In this episode of Proof University we’re joined by Draga Culic, the founder of Blacklisted Brandy, to uncover her inspiring journey from corporate powerhouse to boutique spirits innovator. With a career spanning industry giants like Diageo, Bacardi, and Jim Beam, Draga reflects on how her extensive experience laid the foundation for her leap into entrepreneurship. But it was a personal trip to Serbia in 2018 that truly ignited her passion for bringing “Rakia”—a traditional Serbian fruit brandy—...
Jan 17, 2025•44 min•Ep 31•Transcript available on Metacast In this episode of the Proof University Show, we’re joined by Shea Coakley, a visionary entrepreneur and co-founder of Green Street Beverage, a company leading the charge in the THC-infused beverage industry. Shea’s journey is a testament to innovation and resilience, starting with Leanbox, a smart refrigerator business, and evolving into the creation of High Tide, a groundbreaking THC beverage brand. Now, with Green Street Beverage, Shea is at the forefront of a rapidly growing market, blending...
Dec 19, 2024•53 min•Ep 30•Transcript available on Metacast In this episode of the Proof University Show, we’re joined by Ryan Malkin, founder of Malkin Law, and a legal powerhouse in the alcohol and cannabis industries. Ryan’s career journey is truly remarkable—starting as a journalist, transitioning to a Manhattan prosecutor, and then serving as corporate counsel at Pernod Ricard, one of the largest names in spirits, before founding his own law firm dedicated to guiding brands through the intricate legalities of the beverage industry. In this episode, ...
Dec 19, 2024•39 min•Ep 27•Transcript available on Metacast In this episode of the Proof University Show, we’re joined by Ryan Malkin, founder of Malkin Law, and a legal powerhouse in the alcohol and cannabis industries. Ryan’s career journey is truly remarkable—starting as a journalist, transitioning to a Manhattan prosecutor, and then serving as corporate counsel at Pernod Ricard, one of the largest names in spirits, before founding his own law firm dedicated to guiding brands through the intricate legalities of the beverage industry. In this episode, ...
Dec 06, 2024•39 min•Ep 27•Transcript available on Metacast In this episode of the Proof University Show, we dive into the unique journey of Kyle Poole, CEO and co-founder of New Motion Beverages and Emboldened Beer Company. Kyle explains how his passion for San Diego’s craft beer scene led him to create New Motion Beverages—a company that offers a range of artisan drinks, from hard kombucha to sparkling tea. Key points from the episode: Kyle’s Leap of Faith: Leaving his engineering career to follow his passion for craft beverages The “Fifth Friend Philo...
Nov 08, 2024•29 min•Ep 22•Transcript available on Metacast In this episode of the Proof University Show, host Justin Obey sits down with Ann Marshall, co-founder of High Wire Distilling Co., a Charleston-based distillery known for its dedication to local ingredients and innovative craft spirits. Ann takes us on a journey from her and her husband Scott’s beginnings in craft brewing to founding a celebrated distillery in 2012. Together, Ann and Justin explore High Wire's commitment to reviving the heritage Jimmy Red corn, working alongside renowned expert...
Oct 25, 2024•56 min•Ep 17•Transcript available on Metacast In this episode of the Proof University Show, host Justin Obey sits down with Finian Sedgwick, COO of BAXUS, a groundbreaking blockchain-based platform transforming how high-end collectible wines and spirits are traded. Finian shares his journey from the corporate world at Pernod Ricard to becoming a driving force behind BAXUS, offering a fresh perspective on combining cutting-edge technology with the rich traditions of the spirits industry. Finian and Justin discuss how BAXUS is using blockchai...
Oct 11, 2024•46 min•Ep 17•Transcript available on Metacast For an inside look at how he’s shaking up the ready-to-drink (RTD) cocktail industry, tune into this episode of the Proof University Show with Aaron Polsky, the founder and CEO of Livewire. Launched in the thick of the COVID-19 pandemic, Aaron opens up about navigating those early challenges, the importance of killer branding that jumps off the shelf, and why Livewire is more than just another cocktail in a can. From pricing and distribution strategies to the power of in-person demos and tasting...
Sep 13, 2024•1 hr 10 min•Ep 24•Transcript available on Metacast From corporate America to launching a premium spiked coffee, join us as we talk with Greg Howard, President and Co-Founder of Howie Spiked - Alc-A-Chino, as he takes us behind the scenes of building an innovative brand in the alcohol industry. Greg breaks down the challenges of expanding to over 20 states, the power of tastings in creating brand evangelists, and how genuine personal engagement is key to building a loyal customer base. You’ll also hear how consumer demand led to the creation of a...
Sep 06, 2024•47 min•Ep 26•Transcript available on Metacast From managing music legends like Shaka Khan and Carlos Santana to becoming the co-founder of two standout mezcal brands, get ready for an exciting episode of the Proof University show with Jacqui Thompson, the powerhouse behind Revel Spirits and Las Melodias de la Luna Mezcal. You’ll hear how Jacqui infuses her passion for music into every aspect of her mezcal creations, from the art of agave and terroir to crafting unique bottle designs that sing with authenticity. We dive deep into the rise of...
