There’s a shift happening in the world of copywriting. People are beginning to recognize the wisdom that can be gleaned from studying the fundamentals of copy directly from the masters themselves. In this episode, we’re going to help you walk that path by introducing you to the most ripped-off copywriter alive. John Carlton is one of the guys who got me started in the world of professional copyrighting. He's got a degree in psychology, understands how the human mind works and how people make buy...
Nov 13, 2017•1 hr 23 min•Ep 310•Transcript available on Metacast Your core beliefs control everything you do, from your attitudes to the actions you take each day. But how did you develop those beliefs? Did you thoughtfully choose them yourself, or were they handed to you over time from potentially unqualified sources? In this episode we continue to discuss the core beliefs we hold here at Ray Edwards International. If you listen closely you may discover the key to developing your own North Star that can be counted on to guide you safely home. Click here to d...
Nov 06, 2017•45 min•Ep 309•Transcript available on Metacast Remember the good old days of email marketing when you could just send email to someone and they would actually look forward to receiving it? While it’s true that email marketing was different in the past, I believe there is a case to be made that we are in The Golden Age of email marketing right now…and you can still be a part of it. My guest this week is someone who knows a lot about how to get the most out of your email marketing. Nathan Barry is the founder of ConvertKit , and he is going to...
Oct 30, 2017•51 min•Ep 308•Transcript available on Metacast What you believe controls how much success you’re willing to allow yourself to experience. Is it possible that by tweaking what you believe you could start to achieve things you once thought impossible? In this episode we're going to begin to examine and share some of our core beliefs, how they influence our business, our personal lives, our behavior, and how we arrived at these beliefs. Click here to download or listen to this episode now. Spiritual Foundations Our Spiritual Foundations segment...
Oct 23, 2017•50 min•Ep 307•Transcript available on Metacast I just listened to an episode of Amy Porterfield ‘s podcast, Online Marketing Made Easy . That episode shook me up (hah hah, the first Parkinson's joke of the episode). After hearing Amy speak so powerfully, I felt an overwhelming sense that I needed to say a few things publicly. Click here to download or listen to this episode now. I'm sharing not because it's important to me (believe me, I'd rather not be talking about this) – but because it's important to you. WARNING: This episode may not be...
Oct 19, 2017•28 min•Ep 306•Transcript available on Metacast Stories have a way of sticking with us. The world of marketing is changing around us, and those businesses that don’t invite their customers into a heroic story will soon find themselves forgotten. If you’re tired of your marketing having the same affect as a monkey yelling into a bullhorn, then you’re listening to this podcast at exactly the right time. In this episode my guest Don Miller is going to introduce you to a roadmap that will clarify your message and draw customers to you like a magn...
Oct 16, 2017•43 min•Ep 305•Transcript available on Metacast You’ve heard and read me talking about this topic of prosperity for some time now. If you’re still reading, chances are you have at least cautiously accepted the idea that you, too, may prosper. At this point you may even be thinking, “Ray, you’ve sold me on this prosperity idea. But how do I start? What’s next?” The rest of this podcast attempts to answer that question. Let’s get started. Click here to download or listen to this episode now. Spiritual Foundations 4 Principles for Living a Prosp...
Oct 09, 2017•27 min•Ep 304•Transcript available on Metacast It's the dark secret of many small business entrepreneurs – most are a couple of bad months away from total bankruptcy. I learned this lesson the hard way after generating hundreds of millions and having nothing to show for it. While I changed that over the last few years, I am still a work in progress. And many small business owners I know are still living check-to-check. The book Profit First changes all that once and for all. Ask yourself. “What would it be like if I could immediately start t...
Sep 25, 2017•40 min•Ep 303•Transcript available on Metacast We all have fears and beliefs that hold us back, but what we don’t usually have is a proven process that can destroy, once and for all, the limits those fears and beliefs place on us. This week I sit down with my friend Cliff Ravenscraft for an in-depth discussion on this very subject. We’re going to introduce you to tools and strategies that will unleash your potential and allow you to take the big leap from your Zone of Excellence to your Zone of Genius! Click here to download or listen to thi...
Sep 18, 2017•1 hr 3 min•Ep 302•Transcript available on Metacast If you ask a room full of people with jobs why they go to work, what do you think their answer would be? Probably something like, “To pay the bills… because I have to… because I have an addiction to living indoors with plumbing…” If you ask entrepreneurs why they work, what will THEY say? Probably something like, “Because I love my business… I’m doing what I love… I’m on a mission…” But pose the question differently and see what happens. Ask those same entrepreneurs privately, if they won the Po...
