"Fundamentally, if you're making more money back from customers than it costs you to get them, then you are printing money." Today, Alex (@AlexHormozi) shares his three-step process for scaling ads in portfolio companies, emphasizing the importance of tracking ad spend, preparing to lose money, and optimizing for the lifetime gross profit to customer acquisition cost ratio. He also discusses the benefits of split testing and creating multiple ad creatives to find the winning formula for successf...
Oct 31, 2023•15 min•Transcript available on Metacast "You want to own the business, not have the business own you.” Today, join Alex (@AlexHormozi) as he guests on The Game Changing Attorney Podcast with Michael Mogill to discusses the importance of building a good product, relinquishing control as an entrepreneur, and the concept of compounding in business. The conversation also touches on the challenges of ego, the readiness of a product, and the perspective on competition. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hos...
Oct 28, 2023•25 min•Transcript available on Metacast It’s time to see the good in the bad. Today, Alex (@AlexHormozi) talks about how to balance the feeling of optimism and the facts of reality, and how to confront this inner conflict by rewiring your brain to view bad news as an opportunity to grow. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and...
Oct 26, 2023•10 min•Transcript available on Metacast "You can learn every platform on your own. It just takes more time." Today, Alex (@AlexHormozi) shares his experience of growing his audience across all platforms through hiring agencies to help him with content creation and platform strategy. He emphasizes the importance of setting clear expectations and learning from the agency to eventually bring the work in-house for long-term success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and ...
Oct 24, 2023•22 min•Transcript available on Metacast “A lot of times people were very driven by like their mission or their purpose or their big vision, and I had none of those things.” Today, join Alex (@AlexHormozi) as he guests on The Game Changing Attorney Podcast with Michael Mogill to share his thrilling entrepreneurial journey, from facing financial ruin to leveraging his brand's power and transforming his course through strategic pricing and company sales. Discover the significant roles of luck, pain, and respect in entrepreneurship, along...
Oct 21, 2023•27 min•Transcript available on Metacast You have to pick one which you can win at. You can’t win with all. Today, Alex (@AlexHormozi) talks about one of the common mistakes new entrepreneurs make: niche hopping, discusses the 5 stages that the entrepreneur will go through, and why picking just one is way better than spreading yourself too thin. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, m...
Oct 19, 2023•15 min•Transcript available on Metacast "The amount of work that's required to make something exceptional precludes you from doing multiple things.” Today, join Alex as he gives advice from business owners on importance of character and time in achieving success, finding the best method for generating leads, running searches on different platforms and comparing the response rates to determine the most effective method, and more. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and ...
Oct 17, 2023•42 min•Transcript available on Metacast “So you have to suck for a long time until it's unreasonable that you don't suck.” Today, join Alex (@AlexHormozi) as he guests on the Straight Outta Lair Podcast with Flex Lewis to talk about the importance of ignoring negative voices and self-doubt when pursuing success. They share their experiences and lessons learned in business and personal growth. The conversation also touches on the topic of balancing work and passion, with one of the hosts reflecting on how monetizing his passion turned ...
Oct 14, 2023•48 min•Transcript available on Metacast Consistency will always beat intensity. Today, Alex (@AlexHormozi) talks about conditioning your body at the gym has similarities to growing your business and how the total volume of work outperforms the total effort. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons ...
Oct 12, 2023•19 min•Transcript available on Metacast Watch the YouTube version of this episode HERE "Little 1% improvements over and over again yield these 50% boosts." Today, Alex (@AlexHormozi) shares with us how he was able to double the size of one of his portfolio companies in just 60 days by solving five key problems. He explains the importance of having processes in place for each function of acquisition and how product problems can impact sales. He then reveals the data of the company before and after the changes were made. Welcome to The ...
Oct 10, 2023•31 min•Transcript available on Metacast "You can't have strong character without going through hard things.” Today, join Alex (@AlexHormozi) as he guests on the Straight Outta Lair Podcast with Flex Lewis to talk about pivotal moments of transformation, family dynamics, and the pursuit of excellence in their chosen fields. They also discuss overcoming adversity, and the pursuit of meaning and purpose. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi...