Aug 30, 2024•52 min•Ep 25•Transcript available on Metacast In this exciting episode, we take the Proof University show international with a conversation featuring Rohan Shah, founder of Amizi Rum. Rohan takes us deep into the origins of Amizi, an Afro botanical rum crafted from fresh sugarcane juice and six unique botanicals, all sourced from the vibrant and diverse landscapes of Rwanda. From bootstrapping his business to blending his expertise in international development with his passion for premium spirits, Rohan shares the highs and lows of building...
Aug 23, 2024•46 min•Ep 23•Transcript available on Metacast Don't miss this episode with our special guest, Jon Lawson from Batiste Rhum, as we dive deep into sustainable rum production, the art of crafting fresh-pressed sugarcane rum, their carbon-negative process, and the journey of building a unique brand in the spirits industry. We’ll also explore the importance of community, branding, and Jon's insights for aspiring founders on patience, discipline, and navigating the challenges of entrepreneurship. We delve into the challenges and rewards of growin...
Aug 16, 2024•1 hr 4 min•Ep 22•Transcript available on Metacast Welcome to The Proof University Show! In this episode, we feature Todd K. Harris, a seasoned business strategist with 17 years of experience across broadcast, digital, SaaS, and digital agencies. Currently serving as the Senior Vice President of Global Strategic Alliances at Valtech, Todd is also the co-founder and CEO of Plift, a pioneering THC-infused beverage company. Todd discusses the inception and growth of Plift, aimed at providing a predictable and enjoyable cannabis experience. He expla...
Aug 09, 2024•50 min•Ep 21•Transcript available on Metacast Welcome to The Proof University Show! Join us in this roasty episode, as we chat with Spencer Mahoney, VP of Operations & Marketing at Atomic Coffee Roasters and co-founder of Atomic Black Spirits. Discover how Atomic Coffee Roasters has become a standout specialty coffee brand and how Atomic Black Spirits crafts premium coffee liqueurs for espresso martinis using Atomic's expertly roasted beans. In this engaging episode, Spencer reveals the challenges of expanding beyond Massachusetts, and ...
Aug 02, 2024•53 min•Ep 11•Transcript available on Metacast Welcome to the Proof University Show! In this enlightening episode, we dive deep with Steve McGarry into the complexities of the branding and operations business. Steve brings a rich history from his tenure at Pernod Ricard and offers invaluable insights from transitioning to a craft startup like Rosaluna. McGarry's extensive experience shed light on contemporary challenges and opportunities in the industry. Here's a snapshot of what you can look forward to: 🎙 **Strategic Insights on Cost Contr...
Jul 26, 2024•54 min•Ep 19•Transcript available on Metacast In this engaging episode of the Proof University podcast, host Justin Obey welcomes entrepreneur Joe Heron. Joe shares his remarkable journey of founding and selling multiple beverage companies, including Nutrisoda, Crispin Cider Company, Copper & Kings, and his latest venture, Blue Sky Miners. The episode dives deep into the intricacies of building successful brands, the importance of strategic execution, and the role of luck breaks in business success. Joe also delves into the operational ...
Jul 19, 2024•38 min•Ep 18•Transcript available on Metacast Welcome to the Proof University Show! Today, we dive into the flavorful world of Tropink, a hemp-powered, non-alcoholic, tropical functional beverage with its founder, Sierra Thomas. Sierra shares her journey from the music and ad industry to creating a drink that promotes inclusivity and wellness. We discuss the challenges of rebranding from Pink Cloud Beverages to Tropink, the importance of building a supportive community, and the art of balancing entrepreneurship with family life. Sierra open...
Jul 12, 2024•46 min•Ep 17•Transcript available on Metacast In this episode of The Proof University Show, host Justin Obey sits down with Jordan Bass, co-founder and CEO of HOP WTR, to delve into the intricacies of launching and growing a successful non-alcoholic beverage brand. Jordan shares invaluable insights on the importance of speed and decisiveness, likening it to navigating through one-way and two-way doors, essential for capitalizing on limited opportunities in a fast-paced market. Jordan reveals the innovative product developments at HOP WTR, i...
Jul 05, 2024•46 min•Ep 7•Transcript available on Metacast Jordan Tepper co-founded Apologue, a cocktail company he launched in 2017 with Robbie Haynes. Coming from investment banking and consulting, Jordan discusses how Apologue adapted during challenging times, particularly with the rise of ready-to-drink cocktails. They recently launched Hoste Cocktails, emphasizing no compromises on ingredients' quality, which led to the creation of their premium gold fashion cocktail. Listen in today to learn more about Jordan's unique and daring journey into the w...
Jun 28, 2024•46 min•Ep 6•Transcript available on Metacast Paul McSharry, founder of Maze Wines and the Osiris Club, shares his journey in the wine industry and the concept behind the Osiris Club. He started in the wine industry in South Africa and eventually moved to California to pursue wine-making. With Maze Wines, he built a successful brand over 14 years, and now he is launching the Osiris Club, which offers members the opportunity to create their own bespoke barrels of wine in collaboration with top wineries. Listen in today to learn more about Pa...
