The quick points to understand about what split testing is and how to do it really, really well. This episode goes over: What you can split test. How long your split test should be. How to know if something's a winner. Subscribe, review & share our podcast on Apple iTunes, Podcasts or Google Play. LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” www.productstoprofits.com/turnproductsintoprofits
Did you know there are 10 reasons that people buy things? Starting out years ago, I had no real clue about this. One of my early bosses even traveled with me for two weeks to train me because I wasn't making the numbers he wanted. I had to be trained to understand what really was causing people to buy certain things. And it surprised me to see it is NOT logic. After a few years, I was running sales teams of 24 people and managing their commission structures! Today, every product, service or app ...
This topic came up during this morning’s FREE, live Q & A call. There are two things to handle well when you are talking to the gate keeper. This is part 1 of 3 about the 10 reasons people buy. Tune in for the next two episodes for parts 2 and 3. LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” www.productstoprofits.com/turnproductsintoprofits
What to do today that will move you forward faster AND nurture relationships that are important to you. Read chapter 18 of our new book for fast ways to stay fresh in your project! LIMITED TIME OFFER —>>> Click here to get your FREE copy of our new book “Turn Products Into Profits” www.productstoprofits.com/turnproductsintoprofits
We’ve finished the big project and have a GIFT for you. FREE copy of our new book “Turn Products Into Profits” is ready for you!!!! Click here —->>> www.productstoprofits.com/turnproductsintoprofits
Yesterday we had a product launch scheduled. Here’s what I did and what I personally learned when it went sideways. Click here to ask your questions for FREE on Monday’s live Q & A call-in show. https://www.productstoprofits.com/business-show/
The core mistake we’ve seen in the majority of struggling product businesses. Click here to ask your questions for FREE on Monday’s live Q & A call-in show. https://www.productstoprofits.com/business-show/
People get the DNA of our business is different. It’s magnetic to them. Here’s why and what it means for your business, too. Click here to ask questions on Monday’s live Q & A. https://www.productstoprofits.com/business-show/
How to expand for any stage without losing your mind.
Being curious about the story of businesses led to this.... What I learned from Fred, the owner of The Tamale Guy in Claremont, CA.
Good business owners get ideas from everywhere. Here’s an insight for food product marketing from Shami at Parmegiano Reggiano Spread in Los Angeles, CA. Click here for the live call-in Q & A details.
Sneak peek of a checklist from our new book! How do you increase the sales of your product through effective, fabulous packaging. ****** If you have questions about how we can help you grow your Product Business, please email Jeff at Jeff@ProductsToProfits.com or visit our website Products To Profits We also have a free downloadable book Turn Products Into Profits...
How to push through to finish without losing momentum.
Creating product businesses has many twists and turns. This is how my path has evolved.
Last week was a big conference. 2,800 companies plus 110 inventors were exhibiting! Of course, everyone was there to find contacts but there's another side to what goes on. All those 2,910 businesses were eligible to win one of 35 Retailers Choice Awards or a top three award in the invention area. Why would that be helpful to them? Because the award winners get promoted to 20,000 industry professionals and 120 media outlets. Almost every year I get asked to judge sections of the show. (Of course...
Be honest. Have you ever asked someone "Do you want to partner with me on my product, idea, invention, business?" Collaboration can be wonderful fuel in a project, however, it can look a lot of different ways with massively different results. The best collaborations blossom like a flower in the spring sunshine. But, how on earth can you cause that instead of leaving it up to chance? That's what we'll talk about on Monday's Product Business Show! Want to know more about us. Visit our Website Prod...
In a super-ironic-twist-of-events I've been asked to teach an entire course at a business college this summer just on negotiating! It's funny because I used to absolutely cringe about negotiating. Seriously, negotiating was an anxiety-producing, go-into-mental-overdrive thing for me. Now, it's joyful and fun even when we're navigating a deal with a new client or large investors, movie producers or a big account on behalf of clients. Do you want to know what changed it all for me? You guessed it....
Most people don't know that we've worked on licensing projects. One client had us helping negotiate his licensing deal. There was a moment when having a clear strategy and then asking one question added about $50k to the client's deal. On this Episode, I'm going to do an entire Product Business Show about licensing. What makes it easier to get a licensing deal. How to kill a deal faster than you can imagine (just in case you want to be really UNsuccessful & frustrated. :) What makes a deal m...
