Running a Black Friday Sale / Development Process

Running a Black Friday Sale / Development Process

2017 has been a phenomenal year for Jordan and Brian. On today’s episode, they give the audience an update on the businesses and offer a glimpse into their plans for 2018. Brian is going to shift focus to Productize and relaunch a bigger and better product later. This means he will be closing enrollment in the course and beginning the maintenance phase of this upgrade. He shares how he reached this decision and why he is excited by the new possibilities it can bring. Jordan is adjusting to a gro...

Running a Black Friday Sale / Development Process

Running a Black Friday Sale / Development Process

2017 has been a phenomenal year for Jordan and Brian. On today’s episode, they give the audience an update on the businesses and offer a glimpse into their plans for 2018. Brian is going to shift focus to Productize and relaunch a bigger and better product later. This means he will be closing enrollment in the course and beginning the maintenance phase of this upgrade. He shares how he reached this decision and why he is excited by the new possibilities it can bring. Jordan is adjusting to a gro...

"Fattening" Your Company and... Freemium?

"Fattening" Your Company and... Freemium?

Welcome back to Bootstrapped Web! Today we share progress reports about our respective businesses and ask the question, “Should you go freemium or not?” Jordan has begun the process of “fattening” up Carthook’s systems to add value to the company and move the business to the next stage. Carthook is also growing their team and there have been some growing pains in the communication process. There have been some hard lessons in the process that Jordan hints at that could help business owners build...

"Fattening" Your Company and... Freemium?

"Fattening" Your Company and... Freemium?

Welcome back to Bootstrapped Web! Today we share progress reports about our respective businesses and ask the question, “Should you go freemium or not?” Jordan has begun the process of “fattening” up Carthook’s systems to add value to the company and move the business to the next stage. Carthook is also growing their team and there have been some growing pains in the communication process. There have been some hard lessons in the process that Jordan hints at that could help business owners build...

First Customer Demos, Paid Marketing Funnels, Team Communication

First Customer Demos, Paid Marketing Funnels, Team Communication

We have both reached a turning point in our marketing campaigns. Jordan has launched a new marketing funnel for Carthook’s Shopify tool. Brian has been running a new marketing campaign for Ops Calendar. We share how the campaigns are working for us and offer each other advice on how to improve our strategies. We also discuss how we keep our team culture positive when we ourselves are super busy and can’t give our undivided attention to individual projects. Our teams are growing and changing and ...

First Customer Demos, Paid Marketing Funnels, Team Communication

First Customer Demos, Paid Marketing Funnels, Team Communication

We have both reached a turning point in our marketing campaigns. Jordan has launched a new marketing funnel for Carthook’s Shopify tool. Brian has been running a new marketing campaign for Ops Calendar. We share how the campaigns are working for us and offer each other advice on how to improve our strategies. We also discuss how we keep our team culture positive when we ourselves are super busy and can’t give our undivided attention to individual projects. Our teams are growing and changing and ...

Pricing Page Teardown, Employee Onboarding, Company Transparency

Pricing Page Teardown, Employee Onboarding, Company Transparency

Today on Bootstrapped Web Jordan and Brian discuss what’s going on in their individual businesses. Brian is setting up Ops Calendar and takes today’s episode as a chance to get Jordan’s feedback from the customer’s point of view. Listeners who are interested in Ops Calendar can get excited because Brian gives a detailed description of what his service offers. Jordan has had some problems with retaining new team members. He shares what he has learned about the hiring process and how he keeps comp...

Pricing Page Teardown, Employee Onboarding, Company Transparency

Pricing Page Teardown, Employee Onboarding, Company Transparency

Today on Bootstrapped Web Jordan and Brian discuss what’s going on in their individual businesses. Brian is setting up Ops Calendar and takes today’s episode as a chance to get Jordan’s feedback from the customer’s point of view. Listeners who are interested in Ops Calendar can get excited because Brian gives a detailed description of what his service offers. Jordan has had some problems with retaining new team members. He shares what he has learned about the hiring process and how he keeps comp...

SaaS Momentum, Servicing Demand, & Why Amazon Bought WholeFoods

We cover a lot in this episode of Bootstrapped Web. We give our listeners an update on both companies’ progress and we discuss some exciting news in the startup world. Brian shares some of the goals he has for Audience Ops in the near future. Jordan has an awesome story to share about his new VIP client. We compare our business needs and consider the unexpected problems that come with growth. We also discuss two really insightful articles that just came out, Amazon’s New Customer , by Ben Thomps...

SaaS Momentum, Servicing Demand, & Why Amazon Bought WholeFoods

We cover a lot in this episode of Bootstrapped Web. We give our listeners an update on both companies’ progress and we discuss some exciting news in the startup world. Brian shares some of the goals he has for Audience Ops in the near future. Jordan has an awesome story to share about his new VIP client. We compare our business needs and consider the unexpected problems that come with growth. We also discuss two really insightful articles that just came out, Amazon’s New Customer , by Ben Thomps...

A Formula for Individual Success Metrics + Building a Hiring Engine

Happily, our client loads are increasing, but our staffs are starting to feel the increased workload. So, we need to hire more people to keep up. It’s a good problem to have. On today’s episode, we compare our staffing needs and discuss how we are trying to build a process that frees us both up for “CEO tasks.” As our businesses grow, our roles change. Brian shares his plans to cope with a couple of team members exiting the company. While Jordan recently spent some time away with his family. He ...

