56 min•Ep 19•Transcript available on Metacast Welcome to another special episode. Last week I answered your questions on topics about the podcast and the Everyone Hates Marketers brand. Today's episode is dedicated to answering your marketing questions.You all want to know more about subjects like freelancing, networking, startup marketing, and more. Let's dive in. Topics covered: The number one skill everyone modern marketer should have What marketing skills are most important for the future How to market with a low budget in a short timef...
Sep 18, 2018•28 min•Ep 80•Transcript available on Metacast We're going to switch things up this week. Last month I asked if you had any questions for me. Quite a few of you reached out to me via LinkedIn, Twitter, and email. Now I'm going to spend some time answering everything you submitted over the next two weeks. I'll cover what you want to know about the podcast, dig into some marketing topics and discuss the future of Everyone Hates Marketers. Topics covered: The top 5 most downloaded episodes of the podcast What the future is for the Everyone Hate...
Sep 07, 2018•29 min•Ep 79•Transcript available on Metacast How can we use story in our marketing strategy and drive more business? Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is knowing the key elements of great storytelling and practice.In this episode, we're joined by master storyteller Michael Hauge. He's an author and story expert who has coached on countless Hollywood movie scripts since 1985. Tune in to learn how you can apply Michael's 6-step storytelling formula to your own business. Topics covered:...
Sep 04, 2018•1 hr 4 min•Ep 78•Transcript available on Metacast Want to learn how to write a sales hook for your business in 60 seconds? Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention. Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business--even if you don’t have a story to share yet. Topics covered: Why winning your prospec...
Aug 28, 2018•56 min•Ep 77•Transcript available on Metacast Want to create a better user experience for your customers? Start with user research.Before you develop a user experience design you need to understand what your customer really wants. In this episode, Els Aerts joins us to explain what user research is, why it’s important, and how you can complete user research on a budget. Topics covered: The role of user research in business growth and what it entails Why customers don’t respond to your surveys How to execute user research and testing on a bu...
Aug 21, 2018•54 min•Ep 76•Transcript available on Metacast Who are social media influencers and how can they help your business? In this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing. We talk about the role influencers play in marketing today, finding the right social media influencer for your campaign, and how you should reach out to them. Topics covered: Why influencer marketing isn’t really a new trend How to avoid negative influencer partnerships What steps to take when creating ...
Aug 14, 2018•54 min•Ep 75•Transcript available on Metacast How can your brand stand out in an oversaturated market today? If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop. In today's episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand. Topics covered: How social media has transformed the concept of branding Why compani...
Aug 07, 2018•54 min•Ep 74•Transcript available on Metacast Who is Neville Medhora? Neville Medhora runs a company called Kopywriting Kourse, where he trains business teams on how to write outstanding copy and content that performs. He's an author, former eCommerce store owner, and has written copy for companies like AppSumo, The Hustle, and SumoMe. What is the Kopywriting Kourse? The Kopywriting Kourse is training that's designed to turn beginning copywriters into pros. Businesses work with Neville to teach their teams how to improve their copy and prof...
Jul 31, 2018•1 hr 4 min•Ep 73•Transcript available on Metacast Scarcity and urgency are powerful persuasion triggers, but are they ethical? We’ve all seen companies misuse urgency with fake limited time offers. They sell “live” webinar replays with only 20 seats left or slap a countdown timer on their sales page that resets when it hits zero.How can we use urgency in sales funnels without being sleazy? In episode 72, Jack Born joins the podcast to discuss the misconceptions of deadlines, marketing automation, and more. Topics covered: Why scarcity and urgen...
Jul 24, 2018•56 min•Ep 72•Transcript available on Metacast You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience. It might even feel like you have to abandon a beautiful design in order to improve your website for higher conversions or search engine results. In episode 71, I teamed up with SEO and conversion expert Nick Eubanks to bust these familiar myths. Nick shares his knowledge on how to use SEO techniques to design a conversion-focused website. Topics c...
Jul 17, 2018•1 hr•Ep 71•Transcript available on Metacast Why should companies and marketers care about brand positioning? Positioning is one of those “marketing buzzwords” that gets tossed around a lot. But if you dig into what the term really means, it’s about making your company occupy a distinct place in people’s minds. After analyzing 1,200 case studies, Ulli Appelbaum identified 26 types of brand positioning you can use to stand out. My guest in episode 70 is Ulli Appelbaum. He’s lead the strategy departments for some of the world’s biggest marke...
Jul 10, 2018•1 hr 2 min•Ep 70•Transcript available on Metacast How to use Jobs to be done. On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co . Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas. Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your ...
Jul 03, 2018•1 hr 3 min•Ep 69•Transcript available on Metacast Why are so many marketers bad at marketing themselves? This episode of the podcast tackles an issue most entrepreneurs face at some point: the art of self-promotion. When it comes to marketing ourselves we get uncomfortable. Nobody wants to be another asshole selling our products or services online. That’s why when I came across Margo Aaron’s website, I knew I had to get her on the podcast. She’s a copywriter who fell into marketing by accident after beginning her career in psychological researc...
Jun 26, 2018•56 min•Ep 68•Transcript available on Metacast Is social media bullshit and a complete waste of time? According to BJ Mendelson, marketing is entirely situational. The same solution won't work for everyone. Yet most companies get the customer experience all wrong because they're too busy drowning in marketing data (like social media stats) to see the bigger picture.I n episode 67 of the podcast, author BJ Mendelson stopped by to discuss his views on why most consumer data is worthless and how marketers should take a step back to focus on the...
Jun 19, 2018•53 min•Ep 67•Transcript available on Metacast Most marketers focus on lead generation but it is enough? There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services. I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires...
Jun 12, 2018•55 min•Ep 66•Transcript available on Metacast Want to spend less time on content creation? I know the feeling. Producing high-quality content isn’t easy work. But according to content marketing expert Brittany Berger, there’s a better way to make the most of your marketing: content repurposing. Repurposing content doesn’t mean recycling or reusing old ideas. It’s about reinventing your best content to expand your reach to a new audience. Brittany joins us on this episode to explain her approach to content marketing and share the solid frame...
Jun 05, 2018•51 min•Ep 65•Transcript available on Metacast Why is it so damn tough to start a new career you love? How do you get the job you want and earn enough money to stop worrying about the next paycheck? This week we're joined by Jennifer Dziura. She's the founder of GetBullish.com and the annual Bullish conference, where she dishes out advice on feminism and careers. We explored the steps toward developing your career path in the corporate world and navigating the road to entrepreneurship. If you've ever struggled to discover what job is right f...
May 29, 2018•54 min•Ep 64•Transcript available on Metacast When it comes to your strategy, nothing is more important than market research. My guest today is Mark Ritson. He’s a marketing expert, consultant, and writer for Marketing Week. Mark sat down with me to share his principles for developing a marketing strategy and how to execute market research. Mark dug into several fascinating tactics that I’d never heard before this interview. I know you’re going to gain a ton of value from this episode. Topics covered: The truth about Steve Jobs dislike for ...
May 22, 2018•56 min•Ep 63•Transcript available on Metacast 
