The Proof University Show

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Episodes

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The Proof University Show (Proof U) is the go-to podcast for a spirited education, where we distill the wisdom of industry mavens, mix in fresh ideas, and serve up insights on building a successful career in the ever-evolving world of spirits and beverages.

Episodes

Ep. #12 Kara Smith, Co-Founder of Colorado Craft Beef

In this episode of our podcast, we're thrilled to welcome Kara Smith, the co-founder of Colorado Craft Beef. Kara shares her family's generational journey in ranching and how it laid the foundation for their unique approach to beef production. Colorado Craft Beef is a testament to their commitment to quality, sustainability, and the art of ranching. Kara delves into the intricacies of farm-to-table practices and how they maintain the integrity and flavor of their beef from pasture to plate. Tune...

Jan 16, 2024•52 min•Ep 12•Transcript available on Metacast

Ep.#11 Sam Moore of Hazlo

Dive into our latest podcast episode featuring Sam Moore, the innovative founder of Hazlo. Sam shares his journey of creating a unique mixer that started as a quest to enhance his tequila cocktails. What began as a personal mission quickly transformed into Hazlo, a brand loved for its versatility and natural ingredients. Discover how Sam collaborated with a top mixologist to develop flavors that are now part of people's daily routines, from morning refreshments to post-workout drinks. Tune in to...

Jan 15, 2024•56 min•Ep 11•Transcript available on Metacast

Ep.#10 Tyler Dooley of Celly Hard Seltzer

Tap into the latest trends in the beverage world with our recent podcast episode featuring Tyler Dooley, co-founder of Celly Hard Seltzer. Tyler gives us the inside scoop on launching Celly, a brand that's quickly becoming a favorite among seltzer enthusiasts. With a focus on real fruit juice and light carbonation, Celly offers a refreshing twist to the canned cocktail market. Hear about Tyler's journey from concept to creation, the inspiration behind their popular flavors like Black Cherry Lime...

Dec 14, 2023•41 min•Ep 10•Transcript available on Metacast

Ep. #9 Sean Cote of Sundial Cocktails

Raise a glass to our latest episode featuring Sean Cote of Sundial Cocktails. Sean takes us through the spirited journey of creating Sundial, a company redefining the ready-to-drink cocktail scene with their innovative, rum-powered concoctions. Discover how Sundial's commitment to quality and unique flavor profiles, like their Double Gold-winning selections, are making waves in the industry. Listen in as Sean shares insights on the challenges of launching a distinctive brand in the competitive b...

Dec 14, 2023•42 min•Ep 9•Transcript available on Metacast

Ep.#8 Jayme Brown of KIT NA

Join us in our latest podcast episode and prepare to "Get Your K*T Together" as we sit down with Jayme Brown, the innovative marketing force behind Kit NA Brewing Company. Jayme shares her journey into the world of non-alcoholic brewing, revealing how Kit NA is carving out a unique space in the beverage industry. Discover how they're crafting high-quality, non-alcoholic beers that defy expectations and offer a refreshing alternative for sober-curious and health-conscious consumers. https://www.k...

Dec 14, 2023•50 min•Ep 8•Transcript available on Metacast

Ep.#7 Demitri Pallis of Demitri’s All-Natural Gourmet Mixes

Stir up your listening experience with our latest podcast episode featuring Demitri Pallis, the founder of Demitri's All Natural Gourmet Mixes. In this engaging conversation, Demitri shares the flavorful journey of transforming a passion for perfecting cocktails as a bartender into a thriving business. Discover the story behind his famous Bloody Mary Seasoning and how his dedication to quality and natural ingredients led to a line of top-notch cocktail mixes. From humble beginnings to becoming a...

Dec 14, 2023•59 min•Ep 7•Transcript available on Metacast

Ep. #6 Philip Brandes of Bravus Brewing Company

Pour yourself a non-alcoholic brew and join us in this enlightening episode with Philip Brandes, founder of Bravus Brewing Company. Philip takes us on a journey through the creation of America's first craft brewery dedicated exclusively to non-alcoholic beer. He goes into the challenges and the triumphs of pioneering in an emerging market, sharing the art and science behind crafting a great-tasting, non-alcoholic beer without compromise and how they're revolutionizing the beer industry, one brew...

Dec 14, 2023•47 min•Ep 6•Transcript available on Metacast

Ep. #5 Steve Poirier of Buena Gave Spirits

Dive into the world of agave with Steve Poirier, founder of Buena Gave, in our latest podcast episode. Steve brings his spirits industry passion and expertise to the table, discussing how Buena Gave is crafting a unique and authentic experience for cocktail enthusiasts. He shares the journey of developing a brand that stands out in the crowded spirits market, focusing on quality, and innovation. Discover the story their mission to bring exceptionally honest tequila cocktails to consumers everywh...

Dec 14, 2023•51 min•Ep 5•Transcript available on Metacast

Ep. #4: Josh Ahadian of Shimmerwood Seltzer

Join us in this episode as we chat with Josh Ahadian, the innovative mind behind Shimmerwood Seltzer. Discover the story of how Shimmerwood is shaking up the seltzer market with its unique, health-conscious approach to bubbly beverages. Josh takes us through his journey of creating a brand that stands out with its commitment to quality and natural ingredients. Learn about the challenges and triumphs of entering the rapidly evolving seltzer industry, and how Shimmerwood Seltzer is making a name f...

Dec 13, 2023•1 hr•Ep 4•Transcript available on Metacast

Ep. #3: Kelsey Trevethan of Tif’s Spiked

Dive into our latest episode featuring Kelsey Trevethan, the co-founder of Tif's Spiked, as we explore the journey of this innovative ready-to-drink beverage brand. Kelsey shares her exciting story of leaving a high-profile job in tech to join forces with her mother, Tif, in creating a unique and refreshing drink experience. Learn about their journey in the competitive RTD market, the inspiration behind their delightful flavors, and how they're carving out a niche with their canned vodka soda co...

Dec 13, 2023•44 min•Ep 3•Transcript available on Metacast

Ep. #2: Phil Mastroianni of Fabrizia Spirits

Join us for an engaging episode with Phil from Fabrizia Spirits, where we dive into the zestful world of limoncello and craft spirits. Phil, a passionate artisan in the spirits industry, shares his journey of transforming a family recipe into a flourishing business. Discover the secrets behind Fabrizia's success, the art of crafting authentic Italian limoncello, and the innovative spirit that drives this dynamic brand. Tune in for a refreshing mix of entrepreneurship, tradition, and spirited con...

Dec 13, 2023•50 min•Ep 2•Transcript available on Metacast

#1: Ila Byrne of Parch Cocktails

Diving into the world of Non-Alcoholic Ready to Drink Non-Alcoholic Cocktails with Parch Cocktails. We discuss everything from Ila's time at Diageo, how that compares to startup life at Parch, the growing Non-Alcoholic movement, and more.

Dec 13, 2023•46 min•Ep 1•Transcript available on Metacast