It’s gotten incredibly easy to produce and consume content. That means the market value of content is approaching zero. And that means that learning businesses need to provide more than just content. Learning businesses that can provide connection are going to attract and retain passionate and engaged learners. Ginger Johnson focuses her work on the power of human connection and the why and the how of connecting on purpose with purpose, and Leading Learning Podcast co-host Celisa Steele talks to...
Jul 09, 2024•30 min•Transcript available on Metacast If you’re looking to improve the reach, revenue, and impact of your learning business, focus on engagement, not content. Content is no longer king. Engagement is everything. In episode 416 of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele talk about why the importance of content and even context is waning and why a focus on engagement is a savvy move for learning businesses committed to creating and delivering value. Show notes and a downloadable transcript are available at h...
Jul 02, 2024•15 min•Transcript available on Metacast Finding the right balance of online and offline learning to have in a portfolio is one of the critical concerns facing learning businesses in our post-pandemic world because getting that mix as close to ideal as possible is key to securing a learning business’s reach, revenue, and impact. In episode 415 of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele offer nine criteria, accompanying guiding questions, and a scoring rubric that learning businesses might use when aiming for ...
Jun 25, 2024•33 min•Transcript available on Metacast On January 1, 2025, we’ll enter the second half of the turbulent 2020s and come that much closer to the Threatening 30s, to borrow the terms of our guest for episode 414 of the Leading Learning Podcast. Organizations of all kinds have a vested interest in seeing the future as clearly as possible and taking action—action to bring about the best possible future for those they serve. Leading Learning Podcast co-host Jeff Cobb talks with Jeff De Cagna about this and much more. Jeff De Cagna is execu...
Jun 18, 2024•48 min•Transcript available on Metacast For learning businesses that want to thrive in the evolving lifelong learning market, identifying metatrends and unpacking what they might mean in terms of risks and opportunities is crucial. In episode 413 of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele offer ten metatrends they see when looking at how lifelong learning is shifting to keep pace with change. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/episode413 ....
Jun 11, 2024•39 min•Transcript available on Metacast What does a world that learns better look like? It’s an intriguing question for learning businesses to consider because learning businesses have an opportunity and a responsibility to build a world that learns better, and it’s that question that Leading Learning Podcast co-hosts Jeff Cobb and Celisa Steele explore in episode 412. The question has a philosophical bent, but trying to answer it can have very practical implications for learning businesses in what they choose to do operationally and ...
Jun 04, 2024•23 min•Transcript available on Metacast We’ve reached a point in history where it’s essentially a given that learning products will make use of technology to deliver, support, or deepen learning. Geoff Stead has dedicated his career to building learning tools that sit in what he calls the messy middle between the power of new technologies and real human learning needs. He’s currently chief product officer at MyTutor, and he’s co-author of Engines of Engagement: A Curious Book About Generative AI . In this episode, number 411, Leading ...
May 28, 2024•45 min•Transcript available on Metacast Capacity deals with the people and the technology a learning business has in place, and capacity has a quantitative and a qualitative aspect. How well can the people and the technology do the work, and how much can the people and the technology do? Artificial intelligence has the potential to change both the quality and the quantity of work that a learning business does, and so, in this episode of the Leading Learning Podcast, number 410, co-hosts Jeff Cobb and Celisa Steele focus on barriers to...
May 21, 2024•28 min•Transcript available on Metacast There are many ways to look at data. Two views that can be clarifying for learning businesses are the performance view and the potential view. You can use data to understand how you’re doing currently. How is your learning business performing? You can and should also use data to understand possibilities. How could you be doing? What products and services might you add or sunset or change? In this episode of the Leading Learning Podcast, number 409, co-hosts Jeff Cobb and Celisa Steele discuss us...
May 14, 2024•37 min•Transcript available on Metacast Effective marketing is integral to a learning business’s success. But doing marketing well requires care and thought. In this episode, number 408, Leading Learning Podcast co-host Celisa Steele talks with Michelle Brien, vice president of marketing at Matchbox, who approaches her work with care and thought and authenticity. Celisa and Michelle talk about how Michelle defines marketing, the central role value plays in marketing, the rise of digital and content marketing, the potential for generat...