A Formula for Individual Success Metrics + Building a Hiring Engine

Happily, our client loads are increasing, but our staffs are starting to feel the increased workload. So, we need to hire more people to keep up. It’s a good problem to have. On today’s episode, we compare our staffing needs and discuss how we are trying to build a process that frees us both up for “CEO tasks.” As our businesses grow, our roles change. Brian shares his plans to cope with a couple of team members exiting the company. While Jordan recently spent some time away with his family. He ...

KPI Dashboards, Hiring Sales vs. Customer Success, & Solo Founders

Today Brian and Jordan discuss growth. In Jordan’s case he is dealing with sudden growth, and in Brian’s case, he is planning for growth. Both share how they are handling this wonderful problem. Jordan has been focused on getting Carthook’s marketing up and running again, but it has become clear that his team needs him to focus on improving the customer support. It has been a struggle to really pinpoint what the team needs. Jordan calls it “customer success,” but Brian isn’t so sure that’s the b...

KPI Dashboards, Hiring Sales vs. Customer Success, & Solo Founders

Today Brian and Jordan discuss growth. In Jordan’s case he is dealing with sudden growth, and in Brian’s case, he is planning for growth. Both share how they are handling this wonderful problem. Jordan has been focused on getting Carthook’s marketing up and running again, but it has become clear that his team needs him to focus on improving the customer support. It has been a struggle to really pinpoint what the team needs. Jordan calls it “customer success,” but Brian isn’t so sure that’s the b...

Customer Overwhelm, Hiring & Firing Teammates

We are both hitting some major growth right now in our businesses, and that means a lot of excitement and a lot of restructuring. We talk about project managing, hiring the right people, and the efforts we are putting into our marketing and lead generation. Jordan recently went to Europe and met up with his team. He tells us how the trip went and the exciting milestone he saw while working with the Carthook team in Europe. Jordan has also had some people leave the company. He explains why they h...

Customer Overwhelm, Hiring & Firing Teammates

We are both hitting some major growth right now in our businesses, and that means a lot of excitement and a lot of restructuring. We talk about project managing, hiring the right people, and the efforts we are putting into our marketing and lead generation. Jordan recently went to Europe and met up with his team. He tells us how the trip went and the exciting milestone he saw while working with the Carthook team in Europe. Jordan has also had some people leave the company. He explains why they h...

YouTube Content, Creating Webinars, Team Retreats

We are back discussing our businesses and the progress that we have been making. On the personal front Jordan is heading off to Europe and Slovenia to work and hit the beach. Brian has been getting healthier with the BulletProof diet. Brian has been recording new episodes for his Productized podcast. He is hiring one person to take care of the editing, shownotes, social stuff, and posting. He is also trying to make two videos a week. He is also launching the Sell to Strangers webinar for his fun...

YouTube Content, Creating Webinars, Team Retreats

We are back discussing our businesses and the progress that we have been making. On the personal front Jordan is heading off to Europe and Slovenia to work and hit the beach. Brian has been getting healthier with the BulletProof diet. Brian has been recording new episodes for his Productized podcast. He is hiring one person to take care of the editing, shownotes, social stuff, and posting. He is also trying to make two videos a week. He is also launching the Sell to Strangers webinar for his fun...

Back from MicroConf! More Signups! Facebook Ads Funnels!

We are back from MicroConf and on this episode we share our takeaways and also update the important things going on in our businesses. Jordan shares how Russ Henneberry’s MicroConf talk encouraged him to look at his business differently. After this episode you may not look at funnels the same way again. Brian explains how MicroConf often helps him refocus his priorities. He has plans to reconnect with his personal brand and create some new engaging content. We discuss how he can do that. MicroCo...

Back from MicroConf! More Signups! Facebook Ads Funnels!

We are back from MicroConf and on this episode we share our takeaways and also update the important things going on in our businesses. Jordan shares how Russ Henneberry’s MicroConf talk encouraged him to look at his business differently. After this episode you may not look at funnels the same way again. Brian explains how MicroConf often helps him refocus his priorities. He has plans to reconnect with his personal brand and create some new engaging content. We discuss how he can do that. MicroCo...

Onboarding First SaaS Customers

Today we discuss how our respective businesses have begun on-boarding customers to our new products. The Shopify checkout app is growing and Jordan and his team are learning what makes the app successful. Brian has begun on-boarding clients on to the Audience Ops Calendar. We discuss what we’re learning from these processes and how that will change how we move forward. Microconf Vegas is just around the corner. Jordan will be giving a talk to the event. He shares what has inspired his talk. [twe...

Onboarding First SaaS Customers

Today we discuss how our respective businesses have begun on-boarding customers to our new products. The Shopify checkout app is growing and Jordan and his team are learning what makes the app successful. Brian has begun on-boarding clients on to the Audience Ops Calendar. We discuss what we’re learning from these processes and how that will change how we move forward. Microconf Vegas is just around the corner. Jordan will be giving a talk to the event. He shares what has inspired his talk. [twe...