I'm a big believer in systemizing tasks for repeatable results, BUT…can you systemize creative processes? Absolutely! In fact, I have a method that will help you generate consistent, strategic content that WILL get you noticed AND boost your bottom line. That's what I'm breaking down in this week's episode. Spiritual Foundations Where there are no oxen, the manger is clean, but abundant crops come by the strength of the ox. Proverbs 14:4 Many entrepreneurs struggle with decisions regarding inves...
May 17, 2021•28 min•Transcript available on Metacast Am I worried about copywriters being replaced by AI robots? The answer is no...at least not if you don’t want to be replaced. In this episode, we'll get into how any copywriter can benefit from A.I. copy, and avoid being replaced by a robot. Spiritual Foundations And God will generously provide all you need. Then you will always have everything you need and plenty left over to share with others. II Corinthians 9:8 NLT God always provides what we need (not necessarily what we want). Sometimes he ...
May 11, 2021•17 min•Transcript available on Metacast My guest this week is best-selling author and all-around superstar, Jon Acuff. I've been following Jon for a long time now, and his new book, Soundtracks, is one I can recommend without hesitation. In fact, I've read it twice, and as you'll hear in our conversation, it's already had an impact in my life. He has managed to beautifully pinpoint and simplify the process to change the way you think…or, more accurately, to take control of the recurring thoughts that influence your life, whether you r...
May 04, 2021•27 min•Transcript available on Metacast If you run a service based business, a troublesome client is almost inevitable. For instance, a client may demand a refund even when you have delivered exactly what you promised. And if they paid with a credit card, they don't necessarily need your permission to take that money back . On this week's podcast, you'll meet entrepreneur, Allie Bjerk, and there is a lot to be learned from her story. Allie explains why and how she made the transition from a service-based business to a knowledge-based ...
Apr 26, 2021•15 min•Transcript available on Metacast Not so long ago, I found my To-Do list had exceeded 100 items. None of the items were unimportant; they all needed to be completed and the sheer number of tasks was intimidating. This week, I'm giving you precise instructions on how to work your way through an Overwhelming number of tasks. Links From This Episode Getting Things Done - This book by David Allen is an incredible resource for learning task management and, well...getting things done. Highly recommended reading. How You Can Help Subsc...
Apr 19, 2021•8 min•Transcript available on Metacast There are would-be entrepreneurs all over the world struggling with this question...I mean, would it be smart to sit this out for a while? This episode gives you a quick and direct answer to that question. How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com , so if you prefer Stitcher, please subscribe there. Connect...
Apr 12, 2021•7 min•Transcript available on Metacast " If anybody is going to change this, it has to be me. No one is coming to save me. " That's a quote from my guest this week, Dawn Apuan, and it turned out to be a powerful (and profitable) epiphany for her. Dawn never saw herself as the entrepreneurial type until her family had the rug yanked from beneath their feet. Not so long ago, she and her husband both lost their jobs...they had a new baby to take care of AND were forced to move to a new city for LESS money. Somewhere amidst all the chaos...
Apr 05, 2021•30 min•Transcript available on Metacast This week's episode contains a bit of a rant, but I think it's a rant most of us should hear. There's a sea of negativity in this world, and at the center of that sea is a giant vortex with an ever-expanding mouth, trying to pull you under…to suck you down the drain. I know that sounds like a negative outlook, but here's the thing… You shouldn't be part of that sea in the first place! Every human I know (and I know me better than the rest of them) is guilty of falling into these traps…stressing ...
Mar 29, 2021•32 min•Transcript available on Metacast The title of this week's episode is the title of John Lee Dumas's new book which I strongly suggest you add to your library. John is the host of the award-winning podcast, Entrepreneurs On Fire, and has interviewed more than 3,000 successful entrepreneurs. This book is the result of JLD sorting through all of that wisdom and boiling it down to 17 common steps that each of these entrepreneurs have taken on their path to success. It is rare that I read a business book that I feel will still be rel...
Mar 22, 2021•23 min•Transcript available on Metacast This week's episode content was actually borrowed from my YouTube video of the same name. Even if you've already seen the video, these are some great, money-making ideas that deserve a review. Feature Presentation So you want to be a writer for hire, but those high-paying gigs you hear about seem a bit out of your reach. Keep in mind that, just like any worthwhile career, you gotta start somewhere. Here are seven ways you can get started making money as a copywriter that ARE within your reach: C...
