On this episode of Bootstrapped Web (dubbed the “anything but election talk” episode), Jordan and Brian go over Carthook’s exciting launch in the Shopify App Store and ProcessKit’s visual upgrade. Brian also has a couple of aces up his sleeve when it comes to high level changes as well as day-to-day uses for ProcessKit. Today the focus is all about what it means to satisfy customers: new and existing customers. How do you convert trial customers? How fast should you handle feature requests? How ...
Nov 12, 2020•36 min•Transcript available on Metacast On this episode of Bootstrapped Web (dubbed the “anything but election talk” episode), Jordan and Brian go over Carthook’s exciting launch in the Shopify App Store and ProcessKit’s visual upgrade. Brian also has a couple of aces up his sleeve when it comes to high level changes as well as day-to-day uses for ProcessKit. Today the focus is all about what it means to satisfy customers: new and existing customers. How do you convert trial customers? How fast should you handle feature requests? How ...
Nov 12, 2020•36 min•Transcript available on Metacast Jordan and Brian are back after a few weeks. It is election week; that means a lot of stress and a lot of chaos. But before that stuff hits the fan, Jordan is launching a new Carthook product inside the Shopify app store and Brian has been redesigning the ProcessKit app to fix little frustrations. They’re also talking about structure, spreadsheets, and the importance of app store reviews [tweetthis]“As we started to add more and more features, the overall structure and experience (and I’m talkin...
Nov 05, 2020•48 min•Transcript available on Metacast Jordan and Brian are back after a few weeks. It is election week; that means a lot of stress and a lot of chaos. But before that stuff hits the fan, Jordan is launching a new Carthook product inside the Shopify app store and Brian has been redesigning the ProcessKit app to fix little frustrations. They’re also talking about structure, spreadsheets, and the importance of app store reviews [tweetthis]“As we started to add more and more features, the overall structure and experience (and I’m talkin...
Nov 05, 2020•48 min•Transcript available on Metacast Today Brian and Jordan are talking about deadlines, Black Friday, and a little bit of introspection. They go over their love/hate relationship with mornings. They also take a deep dive into hopes, dreams, dedication, and hiring true believers. [tweetthis]“I still really believe in dedicating time to writing tests and for us that really means integration tests and feature tests.” - Brian [/tweetthis] Here are today’s conversation points: The Carthook deadline How the new ProcessKit developer step...
Oct 15, 2020•51 min•Transcript available on Metacast Today Brian and Jordan are talking about deadlines, Black Friday, and a little bit of introspection. They go over their love/hate relationship with mornings. They also take a deep dive into hopes, dreams, dedication, and hiring true believers. [tweetthis]“I still really believe in dedicating time to writing tests and for us that really means integration tests and feature tests.” - Brian [/tweetthis] Here are today’s conversation points: The Carthook deadline How the new ProcessKit developer step...
Oct 15, 2020•51 min•Transcript available on Metacast On today’s episode of Bootstrapped Web, Brian and Jordan are joined by Ian Landsman from HelpSpot. Ian has made product after product over the years, from UserScape to HelpSpot to LaravelJobs and Thermostatio. You can find him on Twitter or you can learn more about him on his website . Brian, Jordan, and Ian are talking all about podcasts, business models, and privacy on the internet. They also go over the lessons they’ve all learned from previous products and projects they have been involved in...
Oct 08, 2020•1 hr 6 min•Transcript available on Metacast On today’s episode of Bootstrapped Web, Brian and Jordan are joined by Ian Landsman from HelpSpot. Ian has made product after product over the years, from UserScape to HelpSpot to LaravelJobs and Thermostatio. You can find him on Twitter or you can learn more about him on his website . Brian, Jordan, and Ian are talking all about podcasts, business models, and privacy on the internet. They also go over the lessons they’ve all learned from previous products and projects they have been involved in...
Oct 08, 2020•1 hr 6 min•Transcript available on Metacast We’re in a great mood on today here atf Bootstrapped Web. We’re talking about drive-in movies, apple picking, AirBnB’s, Twitter, and business updates. This episode is a bit of a topic potpourri is as we cover new features, hiring and interview processes, big picture visions, and building communities. [tweetthis]“Aside from the obvious goal of marketing (which is to grow traffic and leads and sales), I think the bigger goal should be to build community.” - Brian [/tweetthis] Here are today’s conv...
Oct 01, 2020•49 min•Transcript available on Metacast We’re in a great mood on today here atf Bootstrapped Web. We’re talking about drive-in movies, apple picking, AirBnB’s, Twitter, and business updates. This episode is a bit of a topic potpourri is as we cover new features, hiring and interview processes, big picture visions, and building communities. [tweetthis]“Aside from the obvious goal of marketing (which is to grow traffic and leads and sales), I think the bigger goal should be to build community.” - Brian [/tweetthis] Here are today’s conv...
