Facebook Ads vs. Google AdWords: Which one should you be using? Part 2 In this episode Chris and Matt talks about what sets Google AdWords and Facebook Ads apart, how the two ad platforms work, and why you should consider using both as part of your wider digital marketing strategy. Author: WordStream Source: https://www.wordstream.com/facebook-vs-google – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become on...
Feb 08, 2019•28 min•Transcript available on Metacast Facebook Ads vs. Google AdWords: Which one should you be using? Part 1 Do you want to run ads, but aren't sure what platform you should be using? Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring "Facebook Ads vs. Google AdWords: Which should you be using?" by WordStream. Author: WordStream Source: https://www.wordstream.com/facebook-vs-google – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secr...
Jan 25, 2019•23 min•Transcript available on Metacast 17 Stats And Facts Every Marketer Should Know About Video Marketing Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, in 2019, it’s vital to boost and ramp up your video marketing to connect with your audience. Here are 17 intriguing statistics that illustrates the power behind video marketing. Author: Mike Templeman Source: https://www.forbes.com/sites/miketempleman/2017/09/0...
Jan 18, 2019•32 min•Transcript available on Metacast The Beginner's Guide to the 7 Steps of the Sales Process In this very special Christmas episode, Matt and Chris discuss the article, "A Beginner's Guide to the 7 Steps of the Sales Process" by SalesForce. Author: SalesForce Source: https://www.salesforce.com/uk/blog/2018/07/sales-process-beginners-guide.html – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running a...
Jan 11, 2019•33 min•Transcript available on Metacast 6 geofencing tips for retailers to deliver targeted advertising Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by. Here are top tips for a successful campaign. Author: Preetham Venkatesh Source: https://www.marketingdive.com/ex/mobilemarketer/cms/opinion/columns/16375.html – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the...
Jan 09, 2019•27 min•Transcript available on Metacast Ten Landing Page Tweaks That Increase Conversions Ensure that your website is well-optimized and attracts users to convert. Use these 10 landing page tips that can bring you increased conversions over time. Author: Lee Wilson Source: https://www.searchenginejournal.com/increase-landing-page-conversion-rate/274815/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most author...
Nov 13, 2018•30 min•Transcript available on Metacast SEO For Web Designers : What you should know Whether you're building a new site or revamping an existing one, these are the top SEO tips to keep in mind for web design. Author: Pawan Sahu Source: https://www.searchenginewatch.com/2018/10/23/seo-for-web-designers-what-you-should-know/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for stayi...
Nov 13, 2018•21 min•Transcript available on Metacast 9 SEO Hacks No One Talks About Back in the day, aspiring digital marketers in the SEO game could get away with a set of formulaic moves that would all but guarantee a top spot. Nowadays it’s different – search engine optimization has evolved to such a degree that it very nearly emulates real world marketing; that is, marketing for the people. Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring "9 SEO Hacks No One Talks About" by Brian Dean. Author: Bria...
Nov 08, 2018•28 min•Transcript available on Metacast Advanced Internet Marketing Automation Overview In this episode, we dive into the different types of internet marketing automation that are sure to increase your conversion rates! Join Matt and Chris for another thrilling episode of the Best SEO Podcast. Presented by BestSEOPodcast.com – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ...
Oct 18, 2018•39 min•Transcript available on Metacast How to Build Your Brand Online Are you looking to build your brand online? Check out Matt’s Book “Build Your Brand Mania”. Now available for download on Amazon.com Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring “How To Build Your Personal Brand Online” by Tom Ward. Author: Tom Ward Source: https://www.forbes.com/sites/tomward/2018/05/31/how-to-build-your-personal-brand-online/?sh=7599226c66ef – Having 1st aired in 2009, with over 3.6 million downloads in 100...
Oct 01, 2018•27 min•Transcript available on Metacast Mobile-First Indexing, Best Practices Mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking. Historically, the index primarily used the desktop version of a page's content when evaluating the relevance of a page to a user's query. Join Matt and Chris for another thrilling episode of the Best SEO Podcast. Presented by BestSEOPodcast.com – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcas...
