Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing podcast

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Episodes

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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Sean Callanan aka @seancallanan•sportsgeekhq.com

Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.

Episodes

Adam Hyman from Sportility on developing revenue for grassroots sports

Sean Callanan chats with Adam Hyman about his startup Sportilty helping grassroots sports bring in sponsorship revenue via merchandise and how Gravitas was able to develop membership offer using Sportility. Full show notes - https://sportsgeekhq.com/podcast/adam-hyman-sportility/

Jan 28, 2020•58 min•Transcript available on Metacast

Q&A #9 - Audio books, Esports future & #sportsbiz connections

In this episode of Sports Geek Q&A Sean Callanan answers questions on audio books worth listening to, who will win at esports and how to connect in sports business. Questions include: What Audio Books do you recommend? from David via email Who do you think will lose the most money in Esports in the next 5 years? (I know quite a few folks will make lots of $$, but with new 'movements' I find it a good thought experiment to delve into the opposite side of that scale.) Tinus Le Roux via Twitter DM ...

Jan 23, 2020•10 min•Transcript available on Metacast

Digital To Dollars - Know Your Audience

Sean Callanan dives into the Digital to Dollars process with an overview of the Know Your Audience pillar. For more info go to https://sportsgeekhq.com/podcast/digital-to-dollars-know-your-audience/

Jan 21, 2020•30 min•Transcript available on Metacast

Craig Hutchison on Radio, TV & Media trends - CEO Series

Sean Callanan chats with Crocmedia CEO Craig Hutchison to discuss his sports media career, media trends and growing Crocmedia business across radio, TV & sports. For more go to https://sportsgeekhq.com/podcast/craig-hutchison-crocmedia/

Jan 14, 2020•55 min•Transcript available on Metacast

Sports Geek Replay - Neda Tabatabaie

Sports Geek Replay episode with Neda Tabatabaie from San Jose Sharks - learn more at https://sportsgeekhq.com/sgr-neda-tabatabaie

Jan 10, 2020•53 min•Transcript available on Metacast

Sports Geek Replay - Rob O'Gorman

Sports Geek Replay episode with Tennis Australia's Rob O'Gorman - learn more at https://sportsgeekhq.com/sgr-rob-ogorman

Jan 09, 2020•37 min•Transcript available on Metacast

Sports Geek Replay - Ameet Bains

Ameet Bains - learn more at https://sportsgeekhq.com/sgr-ameet-bains

Jan 08, 2020•51 min•Transcript available on Metacast

Sports Geek Replay - Mark Cuban

Sports Geek Replay episode with Dallas Mavs owner Mark Cuban - learn more at https://sportsgeekhq.com/sgr-mark-cuban

Jan 07, 2020•53 min•Transcript available on Metacast

Sports Geek Replay - Rob Mills

Sports Geek Replay episode with Rob Mills from Gemba - learn more at https://sportsgeekhq.com/sqr-rob-mills

Jan 06, 2020•1 hr•Transcript available on Metacast

Sports Geek Replay - Kate Palmer

Sports Geek Replay episode with Kate Palmer from Sport Australia - learn more at https://sportsgeekhq.com/sgr-kate-palmer

Jan 05, 2020•48 min•Transcript available on Metacast

Sports Geek Replay - Josh Barney

Sports Geek Replay episode with Josh Barney from Jazz Gaming - learn more at https://sportsgeekhq.com/sgr-josh-barney

Jan 04, 2020•1 hr 6 min•Transcript available on Metacast

Sports Geek Replay - Cassandra Heilbronn

Sports Geek Replay episode with Cassandra Heilbronn - learn more at https://sportsgeekhq.com/sgr-cassandra-heilbronn

Jan 03, 2020•55 min•Transcript available on Metacast

Sports Geek Replay - Mark Anderson

Sports Geek Replay episode with Mark Anderson from Collingwood FC - learn more at https://sportsgeekhq.com/sgr-mark-anderson

Jan 02, 2020•1 hr 12 min•Transcript available on Metacast

Sports Geek Replay - Tim Hayden

Sports Geek Replay episode with Tim Hayden from Stadia Ventures - learn more at https://sportsgeekhq.com/sgr-tim-hayden

Jan 01, 2020•50 min•Transcript available on Metacast

Sports Geek Replay - Lawrence West

Sports Geek Replay episode with Lawrence West from NBL - learn more at https://sportsgeekhq.com/sgr-lawrence-west

Dec 31, 2019•58 min•Transcript available on Metacast

Sports Geek Replay - Colin Kelly

Sports Geek Replay episode with Colin Kelly from LAFC - learn more at https://sportsgeekhq.com/sgr-colin-kelly

Dec 30, 2019•58 min•Transcript available on Metacast

Sports Geek Replay - Marina Go

Sports Geek Replay episode with Marina Go From Netball Australia - learn more at https://sportsgeekhq.com/sgr-marina-go

