In this episode, host Jay Schwedelson covers an "Ask Us Anything" segment, tackling a work-related question and a fun, ridiculous question from YOU, the listeners. ================================================================= Best Moments: (01:41) Work question: Is last-touch attribution the best or right way of measuring ROI? (06:33) Ridiculous question: What do you think about the upcoming movie "It Ends With Us" and what are your favorite romantic comedies? (09:16) GUR...
Aug 07, 2024•10 min•Ep 181•Transcript available on Metacast In this episode, host Jay Schwedelson discusses the latest news and trends happening this week in business, marketing, and pop culture. Hear about Pommel Horse Guy, Google's controversial ad, and Europe's latest regulations on AI. ================================================================= Best Moments: (00:55) The viral "pommel horse guy" Steven Nedorozic from the US men's gymnastics team and brands capitalizing on his newfound fame (02:01) Google's controver...
Aug 06, 2024•8 min•Transcript available on Metacast In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials and Jay Schwedelson from the Do This, Not That Podcast discuss the importance of user-generated content (UGC) and testimonials in marketing. ================================================================= Best Moments: (01:00) The importance of social proof, testimonials, and UGC in today's marketing landscape (02:00) Testimonials are now table stakes, and marketers should not be afraid to ask for th...
Aug 05, 2024•10 min•Ep 179•Transcript available on Metacast In this episode, host Jay Schwedelson dives into the importance of getting ahead in YOUR marketing efforts as you approach September 1st (leading up to big holiday promo). He also provides actionable tips and insights on how you can adapt your email sending strategies for better engagement and results! ================================================================= Best Moments: (00:42) The importance of staying ahead in your marketing strategy (00:54) Significant data about marketing activiti...
Aug 02, 2024•9 min•Ep 178•Transcript available on Metacast In this episode, host Jay Schwedelson is joined by Jess Cook , Head of Content and Communications at Island, to discuss content calendars, repurposing content, and growing a company's social media presence. ================================================================= Best Moments: (04:51) How to better create your next content calendar (08:01) Leaving blank spaces in the content calendar for timely updates (09:07) The power of repurposing evergreen content across channels (11:40) Becom...
Aug 02, 2024•22 min•Ep 177•Transcript available on Metacast In this episode, host Jay Schwedelson tackles some pressing questions from listeners like YOU and shares practical tips for marketers. Jay dives into strategies for networking and learning from industry events without being physically present and offers actionable advice on landing speaking slots at conferences. ================================================================= Best Moments: (01:36) Networking at industry events without attending (02:15) Jay outlines how to message event speakers...
Jul 31, 2024•12 min•Ep 176•Transcript available on Metacast In this episode, host Jay Schwedelson discusses some interesting recent marketing trends and survey results, including TikTok's recent "Deal For You" sales event. Also, what's up with long gaps between seasons of great shows?!? ================================================================= Best Moments: (00:54) A survey found that 79% of people aged 18-25 and 53% of those aged 26-40 would rather have 1 million followers than $1 million (02:16) TikTok's recent "De...
Jul 30, 2024•8 min•Ep 175•Transcript available on Metacast In this episode, hosts Jay Schwedelson and Daniel Murray from the Marketing Millennials dive into managing haters and negative feedback in the marketing world. Whether you're taking a quick break or just need some marketing wisdom on the go, this episode covers practical tips and personal insights you can use in your job today! ================================================================= Best Moments: (01:00) Sushi cravings in LA (01:27) Discussion on haters and negative feedback (02:0...
Jul 29, 2024•10 min•Ep 174•Transcript available on Metacast In this episode, host Jay Schwedelson delves into unconventional grammar and its SHOCKING effectiveness in modern marketing. He shares valuable insights and actionable tips for improving your email and social media campaigns by embracing imperfections in language. ================================================================= Best Moments: (01:25) The value of unconventional grammar and misspellings (01:47) Benefits of using onomatopoeia in subject lines (03:09) The effectiveness of slang acr...
Jul 26, 2024•12 min•Ep 173•Transcript available on Metacast In this episode, host Jay Schwedelson interviews Nate Frick , the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform. ================================================================= Best Moments: (03:03) Explanation of zero-party data and its importance for personalization (05:11) The difference between zero-party data and first-party data (07:20) Nate's recommended approach to data acquisition and personalization strategy (09:06) The importance of ...
Jul 26, 2024•20 min•Ep 172•Transcript available on Metacast In this episode, host Jay Schwedelson discusses using AI for content generation and analysis, and answers a fun food-related question from a listener. ================================================================ Best Moments: (01:57) Using AI for competitive analysis and creating graphical comparison tables (03:17) Use this ChatGPT prompt to develop a GTM strategy your company can focus on: "Analyze the following accounting software tools' websites — QuickBooks.com, Netsuite.com, a...
Jul 24, 2024•10 min•Ep 171•Transcript available on Metacast In this episode, host Jay Schwedelson discusses the latest news and trends in marketing and business. He also shares some interesting insights into pop culture and everyday life. ================================================================= Best Moments: (01:00) Advice on being cautious of inflated metrics on social media platforms due to current events (01:28) A look at the social media platforms with the most political content, according to Pew Research (02:15) LinkedIn's feature to b...
Jul 23, 2024•8 min•Ep 170•Transcript available on Metacast In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of frequency and relevancy in content creation and marketing. ================================================================= Best Moments: (02:05) How often should you post on social media or send emails? (02:23) Quality over quantity — don't just put out content for the sake of it (03:32) Use the "group chat test" to filter out irrelevant or boring content (04:10) ...
