Today, we're talking all about content marketing and why it's so crucial for startups and founders who are looking to make a splash without a huge budget. Picture this: you've got a brilliant idea, but how do you get noticed? That's where effective storytelling and brand-building come into play. We'll show you how to craft compelling narratives that really connect with your audience and position your brand as the go-to expert in your field. We will talk about going "...
May 15, 2024•47 min•Ep 607•Transcript available on Metacast Hey marketers and podcast enthusiasts this one is for you! Get ready for an exciting deep dive into the world of podcasting with our special guest, Matty Staudt, a true expert in the field. We'll be exploring how podcasting has evolved over the years—from its humble beginnings to becoming a major force in storytelling today. Matty will share his insights on podcast advertising and how brands are leveraging this platform to connect with listeners effectively. We'll learn about some cool...
May 09, 2024•43 min•Ep 606•Transcript available on Metacast Welcome to the Best SEO Podcast, where today we delve into the world of business strategy and branding. In this episode, we sit down with Fred Cary, an esteemed entrepreneur, branding expert, and fundraising consultant to delve into the crucial aspects of your brand: its origin story, values, and name. Fred Cary, with his extensive experience in fundraising for startups, provides invaluable insights into how a strong brand can significantly impact a company's ability to secure funding and i...
May 03, 2024•39 min•Ep 605•Transcript available on Metacast Today on the Best SEO Podcast, we dive into the process of starting to integrate a sales function into an existing organization. Our guest, Michel Prive, a seasoned Fractional VP of Sales, brings invaluable insights and strategies for businesses looking to transition from a primarily marketing-focused approach to a comprehensive sales-driven model. With years of experience guiding companies big and small through this transformation, Michel Prive shares practical steps and considerations for deve...
Apr 18, 2024•52 min•Transcript available on Metacast Tune in to understand the basics as well as the intricacies of identifying and neutralizing harmful website links. Matt outlines what is the difference between beneficial and harmful links, offering actionable strategies grounded in Google's Webmaster Guidelines. Whether you're a website owner, SEO professional, or digital marketer, this podcast empowers you to safeguard your online presence by mastering the art of disavowing harmful links. Join us as we equip you with the knowledge an...
Apr 10, 2024•31 min•Ep 603•Transcript available on Metacast Tune in to our latest podcast episode featuring a captivating interview with a seasoned expert in growing brands and social media marketing, straight from Los Angeles, Enrico Moses. In this enlightening conversation, we delve deep into the dynamics of culture, branding, memes, and the psychology of the buyer. Enrico brings a wealth of experience and expertise to the table, offering invaluable insights into navigating the ever-evolving landscape of social media marketing. From decoding the intric...
Mar 27, 2024•49 min•Ep 602•Transcript available on Metacast Join Matthew Bertram, a top SEO Consultant as he conversationally delves deep into the intricacies of link-building strategies and how others in the industry are doing it with success. Many specific examples are provided! Source: https://seobrainiac.com/the-most-creative-link-building-tactics-33-examples/ Link Building book that was recommended in the podcast (affiliate link): https://amzn.to/49H013 Subscribe and follow for more insightful conversations on navigating the ever-evolving landscape ...
Mar 18, 2024•44 min•Transcript available on Metacast Join Matthew Bertram, a top SEO Consultant as he conversationally delves deep into the intricacies of link-building strategies and how to drive visibility and success online. From foundational techniques to advanced tactics, we talk about how to evaluate links and linking services. Get ready to unlock the power of quality backlinks and elevate your online presence, as your business evolves. Sources: https://www.searchenginejournal.com/creative-link-building-tips/410478/ https://www.linkedin.com/...
Mar 06, 2024•41 min•Ep 600•Transcript available on Metacast Topics discussed: What is SEO web design? Why is SEO web design important? 10 things to Optimize for Web Design and SEO Walking the line between SEO and web design Source: https://www.shopify.com/partners/blog/seo-web-design Author: TJ Welsh Subscribe and follow for more insightful conversations on navigating the ever-evolving landscape of online marketing and SEO. Please like and comment if you got value! Support us by leaving a review here: https://www.trustpilot.com/review/ewebresults.com – M...
Mar 03, 2024•38 min•Ep 599•Transcript available on Metacast Topics discussed: 📌What is B2B digital marketing? 📌What are the benefits of B2B digital marketing? 📌8 digital marketing strategies for B2B companies 📌Specify your business’s positioning 📌Understand your target audience 📌Have a user-friendly B2B website 📌Help customers find you with search engine optimization (SEO) 📌Offer valuable information and insights with content marketing 📌Nurture your leads and strengthen customer relationships with email marketing 📌Connect with your customers th...
