Send me a message! Let's challenge the common belief that every website needs a contact form. Discover why traditional forms might be creating unnecessary barriers between you and potential clients, and learn effective alternatives that can boost your conversion rates. YOU WILL LEARN: Why traditional contact forms can kill momentum and lose leads How to implement direct scheduling for better conversion rates Tools and platforms for streamlining your booking process When forms actually make ...
Dec 26, 2024•12 min•Transcript available on Metacast Send me a message! Discover how to optimize your website for 2025 with actionable updates. Learn about emerging design trends and get a practical checklist for reviewing and refreshing your web presence to attract and retain more clients. YOU WILL LEARN: Key website statistics, including that users form opinions in 0.05 seconds and 47% won't wait longer than 2 seconds for loading 13 essential website updates to implement, including testimonial refreshes, broken link checks, and privacy poli...
Dec 18, 2024•25 min•Transcript available on Metacast Send me a message! Feeling stuck with your website? You launched it with big dreams of attracting clients, growing your business, and boosting your income, but somewhere along the way, things just haven’t clicked. Your site isn’t converting, and those ideal clients? They’re not knocking on your door. I get it—it’s frustrating, and it’s easy to lose confidence in your site. But don’t give up yet! In today’s episode, I’m sharing all the details about my Website Audit service, designed specifically...
Dec 11, 2024•9 min•Transcript available on Metacast Send me a message! On this episode of the pod, we dive into four easy but powerful changes you can make to your current website to help it perform better without a complete redesign. From clarifying your site’s main goal to optimizing your contact page, these tips will ensure your website works hard for your business. YOU WILL LEARN: How to identify and emphasize your website's main goal. The importance of simplifying your site's navigation for better user experience. Why every page on...
Dec 04, 2024•13 min•Transcript available on Metacast Send me a message! You know that your website is the first impression your potential clients have of you.But how do you know if it's making the right impression? That's where website audits come in. Let's chat about three reasons why your website might need a website audit. By the end of the episode, you'll understand how a website audit can really uncover those hidden issues. A website audit can improve your site's performance and it can ultimately drive more business a...
Nov 27, 2024•12 min•Transcript available on Metacast Send me a message! We're discussing how you can elevate your website to look more professional and attract the high-paying clients you want. From branding to user experience, we cover it all. YOU WILL LEARN: How cohesive branding enhances your site's professional appeal. Why simplified navigation can significantly improve user experience. The importance of client-focused copy and high-quality imagery. How to leverage social proof to build trust and credibility. 👉 For full show notes a...
Nov 20, 2024•18 min•Transcript available on Metacast Send me a message! We are going into the power of video content for small businesses with Paige Burns from Main Page Media. Learn how incorporating video into your marketing strategy can significantly boost website engagement and lead conversion. YOU WILL LEARN: Why video is essential for small business marketing The benefits of "docustyle" interview videos How to repurpose and maximize your video content When to invest in professional video production Strategies for using video to bui...
Nov 13, 2024•27 min•Transcript available on Metacast Send me a message! I share three big mistakes I made while building my business. I'll share personal stories about trying too hard to fit a formal mold, making things more complicated than they needed to be, and thinking I had to make my business huge to be successful. YOU WILL LEARN: Why showing your real self in your business can attract the best clients. How keeping things simple makes everything run smoother. That bigger isn't always better when it comes to business success. 👉 For...
Nov 06, 2024•16 min•Transcript available on Metacast Send me a message! Learn the secrets to boosting your website's visibility and credibility through one powerful (and free!) tool — your Google Business Profile. YOU WILL LEARN: How to fully optimize your Google Business Profile for maximum impact The crucial steps to sync your website and GBP for seamless integration Tips to leverage all the features within your Google Business Profile Strategies to weave your GBP into your overall marketing efforts Your dream clients are out there searchin...
Oct 30, 2024•15 min•Transcript available on Metacast Send me a message! Let's chat virtual brand shoots with Anne Marie, an expert in capturing authentic, personality-packed visuals for entrepreneurs. Learn how this innovative approach to photography can transform your online presence and help you connect more effectively with your audience. YOU WILL LEARN: What virtual photography is and how it differs from traditional photo shoots The benefits of conducting a brand shoot in your own environment How to prepare for a virtual brand shoot Why a...
