Anchor Text Best Practices for Google Anchor text is the text used in the links to your site. It used to be that if you acquire enough links with the appropriate keywords in the anchor text that your site will begin to rank for those keywords. But at some point websites experienced penalizations for having statistically unnatural ratios of anchor text links. Here are the best practice for the use of anchor text today. Author: Roger Montti Source: https://www.searchenginejournal.com/anchor-text/2...
Apr 23, 2018•28 min•Transcript available on Metacast Everything You Need to Know about Topical Authority Topical authority is a perceived authority over a subject or area of a subject. Here's how to build it and why you should be watchful of the short-term gains it brings. Author: Dave Davies Source: https://www.searchenginejournal.com/topical-authority/247189/#close – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most ...
Apr 16, 2018•38 min•Transcript available on Metacast What is Geofencing: 4 Questions Every Business Owner Should Ask Before Using Geofencing Marketing Geofencing is a location-based service. Basically, an app (or other software) uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when your mobile device enters or exits a virtual perimeter set up around a geographical location. This geographical location is known as a geofence. Join Matt and Chris with special guest Adam Gregory for another thrilling episode of the Best SEO Po...
Apr 09, 2018•29 min•Transcript available on Metacast 4 SEO Tasks You Should Be Doing Today, But Probably Aren’t Don't lose out on the opportunity to help yourself or your clients. Here are some SEO strategies and tasks you can add to your toolset to upgrade your game. Author: Patrick Reinhart Source: https://www.searchenginejournal.com/seo-tasks/243339/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative ...
Apr 02, 2018•36 min•Transcript available on Metacast How to Craft the Perfect SEO Title Tag (Our 4-Step Process) Another fun-filled episode with Chris Burres and Matt Bertram covering everything you need to know about SEO Title tags. Your BestSEOPodcast hosts discusses a 4‑step process for creating title tags that work every time. Author: Joshua Hardwick Source: http://bit.ly/2ZEKfnB – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-runni...
Mar 19, 2018•45 min•Transcript available on Metacast 5 SEO Mistakes That Smart People Make Here are five of the worst SEO mistakes smart people make. If you can identify and avoid them, you'll achieve SEO success far faster and more efficiently. Author: Jeremy Knauff Source: https://www.searchenginejournal.com/dumb-seo-mistakes/232099/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for stayi...
Mar 06, 2018•33 min•Transcript available on Metacast 8 Key Google Analytics Reports for SEO Google Analytics is packed with the data you need to make intelligent SEO decisions. Learn which reports you should be running and why in episode 407! Author: Jessie Moore Source: https://www.searchenginewatch.com/2018/02/06/8-key-google-analytics-reports-for-seo/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podc...
Feb 12, 2018•37 min•Transcript available on Metacast 8 Tips to Help You Set up a Killer Email Drip Campaign Another thrilling episode with your BestSEOPodcast hosts Chris and Matt! Enjoy as they discuss "8 Tips to Help You Set up a Killer Email Drip Campaign" by Jason James. Author: Jason James Presented by BestSEOPodcast.com – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ah...
Feb 06, 2018•31 min•Transcript available on Metacast The Only Mobile Marketing Checklist You Need for 2018 In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. An efficiently launched and well-run mobile marketing campaign can become pivotal in impacting SERPs, traffic, user engagement, and conversions. In this episode, Chris and Matt will discuss a great article that provides a checklist of general tips and guidelines that digital marketers and SEOs can use in their mobile marketing c...
Jan 30, 2018•33 min•Transcript available on Metacast PPC Ad Management: 5 Bad Habits to Break Bad habits are hard to break, but now is the best time to rehabilitate your PPC account ad management to improve your results moving forward. Join Chris and Matt as they talk about 5 Bad Habits to Break for PPC Ad Management. Author: Lisa Raehsler Source: https://www.searchenginejournal.com/ppc-ad-management-bad-habits/231981/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing”...
