Published Podcast Ep. 34 | How Authors Can Use LinkedIn Effectively with Wayne Breitbarth
In this episode we'll chat with Wayne Breitbarth about the ways authors can use LinkedIn to build their brands and promote their books.
Episodes
Published by Greenleaf Book Group
A podcast about book publishing and author branding.
Episodes
Published Podcast Ep. 33 | Airport Distribution with Tim Koegel
In today's episode we speak with Greenleaf Book Group author Tim Koegel about the ways self-published authors can pursue airport distribution.
Published Podcast Ep. 32 | Weaving Story Into Nonfiction With Jessica Choi
In this episode we'll speak with Greenleaf Editor Jessica Choi about how nonfiction authors can utilize stories in their writing.
Published Podcast Ep. 31 | Elements of Nonfiction Books with AprilJo Murphy
Today I'll speak with Greenleaf Editor AprilJo Murphy about the elements that comprise nonfiction books and how authors can approach writing them.
Published Podcast Ep. 30 | The Rise of Audiobooks with James Adams
In this episode I talk to James Adams, founder of audiobook producer Bee Audio, about the impact of audiobooks on the publishing industry and the process for authors to create their own audiobooks.
Published Podcast Ep. 29 | How Speakers Bureaus Work With Authors with Ken Sterling
In this episode I'll talk with Ken Sterling of BigSpeak about how authors can work with speakers bureaus to build their books and brands.
Published Podcast Ep. 28 | Navigating Permissions for Outside Content with Carrie Jones
Today I’ll speak with Greenleaf’s Director of Production, Carrie Jones, about the process of seeking permissions to use already-published content in your book.
Published Podcast Ep. 27 | Building an Author Brand Through Social Media with Corporate Communications and Business Development Manager Kesley Smith
In this episode I speak with Greenleaf Corporate Communications and Business Development Coordinator Kesley Smith about how authors can build their brands through social media.
Published Podcast Ep. 26 | Distribution to Independent Bookstores with Meg Moster
In this episode I speak with Independent Sales Representative Meg Moster about the process of selling books to independent bookstores.
Published Podcast Ep. 25 | How Authors Can Optimize Their Amazon Strategy with Olivia McCoy
In this episode I speak with Greenleaf Marketing Associate Olivia McCoy about ways authors can optimize their Amazon strategies.
Published Podcast Ep. 24 | Exploring Publishing Options with Jane Friedman
In this episode, I speak with publishing expert Jane Friedman about the most prominent publishing options in today's market.
Published Podcast Ep. 23 | Golden Rule Marketing with Justin Foster and Emily Soccorsy
In this episode, I speak with Justin Foster and Emily Soccorsy of Root + River branding about following the Golden Rule when marketing your book.
Published Podcast Ep. 22 | Creating a Strong Book Outline with AprilJo Murphy, Editor at Greenleaf Book Group
In this episode, I speak with Greenleaf Editor AprilJo Murphy about creating a strong outline that will help you get started on your book and reach the right audience.
Published Podcast Ep. 21 | Launching an Online Mastermind Group with Ann Sheybani and Walt Hampton
I speak with Ann Sheybani and Walt Hampton about launching an online mastermind group, including how to know when you're ready, how to format your offering, and how to attract clients.
Published Podcast Ep. 20 | How to Launch an Online Learning Course with Stacy Ennis
I speak with author and ghostwriter Stacy Ennis about launching an online course to monetize your content, including what resources to consult, how to build a curriculum, and how to promote the course.
Publishing Podcast Ep. 19 | Creating a Cookbook with Jill Grunewald & Lisa Markley, authors of The Essential Thyroid Cookbook
Authors of The Essential Thyroid cookbook, Jill Grunewald and Lisa Markley, discuss the process for creating a four-color cookbook from scratch, what they looked for in a publishing house, and how they collaborated with their book designer.
Published Podcast Ep. 18 | Launching a Blog with Corrin Foster, Director of Marketing and Branding at Greenleaf Book Group
In this episode, I discuss why authors should consider blogging and how to get started with Corrin Foster, Director of Marketing and Branding at Greenleaf Book Group. Corrin coaches authors on how to build their author brands and platforms.
Published Podcast Ep. 17 | Branding Conversation with Novelist Monica McGurk, Author of the Archangel Series
In this episode, I speak with novelist Monica McGurk about working with a brand strategist to develop her author brand and how that influenced her social media and book marketing. She also shares writing tips for writing a fiction series.
Published Podcast Ep. 16 | Event Planning for Authors with Ashland Viscosi of Creatives Meet Business
In this episode, I discuss event planning for authors, covering topics like what type of event to plan, whether to do a book signing, how to sell books at events, and how to handle sponsorships. I'm joined by Ashland Viscosi of Creatives Meet Business.
Published Podcast Ep. 15 | Thought Leadership with Peter Winick, CEO of Thought Leadership Leverage
In this episode, I speak with Peter Winick, CEO of Thought Leadership Leverage, about what it means to be a thought leader, how to become one, and how to leverage your book in the process. We talk about thought leadership strategies and tools.
Published Podcast Ep. 14 | Interview with Books-a-Million Buyer Margaret Terwey about Book Sales & Distribution
In this episode, I interview Books-a-Million Senior Buyer Margaret Terwey about brick-and-mortar book distribution (how to get books into stores, what book buyers look for, and more)!
Published Podcast Ep. 13 | Book Sales & Distribution with Howard Love, Author of The Start-Up J Curve
In this episode, I interview Howard Love, the author of The Start-Up J Curve, about book sales and distribution.
Published Podcast Ep. 12 | All About Book Publicity with Sandy Smith of Smith Publicity
In this episode, I discuss the ins and outs of book publicity with Sandy Smith of Smith Publicity.
Published Podcast Ep. 11 | Retail Distribution & Book Marketing Advice from Authors Mel Joulwan & Dave Humphreys, Well Fed Weeknights
In this episode, I speak with authors Mel Joulwan and Dave Humphreys of the Well Fed cookbooks about retail distribution and book marketing.
Published Podcast Ep. 10 | Author Branding & Cover Design Interview with S. Alexander O'Keefe, author of The Return of Sir Percival and Helius Legacy
In this episode, I speak with author S. Alexander O'Keefe about his experiences working with his author branding team and cover designer.
Published Podcast Ep. 9 | Understanding Publishing Options with Author Chip R. Bell (Traditional Publishing, Self-Publishing, & Hybrid Publishing)
In this episode, we discuss the pros and cons for each of the major publishing options available to authors - traditional publishing, self-publishing, and hybrid publishing. Joining me is Chip R. Bell, author of Sprinkles and Kaleidoscope.
Published Podcast Ep. 8 | Author Interview with John Blumberg, author of Return on Integrity
In this episode, I speak with author John Blumberg about his experience in publishing his book, Return on Integrity, and about his relationship with his editors at Greenleaf Book Group.
Published Podcast Ep. 7 | All Things Book Rights - Copyright, Foreign Rights, Subsidiary Rights
In this episode, I speak with General Counsel to Greenleaf Book Group, Sujan Trivedi, about book rights. We'll discuss copyright, foreign rights, and subsidiary rights.
Published Podcast Ep. 6 | Designing a Book Cover with Art Director Neil Gonzalez
In this episode, I speak with Neil Gonzalez about what makes a successful book cover design and how authors can have a successful collaborative relationship with their designers.
Published Podcast Ep. 5 | Proof of Concept & Knowing Your Audience with Brand Strategist Karina Keating
In this episode, I talk with Brand Strategist Karina Keating about taking the building blocks of an author brand, which we learned about in the last episode, and applying them to your book's audience.