Products To Profits Podcast is the place for product entrepreneurs to get the expert insight they need to grow their businesses. Hosted by Amy Wenslow, the founder and CEO of Products to Profits, this show focuses on practical, actionable information that helps boost sales, streamline operations, and take product-driven businesses above and beyond their goals.
With more than 30 years of experience in product development, managing sales teams, consulting, leading product launches, and creating strategies for entrepreneurs across numerous industries, Amy uses her expertise to help others through public speaking, at the helm of Products to Profits, and by sharing her wisdom on this podcast!
Amy has worked with manufacturers to bring products to more than 60 major corporations, including some of the largest retailers in the US, as well as numerous online and TV shopping channels. She shares clients with Sharks from Shark Tank, and has been invited to speak at corporations including Fed-Ex, high profile trade shows, and other product-focused engagements around the globe.
Amy is driven, high-energy, and passionate about turning dreams into reality. Her warm, entertaining approach - and decades of real-world experience - make her an invaluable resource for product entrepreneurs of all kinds. Enjoy the show!
Visit our site for Free resources and next steps: www.productstoprofits.com
Original. Compelling. Connects people to ideas then to the product. It surprises, delights, informs, evokes a subconscious response. What's the "IT"? It's "copy", specifically --- Compelling Marketing Copy. I've seen way more than my share of GOOD (aha!), BAD (eek!) and UGLY (gasp!) marketing copy. I'm going to share how to optimize the good, rewrite the bad and scrap the downright-ugly copy.
Oct 05, 2018•1 hr 1 min•Transcript available on Metacast
When I was listening to the practice run of an investor pitch, there was a glaring change that needed to be made. So, even if you've been wanting to pitch to investor groups, pitch contests or television shows like "Shark Tank", "Elevator Pitch", "Dragon's Den", "The Profit" or "Billion Dollar Buyer", it's a world of difference to actually do it. I thought you would benefit from hearing what makes an Effective Investor Pitch
Oct 04, 2018•34 min•Transcript available on Metacast
I had a chance to spend some time with the guy that Starbucks CEO, Howard Shultz, relied on to help them when they wanted to explode from $165 million per year to $1 billion per year. In 3 YEARS! And they did it. He's currently advising Jamba Juice on their organizational development. I'm BLESSED beyond words to have been selected to be in THAT EXACT ROOM with Eric and learn from him the past few weeks. Join me to hear some of the lessons that apply to product businesses....
Oct 01, 2018•37 min•Transcript available on Metacast
Correct packaging can do everything from increasing sales, improving profit margins and signing deals to lowering returns and customer service phone calls. All of that helps you make money, save time and lower stress levels.
Sep 25, 2018•23 min•Transcript available on Metacast
This episode is about simple ways to create focus and time for building your product business. Let's face it. Life happens so quickly. AND... The best of intentions are completely useless without your commitment and action. Consistent action. An action that might require you to grow. We'll have super actionable, simple steps you can take from wherever your project is right now. This call is especially important for anyone who has: Created a prototype Attended a trade show Exhibited at a trade sh...
Sep 15, 2018•33 min•Transcript available on Metacast
I'm going to share a few of the gems I learned recently at an all-day event with the business teams from Facebook and Instagram. You'll be able to use a few of the inside tips for products as early as today if you're paying attention. :)
Aug 20, 2018•38 min•Transcript available on Metacast
Ok. Let's get real here. You can have the best intentions in the world BUT if you don't manage your day-to-day actions in your projects, you'll never get to your goals. As entrepreneurs, we all need a simple system for organizing the amount of detail that comes with creating new things. And, yes, there are ways to still have it feel light and creative! Want to get the reminders to the live show, click HERE .
Feb 20, 2018•32 min•Transcript available on Metacast
If you’ve never heard of a sales funnel, this show will help. If your sales are lackluster no matter how many people see your product, there’s a good chance you should look at changing your sales funnel. (And maybe your packaging or pricing but those are different topics we’ve talked a lot about on our blog .) Even if you are making sales, this show will help. That’s because evolving your sales funnels lets you keep pace and continue growing. So how do you know if you have a good sales funnel?! ...
Jul 24, 2017•44 min•Transcript available on Metacast
