Check out this incredible conversation I had with my fellow word-nerd, Molly Rouse-DiCioccio. Molly has an amazing insight as to (as she puts it) "why people do stuff". Once you understand the psychology of your audience, the right words become obvious. And, of course, if you're a copywriter that can "connect", you can charge appropriately (6-figures in the case of the project we discussed), and are free to work from wherever. Molly's fascination with human behavior and psychology drives her pa...
Oct 29, 2023•22 min•Ep 638•Transcript available on Metacast Amanda Foust is a shining example of someone who turned their passion into a profitable business. Her love of writing inspired her to learn a skill that she's used to build TWO successful businesses — Copywriting. She'll explain how important copywriting has been in BOTH of her businesses (including the one that has nothing to do with writing). Because, as she puts it, " I just don't know how you sell otherwise. " Key Insights Thank God for teachers Understanding the importance of framing and ...
Oct 18, 2023•29 min•Transcript available on Metacast Many entrepreneurs start their journey out of necessity. An unforeseen set of circumstances gives them the push, and then it's sink or swim. My guest this week was facing some major family and financial challenges. She fought through the fear and built a successful, 6-figure business in less than a year...That's a story worth paying attention to. Listen and learn from my conversation with Anita Anello. Key Insights Anita's career success and achievements left her feeling unfulfilled, questioning...
Oct 11, 2023•34 min•Ep 636•Transcript available on Metacast Ever have that dream of waking up and finding that your most recent video got hundreds of thousands of views while you were sleeping? I have. I have yet to experience this personally, but that's exactly what happened to my guest, Matt Wolfe. In this conversation with Matt, we'll talk about his sudden boom (9 years after launching his channel) - What caused it? How have things changed? What opportunities has it made possible? Matt is a passionate student of A.I. and it shows in his videos. We'll ...
Sep 20, 2023•39 min•Ep 635•Transcript available on Metacast I can think of no more valuable skill than the one that conveys the importance, uniqueness, value, and necessity of everything else you have to offer - Copywriting. Feel free to try and convince me otherwise...but guess what skill you'll need to do that? Copywriting is fundamental to any business because it's how you communicate who you are and why people need you. Any transaction begins with communication, and the quality of that communication dictates everything that comes after. This week's e...
Aug 28, 2023•11 min•Ep 634•Transcript available on Metacast This week we review the fundamental differences between marketing and selling, and how to properly execute both. Plus, I introduce you to two of my students, Jason and Melanie Crane. We'll talk about their entrepreneurial journey as a husband and wife team, they're challenges, and how you can achieve success without sacrificing your marriage. I'll also tell you how you can learn the same fundamental sales system that we use for each and every product and service we sell (Product Launch Formula),...
Aug 22, 2023•20 min•Ep 633•Transcript available on Metacast A lot of people are asking this question when it comes to "Content Marketing": How much is too much? At what point do you saturate your readers, listeners and viewers with so much knowledge that they are no longer interested in buying what you're selling? In this week's episode, I'll give you a solid answer to that question...free of charge. Key Insights Giving away valuable content for free in content marketing can help build trust with potential customers and lead to future sales. The succes...
Aug 14, 2023•13 min•Ep 632•Transcript available on Metacast My weekly podcast has been my #1 source for new clients since the beginning of my business. Why? Because it has helped me to build a connection with the right people. Listeners get a dose of my knowledge and personality and then decide whether they should move on, or stay for more. Those who aren't a fit for my style get naturally filtered out. So, the podcast doesn't just get me more clients - It gets me better clients...My right-fit clients. This week, we're talking about the golden opportunit...
Jul 27, 2023•11 min•Ep 631•Transcript available on Metacast In this economic reality, you must bring your A-Game when it comes to marketing. No more outdated websites...No more ignoring your "Shadow Brand", or your reputation on social media. You must strive to be Iconic in your market . This week, we're talking about how my son and I are marketing the local coffee shop we co-own together, Revel 77. Key Insights The importance of stepping up your marketing game in the current economic reality and moving away from ugly marketing strategies. Ugly websi...
Jul 22, 2023•5 min•Ep 630•Transcript available on Metacast This week, I'm laying some groundwork for an upcoming series about building your own 1-person business. A 1-person business isn't new territory for me - I ran a successful one for many years before I started building my team... BUT - The tools that are available now (specifically the AI-Powered ones) have made doing this on-your-own incredibly easy. You can now build your business by yourself, without neglecting every other aspect of your life...And it's AMAZING. Let's talk about what's possible...
