If you're an entrepreneur, I'd be shocked if you didn't own at least two books on the subject of time management. I'd be even more shocked if you own a time management book that I haven't read. I've been fascinated with this particular subject since my high school days. That's quite a few years ago (decades in fact), so it seemed unlikely that anyone could completely change the way I manage my time at this stage of the game. Then along came Richie Norton, and his book, Anti-Time Management, did ...
Jul 16, 2022•1 hr 10 min•Ep 578•Transcript available on Metacast This week, I wanted to tackle a huge question: "Is this the end?" Spoiler Alert: No. It isn't. We're dealing with unpleasant realities at this time. Tune into the news, and you hear things like: Recession Inflation High Interest Rates the Labor Market the Great Resignation Bear Market Supply Chain Shortages War in Europe It's important to realize that the news media is in the business of selling fear. I don't mean to vilify the media...Fear is what we buy the most of, so that's mostly what they ...
Jul 08, 2022•21 min•Ep 577•Transcript available on Metacast This week's episode is not a puffed-up pep talk (although there maybe some motivational side effects). When I say THIS is the time to become an entrepreneur, I mean it...And I have 7 great reasons that back it up. [00:00] Intro / Why now? [01:00] Let's define "entrepreneur" (Ryan Moran) [02:05] No retreat! [02:19] Seven reasons why... [02:22] Now is the time to re-form the habits that shape your future. (Think if you had saved $500 a month 20 years ago). Right habits are NECESSARY for SURVIVAL ....
Jun 27, 2022•22 min•Transcript available on Metacast Not only can you start a business that actually prospers during recession, but you can do so for less than a $100 investment. In this week's episode, I'll explain what that business is, why recession actually increases demand for it, plus a few pitfalls to avoid and some shortcuts to take. [00:00] Show open - What is it? [01:49] Here's 3 reasons why a copywritng business is perfect for a recession [02:18] Businesses are your customers (They NEED you!) [03:46] Operating cost is virtually nothing ...
Jun 20, 2022•18 min•Ep 575•Transcript available on Metacast How should entrepreneurs view economic recession? Is it "brace for impact", or "full speed ahead"? I've lived through enough periods of recession to know this: Any entrepreneur can USE the recession to proposer. You just need to keep these 10 principles in mind… [00:19] What's happening? [02:23] Always be making offers [02:47] Always give a reason why for immediate action [03:07] Always be clear and directive in what you write [03:40] Always track and measure with ruthless accuracy [04:10] Alway...
Jun 13, 2022•9 min•Transcript available on Metacast My guest this week is Tim Schurrer, author of The Secret Society of Success . First of all, I must admit that when I saw that title, I was a little leery.. .Secret society? Really, Tim? Then, I read the book. In case it isn't made obvious by the fact that he's my guest this week, this book has an incredible message and it deserves a spot in your library (and in your brain). [00:00] Intro - Who is Tim Schurrer [03:41] What's the book about? [06:05] Defining success [07:39] "...nobody there has yo...
Jun 06, 2022•28 min•Transcript available on Metacast I'd like to preface this by acknowledging that America is not officially in a recession, and that things may not get as bad as some of the typical sources of gloom and doom would have us believe. There are, however, some facts that can't be denied. As we continue to recover from the costs of the pandemic and the threat of war still looms over us, things will no doubt get worse in some sectors. The fear that the fearmongers are spreading is not completely unfounded. This week, I'd like to remind ...
May 30, 2022•10 min•Transcript available on Metacast If you have a goal of building a successful online business, I know of no better way to quickly build a reputable, memorable, brand, than by writing a book. This isn't some tidbit I picked up somewhere - I've experienced this personally. My book, How to Write Copy That Sells, has sold about 30,000 copies since it was released in 2016. That's certainly not enough book sales for me to retire on, but the amount of business that book has generated for my company has resulted in millions of dollars i...
May 23, 2022•12 min•Transcript available on Metacast Last week I shared the story of how I recently received a $150,000 advance from a publisher for an upcoming book. Furthermore, I suggested that you can do the same...If you have the right idea and follow the right process. That episode raised a lot of interest (and a bit of skepticism). How can this be possible? There's a simple reason why this is possible for you: Publishers want to make money. Someone is at work right now sorting through various manuscripts and proposals looking for the next "...
May 16, 2022•29 min•Transcript available on Metacast Is it possible to get $150,000 check for a book that has yet to be written? Absolutely. I know this because that's exactly what I experienced thanks to my friend, and this week's guest, Jeff Goins. Jeff and I discuss the process of going from idea, to proposal, to publishing deal. NOTE : For a more in-depth discussion, check out our other conversation HERE . [00:00] Intro: How it all started [01:09] Coming up... [01:53] How to get 150k for a proposal [03:54] Jeff's "reinvention" [05:55] "Every g...
