Do you wish your website was working harder for your business? That it stopped behaving as a shopfront and started bringing in leads and making sales. If you haven't had high expectations from your website, today is the day we change that. Your website is not a shopfront, but a vital member of the sales team for your small business. In today's episode I walk you through the different components which are needed to have your website climb the ranks of Google and win your ideal c...
Jul 29, 2024•16 min•Transcript available on Metacast Have you heard the term 'customer journey'? But you've never been quite sure of what it means? Every customer you have will be on a specific part of their journey in their business or career. It's your job to meet them at that point and to help them, through your products or services, to get to the next stage of where they're at. It's not about getting people from A - Z, it's about getting them from A - B (or B - C, or even M - N, depending on where they're at). In this co-hosted episode w...
Jul 15, 2024•39 min•Transcript available on Metacast Would you like to make more money in your business? But you're not sure you can squeeze more hours into your day or fund more products? I hear you. It can be hard to fully realise the potential in your small business, especially when you don't want to spend every waking hour and every penny you've got, on it. If you've been in business for a while, you've probably realised that this model leads to burnout. There are still loads of ways that you can realise the potential of your business wi...
Jul 08, 2024•12 min•Transcript available on Metacast Are you thinking of the next steps for your business? Or whether it’s time to do things in a slightly different way? It could be that you’ve become bored with your current setup. Or you don’t feel you’re charging what you’re worth. Maybe you’re lonely and are missing the camaraderie of working with others. Whatever has brought you to this episode, it’s great to see you here! Levelling up is something we should all do, and regularly in our small businesses. It’s easy to sa...
Jul 01, 2024•12 min•Transcript available on Metacast Are you creative but not sure how to leverage it in your business? Do you feel like the existing creative job titles aren't quite the right fit? Neither did Jo, who loved being creative in her VA and marketing roles, but there wasn't a job title out there which encompassed what she could do to support small businesses in her own, unique way. These days Jo describes herself as a creative partner for solo and entrepreneurs. Helping them to nail their lead magnets, funnels, blog posts, social...
Jun 24, 2024•41 min•Transcript available on Metacast Are you struggling to show up in your business? You're feeling the pressure but you just can't seem to get there. You're definitely not alone. Being a business owner means having to show up in your business, in ways you never thought of before. All of a sudden you're very public and very visible. You have to put work into your marketing strategy as well as wearing all the hats of the different roles. Sometimes things get in the way and you drop the ball. The longer the ball is dropped, the...
Jun 17, 2024•12 min•Ep 19•Transcript available on Metacast Are you thinking of starting a podcast? There's loads of information out there and you're not sure where to start? I hear you! I felt like that when I started my own podcast. It felt like there was so much I needed to know about format and software and equipment and hosting. All of sudden, something that was meant to be a joyful next step for my business started feeling like a stressful one. I'm lucky in that I had a brilliant guide (my sister, an experienced podcaster) to help...
Jun 10, 2024•18 min•Ep 18•Transcript available on Metacast Do you wish you could be more productive? Does life as an entrepreneur not seem as fun as you thought it would be? If either of these apply to you then you're definitely not alone. We often think that the life of an entrepreneur is a joyful one - full of working your own hours, being your own boss and being able to do things at your leisure. The reality is very different, but it doesn't have to be! In this episode accountability viking, Ben Catley-Richardson talks us through the habits we need t...
May 20, 2024•39 min•Transcript available on Metacast Your first year in business is a real learning curve You may find your business really changes shape. One thing’s for sure and it’s that you won’t come out of your first year as an entrepreneur, the same person who went in. That’s not to say you shouldn’t start your own business, you absolutely should! But it’s definitely worth listening to the experience of others’ who have been there and done it. You may also like to get a mentor to help you to navigate the ups and downs of y...
May 13, 2024•40 min•Transcript available on Metacast How do you feel when you see people claiming to make 6 & 7 figures online? Does it motivate you to be like them or does it leave you feeling a little bit less than? What if we told you that the 6 & 7 figure claims are just a tactic in an unregulated industry and what you’re being sold is a story rather than a reality? Does it still appeal to you now? In this co-hosted episode Holly and Amy break down the different marketing tactics used when making 6 & 7 figur...
May 06, 2024•37 min•Transcript available on Metacast What does 'Be Intentionally You' have to do with marketing? After all, you're marketing a product or service, *you* don't really come into it. Marketing doesn't really work like that. As the old adage says: 'people buy from people' and being intentionally you has everything to do with it. In this episode I interview marketing guru, Gus Bhandal. With 20 + years of marketing experience in his repertoire Gus and I talk about the transition from print to digital marketing. How to merge t...
Apr 29, 2024•46 min•Transcript available on Metacast Do you find that you only ever get so far in your business? That, no matter how successful you are, it’s always a little less success than you hoped for? Wanting to always be that little bit further along than you currently are? Most of us self-sabotage without even realising it. We have hopes and dreams for our businesses and they often stay just that… dreams. It can be demoralising not ever being able to pin point what’s really going wrong and how to turn it about. In t...
Apr 22, 2024•54 min•Transcript available on Metacast Does getting your finances right bring you a lot of stress? Not sure whether it’s best to be a sole trader or a limited company? Wondering what’s the most tax efficient way to run your business? Or what software accountants recommend? Knowing what you can and can’t expense and what and how to run a spreadsheet or software for finances can be the difference between sleepless nights and the feeling that it’s all going to be ok. There’s no point stabbing in the dark and hopi...