Oct 01, 2018•42 min•Transcript available on Metacast 6 Influencer Marketing Mistakes That Waste Your Budget Influencer marketing is the process of identifying, researching, engaging and supporting the people who create high-impact conversations with your customers. Here are some influencer marketing mistakes you should avoid. Author: Lucinda Honeycutt Source: https://www.searchenginejournal.com/6-influencer-marketing-mistakes-waste-budget/184770/#close – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unkn...
Sep 10, 2018•25 min•Transcript available on Metacast What is the Google Beacon Chris and Matt discuss the Google Beacon, how it works, and how it could transform your local business. Presented by BestSEOPodcast.com – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital marketing landscape. Great for internal marketers, business owners, and agencies fr...
Aug 30, 2018•28 min•Transcript available on Metacast The Beginners Guide to Landing Pages Aaron, Adam, and Matt sit down in this crossover episode, to discuss landing pages for beginners. Bonus - We give away our ultimate guide to landing pages checklist! You don't want to miss this episode! Source: https://neilpatel.com/blog/beginners-guide-to-landing-pages/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authorit...
Aug 20, 2018•1 hr•Transcript available on Metacast 3 Ways To Get The Most Out Of User-Generated Content SEO and user-generated content have a complicated relationship. On the one hand, user-generated content can give search engines more information to work with, improve your rankings for long tail search traffic, and encourage community activity that generates links and other positive off-site signals. On the other hand, user-generated content can be low quality, redundant, spammy, it can dilute authority, and sometimes it can even earn you a ma...
Aug 13, 2018•27 min•Transcript available on Metacast 3 Steps to More Sales in 2018 Without much content, you’ll struggle to rank on Google. A content marketing strategy, when properly executed, can rocket you up the SERPs. How? Well, you need to pick the right long-tail keywords, and you need to make sure that your content provides lots of value. Join Chris Burres and Aaron Weathers for another thrilling episode of the Best SEO Podcast. Presented by BestSEOPodcast.com – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “S...
Aug 13, 2018•29 min•Transcript available on Metacast 6 Steps to a Successful Persona Driven Cross Platform Multi Channel Marketing Drip Campaign that Works in 2018 Before you start a Successful Persona Driven Cross Platform Multi-Channel Marketing Drip Campaign, know your numbers! Join Chris and Aaron for another thrilling episode of the Best SEO Podcast. – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative pod...
Jul 30, 2018•32 min•Transcript available on Metacast 6 Steps to a Successful Persona Driven Cross Platform Multi Channel Marketing Drip Campaign that Works in 2018 In this episode, Chris and Aaron (Data Dude) discuss 6 Steps to a Successful Persona Driven Cross Platform Multi-Channel Marketing Drip Campaign that Works in 2018. Join Matt and Chris for another thrilling episode of the Best SEO Podcast. – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of ...
Jul 23, 2018•30 min•Transcript available on Metacast The History of Internet Marketing This week, Adam and Matt sit down with Chris in a 2 on 1 interview, to find out the history of internet marketing and EWRDigital. Join Matt and Chris for another thrilling episode of the Best SEO Podcast. – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital market...
Jul 23, 2018•43 min•Transcript available on Metacast 7 Ways to Shake up your Link Building Efforts Trying to build links but running into stumbling blocks? It's time to do something totally different. Here's how to shake up your link building efforts. Author: Julie Joyce Source: https://www.searchenginejournal.com/shake-up-your-link-building-efforts/25002/#close – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most ...
Jul 09, 2018•27 min•Transcript available on Metacast An Overview of Internet Marketing This week, Matt, Aaron, and Adam sat down to discuss internet marketing strategies and some of the tools that EWRDigital uses for their clients. Also, Adam and Aaron had a chance to interview Matt and discuss his new book, "Build Your Brand Mania." Presented by BestSEOPodcast.com – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and mo...
