Today we’re joined by Michael Ebeling, who has developed The Author’s Business Formula, an approach that combats two of the most challenging parts of promoting a book: maintaining momentum after the launch, and converting readers into clients. In this episode, Michael will share how you as an author can set yourself up for success by creating a book funnel to learn more about the people buying your book. 🌿 Show notes and transcript: greenleafbookgroup.com/episode95 📚 Want to explore publishing...
Feb 26, 2025•35 min•Ep 95•Transcript available on Metacast Today on the Published Podcast, we're joined by international bestselling fiction author J. D. Barker . J. D. is best known as a suspense thriller author and has collaborated with Dacre Stoker, Christine Daigle, E.J. Findorff, and most frequently, James Patterson. In this episode, we will discuss the magic of co-authoring — the advantages of partnering with other writers, and how to navigate the creative process to build successful partnerships and do more than you could do alone. 🌿 Show notes ...
Jan 28, 2025•24 min•Ep 94•Transcript available on Metacast In 2024, the Published Podcast welcomed experts from every corner of the publishing industry to share advice every author needs to know. As we look forward to another year of the Published podcast, we’re returning to some of the best publishing advice of the year. This episode highlights education on author rights, strategies for choosing a title and earning awards, key knowledge about printing and distribution into bookstores as an indie or self-published author, and advice to promote your book...
Dec 31, 2024•39 min•Ep 93•Transcript available on Metacast Today we’re joined by Greenleaf's own Valerie Howard, a distribution account executive who helps our authors navigate the confusing world of book distribution. Brick and mortar retailers have a high barrier to entry, especially for independent and debut authors, but in this episode Valerie will explain how authors can connect with local bookstores directly in order to host author events and get books on shelves. 📚 Want to explore publishing your book or idea? Submit to Greenleaf here: greenleaf...
Nov 26, 2024•22 min•Ep 92•Transcript available on Metacast In this episode, we’re discussing book awards and how authors can earn their accolades. As an awards judge for three book award programs, Jennia D'Lima will share her behind-the-scenes knowledge of how winners are selected and how to stand out to judges. Show notes and transcript Check out Tanya's book, Ideas, Influence, and Income Submit your book or book idea to Greenleaf...
Oct 25, 2024•21 min•Ep 91•Transcript available on Metacast With thousands of books being released every day, an author’s work can get buried unless they find a way to stand out. In this episode, proposal writer Salwa Emerson will discusses how to distinguish yourself in a saturated market and find your unique offering. 🌿Transcript and show notes: https://greenleafbookgroup.com/episode90 📚Greenleaf is a hybrid book publisher and distributor, and submissions are open! If you have a book idea you'd like feedback on, submit it here: greenleafbookgroup.com...
Sep 24, 2024•21 min•Ep 90•Transcript available on Metacast Publishing industry reporter Jane Friedman discusses her experience as an author and blogger and shares how writers from either background can leverage their work into a book, or turn their book into shareable online content. Jane Friedman's decades of editing, publishing, and consulting expertise inform her reporting on publishing industry news through her blog, JaneFriedman.com, and her newsletters, Electric Speed and The Hot Sheet.
Aug 27, 2024•30 min•Ep 89•Transcript available on Metacast A book’s title is one of the most important elements to get right, and one of the trickiest. A great title should communicate the promise of the book and who it’s for to attract the intended audience — all in a few catchy and memorable words. Maggie Langrick, a creativity coach and founding publisher at Wonderwell Press, explains what makes a successful title and subtitle and what to avoid if you want to make a great impression and hook a reader. Find a transcript and show notes at greenleafbook...
Jul 30, 2024•26 min•Ep 88•Transcript available on Metacast In this episode, Greenleaf's Print Production Specialist Angela Olmeta explains what goes into printing books and what authors should keep in mind if they’re planning to do so on their own. There are a number of production factors that impact the final product of a book, from design elements that influence the cost of printing to supply chain constraints that can cause printing delays. Authors planning to self-publish have a lot of decisions to make, and if you aren’t prepared for common obstacl...