Sep 11, 2017•53 min•Ep 301•Transcript available on Metacast Where did you get your beliefs about money? Chances are they were not consciously chosen, and that they aren’t a well thought-out integrated “philosophy of money.” The most commonly held misconceptions about money are actually dangerous deceptions… contradictory beliefs in a reality that punishes those who try to navigate life based on contradictory tactics. In this episode we’ll bust the 21 most common – and most dangerous – money myths…and we’ll expose the liberating truths that will set you f...
Sep 04, 2017•59 min•Ep 300•Transcript available on Metacast Most people have heard of a mastermind, but they don’t truly understand the power masterminds produce or how to correctly participate in one. Even fewer people know the five reasons you need a mastermind…that and more will be revealed in this week’s episode. Click here to download or listen to this episode now. Spiritual Foundations Peter Drucker is famous for asking these two questions: “What business are you in?” and, “How's business?” Business is good. I’m not talking about having more custom...
Aug 28, 2017•34 min•Ep 299•Transcript available on Metacast This is a special “Bonus Episode” of the show, which consists exclusively of my interview with author Frank Viola, discussing his new book, There Must Be More. Click here to download or listen to this episode now. Buy a copy of Frank's book, There Must Be More, by clicking here. How To Help Subscribe to the show through Apple Podcasts and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show. Get The Transcrip...
Aug 26, 2017•32 min•Ep 298•Transcript available on Metacast Have you ever felt guilty about the amount of stuff you have? This is something Christian entrepreneurs deal with all the time. It goes something like this, “If you were a real Christian you would sell your stuff and give the money to the poor.” This mindset has led to some really messed up thinking like affluenza…the “sickness” of having too much stuff. This week I’m going to introduce my own term…Maximalism…and show you not only why this is a good thing, but why it may be the very thing that s...
Aug 21, 2017•45 min•Ep 298•Transcript available on Metacast This is our time. It’s time for the writers, the scribblers, the storytellers and teachers to take out those manuscripts, those Moleskins full of ideas, and those dreams of making a living as a writer and finally bring them to fruition. If you’ve followed me for very long, you know that I believe that the end result of our creative efforts is to become wealthy…and in this episode I will begin laying down a path to prosperity specifically for writers, or for those whose primary calling involves u...
Aug 14, 2017•1 hr 11 min•Ep 297•Transcript available on Metacast So here's the deal…you have a podcast and now you need listeners. By now you’ve discovered that it takes more than putting your show up on iTunes and expecting subscribers to just come out of the woodwork and become raving fans. One of the easiest ways to get those listeners is to have Apple, Google, Overcast, Stitcher, and other giant media platforms send you listeners for free…listeners who want EXACTLY what you have to offer on your show. This week my guest Daniel J. Lewis is going to show yo...
Aug 07, 2017•42 min•Ep 296•Transcript available on Metacast Live video is a big deal these days, and it seems like everyone is doing it. It’s great for business. If you do it right. But if you’re like many people, you’ve never dipped your toe into the video pool. Maybe it seems too complicated, or you feel like it’s just too late to get started now. This week we clear out the clutter and introduce you to Luria Petrucci from LiveStreamingPros.com . Together, we’re going to fill you with hope, simplify the process, and set you on the right path to confiden...
Jul 31, 2017•23 min•Ep 295•Transcript available on Metacast Does any of the following sound familiar? You set goals but never seem to hit them…you never seem satisfied…you experience up’s and down’s, but always seem to live your life somewhere in the messy middle…you have that “someday I’ll be happy” mentality. If that’s you, here’s what I know about you, you aren’t productive, rich, or happy. You’re familiar with the adage about keeping the same pattern but expecting different results, right? Starting right now it can all be different for you. This week...
Jul 24, 2017•35 min•Ep 294•Transcript available on Metacast As entrepreneurs, we have one mandate…get as rich as possible. How did you react when you read that? Did it make you feel uncomfortable and even a little squeamish? Money is not a “zero sum game” (meaning in order for me to win you have to lose) – it is quite the opposite. Money is infinite, a representation of the wealth created by entrepreneurs, tradesmen, and investors. So if money is infinite, why don't you have more? That's part of the fabric of my discussion with Perry Marshall on today's ...
Jul 17, 2017•1 hr 15 min•Ep 293•Transcript available on Metacast Hosting a live event is complex, expensive, risky, and stressful. Yet for some of us, live events seem like a necessity due to our business model. Even if you have decided that hosting a live event, seminar, or workshop is just too big a pain…Even if you have decided you have no interest in pursuing live events as part of your business model… I urge you to reconsider. Why? Because if you pass this up, you could be passing one of the most rewarding, enjoyable, life changing, and profitable busine...
