"If a lead magnet is not good enough that people then tell other people about it, in my opinion, you have failed." Today, Alex (@AlexHormozi) discusses the importance of offering valuable lead magnets to attract potential customers and increase sales. He also provides seven steps to creating effective lead magnets for any business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear h...
Jul 20, 2023•14 min•Transcript available on Metacast "The person who cares the most about the prospect wins the deal." Today, join Alex as he guest speaks during Day 3 of GymCon to talk about the importance of ethical sales persuasion and the art of closing sales. He emphasizes the role of belief and trust in the sales process and how it can impact long-term outcomes for clients. Alex also provides tips on handling objections and obstacles, and stresses the importance of maintaining a childlike curiosity and prioritizing the prospect over the sale...
Jul 18, 2023•45 min•Transcript available on Metacast “You have to gain leverage over other people because of how much better you are at the thing.” Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to talk about how to succeed in business by becoming so good that people can't ignore you, gaining leverage over others through superior skills, and accepting critical feedback as a means for personal and professional growth. They also touch on the importance of disassociating personal identity from business outcomes, devel...
Jul 15, 2023•52 min•Transcript available on Metacast “Make it as short as possible, but no shorter." Today, Alex (@AlexHormozi) shares with us his MAGIC Offer headline formula, an acronym to help businesses create irresistible offers that convert in local markets. He breaks down the meaning behind each letter in the magic acronym and explains how to use it to create punchy headlines that get around banner blindness. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormo...
Jul 13, 2023•10 min•Transcript available on Metacast "If it's not going to grow on its own over time, it's not worth doing." Today, Alex (@AlexHormozi) talks about the importance of creating a product or service that is valuable enough to generate word-of-mouth referrals and compound growth over time. He suggests three questions to ask oneself when evaluating a product or service in order to improve its value, profitability, and customer experience. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speak...
Jul 11, 2023•10 min•Transcript available on Metacast "Every time you do get f*cked over, you actually end up being the person that won." Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to share his theory on doing the right thing and how it can lead to long-term success, despite the pain that may come with it. He also discusses the importance of understanding user needs in research and the practicality of giving to more people to increase the likelihood of success. This is part 2 of the interview. Welcome to The Gam...
Jul 08, 2023•1 hr 7 min•Transcript available on Metacast "If it doesn't map to that, forget about it. Just cut it." Today, join Alex (@AlexHormozi) as he guest speaks during Day 1 of GymCon to talk about the importance of focusing on the highest leverage activities in a business and how to prioritize tasks based on impact and ease. He emphasizes the need to solve the root issues in a business, rather than relying on new marketing tricks or hacks. This is part 2 of the talk. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor,...
Jul 06, 2023•32 min•Transcript available on Metacast "If it has stayed the same and you are spending all your time working on it, you're not gonna get more hours." Today, join Alex (@AlexHormozi) as he guest speaks during Day 1 of GymCon to talk about strategies for maximizing profits in a gym business and emphasizes the importance of identifying the constraint of the business to properly allocate resources. He also touches on the topic of branding and reputation, providing insights on how to cultivate associations with intangible ideas that custo...
Jul 04, 2023•29 min•Transcript available on Metacast "If you truly want to be an effective leader and salesperson, the best thing that you can do (…) is to make them understand how it's in their best interest to do those things." Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to share his journey from a 22-year-old gym owner to a successful entrepreneur. He discusses his innovative approach to sales and marketing that helped him launch five gyms without any capital. He also emphasizes the importance of gaining expe...
Jul 01, 2023•58 min•Transcript available on Metacast "I'm not good at this yet, and that's okay. I'm going to learn." Today, Alex (@AlexHormozi) talks about the seven disciplines he believes every entrepreneur should master to fill the "hole in their soul". These disciplines include foundational education, physical health, professional skills, emotional management, relational skills, financial literacy, and philosophical values. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creat...
Jun 29, 2023•15 min•Transcript available on Metacast "The best way to stay poor is to listen to poor people about how to get rich." Today, Alex (@AlexHormozi) shares advice for a young man struggling to make ends meet. He emphasizes the importance of cutting costs, increasing income, and learning new skills to become a more valuable asset in the workforce. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, ma...
Jun 27, 2023•17 min•Transcript available on Metacast "Have a big tiger behind you and stay on the path." Today, join Alex (@AlexHormozi) as he guests on Modern Wisdom with Chris Williamson to discuss turning philosophical insights into actionable steps toward success. He stresses defining the input-output equation, overcoming mental clutter, taking action, and discusses the relationship between success and happiness, traits of successful people, and the importance of pursuing desires and avoiding fears. This is part 2 of the interview. Welcome to ...
Jun 24, 2023•55 min•Transcript available on Metacast It’s all about changing the way you think. Today, Alex (@AlexHormozi) shares his thinking frameworks for problem-solving in business. He emphasizes the importance of distinguishing between problems to be solved and dichotomies to be managed, and of thinking in continuums rather than binaries, to achieve more accurate decision-making. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear...
Jun 22, 2023•12 min•Transcript available on Metacast "The amount of work required to build something amazing and huge just takes time." Today, Alex (@AlexHormozi) reflects on his experience at a YouTube meetup and how it reminded him of the importance of putting in great effort to create exceptional work. He shares examples and lessons learned to inspire listeners to rethink their approach to work and strive for excellence. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Al...
Jun 20, 2023•28 min•Transcript available on Metacast “If you continue to disprove your imposter syndrome in the real world and it persists, you have to admit to yourself that it's got nothing to do with your capabilities…” Today, join Alex (@AlexHormozi) as he guests on Modern Wisdom with Chris Williamson to discuss various topics including changing your environment to improve your life, the importance of gamifying content creation, and the benefits of eliminating downside to increase action. They also touch on the concept of shame existing in the...