Oct 01, 2020•49 min•Transcript available on Metacast Brian and Jordan are back behind the (brand new) mics. They’re reminiscing about the beginning of the podcast, the fires in the west coast, and catching up on the latest news in the industry as well as their businesses. [tweetthis]“From a design standpoint, in the first year of an app, so many things change, like, in terms of the feature set and the scope.” - Brian [/tweetthis] Here are today’s conversation points: The tail end of the hiring process Using the Silo strategy 5 years in the busines...
Sep 17, 2020•53 min•Transcript available on Metacast Brian and Jordan are back behind the (brand new) mics. They’re reminiscing about the beginning of the podcast, the fires in the west coast, and catching up on the latest news in the industry as well as their businesses. [tweetthis]“From a design standpoint, in the first year of an app, so many things change, like, in terms of the feature set and the scope.” - Brian [/tweetthis] Here are today’s conversation points: The tail end of the hiring process Using the Silo strategy 5 years in the busines...
Sep 17, 2020•53 min•Transcript available on Metacast It’s been a little while but Brian and Jordan are back behind the mics. On today’s episode, they’re talking about vacations, a long first week back, marketing, big news with Carthook, cold emails, and guest features. [tweetthis]“I wanted to get things moving and basically get things up and running, so I hired a marketer” - Brian [/tweetthis] Here are today’s conversation points: Carthook, Shopify, and working together How Shopify works What cold emailers get wrong Conversion rates and automation...
Sep 10, 2020•46 min•Transcript available on Metacast It’s been a little while but Brian and Jordan are back behind the mics. On today’s episode, they’re talking about vacations, a long first week back, marketing, big news with Carthook, cold emails, and guest features. [tweetthis]“I wanted to get things moving and basically get things up and running, so I hired a marketer” - Brian [/tweetthis] Here are today’s conversation points: Carthook, Shopify, and working together How Shopify works What cold emailers get wrong Conversion rates and automation...
Sep 10, 2020•46 min•Transcript available on Metacast We’re back with “Boo-strapped Web”. We’re behind the mic talking about stress, marketing, executing decisions, and guilt over new hire experiences. Lastly, we’re going over the latest news in startup financing, which could blow everything out of the water: rolling funds. [tweetthis]“Saas is an ongoing chicken or egg problem and it happens more in the product side and maybe even more so on the marketing side.” - Brian [/tweetthis] Here are today’s conversation points: New Hire Experiences New emp...
Aug 20, 2020•42 min•Transcript available on Metacast We’re back with “Boo-strapped Web”. We’re behind the mic talking about stress, marketing, executing decisions, and guilt over new hire experiences. Lastly, we’re going over the latest news in startup financing, which could blow everything out of the water: rolling funds. [tweetthis]“Saas is an ongoing chicken or egg problem and it happens more in the product side and maybe even more so on the marketing side.” - Brian [/tweetthis] Here are today’s conversation points: New Hire Experiences New emp...
Aug 20, 2020•42 min•Transcript available on Metacast Today we’re talking about camping ratios, COVID and Black Friday, the eCommerce boom due to COVID, emotions versus moods, Twitter, and competitors. We go over some bold and unique marketing strategies with ProcessKit, how we’ve won Jordan over in the “Working-from-home” battle, and about hiring contractors and coaches. [tweetthis]“He found the reviews where they’re complaining about the competitors and we’re, like, featuring those. Not to just poke at them but to show, ‘If [the customers] compla...
Aug 06, 2020•38 min•Transcript available on Metacast Today we’re talking about camping ratios, COVID and Black Friday, the eCommerce boom due to COVID, emotions versus moods, Twitter, and competitors. We go over some bold and unique marketing strategies with ProcessKit, how we’ve won Jordan over in the “Working-from-home” battle, and about hiring contractors and coaches. [tweetthis]“He found the reviews where they’re complaining about the competitors and we’re, like, featuring those. Not to just poke at them but to show, ‘If [the customers] compla...
Aug 06, 2020•38 min•Transcript available on Metacast We’re back after a two-week break. More specifically, a camping and Niagra Falls break. Today we go over two kinds of VC: vacations and venture capital. Not to mention, we go over ProcessKit’s newest marketing news, Ali Mese’s article on Medium, and our thoughts on positioning. [tweetthis]“I’m trying to understand the type of person who discovers a SaaS product and starts emailing their support every single day for fourteen days straight, with multiple paragraphs.” - Brian [/tweetthis] Here are ...
Jul 23, 2020•51 min•Transcript available on Metacast We’re back after a two-week break. More specifically, a camping and Niagra Falls break. Today we go over two kinds of VC: vacations and venture capital. Not to mention, we go over ProcessKit’s newest marketing news, Ali Mese’s article on Medium, and our thoughts on positioning. [tweetthis]“I’m trying to understand the type of person who discovers a SaaS product and starts emailing their support every single day for fourteen days straight, with multiple paragraphs.” - Brian [/tweetthis] Here are ...
