Have you ever asked "what's the before step for my dream client?". Chances are you haven't thought about this but the answer to this question could help lead to more successful client engagements and overall, your happiness in your business. When we have a win-win situation for us and the client, this is what builds a great business. My guest, Erica Courdae, shares how she discovered the "before step" for her clients in this conversation. We discuss: How to identify...
Aug 28, 2023•59 min•Ep 205•Transcript available on Metacast Many accidental entrepreneurs view marketing as "bad" or "slimy" because of previous experiences that felt that way. As someone who is trying to build a business that operates in a way that serves your customers in a way that helps them, you certainly want your marketing to feel good too. But the question is how to do this? In this article, I've interviewed an expert in creating a positive online experiences. Caitlin shares her pro-tips on how to approach marketing in a ...
Aug 21, 2023•45 min•Ep 204•Transcript available on Metacast In this episode I sit down with storyteller extraordinaire, Jay Acunzo. Get ready to dive deep into the world of content creation as we discuss the divide between creating connections and churning out mindless content and the power of personal creativity. Discover how storytelling and personal vision can set you apart in a sea of commodified content and generalized expertise. From overcoming fears to transforming personal experiences into impactful stories, Jay shares nuggets of wisdom that will...
Aug 14, 2023•55 min•Ep 203•Transcript available on Metacast In this episode, Amanda invites special guest Shannon Weinstein, a CPA extraordinaire, to discuss the ins and outs of podcasting and creating great content...in lazy-style. Join us as we dive into the importance of defining your purpose, maximizing productivity, and curating content that keeps listeners coming back for more. With tons of practical tips and hilarious anecdotes, this episode will have you laughing, learning, and ready to take your content game to the next level without adding more...
Aug 07, 2023•51 min•Ep 202•Transcript available on Metacast Thinking of starting a podcast but not sure where to start or if you can actually make it happen? I remember this feeling well and I wish I had known my guest today, Krystal Proffitt, when I started. She has all the answers to help you start a podcast in a simple and actually doable way. She negates all the excuses and answers all your questions in this conversation plus she's make you laugh too. In this episode we cover: Why podcasting is a great form of content How podcasting is different...
Jul 31, 2023•55 min•Ep 201•Transcript available on Metacast 200 episodes! What a journey it's been to create and publish 200 episodes on this podcast. From the nerves of getting started, to excitement of interviewing guests I admire, to finding the systems that work for me, it's been quite a wild ride in the past few years. And I'm sharing it all in this episode: My podcasting journey Lessons learned The future of the podcast Resources: All podcast episodes: https://pod.link/1473751874 Amanda's Website: https://www.amandamckinney.com/...
Jul 24, 2023•44 min•Ep 200•Transcript available on Metacast Do you want more as an entrepreneur? Chances are you do and guess what? That's okay! You can be grateful for what you have and also want more. The key is to understand what your 'more' is so that you can pursue it in your life and career. My guest Molly Asplin shares how she transitioned from corporate to entrepreneurship and still pursues 'more' every day while staying grateful for all she has currently. In this conversation we cover: Molly's story of transitioning...
Jul 17, 2023•34 min•Ep 199•Transcript available on Metacast Behind the scenes of my new book 'Why Not You? An Accidental Entrepreneur's Guide To Success" The book is officially out into the world and I want to share all about it with you. In this article I'm taking you behind the scenes of why I wrote this book, what it's all about, and the incredible journey that led me here. You can grab your copy most places books are sold or you can go to amandamckinney.com/book to find all the links. You're Invited! To my absolutely fre...
Jul 10, 2023•33 min•Ep 198•Transcript available on Metacast It's okay to change things in your business. As a matter of fact, it's critical to your business success that you do evolve. If we don't adapt to our customers, our business will go under and so we have to navigate change with confidence. But change is hard so in this episode I share: The changes I've experienced in entrepreneurship A BIG change I recently made (with lots of feelings) Why we resist change so much as humans How to navigate change with confidence Resources Ment...
Jul 03, 2023•34 min•Ep 197•Transcript available on Metacast If you have lots of ideas but not a lot of progress happening in your business, this episode is going to help you change that. My guest, Brionna Ned is a self-proclaimed multidimensional misfit with multiple businesses to allow her freedom in entrepreneurship. It's possible to have it all but it's not possible to pursue it all at the same time and Brionna shares how she approaches being a multipassionate entrepreneur and the #1 question that will help you make decisions. In this conver...
