Amy Porterfield is an online marketing expert and the creator of a multimillion dollar education business. Now you may know Amy from her top ranked marketing podcast called Online Marketing Made Easy or her new best selling book, Two Weeks Notice. She is a legend after all. Amy quit her job in 2009 and started out on her own. In 2011, she launched her first course, but despite her background and experience, that course was a total flop earning just $26. She tried again in 2012, and this time, sh...
Mar 12, 2024•58 min•Ep 184•Transcript available on Metacast WATCH Watch this episode on YouTube *** EPISODE DESCRIPTION Two years ago, Thomas Frank made the seemingly crazy decision to abandon his 2 million subscriber YouTube channel that he spent a decade of his life building to make software tutorials. His decision paid off big time. The @ThomasFrankExplains channel has grown to 220,000 subscribers, done over 10 million views, and doubled his revenue, just by teaching people how to use the productivity and note taking software, Notion. In this episode,...
Mar 05, 2024•34 min•Ep 183•Transcript available on Metacast Mariah Coz is the founder of Fearless CEO. Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen. In this episode, youll learn How Mariah thinks about pricing How to design your high-ticket hybrid program How to avoid sales calls And why you may want to consider an evergreen offer. Full transcript and show notes Follow Mariah on Instagram / Twitter / Facebook Follow Fearless CEO on Instagram / Website / YouTube ***...
Feb 27, 2024•53 min•Transcript available on Metacast Noah Kagan is the CEO of AppSumo, an 8 figure company that is the #1 software deals site. He also runs a YouTube channel where he shares his tips for finding financial freedom with more than 930,000 subscribers. Before AppSumo, he was the 30th employee at Facebook reporting directly to Mark Zuckerberg and the 4th employee at mint.com. Noah has built this reputation for being a relentless tinkerer. He's constantly running small experiments. A couple weeks ago, Noah's new book, Million Dollar Week...
Feb 20, 2024•1 hr 4 min•Ep 182•Transcript available on Metacast WATCH Watch this episode on YouTube *** EPISODE DESCRIPTION Dr. K is a Harvard psychiatrist behind the YouTube channel HealthyGamerGG, where he makes videos to help you improve your mental health and your content. Over the past couple of years, Dr. K has gained over 2 million subscribers and done around 315,000,000 views. In this episode, you'll learn: How to improve your relationship with feedback How to actually deal with burnout Why you're wrong to focus on performance How to just be an overa...
Feb 13, 2024•59 min•Ep 181•Transcript available on Metacast WATCH Watch this episode on YouTube *** EPISODE DESCRIPTION Paddy Galloway is the most sought-after YouTube strategist in the world. Hes worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH. And thats because Paddy puts most of his focus where other people dont: pre-production. So in this episode, youll learn: What makes a great video idea How to develop great titles and thumbnails Why its better to take a few BIG swi...
Feb 09, 2024•36 min•Transcript available on Metacast You may have heard me say recently that one of my 2024 priorities for this show, the audio show in particular, is to split the recordings about 50/50 between guest interviews and solo episodes. I have been getting such positive feedback on episodes of the show where it's just me doing Q&A or breaking down a specific topic and sharing how I think about it. So today, I'm going to do one of those solo episodes. I have a lot of questions today submitted on Twitter, LinkedIn, and Threads, so we will ...
Jan 30, 2024•1 hr 11 min•Ep 180•Transcript available on Metacast WATCH Watch this episode on YouTube *** EPISODE DESCRIPTION Justin Moore is a sponsorship coach who is helping thousands of YouTubers just like you find and negotiate their dream brand deals. In the last few years, His students have landed over $5,000,000 in sponsorships, and that number is increasing fast. So what's his secret? In this episode, you'll learn The right way to pitch yourself to brands How to negotiate without leaving money on the table How to handle contracts And that you're proba...
Jan 23, 2024•1 hr 10 min•Ep 179•Transcript available on Metacast Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Along with his wife, April, Justin has been a full-time creator for over 8 years and has personally made over $4,000,000 working with brands. He has also run an influencer agency for over 7 years that helped creators earn an additional $3,000,000. Now Justin brings a very unique perspective because not only has he been a creator in the t...
Jan 16, 2024•49 min•Ep 178•Transcript available on Metacast Chris Hutchins is an avid lifehacker, a financial optimizer, and he's the host of the top-ranked podcast, All The Hacks, where he shares his quest to upgrade his life without having to spend a fortune. Chris has been featured in the New York Times, Wall Street Journal, and CNBC. Previously, Chris was the head of new product strategy at Wealthfront after they acquired his company, Grove. Before that, he was an investor at Google Ventures, and cofounded Milk, which Google acquired. And he is also ...
