When Vincent Woo (@fulligin) first started CoderPad, he was certain his idea was a good one. But he still needed to put in the work to prove it. Seven years later, after growing CoderPad and selling it for tens of millions of dollars, it's clear he was right. In this episode, Vincent and I sit down to discuss why bootstrapping is easier than taking the VC path, how it feels to grow and sell such a successful SaaS business, and what exactly he's doing with all that money and free time....
Aug 24, 2020•2 hr 32 min•Transcript available on Metacast Just because you built it doesn't mean people will come. And just because you got press for it doesn't mean the people who came will stay. As the founder of PR startup JustReachOut.io, Dmitry Dragilev (@dragilev) knows these lessons well. With his website, Dmitry helps early stage founders not only get PR wins, but capitalize on the gains for the long term. In this episode, Dmitry shares his knowledge of the most important things to do (and avoid) in your quest for press as a startup founder....
Aug 10, 2020•1 hr 5 min•Transcript available on Metacast Jonathan Little (@JonathanLittle) got his start by making millions at the poker table, and then found a way to turn his favorite card game into an online coaching empire that brings in millions of dollars per year. His "secret" is a combination of consistency and love: Jonathan has authored countless books, YouTube videos, quizzes, webinars, podcast episodes, and more, and part of why he's able to work so hard is because he genuinely loves poker. In this episode, Jonathan and I talk about intent...
Jul 30, 2020•51 min•Transcript available on Metacast If you want to build a successful business, you have to be ready to work 24/7/365 to have a shot at success… or do you? Both Natalie Nagele and DHH bootstrapped their internet businesses to millions in revenue, yet they took different paths to get there, with DHH only putting in a small number of hours vs Natalie who ate, slept, and breathed her job as a founder in the early days. In this episode we discuss whether or not DHH's approach is truly repeatable for others trying to get their business...
Jul 24, 2020•2 hr 52 min•Transcript available on Metacast When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage s...
Jul 18, 2020•1 hr 1 min•Transcript available on Metacast Greg Isenberg (@gregisenberg) has spent years practicing the art and and studying the science behind building hit viral products. Today he's using his skills to build a communities design firm called Late Checkout, based on his theory that the best products come from unbundling parts of much larger communities and social networks. In this episode, Greg and I discuss the work that goes into building viral products, how to use niches to gain an advantage as an indie hacker, and why the massive gro...
Jul 09, 2020•42 min•Transcript available on Metacast From tourism to transit, the travel industry has taken a bigger hit than any other during the coronavirus pandemic. Despite this, Scott Keyes (@smkeyes), the founder of Scott's Cheap Flights, has managed to stay optimistic. In this episode, Scott and I discuss the frightening state of the travel industry and the economy as a whole, why a curated product is superior to a comprehensive one, and the keys to building a 7-figure paid newsletter that's capable of weathering even the darkest of storms....
Jun 19, 2020•1 hr 28 min•Transcript available on Metacast Rob Walling (@robwalling) spent years bootstrapping successful SaaS businesses, and today he's helping others do the same as the founder of TinySeed, the first accelerator for bootstrappers. In this episode, Rob and I discuss common misconceptions around fundraising, how to succeed as a founder from an investor's point of view, and why now is the best time to be an indie hacker.
May 28, 2020•59 min•Transcript available on Metacast We've heard a lot about what it's like to build a company from scratch, but what's life like after you've made it? In this episode, Steli Efti (@Steli) returns to the show for a casual chat about his experience being the CEO of a profitable and growing SaaS business for years. We talk about the importance of "building the house you want to live in," how to guide a company through its awkward teenage years, and how Steli is planning to get through the pandemic and the looming recession. Transcrip...
May 18, 2020•1 hr 12 min•Transcript available on Metacast Sam Parr (@theSamParr) returns to the podcast for the second time. You may remember his journey as the midwesterner that went from running a hot dog stand to creating an 8-figure ad-supported newsletter. In this episode, Sam shares how he's now on track to build an 8-figure paid newsletter — Trends.co — and how other indie hackers can do the same. We talk growth strategies for media businesses, advertising vs subscription revenue, and why learning to write persuasively is the most important skil...
May 08, 2020•1 hr•Transcript available on Metacast Bram Kanstein (@bramk) has more experience validating, building, and launching online products than almost anyone, and more success than most. One of his earlier creations, Startup Stash, still retains its title as the most-upvoted Product Hunt submission of all time. Today, Bram spends just as much time teaching others as he does making himself. In this episode, Bram and I talk about the importance of being an early adopter, the best strategies for finding new ideas, and why "mindset" is the fi...