May 11, 2022•43 min•Transcript available on Metacast In today's world, there is no shortage of fuel for negative thinking, and none of us are immune to it. The good news is that you can minimize your negative thinking by making a conscious decision to control the one thing you should always be in control of: your attitude. The message of this week's episode is not "think good things and good things will magically happen." The message is about finding opportunities in bad situations. "What does this make possible?", as my friend and mentor, Michael...
May 04, 2022•14 min•Ep 568•Transcript available on Metacast Last week I promised to share with you, 9 income streams for copywriters. In the interest of overdelivering, this week I present to you... 11 income streams for copywriters . Not all of these may be in your wheelhouse, but I'm fairly certain you'll get some new ideas from my list. The point I'm trying to make with this episode is this - Building multiple sources of revenue is a smart play for any entrepreneur. Tune in to find out how to do it. [00:00] Why do you need this? [01:38] Income Stream ...
Apr 26, 2022•21 min•Transcript available on Metacast Oh sure, the copywriting guy thinks that copywriting is the best side hustle ever...What a surprise, right? I understand if you think I'm biased (perhaps I am), but I'm bringing 7 solid reasons to back this claim up. In this week's episode, I'll tell you why copywriting is the best side hustle, ever! [00:00] Lots of great ideas [01:19] Copywriting is the core [02:27] 3 examples of companies that "get it" [05:08] 7 Reasons Why [05:18] Reason 1: Freelance your way to freedom [06:10] Reason 2: Buil...
Apr 22, 2022•12 min•Transcript available on Metacast Perhaps you are someone who would be described as successful by the people who know you. If that success is in business, maybe your world is filled with luxury accommodations, gourmet meals, and exotic vacations. If you're a successful parent, perhaps one of your children is now attending Stanford and you have another that's heading off to Harvard next fall. Whatever the extent of your achievements happen to be, there is likely at least one area of your life that seems to trip you up...One thing...
Apr 15, 2022•13 min•Transcript available on Metacast This week's episode is definitely a departure from my regular content, but it's an important message that I wanted to share. I know that most of us are ready to move on and quit discussing Covid-19, but there is a problem: Many people who were infected are still experiencing symptoms like lethargy, sleeplessness, lingering coughs, rashes and other unpleasantries which they don't even realize are part of the Covid-19 aftermath. My guest this week is Dr. Gus Vickery, M.D. Dr. Gus been my trusted p...
Apr 05, 2022•48 min•Transcript available on Metacast If you've listened to me for very long, you know that I believe your thoughts, as in the the things you think about from day-to-day, determine pretty much everything in your life: Your relationships with family and friends, your business success, even your relationship with God. Is it possible to control the things you think about? Can you actually change your "natural response" to situations? My guest this week, Jody Moore , says yes, you can. Jody Moore is a Life Coach, the host of the Better ...
Mar 28, 2022•47 min•Transcript available on Metacast Last week, I claimed it's possible to change everything, break free, and live. This week, I'm welcoming someone who exemplifies that message - My friend, Anna Powers. Anna invested a great deal of time and money to earn her law degree, then decided to shift from that rather prestigious professional identity to that of a copywriter. In this episode, Anna and I discuss her reasons behind that career move, and the tactics she used to make it happen. Links SaraAnnaPowers.com Anna Powers on Instagram...
Mar 21, 2022•1 hr 6 min•Ep 562•Transcript available on Metacast It seems that millions of people were previously too busy to notice that they weren't satisfied with their life...Specifically, the way they make their living. Now that the pandemic has forced so many of us to pause and reflect, what do we do if we're lacking a sense of fulfillment? What if we know we're not doing the thing we were meant to do? Is it too late to change? I believe that it's still possible for you to live the life you were put here to live, and this week, I want to show you how. [...
Mar 17, 2022•21 min•Transcript available on Metacast The pandemic has forced tens of thousands of small businesses to close their doors. Now, in the midst of our recovery, another term from the history books threatens to manifest itself in the present day - world war. I pray we find a more productive way to solve the world's problems. Outside of prayer, I have no influence over what is to come; however, I believe that in the aftermath of whatever occurs, the economic recovery will largely be in the hands of you and me...The entrepreneurs. I have a...
Mar 07, 2022•12 min•Ep 560•Transcript available on Metacast Before we start discussing the 3 keys, we'd better take a moment to define success. According to the great Earl Nightingale, success is the progressive realization of a worthy goal or ideal . That definition deserves some analysis. "Progressive realization" tells me that, according to Earl, success is a process. I don't have to wait until I finally realize my worthy goal or ideal before I'm successful; I'm successful if I'm progressing toward it. In other words, it's not only the destination tha...