Mar 16, 2021•8 min•Transcript available on Metacast If you're considering writing a book, you need to check out this week's podcast. Chandler Bolt, CEO of Self-Publishing School, is THE Authority when it comes to self-publishing and he's my special guest this week. By the way, “self-publishing” doesn't have the same minor league connotation it did a few years ago. There are many situations when it's simply the smarter choice. Chandler and I discuss how to be an authority by being an author and how your new book can have a major impact on your bus...
Mar 08, 2021•48 min•Transcript available on Metacast There are so many ways to make your marketing complex. Funnels, upsells, cross-sells, JVs, multivariate testing, challenges, tiny offers with a value ladder of upsells… Sometimes the best way to sell a horse is with an ad that says “Horse for sale”. But that kind of clarity only comes when you know your perfect client. Your “right fit client”. And you must know their language. The POSITIVE and NEGATIVE “triggers”. It’s like your RFC has a codebook …. And you need to know that codebook inside-out...
Mar 01, 2021•28 min•Transcript available on Metacast This week's episode is a conversation I had with the great Lee Cockerell, former VP of Walt Disney World and a master of creating that Disney Magic. Lee is one of our favorite people to learn from. I say "our", because my company invested in The Cockerell Academy which has benefitted our entire team. Lee teaches entrepreneurs and business leaders that you don't have to be Disney-Sized to make magic. Excellence, like so many other things, is a state of mind and learning that it is within reach wi...
Feb 22, 2021•36 min•Transcript available on Metacast My book is now officially available for purchase. For now, you can get it the Kindle or Nook version for only .99¢ Even though this book is one of my biggest accomplishments and, I believe, will enrich the lives of those who read it, I still felt weird doing a monologue podcast about my own writing. Instead, I got permission to borrow some audio from my friend Dan Miller's podcast. Dan recently interviewed me about the book and definitely did not softball me any sales copy disguised as questions...
Feb 15, 2021•36 min•Transcript available on Metacast ATTENTION: We interrupt these show notes to bring you this important announcement: You have a chance to train with me for free starting this Friday! This Friday, February 12th, we're starting the Get Clients Fast 5 Day Challenge . Five days of free, live training to get clients, fast! This IS 100% FREE OF CHARGE . Live training will be about one hour per day. This will be fun, interactive and ultimately profitable if you follow the steps. Click here to join the challenge and I'll see you live st...
Feb 08, 2021•13 min•Transcript available on Metacast You want to write copy that converts, but how can you do that? Remember this: Before conversion comes connection. You need to connect with your audience before you start pitching them. In this week's episode, I'm giving you three ways to do exactly that. Spiritual Foundations Do Not Boast About Tomorrow. “… we know that all things work together for good to those who love God, to those who are the called according to His purpose.” Romans 8:28 (NKJV) Many verses of the Bible seem a little vague (h...
Feb 01, 2021•21 min•Transcript available on Metacast Can you imagine opening the lid to your toilet, only to discover a snake? What would you do? Here’s what my wife did…OK relax. My wife did not find a snake in the toilet. But this little exercise reveals the subject of today’s podcast…Using story-based emails and subject lines to capture your reader's attention. There is more noise than ever before in the marketplace, and therefore there’s more competition to get emails opened and read. You’ve got to have something really powerful to hook people...
Jan 25, 2021•15 min•Transcript available on Metacast I think of Entrepreneurs as Kingdom Builders - and I don’t think of kingdoms in some domineering, benevolent tyranny sense - but in the sense of the “King’s Domain”. Who is the King? For me the King is our Creator. The Kingdom of God that I know is one of peace and mutual benefit. That describes a good way to live, and it describes a good way to do business. But hang on - This episode isn't about the spiritual Kingdom. It's about the earthly Kingdom I would choose for my business to emulate - Th...
Jan 18, 2021•31 min•Transcript available on Metacast This really could've been entitled, “what I have learned after doing 500 episodes of this podcast.” But that seemed like a boring title. Then I realized that around episode one marked the year my business made just over $100,000. After 500 episodes – a little over 9 years or so – our company revenue is somewhere between 1 million to 1.5 million per year. That's roughly 10X. And now we're looking at how to 10X again. We can't do it by working harder – we have to do something completely different....
Jan 11, 2021•34 min•Transcript available on Metacast This one is for the entrepreneurs who are weary, tired, longing for things to get “ back to normal ”… who possibly are coming out go the holidays not rested and revived, but even more discouraged. Now, don’t get me wrong. This is not what EVERYONE is feeling. SOME people are energized, excited, and on FIRE! SOME saw their revenues climb instead of fall in 2020 …. SOME saw their profitability SOAR …While others would label 2020 as “difficult” at best, or a “total disaster” on the other end of the...