Jun 25, 2024•25 min•Ep 87•Transcript available on Metacast Success comes down to how much an author is willing to pound the pavement and show up for their own work. Today we're joined by Greenleaf author Claire Isenthal to share the ways she’s tailored her content and outreach across different social media platforms to drive book sales, especially through Substack and Booktok.
May 28, 2024•28 min•Ep 86•Transcript available on Metacast We all know the benefits of social media and building a landing page for your readers. LinkedIn is a platform that does it all if you know how to use it. Today we’re joined by Owen Sammarone, founder and CEO of Unleash The Knowledge, a digital community for nonfiction authors to expand their reach. In this episode, Owen will explain how your LinkedIn profile can solidify your author brand, help you grow a network, and convert your audience to book sales.
Apr 30, 2024•35 min•Ep 85•Transcript available on Metacast If you want your book to be read around the world, there’s a good chance you’ll need to publish versions in different countries. In this episode, foreign rights agent Terrie Wolf explains the difference between foreign and translation rights, how to negotiate with publishers outside your country, and what an author should know if they want to publish internationally. For transcript and show notes, go to greenleafbookgroup.com/episode84
Mar 27, 2024•36 min•Ep 84•Transcript available on Metacast Today we’re joined again by Greenleaf’s legal counsel, Guy Muller, to explain the most recent developments related to copyrighting books produced with AI in the US, and address everything authors need to know about protecting themselves and their work. For more information, visit greenleafbookgroup.com/episode83.
Feb 27, 2024•39 min•Ep 83•Transcript available on Metacast For episode 82 of Published, we're turning back time and revisiting one of our favorite episodes. In episode 60, we spoke with Mimi Chan from Goodreads about how the platform can elevate your book promotion strategy. She shares tips and tricks to get more reviews, what a "perfect" book rating looks like (Hint: It's not 5 stars!), and the lesser-known author features on the platform.
Jan 30, 2024•46 min•Ep 82•Transcript available on Metacast In 2023, we interviewed over a dozen publishing industry experts for their insights on investing in the production of a book, self-promotion through interviews, podcasting, and social media, and distribution into bookstores and libraries. As we look forward to another year of the Published podcast, we’re returning to some of the best publishing advice of the year. For the episode transcript and show notes, visit greenleafbookgroup(.)com/episode81...
Dec 26, 2023•33 min•Ep 81•Transcript available on Metacast Librarian Christina Nelson from the Austin Public Library draws from her experience overseeing collections and acquisitions to share how to get your book into libraries, how to coordinate an author event at your local library, and how authors and libraries support each other. Find our show notes at greenleafbookgroup.com/episode80
Nov 28, 2023•20 min•Ep 80•Transcript available on Metacast Today we’re joined by Victoria Montemayor, the founder and CEO of The Storytelling Specialist, which provides website design to help brands connect with an audience. Victoria shares how to tell a story with an author website, LinkedIn, and newsletters to develop your network.
Oct 31, 2023•25 min•Ep 79•Transcript available on Metacast Welcome to episode 78 of Published! Today we’re joined by Doug Sandler, CEO of Turnkey Podcast Productions and co-host of The Nice Guys on Business Podcast. Doug will answer your questions about how podcasting can build an author platform, and tips to succeed.
Sep 20, 2023•32 min•Ep 78•Transcript available on Metacast Today we’re joined by Cal Hunter, Manager of Marketing and Corporate Partnerships at Barnes & Noble’s flagship Fifth Avenue store in New York City. He’ll share insights from his experience as a buyer and explain what exactly bookstores are looking for… and what they tend to avoid.
Aug 28, 2023•20 min•Ep 77•Transcript available on Metacast Today we’re joined by Elisa Lorello, a bestselling novelist and author of The AI Author Assistant . Elisa will share her insights about ChatGPT and some of the unexpected ways it can benefit writers.
