If you’re tired of hearing “you should niche down” this episode’s for you. I 100% believe that niching down is great but it’s a process that takes time. In this episode I’m sharing the idea of finding your core message and how to find this for you. By finding your core message it will lead you to your niche in a way that will feel natural for you and not forced. Let’s dig in and I really think you’re going to enjoy this one! Show notes available with all links mentioned here: https://www.amandam...
Apr 25, 2022•21 min•Ep 145•Transcript available on Metacast If you struggle with the idea (& the actually action) of writing emails, this episode is going to be your favorite! A student of mine, Christine Fuchs, was recently praised for her incredible email writing skills and I knew I had to have her share her wisdom with you. 2 years ago she wasn’t comfortable with writing emails or any marketing really and now her students RAVE about her emails! She shares her tips and lots of mindset shifts that I know will help you! Enjoy! Show notes available wi...
Apr 18, 2022•50 min•Ep 144•Transcript available on Metacast Done is better than perfect. Easy to say, hard to live it out. When we have high standards it’s easy to get in our own way when it comes to achieving business and life goals. If you struggle with perfectionism, this episode’s for you. We’re digging into what it is, how to catch it and combat it, and how to focus on progress instead of perfection. Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast
Apr 11, 2022•30 min•Ep 143•Transcript available on Metacast Disappointment happens as we are creating and building our business but it’s how we navigate the tough times that can make all the difference. My guest Alison McLean shares how she looks at failures and marketing overall as a science experiment. By separating herself from the “failure” she’s able to learn and adjust without attachment to the offering or the result and ultimately, grow her business. She will inspire and educate you so get ready! Show notes available with all links mentioned here:...
Apr 04, 2022•49 min•Ep 142•Transcript available on Metacast As an entrepreneur you will experience easy & tough times. In this episode Samantha Harrison talks about how she navigates these ups and downs as well as how she has experienced success through saying yes to opportunities that present themselves. Because of this she has a successful business working with corporate clients that she also shares in her Corporate Yoga Teacher Training too! The tips and encouragement she shares will definitely lift you up when you need it. Show notes available wi...
Mar 28, 2022•44 min•Ep 141•Transcript available on Metacast What’s the difference between and when should you use an open/closed offering versus an always-open offering? That’s what I’m talking about in this episode because it can be tricky when it comes to yoga offerings. Do you allow someone to purchase it whenever they want to or do you have limited availability. I’m digging into the details and even sharing how I’ve changed this for one specific offering several times and what I learned. Let’s dig in! Show notes available with all links mentioned her...
Mar 21, 2022•38 min•Ep 140•Transcript available on Metacast Well it happened - you didn’t fill your offering and all the feelings of doubt and failure are pouring in. This happens to everyone but the good news is that it’s actually pretty simple why this is happening. In this episode I’m sharing why your offering isn’t filling and how you can fix it and fill your next offering. This episode has a corresponding workshop for even more details. Go to amandamckinney.com/workshop to get the details and register for just $10 Show notes available with all links...
Mar 14, 2022•29 min•Ep 139•Transcript available on Metacast So you’re going along, building your business and BAM life throws you a curveball. You have to shift gears and focus more energy on other things rather than your business. This can throw even the most seasoned entrepreneur off course so that’s why we’re talking about it today. My friend and fellow entrepreneur, Danait Berhe shares how she navigated a tough year in 2021 and how you can too. Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast...
Mar 07, 2022•51 min•Ep 138•Transcript available on Metacast You’ve likely heard the phrase “Know-Like-Trust Factor” before but what does that mean and what the heck do you do with it? In this episode I’m sharing more on this concept and how it will help you grow your business. By focusing on the Know-Like-Trust Factor you will gain trust with your audience and therefore they will be more likely to buy from you in the future. Let’s dive in so you can take action with this idea. Show notes available with all links mentioned here: https://www.amandamckinney...
Feb 28, 2022•32 min•Ep 137•Transcript available on Metacast What’s a freebie? Why do you need one? How can it be used to make you money? How to promote it? This episode is all about freebies and how a freebie, opt-in or lead magnet (whatever you want to call it) can help you grow your yoga business. Plus how you can determine the best freebie for your specific business. We cover it all in this episode! Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast
Feb 21, 2022•41 min•Ep 136•Transcript available on Metacast Failure is part of being a business owner but through failure, we can find success. That’s what my guest, Allison Rissel, is sharing in this episode. On paper she experienced a failure when she didn’t reach any of her goals when running an event last year. But after processing the “failure” she was able to pull out the successes that have come through that experience. It’s a good one with lots of truth and compassion. Show notes available with all links mentioned here: https://www.amandamckinney...