Jul 14, 2023•20 min•Ep 629•Transcript available on Metacast In this episode of The Ray Edwards Show, we ponder on the balance between niching down and maintaining personal authenticity in a brand. While specialized services and products offer a greater focus, personal charisma gives your brand its unique charm. But which one should prevail? Let’s find out. Key Points Defining your personal brand does not mean you have to stick to one specific niche. While services should be hyper-focused on a niche, personalities should be diverse. Ambition and produc...
Jul 06, 2023•15 min•Ep 628•Transcript available on Metacast This week is another Q&A with Ray episode where I offer my answers to these questions: How do I get more people to open my emails? Can I use copywriting on social media without seeming sleazy? Are old-school sales pages dead? Those are some great questions, to which I believe I have some helpful answers. If you would like to win a free, signed copy of my new book, Read This Or Die: Persuading Yourself to a Better Life, check out the link below to get the code I mention in the podcast. I'll be ...
Jul 01, 2023•10 min•Ep 627•Transcript available on Metacast In case you're not familiar with Lee Cockerell, here's a quick snippet from his bio: Lee Cockerell is the former Executive Vice President of Operations for the Walt Disney World® Resort. “As the Senior Operating Executive for ten years Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex in addition to the ancillary operations which supported th...
Jun 22, 2023•18 min•Ep 626•Transcript available on Metacast In this Episode of the Ray Edwards Show, I'm going to show you exactly how I'm using AI every week in my workflow. How I am using AI in my business to make more money with less work, and produce better copy (meaning copy that converts better). And how you can do the same thing. This episode is specifically made for business owners who want to write copy for their own business. Even if your business is a copywriting business – there is plenty of opportunity for all of us. These are the days of li...
Jun 07, 2023•17 min•Ep 625•Transcript available on Metacast I was recently interviewed for the Marketer of the Day Podcast , hosted by Robert Plank. In this episode, we dig into some core marketing principles that I use and teach, and discuss how they relate to the system covered in my new book, Read This Or Die . 00:00 Intro 00:43 Nerves 01:48 Ray's Unique Selling Position 03:15 What's something unique that you've written copy for? 04:58 Where do people fall short in the copywriting process? 07:23 The importance of storytelling 09:38 "Well, you've got i...
May 31, 2023•27 min•Ep 624•Transcript available on Metacast This week, my friend and coauthor of Read This Or Die , Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process. [00:00] Intro - A Face For Radio [03:50] Getting familiar with your own book [07:15] Where is your Vulnerability-Meter? [10:59] Describe our working relationship? [12:08] Am I your first? [14:56] What do you want the reader to get from this book? [15:43] Wakeup call from my wife... [17:00] How real change happens [19:34]...
May 22, 2023•42 min•Ep 623•Transcript available on Metacast I was recently interviewed on The Cliff Ravenscraft Show about my new book, Read This or Die. Since this book is, by necessity, so deeply personal, this interview was equally personal and somewhat challenging to get through. However, I felt that it encapsulated the message of the book so well, I asked for Cliff's permission to use the audio on my own show. My sincere thanks to Cliff Ravenscraft (a.k.a. The Mindset Answer Man) for making this episode possible. If you're not familiar with Cliff's ...
May 19, 2023•1 hr 13 min•Ep 622•Transcript available on Metacast This episode is definitely "off the cuff", but does have a clear inspiration. I've been listening to more intimate, less polished podcasts and started kicking around the idea of doing a secondary, more intimate, less polished podcast of my own. I hope to gauge my audience's interest in such a thing based on feedback from this episode...then proceed as planned regardless of the results. Have a comment to share about this idea? See the contact info near the bottom of this post. Links Train With Cl...
May 13, 2023•7 min•Ep 621•Transcript available on Metacast This week, I have a potentially unpopular answer to a very popular question: How do I upgrade my clients? The serial-refunders, the constant complainers, the manipulators...and of course, people who are downright rude to you and your team. How do you avoid them? Even more to the point: How do you get the kind of clients you actually want? [00:00] How do I upgrade my clients? [00:46] You're not going to like this answer, but... [01:48] My $5,000 problem [03:08] What your company avatar should loo...
Apr 24, 2023•5 min•Ep 620•Transcript available on Metacast How much "Authenticity" is too much? How much of your personal life should you share with your clients or followers? The answer depends on what kind of clients you want to attract, and that's what I'm talking about in this week's episode. [00:00] How much is too much? [00:23] Are you business deals transactional? [00:50] Or are they relational? [01:47] A real dilema [02:48] Here's the difference [03:40] My advice: Charge more, Work less [04:14] You set a higher price, AND... [05:17] I'm rebuildi...