May 01, 2020•43 min•Transcript available on Metacast Tomas Pueyo (@tomaspueyo) is the author of the the mega-viral article "Coronavirus: Why You Must Act Now," which was shared by over 40 million people in a single week after it was published in March. He also happens to be an expert on storytelling, and the VP of Growth at a unicorn startup called Course Hero. In this episode, Tomas and I discuss the universal structure of stories as problem-solving devices, why founders and makers should always think about problems first, and how he applied his ...
Apr 24, 2020•41 min•Transcript available on Metacast Rand Fishkin (@randfish) has been doing something a lot of founders are afraid to do: He's blogging about the coronavirus pandemic directly from his company website, for all his customers to see. And it's working! Not is he providing useful advice for founders and marketers, but he's also setting an example for how others can do this same. In this episode Rand and I sat down to discuss the changing nature of the online conversation around COVID-19, how founders and businesses can communicate eff...
Apr 16, 2020•1 hr 7 min•Transcript available on Metacast Baird Hall's (@BairdHall) first attempt at starting up didn't go so well. When all was said and done, he'd burned through his savings without finding a working business model, and he and his co-founder were forced to sell the business for parts. In other words: they were ready for round 2. In this episode, Baird explains why he can't stop bootstrapping businesses, why it's important to work together with a great team, and how listening to users helped him grow Wavve and Zubtitle to over $100,000...
Apr 10, 2020•52 min•Transcript available on Metacast Amy Hoy (@amyhoy) didn't merely survive the 2008 recession: she built multiple profitable online businesses that grew to support her and, eventually, to generate over $1M in annual recurring revenue. Amy and I sat down for a casual conversation (which we livestreamed to YouTube) about the looming recession, how Amy made it through the last one, and how founders should be thinking about their businesses going forward.
Apr 01, 2020•1 hr 9 min•Transcript available on Metacast Ever since I came across his blog years ago, Brian Balfour (@bbalfour) has been one of the most influential people for how I think about growing online businesses. Not only is Brian a successful blogger, but he's also served as the VP of Growth at HubSpot and founded four companies. His most recent business, Reforge, generates millions in revenue helping tech professionals boost their skills. In this episode, Brian explains why it's crucial to have a visual model for growth, shares his models fo...
Mar 19, 2020•52 min•Transcript available on Metacast Customers will lie to you. So will your friends and family. It's one of the most surprising things you discover when you talk to people about what you're building. Rob Fitzpatrick (@robfitz) should know. He spent years making a habit of talking to customers, only to learn the wrong lessons and have his startup flame out anyway. There had to be a better way. In his book, The Mom Test, Rob shares his strategies for talking to customers the right way, gathering accurate feedback, and even finding p...
Mar 13, 2020•1 hr 6 min•Transcript available on Metacast William Candillon (@wcandillon) didn't plan to become an indie hacker when he first started making coding videos on YouTube. He just wanted to learn more efficiently and hold himself accountable. Three years later, he's built an audience of tens of thousands of viewers, and he's making over $6,000/month teaching what he's learned about React Native. In this episode, Will and I talk about why building in public, sharing transparently, and being vulnerable make it easier to succeed as an indie hac...
Mar 09, 2020•48 min•Transcript available on Metacast Transistor.fm founder Justin Jackson (@mijustin) goes head-to-head with Earnest Capital investor Tyler Tringas (@tylertringas) on the topic of picking the right market. The decisions you make when you're just getting started on a project carry the most weight and might affect your life for years to come. How big of a market should you target? How important of a problem should you solve? What does Justin mean when advises working on a "main dish" instead of a "side dish?" And how do a serial foun...
Mar 05, 2020•1 hr 12 min•Transcript available on Metacast Sergio Mattei (@matteing) might be the most energetic founder I've had on the podcast. After discovering the world of online maker communities, he built his own from scratch—Makerlog—and grew it into something special through his passion for sharing and celebrating others' achievements. In this episode, Sergio and I discuss the importance of finding balance in all things as a founder: gathering insights from users vs your personal vision; seeking feedback from the market vs chasing validation fr...
Feb 28, 2020•49 min•Transcript available on Metacast Jen Yip (@lunchbag) is the founder of Lunch Money, a budgeting app that's going head-to-head with big names like Mint and YNAB. The catch? She's a solo founder, doing 100% of the work on her own. In this episode, Jen and I cover the wide breadth of experiences and skills she's gained in order to make this possible, her strategies for working hard enough to catch up with competitors but soft enough to avoid burning herself out, and why she's doing this all as a digital "snowmad" who works oversea...