Feb 14, 2022•37 min•Ep 135•Transcript available on Metacast Do you struggle with imposter syndrome? Or maybe you’re so tired because you feel like you keep starting over with things in business. In this episode, we cover this and more. Dawn Vason is a yoga teacher who’s dealt with this many times and is sharing how she uses the tools of yoga to help her with these exact issues. It’s a great episode to listen to and keep on hand as you continue to navigate the ups and downs of entrepreneurship. Show notes available with all links mentioned here: https://w...
Feb 07, 2022•48 min•Ep 134•Transcript available on Metacast Feeling defeated? Dealing with negative or limiting thoughts lately? Not feeling like you are or are doing enough? Welcome to the club - this seems to be happening for everyone lately so it was time for a pep talk on the podcast. This episode is meant to be the reset you need when you’re struggling with making progress in business (or life). Be sure to bookmark this one so you have it on hand whenever you need it. Show notes available with all links mentioned here: https://www.amandamckinney.com...
Jan 31, 2022•36 min•Ep 133•Transcript available on Metacast Want to know what a day in my life is like as an entrepreneur? I had this question from several of my students so I thought I’d share what a week in my life looks like as an entrepreneur. In this episode I share what my morning routine is like, how I’ve learned how to stay focused as I work from home and the tools and habits that serve me the most. My hope is that this inspires you and maybe even to share a day in your life…because your students are curious too! Show notes available with all lin...
Jan 24, 2022•51 min•Transcript available on Metacast “Amanda, just tell me what to do. I don’t need options, I need to know what to do”. Done! In this episode I’m sharing my direct answers with you and basically bossing you around in a fun and compassionate way of course. From how many times to send emails per month to tips on working from home, I’m covering a lot. Listen in, enjoy and get direction. Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast
Jan 17, 2022•41 min•Ep 131•Transcript available on Metacast “What’s one thing you did that helped your business succeed?” I was asked versions of this question twice in one day and it really got me thinking. I later summed it up in one word: tracking. Tracking has allowed me to achieve any level of success I’ve ever achieved. In this episode I share why this is true and what exactly I’ve tracked and how I used that information to succeed. Enjoy! Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast...
Jan 10, 2022•31 min•Ep 130•Transcript available on Metacast Let’s start 2022 (or anytime really) with a helpful mindset. Whether you’ve just set your goal, you’re still celebrating last year’s success or you’re finding yourself bummed because last year didn’t turn out like you’d hoped. It’s time to find a helpful mindset as you move forward. This episode is my pep talk to you so you can find the most helpful mindset for you. Let’s do this! Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast...
Jan 03, 2022•45 min•Ep 129•Transcript available on Metacast Annoying phrase alert...Things take time. I know how frustrating this is to hear but it’s true and if someone else is telling you otherwise, they aren’t telling you the truth. Because growing your business takes time, energy and effort but here’s what’s always true - it’s worth it! 100%. So here’s your pep talk on how things take time and how you can best navigate the lack of patience you might be feeling. Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast...
Dec 27, 2021•16 min•Ep 128•Transcript available on Metacast “I’m overwhelmed. I have so many ideas that I want to offer. Where do I start?” This question came through and it was so good I had to share. If you’ve ever struggled with ‘too many ideas’ this episode’s for you. I share a 6-step process on how to navigate this so you can actually make progress on all your ideas! Let’s do this! Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast
Dec 20, 2021•10 min•Ep 127•Transcript available on Metacast Feeling frantic or scattered lately? If so, you’re not alone in the slightest. I’ve heard this so much lately that I went live on Instagram about this topic and it was such a hit I wanted to share it here on the podcast too. I ask questions to help you move through the frantic or scattered feeling and I’m so grateful you’re here so you can do this. There’s light at the end of the frantic tunnel my friend. Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast...