Jun 26, 2023•57 min•Ep 196•Transcript available on Metacast Lara Heimann is a success business owner but this didn't happen overnight. We dig into how she started her business to where it is now that includes an online platform, multiple trainings and a podcast that has over 3 million downloads. At the core you'll hear how she had clarity on her definition of success, boundaries and core values. These components guided her to the business and life she has today. You'll walk away feeling inspired and ready to chase your definition of succes...
Jun 19, 2023•1 hr 2 min•Ep 195•Transcript available on Metacast If you don't define success on your terms, others will define it for you by default. You'll find yourself chasing the next thing and never able to truly feel successful. If you're ready to truly understand what success means for you, this episode is your step by step process. There's even a free guide that comes along with this episode so you can take action immediately. In this episode I share: Why defining success on your own terms is critical How goals and your definition ...
Jun 12, 2023•19 min•Ep 194•Transcript available on Metacast In corporations there are "offsites" where the department and sometimes the entire company go to a different location to do business planning. While you don't have to follow the typical corporate rules for an offsite, we're pulling from this idea but making it more efficient for you as a small business owner with Quarterly Business Check Ins. In this episode, I cover: The goal of Quarterly Business Check Ins Why quarterly works better than annually How to plan a Quarterly Bus...
Jun 05, 2023•30 min•Ep 193•Transcript available on Metacast All these things plague us at some point and that could be you today. If so, this episode is for you and you're going to hear how myself and Lauren Tilden combat and dare I say, beat, perfectionism. While its an almost-ever-present thought, you can do things in your business to help you deal with these issues. How perfectionism shows up in marketing Marketing isn't just social media What perfectionism is and how it shows up for us How accountability is the key to kicking perfectionism ...
May 29, 2023•1 hr 4 min•Ep 192•Transcript available on Metacast Have you ever wondered if women approach entrepreneurship different than men? While this is something that's crossed my mind many times, it's not something I've researched so when I met someone who did research this, I knew I had to interview her. Winnie Wong is the author of "You Don't Have To Look The Part, How East Asian Women Thrive As Entrepreneurs & Make A Great Bet For Investors" and my interview with her on this topic is packed with stats, stories and in...
May 22, 2023•1 hr 2 min•Ep 191•Transcript available on Metacast Are you feeling like you're supporting everyone else's dreams or business and no one is supporting yours? This leads to feelings of overwhelm and frustration and it's what one person emailed me about and said "I had an emotional breakdown and was strongly thinking about closing my business." If you're in that spot, I want to share 5 messages with you today to help you navigate the very real feelings that are happening. You're not alone, this is part of entrepre...
May 15, 2023•21 min•Ep 190•Transcript available on Metacast If you struggle with self doubt, lack of confidence and procrastination this Success Story Short episode is for you. My client, Cammy, shares all about these things and how she pushed through it all. In the end she hosted a successful free challenge that lead into a paid program of hers. On the other side of taking action (even though she was scared) was confidence and results. You don't want to miss this one! Her goal = to reach a larger audience / grow her email list Free Challenge = 5 Da...
May 08, 2023•14 min•Ep 189•Transcript available on Metacast In this episode we're chatting with Rhysa Sisco, who went from occupational therapist to nervous system regulation coach for business owners. We'll hear all about how her personal struggles led her to realize the importance of untangling our beliefs and how she helps others improve their communication, creativity, and overall well-being. Plus, we'll talk about how being adaptable is key, and Rhysa will share some awesome tips for using sensory tools to manage stress and anxiety. S...
May 01, 2023•50 min•Ep 188•Transcript available on Metacast Just like we get the 'itch' to clean out the drawers in our kitchen every so often, we get the feeling to clean things up in our business too. In this episode I'm sharing my tips on spring cleaning (or anytime) your business including: Offerings Content Website By doing a refresh on these areas in business you'll walk away feeling refreshed and ready for the next season. Amanda's Resources: Show notes: amandamckinney.com/podcast Order my book: amandamckinney.com/book Mor...
Apr 24, 2023•22 min•Ep 187•Transcript available on Metacast This word "burnout" has almost become a buzz word in the past several years but we are diving into this topic to really understand what it is and how to deal with it. Clinical Psychologist, Dr. Sharon Grossman, joins me in this episode to give us all the answers. We talk about: What burnout is and how to recognize it How we fall into a category (Thinker, Feeler, Doer) in how we respond to burnout Steps we can take to prevent and/or navigate burnout She shares tips from her best selling...