On our previous Product Business Show we talked about how to produce amazing product videos. In today’s Part 2 about video, I’ll share some the three types of videos most products need and a few of my favorite ways to storyboard them to be impactful, cost-effective and terrific!” There are some surprisingly easy things that make a big difference in the results you'll get from your videos....
After last week's Product Mastermind group call, several members asked for some additional training about shooting good product videos. Since it was such a hot topic for them, I thought we would include you in the conversation. Did you know that 1/3 of online activity is spent watching video? And..... 64% of consumers make a purchase after watching branded social videos. There are some surprisingly easy things that make a big difference in the results you'll get from your videos. If you are inte...
If you've been wanting to sell online or need to sell online better, this is going to be great for you. Selling online can be really overwhelming if you have to manage separate selling platforms like these. But what if it was easy? In fact, selling on three platforms at the same time creates on average about 156% more sales. And there are ways to do it while keeping your sanity! Mike Ugino is the Co-founder & CMO of Sellbrite. A former IR 300 merchant and Fortune 500 product marketer, Mike n...
Do you want to be "the poster child for achieving goals"? (Two friends literally said a version of "Amy, you're the poster child for achieving goals" on Friday and Saturday last week.) Being able to change well and with grace is a skill. That means it can be learned and honed. However, the pace of change is a funny thing and there are a few contradicting forces that can speed you up if you use them well. Did you know 80% of those good intentions called New Year's resolutions will fall apart by t...
Today we're going to practice a skill together that will fuel your holidays, business and happiness in the New Year. In under 3 minutes, you can master this skill used by a billionaire. Yes, that was a billionaire with a B. He is one of the most intelligent, heart filled and humble guys, too. This humble skill takes minutes to do and can be done by all of us. Anywhere. Anytime. Regardless of bank account. Guaranteed. Any questions about the Mastermind, contact Jeff@productstoprofits.com...
As we approach Thanksgiving here in the US, I thought we'd do something different for Monday's show. We're going to go over the key points to remember in a 30 second introduction. Then for anyone who wants to.... You'll have a chance to share your 30 second introduction with our audience of fellow creators who are all rooting for you! These are the kind of introductions you'll need when you're out at meetings or talking to buyers, potential customers and investors. We'll, also, have some time on...
When you ask the question - "What is 'good enough' for a prototype?" there are two sides to the answer. One is factual. The other is energetic. On the surface it sounds like a straightforward question. But, did you know that there can be at least 5 different answers? The right FACTUAL answer for you actually depends on product type, goals and stage you are in. The right ENERGETIC answer is another matter. On this episode, we'll be talking about prototypes. Sure. AND we'll be giving you tools to ...
Today we'll be talking about what to do after you sell a million dollars of products. There are decisions to make then that usually bring up a host of questions and choices. I'll give you the signs to look for as clues that you're close to the next stage.
With the holidays just around the corner, I want to share with you 10 creative ways to get the most out of your holiday season. There is always room and even more ways to move forward. I hope you enjoy and remember to subscribe.
In this episode of the Product Business Show, we're going to be talking all about how to reach the people you want to reach. There are different strategies and techniques that are effective for different purposes. Hope you enjoy and please subscribe. :)
This episode of the Product Business Show was recorded 2/6/2017. The day after the Super Bowl. Below is from our email we sent out. _____ Yesterday we watched the Super Bowl for our friends. Did you see it? Amidst the cheering, I got SO inspired. It was a great example of staying committed to a dream against most logic. That led to several "firsts" in NFL history. Today is our live Q & A show. On the heels of yesterday's Super Bowl ads, we'll be talking about the things that wildly successfu...
We've been getting a lot of requests for us to do people's packaging artwork. In simple terms, the way to think about packaging is that it can either shred your value proposition (and sales) or it can leapfrog your product over tall buildings in a single bound. Ok.. well.... not quite that last part but you get the idea. It's super important. Given that your business' financial value (to you and investors) is directly related to sales, improving packaging can make a very big difference....