Jul 25, 2023•24 min•Ep 76•Transcript available on Metacast Today we’re joined by the CEO, Editor-in-Chief, and namesake of Kevin Anderson & Associates, a team of publishing experts who provide ghostwriting and other services to shepherd authors through the writing and publishing process. Being able to lean on the experience, knowledge, and skills of veteran publishing experts can make a world of difference in the quality and success of your book. Kevin Anderson speaks about the different kinds of literary guides out there, the unique skills associated w...
Jun 27, 2023•23 min•Ep 75•Transcript available on Metacast Welcome to episode 74 of Published. In this episode, editor Lindsey Clark will describe the causes and symptoms of burnout and ways to recover from it. She’ll also explain how to manage stress and lean on others to prevent creative burnout altogether.
May 22, 2023•22 min•Ep 74•Transcript available on Metacast Welcome back to Published! Today we’re joined by Danielle Green, a book influencer and brand strategist at Greenleaf. She speaks about reader communities on social media, how authors can use TikTok and Instagram to promote their books, and how to collaborate with book influencers.
Apr 20, 2023•24 min•Ep 73•Transcript available on Metacast Welcome back to Published! Today we’ll be talking about media training and interviews with one of Greenleaf Book Group’s digital media outreach strategists, Kayleigh Lovvorn. Today’s episode is a crash course on media training to teach you how to talk about your book and yourself as an author while promoting a new release. Kayleigh will tell us about digital media outreach, how to make media connections, and the dos and don’ts of interviewing.
Mar 24, 2023•20 min•Ep 72•Transcript available on Metacast Welcome to Episode 71 of Published. Today we have our consulting team on the podcast to shepherd us through questions related to investing in the production of a book. Different publishing models have different degrees of required investment by the author, and different potentials for ROI. Most authors wind up financing at least some part of the publishing process. Knowing when to look into working with experts and what level of contribution and return you should anticipate will help you prepare...
Feb 24, 2023•21 min•Ep 71•Transcript available on Metacast Welcome to Episode 70 of Published. Today we’ll be looking back at our episodes over 2022 and remembering the insight our guests have shared. Our mission on Published is to demystify the publishing industry for authors, and over the past year, we’ve pulled back the veil on becoming a bestseller, getting book reviews, writing a beautiful manuscript, and so much more.
Jan 20, 2023•40 min•Ep 70•Transcript available on Metacast Welcome to episode 69 of Published. Today I’m speaking with two members of the Greenleaf family: Jen Rios, our director of marketing, and Lee Zarnikau, one of our editors. We’ll be discussing rejection in the publishing world from a marketing and editorial perspective to explain why a book might be rejected and what authors searching for a publisher can do after being turned down.
Dec 22, 2022•31 min•Ep 69•Transcript available on Metacast Welcome to Episode 68 of Published. Today, I'm speaking with Madi Mullen, a product manager at Libro.fm, an audiobook company that splits profits with local independent bookstores. Madi will tell us about present trends in audiobooks, what the benefits and drawbacks are for authors making audiobooks available, and how hosting platforms impact authors differently.
Nov 30, 2022•15 min•Ep 68•Transcript available on Metacast Today we’re back with another Q&A episode for you. In this episode we discuss the ins and outs of book distribution and help authors navigate the best ways to share their books with the world. We'll also go over how to connect with wholesalers and distributors, what it takes to get a book into stores, when to acquire an ISBN, how international distribution works, and more. If you’ve ever wondered how books get distributed or had questions about the process, this is the episode for you....
Oct 31, 2022•26 min•Ep 67•Transcript available on Metacast In this episode, we discuss the Department of Justice’s lawsuit against Penguin Random House and Simon & Schuster in response to their proposed merger. Some argue that the billion dollar deal would mean that instead of there being a competition between the two big publishers to acquire titles, there would effectively be a monopoly. This means there’s less incentive for the merged mega-publisher to offer a competitive advance amount to authors, since they’re not in a bidding contest to win the ti...
Sep 29, 2022•32 min•Ep 66•Transcript available on Metacast 