Jan 04, 2021•22 min•Transcript available on Metacast What a great guest to help ring in the new year- Mark Timm ! This guy has created more than a dozen successful businesses and I'm sure there's more to come. Just reading his story is a great motivator for those planning to enter the entrepreneurial ranks in 2021. Of course, Mark credits much of his success to the mentors who shaped him, one of whom is Kevin Harrington of Shark Tank fame and coauthor of Mark's book, Mentor to Millions: Secrets of Success in Business, Relationships, and Beyond...
Dec 28, 2020•28 min•Transcript available on Metacast This week's episode is a little different from the usual format. It was recorded with a live audience on Facebook. I've missed the instant interaction I get from a live broadcast, so I intend to do these live broadcasts every Friday morning at 7 a.m. Pacific. To be clear, these live broadcasts will not be replacing the podcast; they will be separate shows. I chose to showcase the Facebook broadcast this week for two reasons: First and foremost, it's useful content that I think will benefit you. ...
Dec 21, 2020•18 min•Transcript available on Metacast 2020? My best year ever? Yes! And I've got the proof in this week's episode. Spiritual Foundations I have learned how to be content with whatever I have. I know how to live on almost nothing or with everything. I have learned the secret of living in every situation, whether it is with a full stomach or empty, with plenty or little. For I can do everything through Christ, who gives me strength. Philippians [4:11] -13 Most people, whether they are followers of Jesus or not, have heard at least a p...
Dec 14, 2020•37 min•Transcript available on Metacast Do you still think LinkedIn In is just a job posting site? These days, it's much, much more - and John Nemo explains how to put it to good use for your business in this week's episode. Spiritual Foundations Jesus never promised that life would be easy. On the contrary, Jesus said that we would have trials. Sometimes, we may wonder if God is truly concerned about our situation. It may feel as though he’s not listening, or even that He is not going to help us. Not matter how bad it gets, whether w...
Dec 07, 2020•22 min•Transcript available on Metacast Emotions are habits and that's great news, because habits can be changed. Before I go any further let me clarify...Obviously, not all emotions are habits. Some emotions are genuine responses to your present, personal situation, but those are not what I'm talking about today. I'm talking about the emotional defaults - the mood you naturally gravitate to. For instance, we all know someone who seems to be grumpy most of the time. It might fluctuate a little, but "grumpy" seems to be their default s...
Nov 30, 2020•31 min•Transcript available on Metacast What's worse than having a job you hate? Having a job you don't like. In other words, having a job that is in no way fulfilling, but you tolerate it because you need the paycheck. Is there a better option? Oh yes! My friend and best-selling author, Dan Miller, has the solution in this week's episode. Spiritual Foundations Whatever work we're doing, there is a perspective that will make it better, richer and more meaningful (even if it's not what we want to be doing). The scripture that taught me...
Nov 23, 2020•48 min•Transcript available on Metacast I don't typically release my podcast on Sunday, but this is no typical podcast. This week my special guest is Chris Ducker , author of Rise of the Youpreneur and Virtual Freedom . When I first started my entrepreneurial journey, I was a bit leery of personal branding...Would I be better off with the Acme Copywriting Academy, or is it better to stick my name on everything? I believe in almost every case it's best to be your brand and I credit Chris Ducker with teaching me many of the tactics I've...
Nov 15, 2020•12 min•Transcript available on Metacast If you’re staring down the holidays, have a stack of bills, and the balance in your savings and investments accounts keeps getting lower...And if you’re wondering how long the COVID lockdowns will last, and there’s way too much month at the end of the money...This episode is for you! If you’re able to write decent copy - even if you’re not a professional copywriter for hire... I have 7 income streams you can tap into right away... Spiritual Foundations The Whole Armor of God I got a timely remin...
Nov 10, 2020•13 min•Transcript available on Metacast You didn’t see it coming. And 2020 maybe put you on your nose. This is the part where you turn the tragedy into triumph, the trials into treasure, and move from victim to victorious! Spiritual Foundations Your Misery Is Not Meaningless So we do not lose heart. Though our outer self is wasting away, our inner self is being renewed day by day. For this light momentary affliction is preparing for us an eternal weight of glory beyond all comparison, as we look not to the things that are seen but to ...
Nov 06, 2020•25 min•Transcript available on Metacast Something a little different for this week's podcast… It's been months since I've done a live stream and the timing felt right for this one. For those who want the raw, visual live stream, you can watch it here . Whichever medium you choose, I would love to hear your feedback. You can leave a comment here . If this message was helpful to you and you feel it may be helpful to others, I encourage you to share it. Spiritual Foundations “Now the LORD had said to Abram: “Get out of your country, From...
Oct 30, 2020•15 min•Transcript available on Metacast 