Dec 29, 2019•52 min•Transcript available on Metacast

Sports Geek Replay - Shannan Gove

Sports Geek Replay episode with Shannan Gove - learn more at https://sportsgeekhq.com/sgr-shannan-gove

Dec 28, 2019•51 min•Transcript available on Metacast

Sports Geek Replay - Ben Clink

Sports Geek Replay episode with Ben Clink from South Sydney Rabbitohs - learn more at https://sportsgeekhq.com/sgr-ben-clink

Dec 27, 2019•49 min•Transcript available on Metacast

Sports Geek Replay - Damien De Bohun

Sports Geek Replay episode with Damien De Bohun from Visit Victoria - learn more at https://sportsgeekhq.com/sgr-damien-debohun

Dec 26, 2019•45 min•Transcript available on Metacast

2019 Sports Business Year In Review with Shane Harmon

Sean Callanan catches up with good friend Shane Harmon to discuss the big stories and trends of 2019. Full show notes & links - https://sportsgeekhq.com/podcast/sports-business-shane-harmon/

Dec 24, 2019•1 hr 11 min•Transcript available on Metacast

David Barton-Ginger on developing the All-Blacks digital presence for a global audience

Sean Callanan chats with David Barton-Ginger from New Zealand Rugby about his career in sports digital that has seen All-Blacks digital presence grow with garnering global attention. Show notes - https://sportsgeekhq.com/podcast/david-barton-ginger-all-blacks/

Dec 17, 2019•52 min•Transcript available on Metacast

Q&A #8 - AI, Monetising Content & Esports Recruiting

What are the top uses of AI that you have seen in sports so far? Jack Elkins via LinkedIn Are there any best cases out there of clubs who successfully monetize their content (that is: actually making a profit with content other than selling tickets/merchandising) Bas Schnater via Sports Geek Nation Slack How do you go about recruiting an esports pro? Jonny via Twitter Full show notes - https://sportsgeekhq.com/podcast/ai/...

Dec 12, 2019•10 min•Transcript available on Metacast

Peter Sorckoff on fans and brands in sports

Sean Callanan chats with Peter Sorckoff about his career in sports in Calgary & Atlanta and his views on sports fans and why they follow sports. Show notes - https://sportsgeekhq.com/podcast/peter-sorckoff/

Dec 10, 2019•1 hr 4 min•Transcript available on Metacast

Q&A #7 - Marketing Challenge, Quick Hacks & Cold Turkey

In this episode of Sports Geek Q&A Sean Callanan answers questions on marketing to multiple generations, quick hacks for engagement & what platform would be hardest to give up cold turkey. Full transcript - https://sportsgeekhq.com/podcast/sports-marketing-balance/

Dec 05, 2019•12 min•Transcript available on Metacast

Steve Reese how sleep is driving high performance on and on the court for the Phoenix Suns

Sean Callanan chats with Phoenix Suns CIO Steve Reese about how sports technology landscape has changed over the past 20 years and how sleep is sleep is driving high performance on and on the court for the Phoenix Suns. Full show notes available - https://sportsgeekhq.com/podcast/steve-reese-phoenix-suns/

Dec 03, 2019•54 min•Transcript available on Metacast

Q&A #6 - Email, Graduation & sports movies

In this episode of Sports Geek Q&A Sean Callanan answers questions on email & social media, advice for new graduates and fave sports movies. Questions include: Should there be more emphasis from sports on email marketing at the expense of social media given the decline in organic reach and risk associated with not owning those platforms? @ ShaneHarmon via Twitter DM What is your advice for graduates entering the workforce? Michael at Swinburne Student Life Awards What is your most rewatchable sp...

Nov 28, 2019•10 min•Transcript available on Metacast

John Buchanan on coaching, setting team goals and high performance

Sean Callanan chats with former Australian Test Cricket coach John Buchanan about the coaching career and how business can learn from high performing sports teams. Full show notes available at https://sportsgeekhq.com/podcast/john-buchanan-cricket-coaching/

Nov 26, 2019•51 min•Transcript available on Metacast

Q&A #5 - TikTok, esports & ideal interview guests

In this episode of Sports Geek Q&A Sean Callanan answers questions on Tiktok, esports fans and who he'd like to interview in the future. Full transcript available - https://sportsgeekhq.com/podcast/qanda-tiktok-esports-interview-guests/

Nov 22, 2019•10 min•Transcript available on Metacast

Matt Kamienski behind the scenes at the Presidents Cup at Royal Melbourne

Sean Callanan chats with PGA Tour's Matt Kamienski about the upcoming Presidents Cup at Royal Melbourne, the amazing sandbelt courses in Melbourne and looks back at 21 years at the PGA Tour. Full show notes - https://sportsgeekhq.com/podcast/ matt-kamienski-presidents-cup /

Nov 19, 2019•45 min•Transcript available on Metacast