Dec 13, 2021•22 min•Ep 126•Transcript available on Metacast “Help, it took me 3 hours to record a 3 minute video”. This is the message I received from a client and after sharing my video time saving tip with her she took 3 hours down to 10 minutes! This is the #1 time saving tip I have and I’ve literally never seen it not work. I even use it in this podcast episode! So get ready to save time my friend and it will only take you a few minutes to learn all about it. Enjoy! Show notes available here: https://www.amandamckinney.com/podcast
Dec 06, 2021•9 min•Ep 125•Transcript available on Metacast Buckle up my friend because this one is an episode I’m super passionate about and it’s all about sleazy marketing. Most of my job is spent telling people “marketing isn’t bad, some people just do it sleazy”. And I’ve seen a lot of sleazy marketing lately so I thought it was time to explore the top sleaze-ball marketing tactics and how you can avoid them. But don’t worry, no shaming here. This is all about learning and doing better with what we know going forward. https://www.amandamckinney.com/p...
Nov 29, 2021•53 min•Ep 124•Transcript available on Metacast “Amanda, how do I find new/more students?” is the question I get pretty often. And the answer to that question is inside this podcast episode. Well, it’s one of the ways you can do this anyway. I don’t believe there’s one way to do this but if you’re looking to expand your reach, my student Nyk Danu is a great person to learn from as she’s done it successfully. Get ready to take notes (and action!). Show notes available with all links mentioned here: https://www.amandamckinney.com/podcast...
Nov 22, 2021•59 min•Ep 123•Transcript available on Metacast Have you ever found yourself self sabotaging something in your life or business? This is something I see often but when it happened to me it was a huge wake up call. In this replay of a Instagram Live I call myself out for self sabotaging a launch and you hear me talk through what was happening and how I was course correcting in real time. It’s my hope that this serves as a reminder that it this happens to all of us but we can course correct. Show notes available with all links mentioned here: h...
Nov 15, 2021•22 min•Ep 122•Transcript available on Metacast Do you feel stuck when it comes to social media? Have you thought about starting a blog but not sure what to do? Or maybe you think “why should I have a blog”. This episode answers all these questions and more. Kayla Kleinman started blogging 10 years ago and he shares why blogging is the cornerstone of her business, how she uses social media and how she created opportunities for herself as a yoga teacher. It’s good! Pour a glass of your fav beverage and enjoy! Show notes available with all link...
Nov 08, 2021•57 min•Ep 121•Transcript available on Metacast Do you know what success means for you? Really, for YOU, not what others say is successful but what you truly think success means? I ask because it’s really hard to define for ourselves but once we do, it makes all the difference in the world. In this episode I dive into how you can define this for yourself and how to stay focused on your version of success with all the other noise in our world. Grab a pen and paper and enjoy! Show notes available with all links mentioned here: https://www.amand...
Nov 01, 2021•34 min•Ep 120•Transcript available on Metacast We all want our business to be successful but how can you operate at peak performance and achieve business success without burning out? This comes up often in conversations with my students and it is possible to do both: achieve success and not burn out in the process. My guest Owen Satterley is here to share his tips after working with world champion athletes, top-level executives and entrepreneurs. Get ready to take notes and take action because you will be fueled up after this one! Show notes...
Oct 25, 2021•1 hr 20 min•Ep 119•Transcript available on Metacast Want to make sure that your marketing is accessible for others? It’s covered in this episode. Want marketing to feel more accessible for you? That’s also covered in this episode! My guest Tristan Katz teaches me (and you) so much in this episode so get your notes ready because it’s a good one! And be sure to grab all the resources in the show notes at amandamckinney.com/podcast
Oct 18, 2021•55 min•Ep 118•Transcript available on Metacast Hey there multi-passionate! I’m so glad you’ve found this podcast episode because not only will it have you beaming with pride for being multi-passionate but it will also have you walking away with tools for growing your business too. I asked my guest, D'Ana Joi, all the questions because as your coach, I want to help you navigate growing a business in a way that feels GREAT for you! Get ready to be inspired and ready to take action too! Show notes available with all links mentioned here: h...
Oct 11, 2021•59 min•Ep 117•Transcript available on Metacast If marketing feels uncomfortable to you, this episode is going to be super helpful for you. My guest, Jivana Heyman, shares how he has navigated these feelings as a yoga teacher, author, non-profit founder, and event director. As an introvert, marketing didn’t come easy but it has become easier over time and he’s sharing the tips on how it can become easier for you too. Get ready to be inspired and ready to take action after this one! Show notes available with all links mentioned here: https://w...
Oct 04, 2021•53 min•Ep 116•Transcript available on Metacast 