Jun 17, 2023•50 min•Transcript available on Metacast Advanced people never don't do the basics. Today, Alex (@AlexHormozi) talks about how two life experiences changed his view on business. Listen in to find out what they are and the mindset that you need for your business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and less...
Jun 15, 2023•11 min•Transcript available on Metacast "It's much easier to change your conditions than it is to change yourself." Today, Alex (@AlexHormozi) shares his personal productivity hacks that helped him go from zero to a hundred million in net worth at age 31, emphasizing the importance of reducing decision-making fatigue and increasing leverage to maximize output. His tips include optimizing sleep, minimizing distractions, and cycling stimulants. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public...
Jun 13, 2023•22 min•Transcript available on Metacast "We're unhappy when our expectations of how we think life is supposed to be going are unmet." Today, join Alex (@AlexHormozi) as he guests on Diary of a CEO to discuss the pressure of external expectations set by social media and society on how life is supposed to be. He emphasizes the importance of shifting expectations and doing what makes oneself happy and talks about his perspective on work-life balance and the skill of making offers. This is part 2 of the interview. Welcome to The Game w/Al...
Jun 10, 2023•56 min•Transcript available on Metacast Watch the YouTube video of this episode HERE Make the most of your time (and your money). Today, Alex (@AlexHormozi) talks about the mistake he’s been doing with his company for two years that made him lose millions of dollars, how he was able to spot the problem, and how taking a step back to find the problem will help you see if your system is maximized to its fullest potential. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content c...
Jun 08, 2023•9 min•Transcript available on Metacast "The bigger the investment, the more the leadership team matters.” Today, Alex (@AlexHormozi) talks about the criteria they look for investing in companies, including the importance of cash flow-positive and profitable businesses that are founder-led and have exceptional products or marketing. He also emphasizes the value of finding a niche that's easy to win in and having a compounding vehicle within the business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, au...
Jun 06, 2023•19 min•Transcript available on Metacast "Our goal is always to hopefully provide more value to a company before they've ever spoken to us." Today, join Alex (@AlexHormozi) as he guests on Diary of a CEO to share his personal story of growing up with immigrant parents and feeling the pressure to fulfill his father's dreams. He discusses his journey of leaving a successful job and starting his own business, how meeting his wife changed his life, and provides insights into entrepreneurship, personal growth, and the importance of believin...
Jun 03, 2023•57 min•Transcript available on Metacast What drives you to be better? Today, Alex (@AlexHormozi) talks about the one trait that sets successful people apart from others and comparing yourself to a tiger, and how your motivation might not be coming from the right place. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures ...
Jun 01, 2023•14 min•Transcript available on Metacast "I think having an accurate representation of where you’re standing is not bad." Today, Alex (@AlexHormozi) shares the importance of acquiring skills and building confidence through repeated exposure to certain situations. He also talks about valuing one's own opinion over the opinions of others and thinking about the long-term perspective in decision-making. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. O...
May 30, 2023•14 min•Transcript available on Metacast "I would just say that if what you're currently doing is not working, consider an alternative." Today, join Alex (@AlexHormozi) as he guests on Don’t Be Sour to talk about the balance between running multiple companies and being a public figure. He also discusses the importance of finding a partner who shares your business mindset and how he prioritizes creating content. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public...
May 27, 2023•48 min•Transcript available on Metacast It’s now or never… Not “later”. Today, Alex (@AlexHormozi) talks about how to change your team’s mindset to acting quickly on bottlenecks, and having a more sense of urgency and efficiency in order to improve your company’s system. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failure...
May 25, 2023•11 min•Transcript available on Metacast “Figure out the person you can provide the absolute most value to.” Today, Alex (@AlexHormozi) shares with us the seven things that entrepreneurs can sell, both in physical and digital formats. He also shares his framework for choosing a product or service to sell, as well as his approach to scaling and making it profitable. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to g...
May 23, 2023•18 min•Transcript available on Metacast "Strategic buyers tend to buy businesses for more than financial buyers do." Today, join Alex (@AlexHormozi) as he guests on Don’t Be Sour to talk about his background in building and investing in businesses, the importance of understanding a company's value, the risks associated with investing in a brand, and the variables that go into valuing a business. He also emphasizes the need for multiple sources of acquisition and unique mechanisms to give competitive advantages. This is part 1 of the i...
May 20, 2023•47 min•Transcript available on Metacast Match the market, not beat it… then you become rich. Today, Alex (@AlexHormozi) talks about why we shouldn’t keep starting from scratch in business, why growth doesn’t always mean “new”, and how creating constraints can make it even more interesting. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, a...
May 18, 2023•15 min•Transcript available on Metacast A diet should be sustainable and easy for you to follow. Today, Alex (@AlexHormozi) shares his personal experience and a five-step process for maintaining a lean physique without feeling like he is dieting. He emphasizes the importance of finding a sustainable eating plan that works for the individual in the long term. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get mor...
May 16, 2023•14 min•Transcript available on Metacast "Find out what the price is and just be willing to pay that price.” Today, join Alex (@AlexHormozi) as he guests on Ali Abdaal’s show to talk about his experience of starting a gym, learning how to sell, and explains how he developed his selling skills through trial and error, as well as investing in a one-on-one course to learn how to run Facebook ads. He also discusses his decision to quit his job and pursue entrepreneurship, despite familial and societal pressure to pursue a more traditional ...
May 13, 2023•45 min•Transcript available on Metacast 