Apr 17, 2023•43 min•Ep 186•Transcript available on Metacast If you're feeling the need to shut down an offering in your business but you're not sure how, this article is for you. My guest, Emily Aborn, shared her story with me on how she took a paid membership and turned it into a free community and didn't lose her business in the process. On the other side of following her intuition with her offering was a successful business on her terms. In this episode we talk about: Creating an offering that your audience wants Noticing when it's...
Apr 10, 2023•49 min•Ep 185•Transcript available on Metacast I don't want you to get to the point where you feel you have to "burn it down" when it comes to your business. In the last few years there have been several "big" online entrepreneur names that have shut down their businesses completely. I respect them for doing what they needed and wanted to do but my goal is help you build a business of your dreams and not your nightmares so let's get ahead of this for you. Instead of hitting the point where you shut it all down, ...
Apr 03, 2023•37 min•Ep 184•Transcript available on Metacast By my definition, an Accidental Entrepreneur is someone who stumbles into entrepreneurship by following a passion or a hobby. What it doesn’t mean is that they are doing everything by accident. I know you’re intentionally taking steps to create the business of your dreams. The word accidental describes how you arrived at entrepreneurship, not how you will navigate it. In this episode I’m sharing more on who an Accidental Entrepreneur is and what it looks like. Plus I’m reading a sneak peek from ...
Mar 27, 2023•18 min•Ep 183•Transcript available on Metacast We all struggle with it...Imposter Syndrome. There isn’t anyone immune to this and interestingly enough, the more achievements we have, the more this is likely to creep in and this is especially common when we become an entrepreneur. Thoughts like “I need more education” or “who am I to...” will often pop into our minds as we start to create offerings and sell them. However, as an Accidental Entrepreneur, you’re on a mission to create a business that integrates into your life so you can live joy...
Mar 20, 2023•49 min•Ep 182•Transcript available on Metacast We all get caught up in what we feel like we "should" be doing as business owners and this is especially the case when it comes to marketing. We "should" be posting more on social media We "should" be emailing on a consistent basis We "should" offer ____ in our business Learn more at amandamckinney.com/podcast We can all get trapped in the "should" game and eventually burn out because if we follow the shoulds, we will try and do too much. In this...
Mar 13, 2023•52 min•Ep 181•Transcript available on Metacast Let's talk repurposing content. You know what it means but maybe you're unsure about the idea overall. Will it really work? Will people know it's happening? The questions are valid but it's important to remember that people often don't even see/read/hear our content the first time so when you repurpose, you're giving them another chance to see it. To prove this, I'm sharing my student, Dominque's story about how repurposing content led to thousands of new ...
Mar 06, 2023•11 min•Ep 180•Transcript available on Metacast As an entrepreneur who's trying so hard to grow your business, you're likely creating content and have wondered "do I have to do this forever?" Good news...you don't have to be stuck on the content-creation hamster wheel! You can get off that wheel by repurposing your already-created content and I'm going to show you how. In this episode I cover: Why creating content will help your business How to get started with creating content How to repurpose your already-creat...
Feb 27, 2023•22 min•Ep 179•Transcript available on Metacast Do you struggle with the idea of niching down in your business? If so, you're not alone. The idea of choosing just one focus is difficult and can feel very constraining for many of us but it is helpful overall. I do my best to share ways you can arrive at a niche, even for just a season of your entrepreneurship journey and this episode is a new, unique way of arriving at your niche. This example is one from my student, Tess Jewel-Larsen, who found her niche when she hired help in her busine...
Feb 20, 2023•53 min•Ep 178•Transcript available on Metacast In these Success Story Shorty's I want to highlight success stories of all kinds and the first one I'll share is from one of my students. Rosemary's success was in trying something new and by doing that she gained: A full heart from the connections themselves A confidence and energy boost Validation of the offering idea she had Key talking points that she hadn't thought to showcase A referral for her program to get it in front of 1200 potential students When we're willin...
Feb 13, 2023•10 min•Ep 177•Transcript available on Metacast Feeling a lack of focus lately? You're not alone in this so in this episode I'm walking through the reason that we lose focus as well as sharing tools to use to help focus. I'm sharing resources from the Huberman Lab Podcast, the book Deep Work by Cal Newport and several tech tools that have been proven to be helpful for many people. The journey to finding focus as an entrepreneur is a personal one and will take time but there are some tips and tricks you can pick up along the way...
Feb 06, 2023•33 min•Ep 176•Transcript available on Metacast 