Jul 10, 2017•43 min•Ep 292•Transcript available on Metacast Everybody knows that to succeed online you need to build your emails list. Email is still the most effective selling tool online. Videos, webinars, and “the socials” don’t work without email. But building an email list is hard. Unless you know the secrets in today’s podcast episode. We’re going to share exactly how to build and email list fast. Click here to download or listen to this episode now. Spiritual Foundations The first act of business is service to others. Profit is the result of servi...
Jul 03, 2017•28 min•Ep 291•Transcript available on Metacast If you want to build an online business, or if you want to go online to promote your local, real-world business, you face the same challenge. There are a bajillion websites out there, so how do you stand out in a Sea of Sameness? It’s easy to wast time, money, and effort and get nothing in return. There is one ingredient that can change all that. It’s not magic, but it is required. CONTENT. But how do you create enough good content to matter? This week we’re going to show you a simple way to cre...
Jun 26, 2017•26 min•Ep 290•Transcript available on Metacast Do you have a list of things that need to get done, but for some reason you never seem to get around to doing them? Sometimes it appears that everyone around you seems like a productivity genius…while you struggle to remember to feed the cat. Fear not intrepid listener, you don’t have to keep staring at that same to-do list as it bullies you and taunts you with feelings of failure. In this episode we’re going to reveal the 5 Reasons You Don’t Get Things Done…and how to kick those reasons to the ...
Jun 19, 2017•36 min•Ep 289•Transcript available on Metacast Are you looking for a way to grow your tribe and build a business around your passion? Have you ever considered starting a podcast, but your concerns about the expense, the work, and the commitment it takes to start and maintain a successful podcast make you wonder if it’s worth it? Will this still work, or has podcasting had its day? In this interview, we probe the mind of The Podcast Answer Man , Cliff Ravenscraft. He has helped launch some of the most successful podcasters – including Michael...
Jun 12, 2017•1 hr 3 min•Ep 288•Transcript available on Metacast True or False: You can’t be a real artist and make money. Most other professions are more reliable and stable than any kind of art. A lower percentage of artists make a stable, livable income than other For art to be pure, the artist should not do it for the money. The only way for an artist to “make it” they must “sell out.” If you answered TRUE to ANY of those statements, you need some de-programming. In this week’s episode Jeff Goins will help set you straight. Click here to download or liste...
Jun 05, 2017•57 min•Ep 287•Transcript available on Metacast Here's the problem: you want to build a business, an organization, a church, or a body of work. Something that has long-term significance and impact. Yet it often feels like you’re forced to focus on short-term gains. In this episode, we’ll introduce you to a way of leadership that is simpler, more elegant, less stressful… and more effective. Click here to download or listen to this episode now. Spiritual Foundations This week I want to talk about the promises made to Abraham and how they still ...
May 29, 2017•47 min•Ep 286•Transcript available on Metacast Too often we go through life bouncing from one random event to the next, always reacting to our circumstances and allowing them to dictate our lives. If you're ever going to take control of your destiny, you have to be able to learn to adjust to circumstances using your own personal grit, determination, and the ability to focus on significance instead of success. Today's guest, Aaron Walker, can help you do just that. Click here to download or listen to this episode now. Spiritual Foundations Pr...
May 22, 2017•40 min•Ep 285•Transcript available on Metacast You are the pioneer. The entrepreneur. The explorer. The risk-taker. But you find yourself married to, or in business with, a settler. A homesteader. A risk-avoider. In this episode, our very special guest is going to blow your mind with her insights about how to harmonize these polar opposites, and prove that they are better together than apart. Click here to download or listen to this episode now. Spiritual Foundations Our verse this week is from Psalm 18:22…“He who finds a wife finds what is ...
May 15, 2017•38 min•Ep 284•Transcript available on Metacast You hear so many people saying you should write a book. Your business may be struggling, and it’s tempting to buy into the idea that writing a book will give your business that boost you need. The credibility and authority a book would give you are huge. Your book can get you interviews, speaking gigs, and sell more of your products, services and programs. But is writing a book the move for you ? Click here to download or listen to this episode now. Spiritual Foundations The Bible has some inter...
May 08, 2017•33 min•Ep 283•Transcript available on Metacast You have customers but they are cheap, complain a lot, and are a pain to deal with. If they aren’t controlled, corralled, and completely ejected they can eat your time, your cash flow, and your business alive. This week we’re going to show you how to fix that problem and prevent it from ever happening again…so you only deal with cool people that you like. Click here to download or listen to this episode now. Spiritual Foundations Is there a scriptural foundation for only working with good client...
May 01, 2017•27 min•Ep 282•Transcript available on Metacast 