Oct 07, 2023•46 min•Transcript available on Metacast "If you're making a change, go all in. Don't let it be incremental. Don't dip your toe in…” Today, Alex (@AlexHormozi) emphasizes the importance of going all in and making big changes instead of incremental ones, even if it requires sacrificing comfort for more. He shares his own experience of making a major pivot in his business and encourages listeners to confront hard decisions with no half-measures. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public...
Oct 05, 2023•11 min•Transcript available on Metacast Watch the YouTube version of this episode HERE "You need to sell more customers. You need to make them worth more.” Today, Alex (@AlexHormozi) outlines strategies to enhance the value of a business, including cash flow, profitability, growth, and audit readiness, with a focus on reaching a 5 million EBITDA mark. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more custo...
Oct 03, 2023•1 hr 13 min•Transcript available on Metacast "Everyone wants you to do well, just not better than them.” Today, join Alex (@AlexHormozi) as he guests on Danny Miranda’s Podcast to discuss the transition from fear to faith in the entrepreneurial journey. They share personal experiences and reflect on how anger initially drove their actions, but over time they have shifted towards enjoying their work and being rewarded for their efforts. They emphasize the importance of doing what you enjoy and working hard to achieve success. This is part 2...
Sep 30, 2023•48 min•Transcript available on Metacast “Just do it exactly as it is outlined.” Today, Alex (@AlexHormozi) talks about the one piece of advice every entrepreneur needs to hear. Listen in as Alex reflects on a pivotal concept that was given to him by a mentor. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lesson...
Sep 28, 2023•13 min•Transcript available on Metacast "You just have to keep laying the bricks all the way across the bridge from where you are to where you want to be.” Today, Alex (@AlexHormozi) shares a quick lesson he learned while he was talking to his 18-year-old neighbor about probability, luck, why volume negates both those factors, and tries to paint a different frame of seeing success & the work required to get there. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content cre...
Sep 26, 2023•10 min•Transcript available on Metacast "What we should do is teach people how to learn, and then let them learn whatever they want to learn.” Today, join Alex (@AlexHormozi) as he guests on Danny Miranda’s Podcast to discuss the importance of finding value in the content we consume. They highlight how spending time with experts and learning from their knowledge can be incredibly valuable for personal and professional growth. The conversation emphasizes the need to figure out the games we need to play in order to succeed and continual...
Sep 23, 2023•50 min•Transcript available on Metacast “The way you act during the deal process is a great predictor for us or a great measuring stick for us to see how you're gonna act afterwards.” Today, Alex (@AlexHormozi) discusses the importance of being founder-friendly in investment decisions and prioritizing the qualities of the founder over the business. He also shares his views on private equity models and the need for hard conversations in unlocking business growth. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, inve...
Sep 21, 2023•55 min•Transcript available on Metacast “We take something old and something new and there's a lot of magic between the two of those things." Today, Alex (@AlexHormozi) discusses his experience investing in 22 companies over the past three years, sharing lessons learned and mistakes made. He provides insights on his investment criteria, deal structures, and the process of providing value to portfolio companies. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Al...
Sep 19, 2023•49 min•Transcript available on Metacast "Most times the focus is that people can't say no to the fast money. And by doing that, they say no to the big money (…) which is the money you got to wait for.” Today, join Alex (@AlexHormozi) as he guests on the Founder Podcast with Chris Lee to discuss the shift from business to investing and the mindset required for success. They talk about the importance of creating value and attracting potential investments. The hosts also share their criteria for the ideal company to invest in, including ...
Sep 16, 2023•32 min•Transcript available on Metacast "Stop whining. It's not gonna get better." Today, Alex (@AlexHormozi) discusses the importance of accepting the rising costs of online advertising and instead focusing on monetizing customers and providing more value. He emphasizes the need to continually improve one's business and find ways to increase the lifetime value of customers, regardless of the advertising platform used. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content cr...