Oct 23, 2024•22 min•Transcript available on Metacast Send me a message! Is your blog truly working for you, or are you just spinning your wheels? We explore what it means to have a successful blog and how to measure its effectiveness. YOU WILL LEARN: The importance of defining success for your blog based on your business goals. Key metrics to track, including traffic, engagement, conversion, and SEO. Tools to help you measure and analyze your blog’s performance. Practical tips for optimizing your blog to ensure it’s truly working for you. 👉 For f...
Oct 16, 2024•24 min•Transcript available on Metacast Send me a message! Find out 11 powerful strategies to drive traffic to your website and boost your sales. YOU WILL LEARN: How to leverage often-overlooked communication channels The importance of creating irresistible downloadable content Strategies for effective email marketing Creative ways to use QR codes for traffic generation The power of internal linking and guest blogging How to maximize your presence in online directories Tips for strategic advertising to drive targeted traffic 👉 For fu...
Oct 09, 2024•27 min•Transcript available on Metacast Send me a message! Find out why I don't use the "F-word" in web design — and by that I mean "funnels." Learn why traditional sales funnels can be limiting and how we can create more effective, relationship based websites. And find out about my alternative approach such customer journey maps and relationship building that can lead to more trust with your community. YOU WILL LEARN: Why "funnels" can be limiting What you can do instead 4 practical tips for impleme...
Oct 02, 2024•16 min•Transcript available on Metacast Send me a message! Let's chat about Substack vs WordPress for small business blogs. I break down the key features, pros, and cons of each platform, helping you understand which one might be the best fit for your unique needs. And we'll explore real-world examples of how different businesses and content creators are using these platforms effectively. Plus I'll share two essential questions every small business owner should ask themselves before choosing a blogging platform. YOU WIL...
Sep 25, 2024•24 min•Transcript available on Metacast Send me a message! Are you ready for a visibility boost? In this episode, I chat with content copywriter and fellow podcast host Emily Aborn about little-known ways to increase your online presence. We go deep into dive deep into how your website can be the ultimate tool for attracting your ideal clients and showcasing your brand personality. YOU WILL LEARN: The Magic of the 3 C's Collaboration: Learn how teaming up with others can exponentially expand your reach Cohesion: Uncover the secre...
Sep 18, 2024•24 min•Transcript available on Metacast Send me a message! Discover the nine things you can remove from your site to enhance user experience and engagement. YOU WILL LEARN How to simplify your navigation menu The impact of eliminating distracting elements like autoplay videos Ways these changes can boost your site's performance How to attract more ideal clients and increase revenue Listen to discover how these changes can boost your site's performance and drive more meaningful interactions with your visitors. And of course a...
Sep 11, 2024•28 min•Transcript available on Metacast Send me a message! Learn 7 essential updates to help you prepare your website for a successful fall season. We'll chat about the importance of reviewing your summer website performance, updating your content for fall, and performing a visual refresh to create a cohesive brand experience. YOU WILL LEARN: How to assess your website's summer performance and identify areas for improvement Strategies for streamlining your website navigation and creating a seamless user experience Tips for c...
Sep 04, 2024•19 min•Transcript available on Metacast Send me a message! Are you tired of losing potential customers because they can't find the answers they need on your website? I'll share the secrets to creating an effective FAQ page that will not only keep your visitors engaged but also boost your business's online presence. YOU WILL LEARN: Why having an FAQ page is crucial for your website How to identify the right questions to include on your FAQ page Tips for writing clear, concise, and informative answers Strategies for organ...
Aug 28, 2024•24 min•Transcript available on Metacast Send me a message! Have you ever faced the nightmare of a web design project gone wrong? Learn my top tips to help you find a web designer who truly clicks with your vision and style. YOU WILL LEARN: How to know if you vibe with their design aesthetic Ways to align with their personality and values The importance of strategic questioning Why clear processes are non-negotiable Learn how this perfect match can ease your stress and turn your dream website into reality. 👉 For full show notes and re...
Aug 21, 2024•15 min•Transcript available on Metacast Send me a message! How to know when your website is due for a refresh. Drawing from my experience designing sites for over 100 small businesses, I'm sharing the top signs that indicate it's time for an update. YOU WILL LEARN: Six key indicators that your website may need a revamp How to assess if your site is effectively driving sales and conversions The importance of consistent branding across all platform The impact of custom design on your business growth and client attraction Quick...