Jan 09, 2024•1 hr 25 min•Ep 177•Transcript available on Metacast April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It. April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products. Today, April is a business owner. She's an independent consultant, and she's worked with more than 100 early and growth-stage startups to help them position ...
Jan 02, 2024•55 min•Ep 176•Transcript available on Metacast WATCH Watch this episode on YouTube *** EPISODE DESCRIPTION Angus Parker is the general manager for Ali Abdaal. He's the guy building out the dream team behind Ali's YouTube empire that generated around a 120,000,000 views and over $5,000,000 in 2023 alone. This episode is all about one of the most important but least talked about topics in the YouTube space, hiring. And Angus is the perfect guy to teach us about it. In this episode, you'll learn: How you need to think about hiring What position...
Dec 21, 2023•38 min•Ep 175•Transcript available on Metacast Bonnie Christine has helped me step into the power and the idea of hiring, delegating, and buying back my time as an entrepreneur. Bonnie has a team of 8 people now. She's done a fantastic job of putting herself in what she calls her zone of genius, And I wanted her to teach me about that, and by proxy, teach you about that as well. Now Bonnie says she's a mom, an artist, and a fabric designer living in the hills of the Great Smoky Mountains. In this episode, youll learn: How to calculate your f...
Dec 12, 2023•54 min•Ep 174•Transcript available on Metacast WATCH Watch this episode on YouTube *** EPISODE DESCRIPTION You might know Danny McMahon from his YouTube channel, @DodfordYT. Danny is one of the hottest rising YouTubers right now. His documentaries have had about 20,000,000 views since January of 2023. But Danny doesn't make videos just to get views... Danny shared so much great advice for creators of all sizes throughout this interview. Even some things that might contradict what you should do. Full transcript and show notes Danny's Website ...
Dec 05, 2023•45 min•Ep 173•Transcript available on Metacast In this solo episode, I will give you a little bit of behind the scenes of the business. We're looking forward to 2024. This is a fantastic time of year for you to take advantage of how much the world slows down so you can find some clarity, organize your thoughts, and really start the year at a full sprint. In this episode, I'm going to share with you my overall goals, my team strategy, my content strategy, my product strategy, and my sponsor strategy for 2024. Full transcript and show notes **...
Nov 21, 2023•56 min•Ep 172•Transcript available on Metacast Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019). Previously, Nir cofounded and sold 2 tech companies since 2003 and was dubbed by the MIT Technology Review as "the prophet of habit-forming technology." He previously taught as a lecturer in marketing at the Stanford Gra...
Nov 14, 2023•58 min•Ep 171•Transcript available on Metacast Justin Welsh is known as one of the leading voices in the solopreneurship movement. And as a solopreneur himself, he's generated more than $5,000,000 in revenue since 2019. Both his Twitter and LinkedIn accounts reach nearly half a million people. His newsletter, The Saturday Solopreneur, goes out to nearly 200,000 subscribers as well. He was a guest on the show back in July of 2022, on episode number 109, where we spoke a lot about business as a game. In this episode, youll learn: About Justin'...
Nov 07, 2023•1 hr•Ep 170•Transcript available on Metacast EPISODE DESCRIPTION For this week's episode, I was recently on the Newsletter Operator podcast hosted by Matt McGarry and Ryan Carr. Matt was actually a guest on this podcast back in episode 145. This is one of the most unique and densely packed interviews that I've personally given, so they've graciously allowed me to share that episode with you here today. We talk about how to build an audience from scratch, understanding discovery in relationship platforms, email versus newsletters, how to bu...
Oct 31, 2023•55 min•Transcript available on Metacast This week we are back with another listener Q&A. I took questions from a lot of different sources this week and will answer as many as I can. I'm going to start with the questions that I got from readers of my newsletter, then I'll go to questions from The Lab, Twitter, LinkedIn, and Threads. Listen to my recent Mailbag episode Full transcript and show notes *** RECOMMENDED NEXT EPISODE #186: Listener Q&A Part 2 *** WHEN YOU'RE READY Creator Science Newsletter Get CreatorHQ (creator operating sy...
Oct 24, 2023•1 hr 20 min•Ep 169•Transcript available on Metacast Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter. Before starting Eat My Words, as a freelancer, Alexandra actually named Wendy's Baconator! In this episode, youll learn: The SMILE and SCRATCH test to help you identify good...
Oct 17, 2023•58 min•Ep 168•Transcript available on Metacast WATCH Watch this episode on YouTube *** EPISODE DESCRIPTION Jenny Hoyos is an 18 year old YouTuber, who is absolutely crushing Shorts. Shes done over 600 million views in the past year alone, averaging 10 million views per video. She has analyzed thousands of shorts, including MrBeast's and Ryan Trahan's. And she also looks at what is trending. Jenny can figure out how to make it viral. So in this episode, you'll learn How to make anything viral How to create the perfect Short The differences in...