Mar 25, 2024•21 min•Transcript available on Metacast Do you feel happy in your business? You set up to be the one in control, but it feels like your business is controlling you? Many of us setup our small businesses thinking of all the perks, the freedom, the flexibility that comes with entrepreneurship. What we don't think about - usually because we don't experience them until we're in it, are all the difficulties that entrepreneurship brings with it. Having ditched the 9 - 5, you now find yourself on the 24/7 and the clients seem to ...
Mar 18, 2024•23 min•Transcript available on Metacast Do you struggle with your online presence? Does it feel that, no matter what you do, whether it's on your website or Social Media, you're just not getting it right? If you feel like the online world is an uphill battle then this episode is the one for you! Many of us struggle to represent ourselves online. To have the shiny brand, the brilliant words, the flawless photos, to post every day, to update the website.... it's a LOT! What if it wasn't any of these things that d...
Mar 11, 2024•17 min•Transcript available on Metacast Do you feel your prices aren’t quite right? You’ve followed the lead on what others’ in your industry are charging but you’re not getting the customers you want. Getting the price right for your services can be the difference between being full of clients or watching the tumbleweed pass by as your competitors seem to be getting all the business. The thing is with pricing, it’s not just about what you charge, it’s recognising who your ideal client is and what value your services...
Mar 04, 2024•19 min•Transcript available on Metacast The entrepreneurial journey can be a lonely one. Finding your tribe and creating a community can make all the difference between continuing your journey successfully and having a negative experience. No one likes to feel they're alone. John Espirian is an expert at creating communities, having created the Espresso plus community with hundreds of members, he talks to us about how he achieved it. With bonus information of how to learn to navigate LinkedIn and about UpLift-Live, the first of its ki...
Feb 26, 2024•27 min•Transcript available on Metacast Are you looking to make money from your website? You have some ideas but you’re not sure what’s best for you. Websites done well can be a great source of income. You can sell your products or services and there's so much more when it comes to making money from them. Whether you look at pay per click angles or you'd like a sponsor other methods that you hadn't thought of, this episode delves into the different ways you can sell from your website. The pros and cons of each and enc...
Feb 19, 2024•11 min•Transcript available on Metacast Are you struggling to get clients for your business? Are you not sure of the best method of reaching them? When you set up in business you've usually got a brilliant skillset for that business. However you are now the marketing department, the invoicing department and everything in-between. These may involve skillsets you haven't yet built and it can be difficult to know where to start. A website presence alone won't get you clients in the early days. Neither will having Social Media feeds but n...
Feb 12, 2024•13 min•Transcript available on Metacast Do you use free tools in your business? Are you not sure what you should be investing in and what's a waste of time and money? If you've answered yes to either of these I'm not surprised. When you setup your small business for the first time the internet is LOUD with what you should be buying to make your business better. Everyone has their opinion and their toolkit that works for them. But often the tools available can hinder, rather than help small businesses because they take so much time to ...
Feb 05, 2024•15 min•Transcript available on Metacast If 2024 is the year you've decided to be bold, be brave and really go for it in your business, then this episode is a must listen. Niraj Kapur generously shares his time and experience, detailing how he went from unknown on LinkedIn to having 31,000 followers, a 'LinkedIn Top Voice' award and a full time career in Sales and LinkedIn training. In this episode Niraj talks us through: What does and doesn't work on LinkedIn. How to work with the algorithm. What to do when peo...
Jan 29, 2024•39 min•Transcript available on Metacast Are you a people pleaser? Do you find it hard to say no to people? Do you find it frustrating when, despite your best efforts, a relationship with a client or team member turns sour? If you've answered yes to any of these then this episode is for you! Most of us are trained people pleasers, a habit we carry over from childhood and something we hope will smooth relationships in our business, as well as home lives. The truth is, people pleasing is ruining your business! In this episode we look int...
Jan 22, 2024•17 min•Transcript available on Metacast Most small business owners pride themselves on having high standards. After all, you need to create great work to win clients over the competition. Often high standards morph into perfectionism. In this episode we look at where perfectionism often comes from. Why it's not helpful to us or our clients and what we can do to start to overcome it. You have a business to run. One you want to be busy and successful with and there's no room for perfectionism slowing you down!
Jan 15, 2024•9 min•Transcript available on Metacast In this episode I look at what's stopping you from getting to where you want to be in your business. We'll look at the 3 common factors that cause you to screech to a halt and how to overcome them without putting you outside of your comfort zone. You'll get to hear about my journey from single mum setting up a small, online marketing business to becoming an award winning website designer with 2 successful website companies. I'll help you to take those first steps to shift your mindset to make 20...
Jan 08, 2024•11 min•Ep 1•Transcript available on Metacast Welcome to Your Business, Online, Your Way; a weekly podcast to help you be more successful with your small business. Most small business owners are working hard. Really hard. At the same time they feel like they’re winging it. This podcast is here to support you in your business journey. Helping you to identify and plug the gaps in your processes, market yourself authentically, and build an audience of ideal clients, all while working within the best practices for online marketing. L...
Dec 12, 2023•1 min•Transcript available on Metacast 