Aug 14, 2024•22 min•Transcript available on Metacast Send me a message! We're diving into a super important topic for any business owner with an online presence — how to turn more of your website visitors into paying clients. YOU WILL LEARN: Three powerful strategies to boost your website's conversion rate How to effectively track and understand your website's analytics The impact of clean, simple design on visitor engagement and conversions Practical tips for implementing high-converting web design principles This episode is packed...
Aug 07, 2024•18 min•Transcript available on Metacast Send me a message! Have you ever wondered where website designers get their inspiration and how they craft those beautiful online homes? I share my design process and the 3 key elements that all play a role in creating the designs I design. YOU WILL LEARN: The critical role of branding in website design How to prioritize copy and its importance to the design The impact of imagery in creating a visual narrative The importance of strategic thinking in website design How to maintain consistency thr...
Jul 31, 2024•20 min•Transcript available on Metacast Send me a message! Have you ever struggled to get your vision across to your web designer? Poor communication is one of the most common pitfalls in web design projects, leading to wasted effort, frustration, and even project failure. In this episode, I share tips and strategies to help you master the art of effective client communication and ensure your web design projects (or any other project) are a success. We'll discuss the importance of clear communication, common mistakes to avoid, an...
Jul 24, 2024•22 min•Transcript available on Metacast Send me a message! Let's explore 7 powerful strategies to transform your website into a revenue-generating and cost-saving tool for your business. Discover how to maximize your online presence and boost your bottom line through smart website integrations and features. YOU WILL LEARN: How to streamline your booking process with appointment schedulers The benefits of implementing online payment systems Techniques for leveraging your website in employee recruitment Strategies for effective ema...
Jul 17, 2024•19 min•Transcript available on Metacast Send me a message! Let's chat about strategic marketing with expert Kristi Mitchell. Learn why having an overarching strategy is essential for marketing success and how your website plays a central role in each stage of the marketing funnel. Discover Kristi's 4-step framework and how to leverage your website effectively at each stage. YOU WILL LEARN: The 4 stages of Kristi's marketing funnel framework: Attract, Convert, Nurture, and Close How to optimize your website for search to...
Jul 10, 2024•24 min•Transcript available on Metacast Send me a message! Let's chat about the world of automation and how I'm using Zapier to streamline my small business operations. Here are 3 things you will learn from this episode: Zapier automates repetitive tasks by connecting different apps and services, saving you time and effort. How I use Zapier to streamline processes like forwarding emails, getting payment notifications, and adding event registrants to my email list. How Zapier helps you focus on more important aspects of your ...
Jul 03, 2024•24 min•Transcript available on Metacast Send me a message! When it comes to your small biz website, there's a lot more under the hood than just the visible design and content. In this episode, I'm going to peek under the hood and look at 11 technical pitfalls and mistakes businesses make with the back-end of their websites. You'll learn how to prevent these 11 mistakes and what to do instead. Tune in to find out. 👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes...
Jun 26, 2024•23 min•Transcript available on Metacast Send me a message! Has your website redesign project turned into a nightmare? Maybe you poured tons of time, money and effort into it, only to end up with an underwhelming site that doesn't reflect your brand or business goals. If you've found yourself disappointed, confused, and embarrassed by the final product, this episode is for you. We'll dive into the common pitfalls that derail website projects from the start and provide practical advice for reviving an unsatisfactory redes...
Jun 19, 2024•24 min•Transcript available on Metacast Send me a message! I chat with Taylor Kloss Pittsinger, owner of Creative TK Marketing, to discuss the important relationship between your website and social media presence. Taylor shares why your social feeds should be an extension and reflection of your website's branding. She offers practical tips to ensure your online presence is cohesive, from optimizing your Instagram bio to selecting visuals that align with your brand aesthetic. And you'll learn a simple one-minute trick to elev...
Jun 12, 2024•26 min•Transcript available on Metacast Send me a message! Your website should be an automated lead generation machine, allowing you to truly unplug and enjoy your summer without constant worry. YOU WILL LEARN: The top tips for getting your website "beach ready" so it keeps working hard behind the scenes while you take a break. 👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes Ready to create your money making website? Book your complimentary call and let’s chat abou...
Jun 05, 2024•20 min•Transcript available on Metacast