Feb 25, 2020•54 min•Transcript available on Metacast Greg Rog (@greg_rog) is one of the few indie hackers I know who's actually managed to build a passive income business. His website, LearnUX.io, makes over $10k per month, yet he spends less than a day each month updating the content and answering questions. His secret? A combination of hard work over a sustained period of time, obsessive focus on making a 10x better product, and embracing no-code tools to support automation despite knowing how to code himself. In this episode, Greg walks me thro...
Feb 19, 2020•1 hr 1 min•Transcript available on Metacast Nathan Rosidi has bootstrapped his side project, Strata Scratch, to 2500 users and over $1,500 in monthly recurring revenue. In this episode we discuss the lessons he's learned from past failures, how to prioritize what to work on when you're getting ideas from so many different people, and why it's both a blessing and a curse to be able to take things slowly as an indie hacker. Transcript, speaker information, and more: https://www.indiehackers.com/podcast/148-quick-chat-with-nathan-rosidi...
Feb 12, 2020•28 min•Transcript available on Metacast Cory Zue (@czue) made over $26,000 in profit from multiple side projects in 2019, including a printable place card business and a Django-powered SaaS template. In this episode Cory explains how his journey began by taking a sabbatical from work, he lays out his plan to reach financial independence by 2023, and he shares some tips for ensuring your indie hacker journey is an enjoyable one the whole way through. Transcript, speaker information, and more: https://www.indiehackers.com/podcast/147-co...
Feb 12, 2020•54 min•Transcript available on Metacast Alexandria Procter (@alexprocter101) is the last person you would ever describe as timid. When the bureaucracy at her college in South Africa failed to address a massive student housing crisis, Alex taught took things into her own hands, learned to code, and created a startup to help. In this episode, Alex and I talk about the personality traits and the economic realities that drive people to take risks and solve problems. We attempt to answer the question, "What do founders in the developing wo...
Feb 04, 2020•1 hr 8 min•Transcript available on Metacast Jane Portman (@uibreakfast) is no stranger to making money online. Not only has she run a successful consultancy for nearly a decade, but she's also published 4 books and become a leading authority on UX and product design. So when Jane decided to start a SaaS company—Userlist— she was surprised to learn just slow and difficult the process can be. In this episode, Jane and I discuss the variables that makes companies faster or slower to grow, the importance of nailing your customer messaging so ...
Jan 30, 2020•1 hr 3 min•Transcript available on Metacast Vlad Magdalin (@callmevlad) might just be the most principled founder I've had on the podcast. "When it came to making hard decisions, I've leaned more on my morality rather than my business sense. That's what I regret the least." Sticking to his heart has paid off. Not only has he built a company that's changing and improving lives by the millions, but he's also grown it to millions in revenue and 155 employees. In this episode Vlad and I talk about the ups and downs of raising money from inves...
Jan 24, 2020•1 hr 8 min•Transcript available on Metacast Pete Macleod (@petecodes) didn't have a cushy fallback plan when he set out to become an indie hacker. Eight months ago he was unemployed, and a few months after that he was working a minimum wage job with dangerous clientele. He knew figured his best bet would be to strike out on his own: "I don't really have anything to lose at this point, so I suppose I'll just go for it." Today he runs No CS Degree, a profitable online business that helps aspiring software engineers who don't have the stereo...
Jan 17, 2020•56 min•Transcript available on Metacast When Dmitry Dragilev (@dragilev) looked at the personal lives of his business heroes, he didn't like what he found. "Horrible family lives. Just horrible personal relationships." He knew he wanted something different, so he made the conscious decision to prioritize his family life and build his business around that. In this episode, Dmitry and I talk about how he was able to bootstrap from $0 to $30,000/month in revenue working just 25 hours a week, as well as how his business JustReachOut.io he...
Jan 14, 2020•57 min•Transcript available on Metacast When Cesar Kuriyama (@cesarkuriyama) first got started, he had nothing but a dream of freedom, an app idea, and a rapidly declining bank account. When every dev shop in New York City turned him down, things looked dire. But through sheer persistence and a penchant to seize every opportunity in front of him, Cesar managed to create an experience that people loved, give a talk on the TED main stage, launch a successful Kickstarter campaign, bootstrap his app to millions of dollars in revenue, and ...
Jan 02, 2020•2 hr 34 min•Transcript available on Metacast 