Feb 28, 2024•30 min•Ep 598•Transcript available on Metacast Join Matthew Bertram, top SEO Consultant as he conversationally delves deep into the intricacies of link building, demystifying the strategies and services that drive online visibility and success. You will feel like you are in one of his mastermind sessions! From foundational techniques to advanced tactics, we talk about how to evaluate links and linking services. Get ready to unlock the power of quality backlinks and elevate your online presence, as your business evolves. Topics also discussed...
Feb 18, 2024•48 min•Ep 597•Transcript available on Metacast Welcome to the BEST SEO PODCAST! In this episode, we're joined by e-commerce and Digital Marketing expert, Chris Burres, as he unravels the intricacies of E-commerce, Affiliate Marketing, and Funnels. Chris shares valuable insights into optimizing online stores, leveraging Affiliate Marketing for growth, and mastering the fundamentals of effective funnels. Whether you're an entrepreneur, affiliate marketer, or digital enthusiast, Chris provides actionable strategies to elevate your onl...
Feb 10, 2024•44 min•Ep 596•Transcript available on Metacast Welcome to “The Unknown Secrets of Internet Marketing” [Best SEO Podcast], the podcast that takes you into cross-border SEO with Canada. We dive into the nuances of SEO strategies tailored specifically for the Canadian market and international SEO. In today's episode, we explore the fascinating topic of "Effective SEO Strategies for Niche Markets in Canada." Join us as we sit down with seasoned Canadian digital marketer Geoff Campbell to discuss his unique approaches in targeting ...
Feb 05, 2024•44 min•Ep 595•Transcript available on Metacast Welcome to Best SEO Podcast, where Matt Bertram, your SEO Consultant dives deep into Google's recent algorithmic update, aptly named the "Openness Update," specifically tailored for local search engines/maps. Join us as we break down the intricacies of this algorithm shift, exploring how it impacts local businesses and influences search results. Discover the key changes that the Openness Update brings to the forefront and gain valuable insights into optimizing your online presence...
Jan 30, 2024•39 min•Ep 594•Transcript available on Metacast Join us as Matt Bertram, SEO Consultant unravels the intricacies of Google's ever-evolving algorithms, exploring the impact of numerous updates on SEO strategies in 2024. Our episodes dissect key algorithm changes, from core updates to specialized tweaks, shedding light on their real-world implications. Uncover the secrets behind what Google deems "helpful content" and how it influences your website's ranking. Learn from the mistakes bloggers often make, and discover the sign...
Jan 19, 2024•39 min•Ep 593•Transcript available on Metacast In this episode of the "Unknown Secrets of Internet Marketing" podcast, host Matt Bertram welcomes guest Anthem Blanchard's diverse background includes ventures in digitizing gold and early involvement in blockchain. The conversation touches on Anthem OG status in Bitcoin and where he discusses the unique dynamics of various crypto communities and the evolving landscape of Web3 Marketing Strategies. Anthem emphasizes the importance of transparency in the crypto space and encourage...
Jan 02, 2024•34 min•Transcript available on Metacast Dive into this podcast episode where we review some of the best keyword research tools currently available in the market. Discover the intricacies of each tool and gain valuable insights into optimizing your content and finding long-tail keywords for search engines. Unleash the power of effective keyword research and learn how to identify the best keywords that will significantly enhance your ability to drive traffic to your content. Tune in to unlock the secrets of successful keyword optimizati...
Dec 19, 2023•34 min•Transcript available on Metacast Business to Government Marketing (B2G) Explained In this episode, we discuss with political consultant Sam Armes for a deep dive into the world of Business-to-Government (B2G) marketing. We're talking about the nitty-gritty of B2G strategies, like how crucial it is to build relationships with the folks making decisions in government and tailoring your game plan to tackle all that red tape. And you know what's really interesting? Selling cutting-edge tech, like Bitcoin, to government ag...
Dec 14, 2023•41 min•Ep 590•Transcript available on Metacast In this podcast episode featuring SEO Specialist Matt Bertram, the focus is on demystifying Topical Authority in SEO and providing actionable steps to establish it effectively. Beginning with the definition and importance of Topical Authority, we delve into its benefits and outline a seven-step guide on how to build it. The steps include selecting a niche, conducting keyword research, covering a broad range of topics, using relevant subtopics, crafting high-quality content, implementing internal...
Dec 07, 2023•37 min•Ep 589•Transcript available on Metacast Here's the answer by Nicola Agius with the support of Ai. Source: https://searchengineland.com/best-of-bot-blog-post-local-seo-small-businesses-434396 __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ Additional opportunities to hear from Matt and Chris: Sales and Marketing Podcast: https://oilandgassalesandmarketing.com The Unknown Secrets of Internet Marketing podcast is a wee...
