Have you ever struggled with coming up with content ideas for Instagram? We have all been there! It is very intimidating staring at a blank document, but there is a very simple solution to this problem - Content Pillars. Developing content pillars can help you stay organized, be more consistent for your audience, and ignite your creativity. Content Pillars really form the foundation of your overall content strategy. We like to think of content pillars as more of the intersection between your goa...
Aug 30, 2021•Transcript available on Metacast I launched my new Instagram account for my social media content creation agency, Creatorly Media, on June 3rd, 2021 - and now, as I record this on August 11, 2021, we've just hit 1700 followers on the account. Right now, the Creatorly Media account is growing at a faster and more reliable rate than my own personal account which was originally the driving force behind this business, and today I want to tell you why that's happening. Specifically - how I was able to get the Creatorly Media account...
Aug 16, 2021•Transcript available on Metacast Over the years I’ve spent making Youtube videos, I’ve met so many friends and acquaintances that tell me “I think it would be so fun to start a YouTube channel, I just don’t think I could do it.” Can you relate? Have you ever found yourself saying that? You have no idea how discouraging I find that response. I want you to start a YouTube channel, heck, I want everyone who’s ever thought to themselves that they might like to start one, to start one. I honestly believe that everyone has some...
Aug 09, 2021•Transcript available on Metacast In the current digital marketing landscape, there are a million and one ways that you can choose to promote your business online. Between all the big social media platforms, to content like YouTube, or blogs, it can honestly feel like a "choose your own adventure" book that has no clear ending. My team and I have worked with dozens of small business owners that are uncertain about how to approach content marketing, where they should start, and which platforms they should focus their time one - e...
Aug 02, 2021•Transcript available on Metacast Here's the honest truth: if you want to grow your online presence, on any social media platform, the hardest part is going to be creating enough content to get noticed, and doing it on a consistent basis. Over the years of working in social media marketing, chatting with clients or folks that I've done coaching with, the trend that seems to be present among pretty much much every creator or online entrepreneur is that they'd like to grow their following online quickly, but they don't have a lot ...
Jul 26, 2021•Transcript available on Metacast Let's talk analytics. Trust me, I know it can sound totally boring, and if you're like me you might resist looking at stats because you get into being a creator expressly because numbers were not your thing - but here's the deal: understanding your Instagram insights can be a huge benefit to your and your growth. Even though the conversation about insights and the algorithm often sounds like it's a case of creators versus our robot overlords, the truth is much less scary and a lot more boring. Y...
Jul 19, 2021•Transcript available on Metacast If you have spent any time on Instagram in the last couple weeks, then undoubtably you've come across the news that Instagram is changing! I know, it sounds so scary, and frustrating - but changes are a natural part of the evolution of any social media app, and while it might seem overwhelming at first, they will eventually feel second-nature. For example, remember when Instagram stories were introduced? Creators and businesses felt uncertain about the change, but now stories are the most popula...
Jul 12, 2021•Transcript available on Metacast As you're growing your business, chances are you will eventually reach a point where you realize you need help with your social media management. Even if you started off as a solo-preneur who ran everything from your bookkeeping to the business TikTok, eventually there will come a point where you just simply don't have the time anymore. For entrepreneurs passionate about social media, this can be a hard transition, but a very important one. When it comes to succeeding and scaling your business f...
Jul 05, 2021•Transcript available on Metacast Over the years since it's release in 2010, Instagram continues to get more and more complex all the time with different ways to post and browse content on the app. This leaves a lot of content creators, especially beginners, confused about which kind of content to create, when, and why. From feed posts, to Reels, to stories, and IGTV - there are so many ways to reach your audience on Instagram, and each of these different formats have advantages and disadvantages for how they generate reach, eng...
Jun 28, 2021•Transcript available on Metacast Reels are a powerful tool not only for entertaining your current audience and showing them a fun, more relatable side to yourself, they are also a powerful tool for discoverability. This is why in this episode, I want to go into detail with you about how to use Instagram Reels to grow your business - TikTok and Reels are such personality-based platforms, they're often used by regular people sharing funny or interesting moments, so how can they be utilized by a brand or a business? It may seem im...