Jul 23, 2020•51 min•Transcript available on Metacast We’re back in the studio with a very special agenda… in that we don’t have an agenda today. So we turned to Twitter to ask listeners and followers what topics they would be interested in hearing about. If you have a question or a comment you’d like us to cover in a future episode, feel free to tweet it to us! Today we cover everything from product management to marketing to hobbies. [tweetthis]“To me the most important part of [product management] is the customer feedback.” - Brian [/tweetthis] ...
Jul 02, 2020•44 min•Transcript available on Metacast We’re back in the studio with a very special agenda… in that we don’t have an agenda today. So we turned to Twitter to ask listeners and followers what topics they would be interested in hearing about. If you have a question or a comment you’d like us to cover in a future episode, feel free to tweet it to us! Today we cover everything from product management to marketing to hobbies. [tweetthis]“To me the most important part of [product management] is the customer feedback.” - Brian [/tweetthis] ...
Jul 02, 2020•44 min•Transcript available on Metacast We’re back and we have so much to talk about. First off, we’d like to dedicate this episode to Ian Landsman and his twitter account. “Hey” seems to have taken Twitter by storm. We’ll talk about how we feel about that, and, of course, we’ll update you on what’s going on in our businesses as well. [tweetthis]"For an everyday email app, I need it to be as clean and simple as possible. But the experience and the functionality and the UI makes a lot of sense, I think." - Brian, on Hey from Basecamp [...
Jun 25, 2020•1 hr•Transcript available on Metacast We’re back and we have so much to talk about. First off, we’d like to dedicate this episode to Ian Landsman and his twitter account. “Hey” seems to have taken Twitter by storm. We’ll talk about how we feel about that, and, of course, we’ll update you on what’s going on in our businesses as well. [tweetthis]"For an everyday email app, I need it to be as clean and simple as possible. But the experience and the functionality and the UI makes a lot of sense, I think." - Brian, on Hey from Basecamp [...
Jun 25, 2020•1 hr•Transcript available on Metacast We’re back behind the mic today after a one-week hiatus. We had originally recorded an episode last week (which addressed current events) but decided not to publish it. Our hearts do go out to everyone in this time of chaos and uncertainty. This week, we’re back, talking about business, bad habits, and kindergarten graduation parades. We’re talking about ProcessKit’s onboarding updates and one of their newest customers. We’re also talking about Jordan’s big problem and his recruiting and hiring ...
Jun 18, 2020•43 min•Transcript available on Metacast We’re back behind the mic today after a one-week hiatus. We had originally recorded an episode last week (which addressed current events) but decided not to publish it. Our hearts do go out to everyone in this time of chaos and uncertainty. This week, we’re back, talking about business, bad habits, and kindergarten graduation parades. We’re talking about ProcessKit’s onboarding updates and one of their newest customers. We’re also talking about Jordan’s big problem and his recruiting and hiring ...
Jun 18, 2020•43 min•Transcript available on Metacast The world is in chaos but we’re still here. Today we’re talking about some of the trends and the future of podcasting after some big news with The Joe Rogan Experience. We’re also going over some updates with Carthook, ProcessKit, and Audience Ops. [tweetthis]"It does seem like there’s still that massive gap between the seed rounds and the Series A. Right? When you’ve grown to a certain level and you still need more firepower to grow." - Brian [/tweetthis] Here are today’s conversation points: T...
Jun 04, 2020•45 min•Transcript available on Metacast The world is in chaos but we’re still here. Today we’re talking about some of the trends and the future of podcasting after some big news with The Joe Rogan Experience. We’re also going over some updates with Carthook, ProcessKit, and Audience Ops. [tweetthis]"It does seem like there’s still that massive gap between the seed rounds and the Series A. Right? When you’ve grown to a certain level and you still need more firepower to grow." - Brian [/tweetthis] Here are today’s conversation points: T...
Jun 04, 2020•45 min•Transcript available on Metacast In today’s episode we’re talking about socializing with family friends and work during the pandemic, as well as the latest news and questions on our minds about the current status of tech and the world. PokerStars, weekly stand-ups, Facebook, and what reopening might look like. The big question on everyone’s mind is: “How long is this going to last?” In business news, we’re talking about Brian’s new ProcessKit course, and Jordan’s views on hiring. [tweetthis]"You’re taking money off the table bu...
May 28, 2020•42 min•Transcript available on Metacast In today’s episode we’re talking about socializing with family friends and work during the pandemic, as well as the latest news and questions on our minds about the current status of tech and the world. PokerStars, weekly stand-ups, Facebook, and what reopening might look like. The big question on everyone’s mind is: “How long is this going to last?” In business news, we’re talking about Brian’s new ProcessKit course, and Jordan’s views on hiring. [tweetthis]"You’re taking money off the table bu...
May 28, 2020•42 min•Transcript available on Metacast 