Sep 14, 2023•9 min•Transcript available on Metacast "If you want to change your behavior, change your environment, change your circumstances.” Today, Alex (@AlexHormozi) shares various life hacks and tips for improving daily routines. From finding the perfect outfit to spending less money, Alex emphasizes the importance of making decisions based on personal preferences rather than outside opinions. Additionally, he discusses the benefits of changing one's environment to change behavior and improve overall well-being. Welcome to The Game w/Alex Ho...
Sep 12, 2023•50 min•Transcript available on Metacast “There are so many different ways, and people just aren't creative enough.” Today, join Alex (@AlexHormozi) as he guests on the Founder Podcast with Chris Lee to discuss the importance of showing initiative and having the necessary skills to identify a need for others. They also touch on their friendship, how they met at a mastermind event in Utah, and sharing insights on getting more customers, increasing revenue, and building lasting relationships. This is part 1 of the interview. Welcome to T...
Sep 09, 2023•29 min•Transcript available on Metacast "The objective of a business is to make a profit (…) That is what separates it from a nonprofit.” Today, Alex (@AlexHormozi) discusses the importance of taking profits out of your business and investing in yourself rather than constantly reinvesting in the business. He emphasizes the cyclical nature of the business and the need to be disciplined in taking money out every month to increase net worth and prepare for potential downturns. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, f...
Sep 07, 2023•15 min•Transcript available on Metacast Watch the YouTube version of this episode HERE "Being a skilled entrepreneur is a big bucket for hundreds of smaller skills underneath of it.” Today, Alex (@AlexHormozi) discusses how to get ahead of 99% of entrepreneurs by focusing on leverage and maximizing skills and beliefs. He explains the four types of leverage - collaboration, capital, code, and content - and shares his personal experience of transitioning between industries to find higher leverage opportunities. Welcome to The Game w/Ale...
Sep 05, 2023•58 min•Transcript available on Metacast “You want someone who really believes.” Today, join Alex (@AlexHormozi) as he guests on Real Talk with Zuby to discuss the importance of having supportive people in your life and taking advice from those with bigger dreams for your future. Drawing on his personal experiences with pressure, coping mechanisms, and mental health, Alex shares how a life-threatening experience led him to reevaluate his priorities and exit multiple businesses to focus on his own well-being. This is part 2 of the inter...
Sep 02, 2023•51 min•Transcript available on Metacast Strike while the iron’s hot. Today, Alex (@AlexHormozi) discusses attending a mastermind where he presented his business numbers. He shares how everyone in the room was amazed at the fact that he wasn't taking advantage of the massive potential to increase his profits by 10x. He shares the lesson of stepping up and seizing this opportunity before it's too late. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi....
Aug 31, 2023•12 min•Transcript available on Metacast "We're wishing for something that will literally never happen.” Today, Alex (@AlexHormozi) discusses his belief in optimistic nihilism and how he uses mental frameworks to manage stress and anxiety in entrepreneurship. He argues that legacy is a myth and that understanding our insignificance can lead to better decision-making. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to...
Aug 29, 2023•22 min•Transcript available on Metacast "That first one is zero to one. That's the hardest. And that's where I think most of the life lessons are.” Today, join Alex (@AlexHormozi) as he guests on Real Talk with Zuby to share his journey from starting a chain of gyms to selling multiple companies for millions of dollars. He emphasizes the importance of education and how it can't be taken away from you. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker,...
Aug 26, 2023•52 min•Transcript available on Metacast "Every entrepreneur has one problem... a people problem. Attracting, hiring, and keeping the right team members can make or break your business." Today, Alex (@AlexHormozi) talks about the single problem that entrepreneurs are facing when it comes to company growth: the talent they hire. He also explains the various reasons why this is a problem for entrepreneurs and the steps to take to avoid it. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speak...
Aug 24, 2023•13 min•Transcript available on Metacast 