Apr 17, 2023•10 min•Ep 619•Transcript available on Metacast A friend of mine recently gave me a not-so-subtle reminder that I am blessed to have a schedule full of things that I have chosen to do. She did this on the heels of me explaining to her how busy I was... " I have to spend 3 days in a studio recording my audio book, I've got to prepare for two upcoming workshops, I have to fly to Orlando for a mastermind meeting, " and so on. She reminded me that I was complaining about things that many people are praying for . I am blessed to have a publisher w...
Apr 11, 2023•8 min•Ep 618•Transcript available on Metacast You might be thinking, " Why the 180, Ray? Haven't you been pitching A.I. as an incredible new tool? Aren't you marketing your own copywriting A.I.? " I still believe A.I. is an incredible tool - And yes, I'm very pleased with my company's A.I. software - BUT, as I said when I first started in this business, you must be more than just a copywriter . That was true then, but now... it's absolutely critical . If you're counting on copywriting alone, you're not only eligible for a quick replacement,...
Apr 04, 2023•13 min•Ep 617•Transcript available on Metacast I'm humbly and blatantly asking for your help in promoting my new book, Read This or Die . This week's podcast explains why I'm so passionate about the book, how it helped save my life, and why I believe it will help others who are searching for answers to seemingly insurmountable problems. [00:00] What is my new book? [01:51] Am I cured? [02:41] What's in it for the reader? [03:11] Preorder and get the course [03:44] More than a million views [04:33] Why I'm asking for help [05:17] My Podcast A...
Apr 03, 2023•7 min•Ep 616•Transcript available on Metacast My Parkinson's symptoms are not something I can hide. I can't keep them under control just because I'm in public, or on a Zoom meeting, or on a stage...They are something I share with everyone I meet, whether I want to or not. But my diagnosis was the genesis of other struggles. The kind that can be hidden. Struggles we feel we must endure alone; perhaps because we've convinced ourselves that no one else will care, or understand...or because we're ashamed, or sometimes because we don't really ev...
Mar 24, 2023•10 min•Ep 615•Transcript available on Metacast Most people are stuck in "The Loop" because somehow they think they’re going to get a different result in their life by doing the same thing they’ve been doing, only doing it harder and faster. The Loop gives no rewards for effort. No matter how hard you work at it, you always end up back at the same place. You only break out of The Loop by making intensely different decisions. By taking a completely different path. That's the message of this week's podcast Getting out of The Loop requires you t...
Mar 19, 2023•7 min•Ep 614•Transcript available on Metacast The latest earnings statistics still show an obvious gender bias in Corporate America, but why do we so often see this same phenomenon in the entrepreneurial space? How can women, running their own businesses and setting their own rates, be getting paid less than their male counterparts? That's one of the big questions I had for this week's guest, Dawn Apuan. She is a successful entrepreneur who does amazing work, and charges accordingly. Tune in as we explore the costly practice of undervaluing...
Mar 11, 2023•34 min•Ep 613•Transcript available on Metacast For those who have wondered, this post will explain what I work on and how I function as a “million-dollar writer.” It is my hope this will stimulate you into taking the required steps to earn significantly more income than you do now. After I spell out how I manage to create a million dollars in revenue, I'll give you a simple 3-step roadmap to increase your own income. (By the way, even though I am describing the life of a writer, virtually all of what I'm about to share will work for any free...
Mar 03, 2023•47 min•Ep 612•Transcript available on Metacast Kevin Rogers spent years on the road doing stand-up comedy. Now he makes his living as a direct-response copywriter. I had a chat with Kevin about his journey from playing comedy clubs with the likes of Chris Rock and Billy Gardell, to writing launch promotions for high-dollar clients. There are many parallels between comedy and copy. Tune in as I explore them with someone who's been successful at both.
Feb 28, 2023•28 min•Ep 611•Transcript available on Metacast Is it necessary to drop a bunch of cash on social media ads in order to get targeted names on your list? Absolutely not. Buying ads isn't as complicated as some would lead you to believe. In fact, I may even offer some guidance on how to do it the right way in a future episode, but I think it's wise to start with the resources you already have at your disposal; specifically, your website. This week, I want to clearly define the purpose of your website, the purpose of your list, AND how those thi...
Feb 22, 2023•9 min•Ep 610•Transcript available on Metacast Megan Hyatt Miller is coauthor of the book, Mind Your Mindset, which she wrote with her father, Michael Hyatt. She is also the President and CEO of Full Focus. Megan is a perfect example of balancing business success with a successful personal life. It's seemingly a rare story - But, does it have to be? Listen to find out how to retrain your narrator , overcome the fears that are holding you back, and maintain a healthy margin between your business and personal life. [00:00] Intro - Who is Megan...
Feb 13, 2023•32 min•Ep 609•Transcript available on Metacast 