Jun 21, 2021•Transcript available on Metacast We all know that engagement is an extremely important indicator of a successful Instagram strategy. An Instagram account that has a ton of followers, but no real community, isn’t actually going to be useful for marketing at all. Whether you’re growing your account in order to sell your own products, or because you want to be able to do brand collaborations and market products for other companies, having a high engagement rate is essential to making those goals happen. But how do you generate rea...
Jun 14, 2021•Transcript available on Metacast Want to know my time saving secret? Repurposing content. Repurposing is really just recycling valuable content and distributing it in different ways through your various platforms. Salma Jafri, host of Content Marketing Tips on YouTube, says - “You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people.” So how can we breathe new life into old content? Keep listening!
Jun 07, 2021•Transcript available on Metacast It's not easy to gain more followers on Instagram, especially with a new account. It’s all about finding the right Instagram strategy for you - the strategy you use differs a lot depending on where your starting. Today, I want to share the first five things I would do with a brand new Instagram account. If you’re starting from scratch, keep on reading.
Mar 29, 2021•Transcript available on Metacast We all know 2020 was quite the year, and it certainly did not turn out how many of us expected it to. I went into 2020 with a few goals. I wanted to reach 70K on youtube, 15K on Instagram, 5K on my email list, 70K in sales gross, and visit 5 new places. While my travel goals totally tanked (whos’ didn’t?) I actually blew my business goals out of the water. Now, this is something I hold with a light grasp, and also view with a lot of complex feelings because I know not everyone had a year like me...
Mar 22, 2021•Transcript available on Metacast Welcome back to the Creator Club Podcast! This week we have a very exciting interview with an amazing guest. Today we are chatting with Adam Greenberg, a fellow Canadian, who has had a really cool career history. Adam has been a content creator in many different forms, over the past 15 years - he has toured as a DJ, been a live event MC, a radio host, and most recently he has co-founded a size-inclusive men's brand called ONEBONE. With all of this cool experience, I couldn't wait to speak to Ada...
Mar 15, 2021•Transcript available on Metacast So many people struggle with having the confidence to put themselves on social media. I always talk about the importance of being personal, vulnerable, and sharing yourself openly with your followers because that is what leads to true community growth and true relationships. But what if your followers only consist of your friends and family at first? What if it feels uncomfortable and awkward? Today, I want to provide you my confidence secrets on being brave and going after your dreams on social...
Mar 08, 2021•Transcript available on Metacast Over 200 million people visit the explore page every day to discover new ideas and find inspiration. But now, taking center stage is the well-known TikTok imposter … Reels. When I created my new content strategy for January, I knew it would be effective in theory - but now that I've seen the results in action, I can say confidently that it works. This strategy helped me gain over 1000 new followers in one month. Reels are absolutely essential to increasing your reach organically, and I’m g...
Mar 01, 2021•Transcript available on Metacast I feel like online there is this very strong narrative that you have to be an entrepreneur to be happy as a creative and I just feel like that's not true. In today's podcast, I am interviewing Kajal Bensal, the owner and founder of @sparkcareerco. She started Spark Career Company on a mission to instill candidates with confidence on their job search journeys by teaching them how to leverage their experience to stand out in a competitive talent market. She is going to be letting us know what the ...
Feb 22, 2021•Transcript available on Metacast If you’ve been around this podcast for a while, then you’ll know that I talk a lot about content and growth strategies for content creators, influencers, and personal brands. Which makes sense - that’s what I am, that’s who I work with most often, so I have a lot of experience in that area. But I often get questions from small business owners, or makers, who want to know the best strategies for growing on Instagram when your face is not your business, and when you’re selling physical products. S...
Feb 15, 2021•Transcript available on Metacast What does “authentic” really mean - and how you you ensure that you’re being authentic in your Instagram growth journey. That’s exactly what Daisy and I are discussing today on Creator Club. Tune in to hear about genuine growth strategies, how to build relationships through Instagram, and how to take a human approach to Instagram. Find Daisy Online: Follow on Instagram @the_self_hood Sign up to her newsletter: http://bit.ly/selfhoodnewslettersignup SHOW NOTES: www.creatorclubpodcast.com IN...
