Q2: Why do companies treat pricing like an orphan?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Episodes
StratChats by Strategyzer
Regular discussions on the future of business building. Brought to you by the content team at Strategyzer.
Episodes
Q3: What tools will help people monetize innovation?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Q4: Examples of companies that have done monetization & pricing the right way.
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Q5: How do you talk about price with customers?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Q6: How do you fill the gap between what customers say and what customers actually do?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Q7: How are business plans impacting the pricing conversation?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Q8: How to simulate sales to understand a customer's willingness to pay.
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Q9: How can senior leadership participate in pricing and customer discovery exercises?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Q10: What are some common mistakes companies make around pricing with customers?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Q11: How can pricing be integrated into the Business Model & Value Proposition Canvas?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
Q12: What's the 1 most valuable tip you can give to companies that want to tackle monetization?
Strategyzer co-founder Alex Osterwalder chats with Madhavan Ramanujam about the importance of pricing and customer discovery in new business development.
StratChat Intro
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Q1: Where did the mission of business model generation come from?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Q2: Why does business model innovation matter?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Q3: Why isn't someone inside the organization already responsible for the business model?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Q4: What will this transformation mean to company cultures?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Q5: How can this challenge be less fuzzy and more tangible?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Q6: Why are tools so important for this challenge?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Q7: What companies are great examples of business model innovation?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Q8: How do you feel about the challenge you took on 16 years ago?
16 years since the release of the Business Model Canvas, companies are slowly waking up the importance of business model innovation. Alex Osterwalder reflects on the journey and what companies can do to seize the future of strategy and innovation.
Webinar5 Q&A 10: What customers provide the best clues for evidence?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Webinar5 Q&A 9: How specific & focused should you be when talking customer jobs, pains, & gains?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Webinar5 Q&A 8: How do you know if your VP is wrong if you're focusing on the wrong customers?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Webinar5 Q&A 7: How do you convince management to move away from business plans early on?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Webinar5 Q&A 6: Why do you presume business plans aren't great for validating assumptions?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Webinar5 Q&A 5: What's an example of a large company using this approach to validate ideas?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Webinar5 Q&A 4: What disciplines & skills does your business innovation SWAT need to have?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Webinar5 Q&A 3: How can companies manage the expectation of failure?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Webinar5 Q&A 2: In large companies, who should get out the building to talk to customers?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.
Webinar5 Q&A 1: Why is 12 weeks a good amount of time to validate business ideas?
Strategyzer co-founder answers audience questions from Webinar #5: How to validate new business ideas.