May 07, 2024•27 min•Transcript available on Metacast The third sector of education can be difficult for learners to navigate, and pathways can help learners. Having guides along the pathways can help even more. In this episode of the Leading Learning Podcast, number 407, co-hosts Jeff Cobb and Celisa Steele draw on a recent guided trekking experience to offer six takeaways about the value of guides that learning businesses might apply as they work to better serve their learners. Show notes and a downloadable transcript are available at https://www...
Apr 30, 2024•28 min•Transcript available on Metacast In the Tagoras Learning Business Maturity Model, strategy is one of the five fundamental domains learning businesses need to work on and in to mature and be successful. To help with your essential strategy work, in this episode of the Leading Learning Podcast, number 406, co-hosts Jeff Cobb and Celisa Steele talk about “Part Two: How to Realize Nondisruptive Creation” of Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs by W. Chan Kim and Renée Maub...
Apr 23, 2024•31 min•Transcript available on Metacast We often hear learning businesses say they want to better engage their learners. But what is engagement, and how does it work? In this episode, Leading Learning Podcast co-host Jeff Cobb digs into those questions with Clark Quinn, executive director of Quinnovation and author of Make It Meaningful: Taking Learning Design from Instructional to Transformational . Jeff and Clark talk about engagement and motivation; learners’ cognitive, affective, and conative involvement; and how the cognitive asp...
Apr 16, 2024•31 min•Transcript available on Metacast Strategy is one of the five fundamental domains in the Learning Business Maturity Model. And most learning business leaders know that strategy is important. But truly understanding strategy and formulating intelligent strategy? That’s trickier. To help with that understanding and formulation, in this episode of the Leading Learning Podcast, number 404, co-hosts Jeff Cobb and Celisa Steele offer an audio book report on Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, ...
Apr 09, 2024•35 min•Transcript available on Metacast You can think of this episode of the Leading Learning Podcast as an origin story. Co-hosts Jeff Cobb and Celisa Steele talk about the relationship between Leading Learning and Tagoras, about what Tagoras is and does, and about the start of Leading Learning. Along the way they touch on the kinds of things that learning businesses need to be able to do, whether through the skills and knowledge of their internal team or by looking for outside support. Show notes and a downloadable transcript are av...
Apr 02, 2024•25 min•Transcript available on Metacast If anything, we should all be able to agree that generative artificial intelligence is a curious thing, worthy of reflection and exploration. Julian Stodd is a researcher, an artist, an explorer, a writer, and captain and founder of Sea Salt Learning, which helps organizations set strategy and change direction. He is also a firm believer in working out loud and a previous Leading Learning Podcast guest. In this episode, co-host Celisa Steele talks with Julian about ideas from Engines of Engageme...
Mar 26, 2024•49 min•Transcript available on Metacast Many skills are needed to create and sustain a successful learning business: financial know-how, marketing acumen, instructional design, to name just a few. But one area that often isn’t invested in—or invested in adequately—is business development. Leading Learning Podcast co-hosts Jeff Cobb and Celisa Steele discuss what a business development professional should be able to do for your learning business and how having a skilled professional leading business development means the chance to impr...
Mar 19, 2024•27 min•Transcript available on Metacast We’re at an important point in time for lifelong learning. Much is shifting and unsettled in how humans live and work. That unsettledness means opportunity if your learning business is willing to grapple with the uncertainty and shape a vision for its role in the lifelong learning market. In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele look at the current lifelong learning landscape, near-future trends, and the implications—and opportunities—for learning bus...
Mar 12, 2024•29 min•Transcript available on Metacast To realize their fundamental mission of developing and delivering learning products and services, learning businesses need revenue. Along with direct-to-learner fees for enrollments and registrations, sponsorship dollars are often a key part of that revenue equation. In this episode of the Leading Learning Podcast, co-host Jeff Cobb talks with Bruce Rosenthal. Bruce helps organizations create sponsorships and partnerships that increase revenue and value for all stakeholders. Jeff and Bruce talk ...
Mar 05, 2024•34 min•Transcript available on Metacast Learning businesses care about creating effective learning. Doing so is at the heart of why learning businesses exist. But what happens when effective learning practices clash with what learners want or what they believe is effective? That clash is precisely what Leading Learning Podcast co-hosts Jeff Cobb and Celisa Steele explore in this episode, which looks at desirable difficulties and the specific difficulty desirable difficulties pose for learning businesses. Show notes and a downloadable ...