Jan 25, 2018•28 min•Transcript available on Metacast An Interview With Loren Baker Loren Baker, founder of Search Engine Journal, joins us for another awesome, fun-filled, informative episode of the SEO podcast! You don't wanna miss this! Author: Loren Baker Presented by BestSEOPodcast.com – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead of the perpetually changing digital ma...
Jan 18, 2018•49 min•Transcript available on Metacast 9 Bad SEO Habits to Leave in 2017 As we enter a new decade, it’s time to say goodbye to some bad SEO habits. These are SEO tactics that just plain don’t work, or even worse, can get a website penalized. Below is a list of the top nine habits that need to be kicked to the curb. Author: Mindy Weinstein Source: https://www.searchenginejournal.com/bad-seo-habits-leave-behind/338945/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Interne...
Jan 11, 2018•31 min•Transcript available on Metacast Smart Content & Smart SEO: Mastering Audiences & Architecture Smart content creation paired with smart SEO will produce a highly optimized website that will rank, convert, and delight your audiences. Join Chris and Matt as they talk about an article by Michael Kirchhoff on Smart Content & Smart SEO. Author: Michael Kirchhoff Source: https://www.searchenginejournal.com/smart-content-seo/228551/ – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast,...
Jan 02, 2018•31 min•Transcript available on Metacast 3 Important Search Engines to Leverage for Your Content Marketing If you want to up your content marketing game, you need to think about search engine optimization. Here are SEO best practices for content marketers. Author: Rachel Lindteigen Source: https://marketingland.com/3-important-search-engines-leverage-content-marketing-229856 – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-ru...
Dec 18, 2017•24 min•Transcript available on Metacast Most Common Technical SEO Mistakes: How Severe Are They? Discover the most common technical SEO mistakes that hurt many websites' rankings and overall performance – and how you can avoid them. Author: Anna Lebedeva Source: https://www.searchenginejournal.com/most-common-technical-seo-mistakes/217027/#close – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authorita...
Dec 11, 2017•26 min•Transcript available on Metacast How Your Website Redesign Can Sabotage Your Paid Search PPC Efforts Another thrilling episode where Chris and Matt will talk about what can go wrong with website redesign from the vantage point of PPC professionals. By knowing these problem areas in advance, you and your marketing team can anticipate and avoid some of the most common issues. Author: Pauline Jakober Source: https://searchengineland.com/website-redesign-can-sabotage-paid-search-efforts-287031 – Having 1st aired in 2009, with over ...
Dec 04, 2017•28 min•Transcript available on Metacast 6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know Join Chris and Matt for a great Thanksgiving discussion on useful AdWords and Bing Ads tips from six paid search experts. This episode features awesome content from Purna Virji, Samantha Noble, Brad Geddes, Frederick Vallaeys, and David Szetela. Author: Lisa Raehsler Source: https://www.searchenginejournal.com/ppc-secrets/224339/#close – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknow...
Nov 27, 2017•31 min•Transcript available on Metacast Last-Minute SEO Strategies for the Holiday Season It's the holiday season! Now is the time to zero in on just what you need to do to make your SEO work best for you during the holidays. Author: Dave Davies Source: https://searchengineland.com/last-minute-seo-holidays-262976 – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and most authoritative podcasts for staying ahead o...
Nov 21, 2017•30 min•Transcript available on Metacast The Nitty-Gritty Paid Search Account Health Check Part 2 Join Chris and Matt for the second part of their discussion on some tips that will help you uncover optimization opportunities within your PPC accounts. Author: Amy Bishop Source: https://searchengineland.com/nitty-gritty-paid-search-account-health-check-part-2-284055 – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest-running and m...
Nov 07, 2017•34 min•Ep 395•Transcript available on Metacast The Nitty-Gritty Paid Search Account Health Check Part 1 Learn how to find optimization opportunities right under your nose! Join Chris and Matt as they discuss “The Nitty-Gritty Paid Search Account Health Check” by Amy Bishop. Author: Amy Bishop Source: https://searchengineland.com/nitty-gritty-paid-search-account-health-check-part-1-284047 – Having 1st aired in 2009, with over 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the lon...
