In this episode we speak with Eugenia Vela, Director of Kids Events & Marketing at BookPeople in Austin, Texas, about how authors can plan events for their books at independent bookstores.
Aug 19, 2019•16 min•Ep 35•Transcript available on Metacast In this episode we'll chat with Wayne Breitbarth about the ways authors can use LinkedIn to build their brands and promote their books.
Jul 01, 2019•29 min•Ep 34•Transcript available on Metacast In today's episode we speak with Greenleaf Book Group author Tim Koegel about the ways self-published authors can pursue airport distribution.
Jun 04, 2019•17 min•Ep 33•Transcript available on Metacast In this episode we'll speak with Greenleaf Editor Jessica Choi about how nonfiction authors can utilize stories in their writing.
May 08, 2019•33 min•Ep 32•Transcript available on Metacast Today I'll speak with Greenleaf Editor AprilJo Murphy about the elements that comprise nonfiction books and how authors can approach writing them.
Apr 10, 2019•18 min•Ep 31•Transcript available on Metacast In this episode I talk to James Adams, founder of audiobook producer Bee Audio, about the impact of audiobooks on the publishing industry and the process for authors to create their own audiobooks.
Mar 27, 2019•35 min•Ep 30•Transcript available on Metacast In this episode I'll talk with Ken Sterling of BigSpeak about how authors can work with speakers bureaus to build their books and brands.
Feb 12, 2019•29 min•Ep 29•Transcript available on Metacast Today I’ll speak with Greenleaf’s Director of Production, Carrie Jones, about the process of seeking permissions to use already-published content in your book.
Jan 15, 2019•16 min•Ep 28•Transcript available on Metacast In this episode I speak with Greenleaf Corporate Communications and Business Development Coordinator Kesley Smith about how authors can build their brands through social media.
Dec 04, 2018•11 min•Ep 27•Transcript available on Metacast In this episode I speak with Independent Sales Representative Meg Moster about the process of selling books to independent bookstores.
Nov 08, 2018•19 min•Ep 27•Transcript available on Metacast In this episode I speak with Greenleaf Marketing Associate Olivia McCoy about ways authors can optimize their Amazon strategies.
Oct 02, 2018•17 min•Ep 25•Transcript available on Metacast In this episode, I speak with publishing expert Jane Friedman about the most prominent publishing options in today's market.
Sep 04, 2018•22 min•Ep 24•Transcript available on Metacast In this episode, I speak with Justin Foster and Emily Soccorsy of Root + River branding about following the Golden Rule when marketing your book.
Aug 07, 2018•27 min•Ep 23•Transcript available on Metacast In this episode, I speak with Greenleaf Editor AprilJo Murphy about creating a strong outline that will help you get started on your book and reach the right audience.
Jul 05, 2018•25 min•Ep 22•Transcript available on Metacast I speak with Ann Sheybani and Walt Hampton about launching an online mastermind group, including how to know when you're ready, how to format your offering, and how to attract clients.
Jun 05, 2018•38 min•Ep 21•Transcript available on Metacast I speak with author and ghostwriter Stacy Ennis about launching an online course to monetize your content, including what resources to consult, how to build a curriculum, and how to promote the course.
May 08, 2018•20 min•Ep 20•Transcript available on Metacast Authors of The Essential Thyroid cookbook, Jill Grunewald and Lisa Markley, discuss the process for creating a four-color cookbook from scratch, what they looked for in a publishing house, and how they collaborated with their book designer.
Apr 25, 2018•25 min•Ep 19•Transcript available on Metacast In this episode, I discuss why authors should consider blogging and how to get started with Corrin Foster, Director of Marketing and Branding at Greenleaf Book Group. Corrin coaches authors on how to build their author brands and platforms.
Apr 04, 2018•20 min•Ep 18•Transcript available on Metacast In this episode, I speak with novelist Monica McGurk about working with a brand strategist to develop her author brand and how that influenced her social media and book marketing. She also shares writing tips for writing a fiction series.
Jan 16, 2018•18 min•Ep 17•Transcript available on Metacast In this episode, I discuss event planning for authors, covering topics like what type of event to plan, whether to do a book signing, how to sell books at events, and how to handle sponsorships. I'm joined by Ashland Viscosi of Creatives Meet Business.
Dec 15, 2017•27 min•Ep 16•Transcript available on Metacast In this episode, I speak with Peter Winick, CEO of Thought Leadership Leverage, about what it means to be a thought leader, how to become one, and how to leverage your book in the process. We talk about thought leadership strategies and tools.
Nov 21, 2017•21 min•Ep 15•Transcript available on Metacast In this episode, I interview Books-a-Million Senior Buyer Margaret Terwey about brick-and-mortar book distribution (how to get books into stores, what book buyers look for, and more)!
Oct 25, 2017•27 min•Ep 14•Transcript available on Metacast In this episode, I interview Howard Love, the author of The Start-Up J Curve, about book sales and distribution.
Oct 03, 2017•20 min•Ep 13•Transcript available on Metacast In this episode, I discuss the ins and outs of book publicity with Sandy Smith of Smith Publicity.
Sep 19, 2017•39 min•Ep 12•Transcript available on Metacast In this episode, I speak with authors Mel Joulwan and Dave Humphreys of the Well Fed cookbooks about retail distribution and book marketing.
Aug 29, 2017•23 min•Ep 11•Transcript available on Metacast In this episode, I speak with author S. Alexander O'Keefe about his experiences working with his author branding team and cover designer.
Aug 15, 2017•22 min•Ep 10•Transcript available on Metacast In this episode, we discuss the pros and cons for each of the major publishing options available to authors - traditional publishing, self-publishing, and hybrid publishing. Joining me is Chip R. Bell, author of Sprinkles and Kaleidoscope.
Aug 01, 2017•37 min•Ep 9•Transcript available on Metacast In this episode, I speak with author John Blumberg about his experience in publishing his book, Return on Integrity, and about his relationship with his editors at Greenleaf Book Group.
Jul 25, 2017•15 min•Ep 8•Transcript available on Metacast In this episode, I speak with General Counsel to Greenleaf Book Group, Sujan Trivedi, about book rights. We'll discuss copyright, foreign rights, and subsidiary rights.
Jul 11, 2017•37 min•Ep 7•Transcript available on Metacast In this episode, I speak with Neil Gonzalez about what makes a successful book cover design and how authors can have a successful collaborative relationship with their designers.
Jun 06, 2017•35 min•Ep 6•Transcript available on Metacast