Feb 27, 2024•27 min•Transcript available on Metacast Learning, education, and professional development are not the same. Similar, yes, interrelated even, but fundamentally and importantly different. If learning businesses take the parochial view of learning as merely education, they unnecessarily limit their impact and their possibilities. In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele explore the strategic importance of recognizing the differences between learning, education, and professional development. Le...
Feb 20, 2024•18 min•Transcript available on Metacast Everybody loves a good story. It’s what draws us to good books, good movies, good podcasts. And we know that good stories can draw prospective learners to us and the learning experiences we offer. But telling a good story is harder than it looks, particularly in the realm of business, where often too much emphasis is put on numbers, data, and building a case rather than appealing to emotions, human connection, familiar patterns, and satisfying hooks. If you listen to this episode, you’ll get a m...
Feb 14, 2024•37 min•Transcript available on Metacast Digital credentials aren’t as valuable on their own as they are in an ecosystem that uses open standards to connect learners and employers and where relevant data about skills achieved, pathways to new roles, and the needs of the job market intersect. In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa talk about standards-based digital credentials being at tipping point and the need for learning businesses to adopt them in order to adapt to what learners are coming to...
Feb 06, 2024•14 min•Transcript available on Metacast Learning businesses rely on the revenue that comes from their educational offerings. That means learning business professionals have to know how to determine the best pricing—the best pricing for attracting and converting prospective customers, the best pricing for maintaining and maximizing revenue levels, and the best pricing for achieving strategic goals. In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele touch on three principles of pricing that can help: P...
Jan 30, 2024•26 min•Transcript available on Metacast With the release of ChatGPT in November 2022, artificial intelligence broke into the mainstream and became a more practical rather than theoretical topic than ever before. AI has the potential to lighten the existing load and to enable new activities for learning businesses, particularly in the realms of marketing and personalization. Erica Salm Rench is the chief operating officer at rasa.io, which uses AI to send personalized newsletters to every recipient on an e-mail list. Before joining ras...
Jan 23, 2024•23 min•Transcript available on Metacast Just as taking time to look back and reflect is a good practice, so too is taking time to look ahead and plan. In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele share survey data about what learning businesses plan to focus on in 2024. You can use the data for quick benchmarking and to help you get clearer about your learning business’s priorities for the year ahead. Show notes and a downloadable transcript are available at https://www.leadinglearning.com/epis...
Jan 16, 2024•22 min•Transcript available on Metacast Reflection is a good practice, in life and in learning, especially for those working in and for learning businesses. But it’s all too easy to skip because taking time to reflect often isn’t as pressing and urgent as other things on the to-do list. In this episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele act as avatars and model doing the behavior they encourage others to engage in periodically as they reflect back on 2023. Show notes and a downloadable transcript are...
Jan 09, 2024•29 min•Transcript available on Metacast Strategy and collaboration in open, loosely connected, complex networks require a different approach than the top-down planning that has long dominated organizational strategy-setting. In this redux episode of the Leading Learning Podcast, co-host Celisa Steele talks with Ed Morrison, who pioneered Strategic Doing, an approach to strategy and collaboration in open, loosely connected, complex networks, and who co-authored Strategic Doing: Ten Skills for Agile Leadership . Celisa and Ed talk about...
Jan 02, 2024•39 min•Transcript available on Metacast Giving and receiving feedback is harder than most people think. Learning business professionals need to take the time to study the art and science of feedback because of the critical role feedback plays in learning. In this redux episode of the Leading Learning Podcast, co-hosts Jeff Cobb and Celisa Steele discuss how to give and receive feedback effectively, common misconceptions about feedback, and the tremendous impact feedback can have on learning. Show notes and a downloadable transcript ar...
Dec 26, 2023•26 min•Transcript available on Metacast Trust is fundamental in marketing. Without trustworthy marketing, products and services, no matter how excellent, will languish because today, by default, audiences doubt what marketers say. What this means is learning businesses need to do the work to collect and use evidence to back up their marketing claims. In episode 388 of the Leading Learning Podcast, co-host Jeff Cobb talks with Melanie Deziel about exactly how to do that. Melanie is co-author of Prove It: Exactly How Modern Marketers Ea...
Dec 19, 2023•31 min•Transcript available on Metacast 