Oct 30, 2017•27 min•Ep 394•Transcript available on Metacast Ignoring These 6 SEO Strategies Could Come Back to Haunt You In the spirit of Halloween, we have put together a "haunting" episode for you. Learn how to escape the ghosts of SEO past and make the right choices for your business. Join Chris and Matt as they discuss "Ignoring These 6 SEO Strategies Could Come Back to Haunt You" by Sherry Bonelli Author: Sherry Bonelli Source: https://searchengineland.com/ignoring-6-seo-strategies-come-back-haunt-284495 – Having 1st aired in 200...
Oct 23, 2017•38 min•Ep 393•Transcript available on Metacast Welcome to episode 391! Matt and Chris discuss strategies on how to work smarter, not harder - and improve your SEO and content in the process. Source: https://marketingland.com/14-ways-get-smarter-content-seo-225426 Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast) Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for...
Oct 09, 2017•38 min•Transcript available on Metacast Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content per day on the site. Within that large volume of traffic, advertisers are able to target specific demographics and regions. Tune in to this episode to find out why so many businesses are turning to YouTube for online marketing. Source: https://marketingland.com/find-target-audience-youtube-video-advertising-224480 Present...
Oct 09, 2017•36 min•Transcript available on Metacast Welcome back! Join Matt and Chris as they discuss more “out-of-this-world” SEO tips this week on episode 389. Source: https://moz.com/blog/45-local-seo-pitfalls Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast) Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing digital marke...
Sep 26, 2017•30 min•Transcript available on Metacast This is the post-Harvey podcast! Matt and Chris are safe and dry and back to discuss some of the best SEO tips this week. Source: https://moz.com/blog/45-local-seo-pitfalls Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast) Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podcasts for staying ahead of the perpetually changing d...
Sep 12, 2017•46 min•Transcript available on Metacast Welcome to episode 387 of Unknown Secrets of Internet Marketing! It's the final countdown! Join Matt and Chris as they prepare for Hurricane Harvey and do part 3 of their series on saving yourself from local SEO pitfalls. Source: https://moz.com/blog/45-local-seo-pitfalls Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast) Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become o...
Sep 05, 2017•31 min•Transcript available on Metacast Welcome to episode 386 of Unknown Secrets of Internet Marketing! This week Chris and Matt teach you 15 more local SEO pitfalls and how to prevent them from happening to you. Source: https://moz.com/blog/45-local-seo-pitfalls Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast) Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running and most authoritative podc...
Aug 21, 2017•38 min•Transcript available on Metacast Join Chris and Matt for another fun filled episode of BestSEOPodcast! your hosts are going to talk about 45 Local SEO Pitfalls! Avoid these common mistakes before they become deep-seated liabilities. Source: https://moz.com/blog/45-local-seo-pitfalls Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast) Having first aired in 2009, with 3.6 million downloads in 100+ counties, “SEO Podcast, Unknown Secrets of Internet Marketing” has become one of the longest running a...
Aug 09, 2017•43 min•Transcript available on Metacast Does your content attract clicks? Before creating your PPC ads, ensure your content has the right CTA and uses the best keywords to attract your target audience. Check out Chris and Matt as they give you some quick tips on PPC strategies! Source: https://searchengineland.com/got-amazing-content-no-leads-5-ways-rethink-paid-strategy-279128 Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast) Having first aired in 2009, with 3.6 million downloads in 100+ counties, “S...
Aug 03, 2017•24 min•Transcript available on Metacast Google ranking factors are not weighted equally. But by focusing on the factors that have the most impact, you can get the best bang for your buck with your SEO efforts. Check out SEO Podcast 383 with Chris Burres and Matt Bertram as we cover Google's 4 Biggest Ranking Factors. Source: https://www.searchenginejournal.com/4-important-ranking-factors-according-seo-industry-studies/184619/#close Presented by BestSEOPodcast.com (The Unknown Secrets of Internet Marketing Podcast) Having first ai...
Jul 25, 2017•38 min•Transcript available on Metacast 