Mar 01, 2022•20 min•Transcript available on Metacast Beliefs produce results. If you truly believe something, there will be evidence of that belief somewhere in your life. Evidence of your beliefs comes in the form of results. If you believe that doing x, y and z will get you a thing that you desire, there will be results in your life that demonstrate you have acted on that belief. Often, those results won't be the desired outcome, but they still show that you took action. So what happens when you believe you can change your life for the better, b...
Feb 22, 2022•13 min•Transcript available on Metacast Where do your best ideas come from? If you answered, "your brain", you're only sort of correct. Truthfully, our best ideas come from other ideas . We compile bits of information from books, videos, articles, blogs, conversations, etc., and through the convergence of those ideas, new ideas are formed. This week's premise: You can build a system to intentionally create and utilize this convergence of ideas. In other words, you can make it happen...in fact, the idea for this week's content was gene...
Feb 14, 2022•9 min•Ep 557•Transcript available on Metacast See if this sounds like anyone you know… You need to generate some cash, so you come up with an idea. You set up your funnel, and your checkout...You calculate your possible conversions...Then you remember you need to write that pesky sales copy, so you slap it together. As you roll out, you realize you also needed thank you copy, follow up copy, stick copy, next offers, etc., and you tell yourself "Next time, I'll get it right." This happens because you lack a system. A system is, according to ...
Feb 07, 2022•28 min•Transcript available on Metacast Having a "million dollar idea" may not have quite the punch it had in decades passed, but that million dollar milestone is alive and well. I mean, seven figures is a champagne-worthy occasion for most of us (the kind with a real cork), but realistically, how many of us can actually get there? What does it take to make a million bucks? That's what I'm talking about in this week's episode. Here's the nutshell version: Decide what you want your life to be, structure your business around THAT (doing...
Feb 01, 2022•42 min•Transcript available on Metacast I can't think of a time in my life where I have experienced significant growth, without significant effort. That's true for pretty much all of us. We all know that our growth (as humans, spouses, entrepreneurs, etc.) comes from doing the hard things, yet we so often focus on trivial things...tasks that we can check off of our to-do list to feel some sense of accomplishment, but in reality we're just procrastinating the important stuff. This week, I'm challenging you to look at everything you do ...
Jan 28, 2022•16 min•Transcript available on Metacast Yes, I'm a professional copywriter, and yes, I think there are great reasons NOT to hire a professional copywriter...At least, not at first. This week, I'm giving you 5 reasons why you should NOT hire a copywriter. 5 Reasons Why Every Business Owner Should Write Their Own Sales Copy [00:42] Unless you can competently write your own copy, you cannot confidently hire a good copywrite r. This is because you will not know how to distinguish between good copy and bad copy. If you don't know how to wr...
Jan 17, 2022•13 min•Transcript available on Metacast How can a single page of writing change your entire life? That's what I'm proposing to you as the truth. Consider that IF my proposition is true, and you place this single page on your website, and you position it correctly, it can indeed change your financial destiny. There is a formula for constructing these pages, it is not difficult to learn, and once learned and implemented it can be used to bring money to you almost at will. And while money is not the answer to every problem, it is the onl...
Jan 10, 2022•16 min•Transcript available on Metacast Can you attract money? I firmly believe that you can! And this belief doesn't stem from the "believe in it and it will come true" philosophy. This goes beyond wishful thinking and enters into one of my favorite topics: Mindset. We all know at least one person who seems to attract disasters...someone who always has some bad news to catch you up on. I don't think this is because they were "born under a bad sign", or other such nonsense - I think they attract disasters because they are looking for ...
Jan 04, 2022•30 min•Transcript available on Metacast With only a few days left in 2021, I wanted to bring you a powerful message that's short, easy to digest, and could be extremely helpful with whatever problems you face in 2022. Of course, I don't know what those problems will be (for either of us), but I do know the way in which you view them, and ultimately deal with them, will affect your personal growth. This week, I want to challenge you to think of the problems you encounter as puzzles. Instead of having an anger fueled meltdown, or a tear...
Dec 30, 2021•11 min•Transcript available on Metacast "OK Boomer..." - A popular comment on the internet meant to insult someone by implying the entire Boomer generation just "doesn't get it." I won't spend a lot of time breaking down the irony of how some of the modern generation, characterized as tolerant and accepting, can paint an entire group of people with the same broad brush (a crime which they often accuse Boomers of), but rather focus on the facts and figures...Boomers, and Gen-X'ers are raking in millions by marketing their knowledge onl...
Dec 22, 2021•22 min•Transcript available on Metacast 