Dec 01, 2023•26 min•Transcript available on Metacast A human asks Search Engine Land's ChatBot to create a blog post on the importance of local SEO for small businesses. Here's the answer by Nicola Agius with the support of Ai. Source: https://searchengineland.com/best-of-bot-blog-post-local-seo-small-businesses-434396 __ Please leave us a review if you enjoyed this podcast: https://g.page/r/CccGEk37CLosEB0/review Support the podcast: https://www.buzzsprout.com/2019013/support __ Additional opportunities to hear from Matt and Chris: Sale...
Nov 14, 2023•30 min•Transcript available on Metacast In this episode, we explore the AI-human connection landscape and its relevance. We discuss how AI-driven personalization, chatbots, and virtual assistants strengthen user connections. Dive into the impact of AI on social media, healthcare, and emotional understanding, and how it's revolutionizing education. Discover the future of AI in human connections, engage with us, and gain valuable insights into this dynamic topic as this may be the start of a new mini-series on this topic that has s...
Nov 05, 2023•25 min•Transcript available on Metacast In this podcast episode, we explore the evolving trends in online user behavior, particularly their shifting search patterns. We discuss strategies to adapt to these changes, emphasizing the importance of personalized approaches and the necessity of establishing online connections in a world where people yearn for meaningful interactions. Additionally, we delve into the growing role of AI in bridging this connection gap. Support the Podcast by leaving a review or better yet buy a consulting sess...
Oct 30, 2023•28 min•Transcript available on Metacast In this podcast episode, we dive into the dynamic world of SEO and how it's evolving in response to the ever-changing market landscape. We explore the critical role of SEO plugins, dissecting the top options available and how they can supercharge your site's optimization. Whether you're a seasoned SEO pro or just getting started, this episode offers practical advice and actionable tips to keep your website ranking high and driving organic traffic in the face of market transformati...
Oct 23, 2023•35 min•Ep 584•Transcript available on Metacast In this episode, Matt Bertram talks about his experience with plugins and whether you should use them or not, as well as their advantages and pitfalls. He shares personal stories and announces a Small Business SEO Coaching Program! More details to come. Source: https://wordpress.com/go/tutorials/do-you-need-to-use-seo-plugins-on-your-wordpress-com-site/ __ Support the Podcast by leaving a review or better yet buy a consulting session and get to meet Matt one on one! He wants to hear about what y...
Oct 15, 2023•21 min•Ep 583•Transcript available on Metacast In this episode, Matt Bertram delves into the world of keyword research and its pivotal role in shaping a successful SEO strategy. Discover how understanding your audience's cravings and aligning them with your business objectives can lead to content that truly matters. We explore the tools and methods that empower you to identify and prioritize the most relevant keywords, offering insights into crafting high-quality content that resonates with your target audience. Real-life examples and p...
Oct 08, 2023•30 min•Ep 582•Transcript available on Metacast In this SEO podcast episode, we delve into the compelling reasons why both paid search (PPC) and search engine optimization (SEO) should be integral components of your digital marketing plan. We explore how these two strategies, although distinct, complement each other harmoniously. The episode offers practical tips on leveraging both PPC and SEO effectively, from testing new keywords to retargeting visitors, cross-analyzing data, and dominating the SERP. Moreover, it emphasizes the importance o...
Sep 18, 2023•22 min•Ep 581•Transcript available on Metacast Are you struggling to rank for local search terms? Have you ever wondered if creating separate local landing pages for various locations could be the game-changer your business needs? In this episode, we dive deep into the world of location landing pages and their role in dominating local SEO. Join us as we explore Andrew Shotland's illuminating article, "Local Landing Pages: A Strategy For Ranking Local Search Terms." In this 15-minute read, Shotland provides valuable insights in...
Sep 12, 2023•36 min•Ep 580•Transcript available on Metacast In this insightful episode of the Best SEO Podcast, host Matt Bertram engages in a captivating conversation with Larry Roberts, an AI and technology enthusiast, about the enthralling journey of artificial intelligence (AI) in the realms of podcasting and digital marketing. Together, they delve into the fascinating history and evolution of AI, current trends and influence on digital marketing, tools, and future possibilities and impacts of AI on the marketing and podcasting industries. Guest: Lar...
Aug 14, 2023•43 min•Ep 579•Transcript available on Metacast In this special episode, we mark a significant turning point in the history of our podcast as we bid a heartfelt farewell to our beloved host Chris Burres. After more than a decade of insightful conversations, laughter, and learning, Chris Burres has decided to pass the torch to his esteemed co-host Matt Bertram. We'll give a sneak peek into the exciting vision and plans that Matt Bertram has in store for the podcast's future as well as what is impacting “Search” today. Change is a nat...
Aug 07, 2023•32 min•Ep 578•Transcript available on Metacast 