Jul 03, 2018•54 min•Transcript available on Metacast Practice useful marketing for local business content success As a small business owner, you fight big brands and a ranking system that favors them. How can you compete? Contributor Jamie Pitman shares 3 tactics to take on the competition by using smart and useful content. Author: Jamie Pitman Source: https://marketingland.com/practice-useful-marketing-for-local-business-content-success-243011 – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secr...
Jun 25, 2018•31 min•Transcript available on Metacast Technical SEO: why it matters and seven tweaks to give you an edge What is technical SEO and why does it matter? Technical SEO is no more than laying down a strong foundation to give your businesses content the best chance it can have to rank for keywords and phrases. Here are the seven tweaks that will improve technical SEO. Author: John Stevens Source: https://www.searchenginewatch.com/2018/06/06/technical-seo-why-it-matters-and-seven-tweaks-to-give-you-an-edge/ – Having 1st aired in 2009, wit...
Jun 18, 2018•24 min•Transcript available on Metacast Everything You Need to Know About WordPress and GDPR Compliance The General Data Protection Regulation (GDPR) is a European Union (EU) law taking effect on May 25, 2018. The goal of GDPR is to give EU citizens control over their personal data and change the data privacy approach of organizations across the world. Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring "The Ultimate Guide to WordPress and GDPR Compliance – Everything You Need to Know" by www...
Jun 11, 2018•26 min•Transcript available on Metacast Why You Should Be Using Linkable Assets Part 3 Linkable assets are awesome pages on your website that you can leverage for links over and over again. But “linkable assets” are not created solely to attract links. There are a ton of other benefits such as social shares, brand awareness, monetization, etc. In this episode, we’ll be looking at what types of content work well as “linkable assets,” how you can create such content yourself, and how you can earn links with them. Author: Joshua Hardwick...
Jun 04, 2018•34 min•Transcript available on Metacast Why You Should Be Using Linkable Assets Part 2 SEO Tip : When working with a restricted product, maximize local SEO first. Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featuring "6 Linkable Asset Types (And EXACTLY How to Earn Links With Them)" by Joshua Hardwick. Author: Joshua Hardwick Source: https://ahrefs.com/blog/linkable-assets/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Ma...
May 29, 2018•27 min•Transcript available on Metacast How to Market Your Marijuana Business Are You Struggling With Restricted Marketing? When we talk about internet marketing, do you ever think of restricted products and how you could market them? Do you have a restricted product and are unsure how to market it? Think about marijuana marketing. We live in a day and age where more and more things are becoming acceptable to talk about and do, but what about cannabis? Join Matt and Chris for another thrilling episode of the Best SEO Podcast, featurin...
May 21, 2018•27 min•Transcript available on Metacast Why You Should Be Using Linkable Assets Part 1 A “linkable asset” is a piece of content purposely crafted with the intention of attracting links—usually from other websites in your niche. But “linkable assets” are not created solely to attract links. There are a ton of other benefits such as social shares, brand awareness, monetization, etc. In this episode, we’ll be looking at what types of content work well as “linkable assets,” how you can create such content yourself, and how you can earn li...
May 14, 2018•31 min•Transcript available on Metacast 5 Proven Techniques For Google Shopping Campaign Optimization Google Shopping campaign optimization is a key part of your selling strategy. In this episode, Chris Burres and Matt Bertram will talk about 5 proven techniques for optimal Google Shopping campaigns. From data optimization to employing custom labels, we'll dive deep into some of the most talked-about concepts in Google Shopping strategy and present five ways in which you can effectively optimize your Google Shopping campaigns to ...
May 07, 2018•39 min•Transcript available on Metacast 6 Ecommerce PPC Practices to Improve Your Company's Advertising ROI More and more people are shopping online, and advertising platforms have taken notice, giving more on-page real estate to retail-related ads. If you’re in the retail industry, chances are you’re already using some form of online advertising to promote your products, but there is most likely room for improvement. So how can you ramp up your own PPC ecommerce campaigns to take advantage of this growth? In this episode, we wil...
Apr 30, 2018•33 min•Transcript available on Metacast 