Jun 21, 2024•46 min•Ep 5•Transcript available on Metacast In this episode of The Proof University Show, I sit down with Vincent Jacobbi, the co-founder of Togronis, to discuss his journey in creating a premium ready-to-drink Negroni brand. Vincent shares how the pandemic sparked the idea for Togronis, turning a challenging time into an opportunity for innovation. We dive into the story behind Togronis' unique offerings, their focus on high-quality ingredients, and the creative process of crafting classic cocktails in a can. Vincent also opens up about ...
Jun 14, 2024•42 min•Ep 4•Transcript available on Metacast In this value-packed episode of the Proof University Show, we dive deep with Dave Holmes, co-founder of Spiked Seltzer, exploring the burgeoning world of hard seltzers and the entrepreneurial journey that helped shape the industry. Dave provides an insider’s perspective on the early challenges and milestones of launching a pioneering beverage brand that helped define a new category. Key Discussion Points: Supportive Networks: Dave highlights the crucial role his spouse played in his journey, und...
Jun 05, 2024•54 min•Ep 3•Transcript available on Metacast In this insightful episode of the Proof University Show, we are joined by Mara Smith, the dynamic founder of Inspiro Tequila. Mara takes us through her compelling journey of launching a tequila brand as an outsider to the spirits industry. She candidly shares the hurdles she encountered and how these challenges sparked innovation and fresh perspectives in her business approach. Mara emphasizes the profound impact of building a supportive community, particularly among female entrepreneurs, highli...
May 31, 2024•34 min•Ep 2•Transcript available on Metacast Join us on this episode of the Proof University Show as we sit down and learn about the spirited journey of Paul Hletko, the innovative founder of https://www.fewspirits.com/. With a background in law, Paul made a daring shift into the world of craft distilling, establishing FEW Spirits in the historic town of Evanston, Illinois. Under his guidance and with an incredible team, FEW has gained acclaim for its meticulously crafted, small-batch spirits, earning the title of Whisky Advocate Magazine'...
May 24, 2024•40 min•Ep 1•Transcript available on Metacast Join us in this aromatic episode as we sit down with the founders of Sae Coffee Studio, a pioneering coffee shop that's redefining the coffee experience. Nestled in the heart of the city, Sae Coffee Studio has quickly become a sanctuary for coffee lovers, known for its innovative brewing techniques and commitment to sustainability. During our conversation, the founders share their journey from coffee enthusiasts to entrepreneurs, highlighting the inspiration behind their unique approach to coffe...
Apr 16, 2024•1 hr 14 min•Ep 16•Transcript available on Metacast Join us as we unwrap the story behind the Elixir Kombucha brand name, explore their delightful flavor profiles, and uncover the promise of exciting new flavors. Understand how their profound understanding of health and mindful consumption is reflected in their deliciously brewed kombucha, positively impacting people's lives. Brought to you by Obey Creative - a branding and awareness partner....
Apr 16, 2024•51 min•Ep 15•Transcript available on Metacast Welcome to another exhilarating episode of the Proof University Show, where we unravel the enthralling journey of acclaimed American singer, bourbon maestro, and entrepreneur, Tyler Boone. Known for his rich and alluring craft, Boone's bourbons have bagged several prestigious awards and touched the senses of connoisseurs across 24 states. This episode explores the finer points of melodies, entrepreneurship, and the sublime art of bourbon making. We discuss Boone's love for whiskey, his recent sh...
Apr 05, 2024•55 min•Ep 14•Transcript available on Metacast In this insightful episode, we sit down with Max Fann, the innovative founder of Inbox Beverage. Max discusses the revolutionary concept behind Inbox Beverage – a fully functional brewery, distillery, or bar, all ingeniously housed within a shipping container. He delves into how this unique setup is a game-changer for brewers, distillers, and venue owners, offering a streamlined solution to reduce startup times and focus more on the craft of making exceptional beverages. Join us as Max shares th...
Jan 17, 2024•35 min•Ep 13•Transcript available on Metacast In this episode of our podcast, we're thrilled to welcome Kara Smith, the co-founder of Colorado Craft Beef. Kara shares her family's generational journey in ranching and how it laid the foundation for their unique approach to beef production. Colorado Craft Beef is a testament to their commitment to quality, sustainability, and the art of ranching. Kara delves into the intricacies of farm-to-table practices and how they maintain the integrity and flavor of their beef from pasture to plate. Tune...
Jan 16, 2024•52 min•Ep 12•Transcript available on Metacast Dive into our latest podcast episode featuring Sam Moore, the innovative founder of Hazlo. Sam shares his journey of creating a unique mixer that started as a quest to enhance his tequila cocktails. What began as a personal mission quickly transformed into Hazlo, a brand loved for its versatility and natural ingredients. Discover how Sam collaborated with a top mixologist to develop flavors that are now part of people's daily routines, from morning refreshments to post-workout drinks. Tune in to...
Jan 15, 2024•56 min•Ep 11•Transcript available on Metacast 