Feb 08, 2021•Transcript available on Metacast So many people are intrigued by the idea of becoming a creator - and it’s no surprise, some of the most trendy pop culture icons of our time started as or are currently content creators - Emma Chamberlin, Charlie D’Amelio, Mr Beast, the Paul brothers - the list goes on. And the coolest part is, being a professional creator doesn’t have to mean being the most famous person on the planet. More and more regular people like you and me are making an income creating content for the internet. In this e...
Feb 01, 2021•Transcript available on Metacast Okay, is Pinterest still a thing? Be honest, is that what you thought when you read the title of this episode? For many of us, our time these days is being sucked up by creating short form videos for TikTok and Instagram reels, and marketing using Pinterest can feel like an artifact of the bygone era of blogging. But trust me friend, Pinterest is just as important as ever when it comes to generating and driving traffic to your content. A lot of us creators spend 90% of our time creating content,...
Jan 25, 2021•Transcript available on Metacast Have you thought about starting a podcast? Chances are the answer is yes, because you clicked on this episode! Starting a podcast can feel like an incredibly daunting task - especially to someone who is brand new to the space. Microphones, editing software, RSS feeds, and more can feel like insurmountable challenges to getting started. Plus, doesn’t everybody have a podcast these days? Is it still even worth trying? If you’ve ever had these thoughts pop into your mind while considering starting ...
Jan 18, 2021•Transcript available on Metacast Another year, another strategy for Instagram growth! While truly every day is a chance for a new beginning, there’s something about a new year that just feels right - and I’m so excited to start trying out some new strategies on Instagram. I don’t know what 2020 looked like for your business, but for me it was such a huge opportunity for growth and learning. I started out 2020 with one assistant, shout out to Taylor, if you’ve been listening for a while you’ve heard me talk about her before, she...
Jan 11, 2021•Transcript available on Metacast We’ve all been there - bright eyed and bushy tailed at the beginning of a new year making big plans for our businesses. And we’ve also all been there, mid-May, looking back and wondering what happened to all those ideas we had. Life gets busy, and it’s always easier to keep doing what you’ve always been doing. Avoiding change is human nature. So, today I’m going to share my best advice and strategies for actually implementing those goals - how I’ve done it in the past and how I plan to do ...
Jan 04, 2021•Transcript available on Metacast When’s the last time you heard someone say “I’m a Blogger”? Back in the early 2010’s, what we now call influencers, were then called bloggers. Being a blogger was Ωthe main way to be a professional content creator in the past, so what about now? I often get asked by clients or followers, “is blogging dead?”, “should I start a blog or is it not worth it anymore?”. In this episode join me as I share my journey with blogging, the benefits of blogging in 2020, and whether or not you should start one...
Dec 14, 2020•Transcript available on Metacast Has it ever crossed your mind that you could be getting paid for those social media posts you love creating? In this episode I am going to show you how I did just that, by starting my own social media marketing agency, I know I shouldn’t /really/ be sharing how to create a direct competitor to my own company, but I am all about community over competition; so I’m going to spill the beans anyway. Let’s get into it!
Dec 08, 2020•Transcript available on Metacast I’ll be honest… a question that I run into a lot myself is this: “How do I balance my personal brand with growing my business?” Now, in my case, my personal brand really is my business. However, even though both these areas are all working towards the same goals, the question still stands of how much to post about personal lifestyle content and how much to just straight up promote my business. It’s a delicate balance that can be hard to strike. I’ve done countless Instagram audits for my clients...
Nov 23, 2020•Transcript available on Metacast Nowadays, so many people are SO excited about the idea of building a business on the internet. It truly is amazing because you can really work from anywhere (although that mostly means you’ll be working from home right now), but you can also create a business that is something that you love to do, you find fulfilling, and is on your own terms! So of course it feels very attractive and flashy to have your own online business and brand, but it is a lot of work, and there is a lot of stuff that you...
Nov 02, 2020•Transcript available on Metacast When Instagram first started, you could only do 3 things in the app: post square photos, like square photos, and comment on square photos. Eventually this stream of squares would become known as The Feed, and over the years Instagram would add feature after feature; providing creators with more ways to share content. Fast forward to present day, Instagram now has 5 main features for creating content on their platform: feed, stories, reels, IGTV, and livestreams. Feeling overwhelmed yet? It can b...
Oct 26, 2020•Transcript available on Metacast 