Oct 10, 2023•41 min•Ep 167•Transcript available on Metacast Taylor Lorenz is a technology columnist for The Washington Post's business section covering online culture and the content creator industry. She was previously a technology reporter for The New York Times business section, The Atlantic, and The Daily Beast. Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, and more. She frequently appears on NBC, CNN, MSNBC, CBS, and the BBC.She even appears in documentaries on Netflix, Hulu, and HBO. This week, her first book is av...
Oct 03, 2023•46 min•Ep 166•Transcript available on Metacast EPISODE DESCRIPTION About a week ago, I was in Boston, Massachusetts for HubSpot's annual INBOUND conference. I was blown away by the scale of this event. I was lucky to be invited to come as one of HubSpot's creators to hang out in the Creator Cafe, host a meetup, and I also hosted a conversation on stage with John Lee Dumas, the founder and host of Entrepreneurs on Fire. He has over 4,000 episodes with a 150,000,000 lifetime downloads, and that breaks down to about 2,000,000 listens per month....
Sep 28, 2023•51 min•Transcript available on Metacast In this episode, I am going to discuss the Creator Science Syndicate. I just launched the syndicate to connect you to the companies that you use and love. Ifyou'renotfamiliarwiththewordsyndicate,it'saninvestingterm.I'm going to try to give you a crash course in financial education to understand what a syndicate is, if this is new to you, how investing works, and how you can get involved in the Creator Science Syndicate. Join the Creator Science Syndicate Learn more about Syndicates from Going VC...
Sep 26, 2023•25 min•Ep 165•Transcript available on Metacast WATCH Watch this episode on YouTube *** EPISODE DESCRIPTION Kat Norton energetically teaches Microsoft Excel to individuals, businesses, and educational institutions. Since launching Miss Excel in June 2020, she has grown a community of over 1,000,000 people on TikTok & Instagram (@miss.excel) through viral Excel trick videos infused with creativity, music, and dance. Kat was recently awarded the Microsoft MVP Award and has been featured in Business Insider, CNBC, and Entrepreneur Magazine as a ...
Sep 19, 2023•58 min•Transcript available on Metacast WATCH Watch this episode on YouTube *** EPISODE DESCRIPTION Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and Im not exaggerating. Hes done just about 260 million views in the past year alone and it was not an accident. His strategy just works So in this episode, you'll learn The best YouTube advice no one has ever told you The 1st Frame rule How Jon packages his videos And where there is still a massive opportunity for creators to find success...
Sep 12, 2023•38 min•Ep 164•Transcript available on Metacast David Moldawer has spent more than a decade in book publishing, acquiring and editing best selling books for Penguin, Saint Martin's Press, McGraw Hill, and Amazon Publishing New York. Those books were predominantly nonfiction in the areas of business, technology, health, and memoir. Today, David is an independent writer and editor with his business Bookitect. David helps authors create bulletproof book proposals. In this episode, youll learn: Who should write a book When they should write a boo...
Sep 05, 2023•1 hr 4 min•Ep 163•Transcript available on Metacast WATCH Watch this episode on YouTube *** EPISODE DESCRIPTION George Blackman is a YouTube scriptwriter whos been hired by YouTubers like Ali Abdaal, Mike Shake, and Ed from Film Booth to write videos for them. Scripting is one of THE most important parts of the video-making process that you may be overlooking and George says it can make or break your video. So in this episode, youll learn How a great video starts The 4-hat writing process to make better videos Tips for finding and hiring a script...
Aug 29, 2023•34 min•Ep 162•Transcript available on Metacast In this episode, we're going to do another listener mailbag. Instead of doing a guest interview as I typically do, I'm going to do a question and answer. I'm going to start with the questions that I got from members of The Lab, then I'm going to transition to Twitter, LinkedIn, and then finally Threads. I'm going to answer as many questions as I can before I lose steam. Listen to my recent Mailbag episode Full transcript and show notes *** RECOMMENDED NEXT EPISODE #169: Q&A with Jay *** WHEN YOU...
Aug 22, 2023•1 hr 25 min•Ep 161•Transcript available on Metacast EPISODE DESCRIPTION Tori Dunlap was originally on episode #88 of this show back in January of 2022, and a lot has changed for Tori. Now Tori is the founder of Her First $100k. This is something that she built after saving a $100,000 herself by age 25. She quit her corporate job in marketing and founded this company to fight financial inequality by giving women actionable resources to better their money. Tori started on TikTok or at least that's where she first had her breakthrough. She has two a...
Aug 15, 2023•55 min•Ep 160•Transcript available on Metacast