Level Up Your App Marketing: Measurement, Brand-Building, and Taking Risks — Sherina Khalidi, Deezer

On the podcast I talk with Sherina about why performance marketing eventually hits a ceiling, how to think about measure brand marketing, and why sometimes ignoring A/B test results leads to better outcomes. Top Takeaways: Freemium cant feel cheap Deezer once took a hardline approach to converting free users limiting features to push them toward paid plans. The result? Users didnt upgrade; they just left. The best freemium models strike a balance: give users real value, build habit and trust, th...