Jul 22, 2024•11 min•Ep 169•Transcript available on Metacast In this episode, host Jay Schwedelson discusses the importance of launching a personal email newsletter to stay relevant as Apple rolls out its iOS 18 update with new email categorization features. ================================================================= Best Moments: (00:40) Jay explains why the world of email marketing is about to change with Apple's iOS 18 update (01:35) Over 46% of all business and consumer email is read via the Apple Mail app (02:07) With iOS 18, Apple will us...
Jul 19, 2024•12 min•Ep 168•Transcript available on Metacast In this episode, host Jay Schwedelson interviews Casey Hill , a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about how to create effective content on LinkedIn and amplify your reach and engagement. ================================================================= Best Moments: (01:41) Casey shares his career journey and how he ended up at ActiveCampaign and Stanford (03:31) Casey explains the "5 degrees of content" framework for LinkedIn (06:31) Casey...
Jul 19, 2024•21 min•Ep 167•Transcript available on Metacast In this episode, host Jay Schwedelson discusses whether businesses should buy email lists, answers some ridiculous questions, and shares his unfiltered thoughts on various cultural experiences. ================================================================= Best Moments: (01:52) Is buying an email list a bad idea? (07:07) Would Jay rather attend the Oscars or Grammys? (08:05) Would Jay rather attend a Marvel or DC movie premiere? (08:36) Would Jay rather visit the Louvre or Van Gogh museum? (0...
Jul 17, 2024•11 min•Ep 166•Transcript available on Metacast In this episode, host Jay Schwedelson discusses the impact of a current political event on marketing performance and shares insights about Twitter downvotes, back to school subject lines, and some recent TV shows Jay is watching. ================================================================= Best Moments: (00:40) Addressing the recent assassination attempt on former President Trump (01:46) Instant impact analysis on email open rates after the assassination attempt (03:11) The impact of Amazon...
Jul 16, 2024•9 min•Ep 165•Transcript available on Metacast In this episode of "The Bathroom Break," hosts Jay Schwedelson and Daniel Murray discuss the best win-back strategies for email marketing. ================================================================= Best Moments: (02:16) Discussing win-back strategies for inactive email subscribers (03:14) Targeting subscribers who haven't engaged in the last 90 days (03:55) The ineffective "we miss you" win-back emails (04:15) Using "verification" emails to re-engage sub...
Jul 15, 2024•12 min•Ep 164•Transcript available on Metacast In this episode of "Do This, Not That," host Jay Schwedelson shares actionable tips and tactics for email marketing that can have a significant impact. ================================================================= Best Moments: (01:22) The impact of using title casing versus sentence casing in email subject lines (02:23) The effectiveness of capitalizing one word in the subject line to make it stand out (03:21) Using a compelling stat as the subject line for email newsletters to bo...
Jul 12, 2024•12 min•Ep 163•Transcript available on Metacast In this episode of "Do This, Not That," host Jay Schwedelson interviews Dr. JJ Peterson , the co-author of the book "StoryBrand" and co-host of the popular podcast "Marketing Made Simple." They discuss the power of storytelling in marketing and how businesses can use the StoryBrand framework to create clear, compelling messaging that resonates with their customers. ================================================================= Best Moments: (01:59) Dr. Peterson&a...
Jul 12, 2024•28 min•Ep 162•Transcript available on Metacast In this episode, host Jay Schwedelson answers a work-related question about sponsoring email newsletters and a fun question about whether he prefers the TV shows Friends or The Office. ================================================================= Best Moments: (01:08) Jay talks about Austin, Minnesota, the birthplace of SPAM luncheon meat (01:50) A listener asks if sponsoring an email newsletter is an effective marketing tactic (02:05) Jay advises against trying new tactics if an offer is st...
Jul 10, 2024•10 min•Ep 161•Transcript available on Metacast In this episode, host Jay Schwedelson covers what's happening this week in business, marketing, and pop culture. Hear about William and Kate's job opening on LinkedIn, Redbox financials, World Emoji Day, and more! ================================================================= Best Moments: (00:55) Prince William and Kate Middleton posting a job opening on LinkedIn (01:46) World Emoji Day on July 17th and tips for using emojis in email marketing (03:07) Hallmark Channel's upcomi...
Jul 09, 2024•6 min•Ep 160•Transcript available on Metacast In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray discuss marketing myths and debunk common misconceptions in the industry. ================================================================= Best Moments: (00:00) Intro and banter about toilet papering houses (01:49) The myth that marketing best practices found online are often outdated and not true (02:06) Busting the myth that you can't repeat or repurpose content (03:42) The myth that open rates in email market...
Jul 08, 2024•10 min•Ep 159•Transcript available on Metacast In this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and telling customers the segment they are in. ================================================================ Best Moments: (00:33) The importance of click-based segmentation in marketing (04:22) Segmentation and personalization and how it can improve CTRs (08:55) Jay on a team-building exercise he had to do recently (guilt pleasure movies) ============...
Jul 05, 2024•12 min•Ep 158•Transcript available on Metacast In this episode, host Jay Schwedelson interviews MidJourney expert, Drew Brucker , about using AI for image generation for marketing and business. They discuss the basics of MidJourney, how marketers can leverage it to create custom visual content, and what the future holds for AI image and video generation. ============================================================================== Best Moments: (01:55) Drew's experience with MidJourney AI image generation tool (05:55) How to access Mid...
Jul 05, 2024•21 min•Ep 157•Transcript available on Metacast In this episode, host Jay Schwedelson shares tactics for increasing engagement with email newsletter subscribers, how he uses AI tools like ChatGPT in his daily life, and talks about an upcoming guys' trip to Nashville. ================================================================= Best Moments: (01:10) Addressing a work question from Benny about increasing email engagement from customers/subscribers (01:53) A personal story about a friend visiting a "beer spa" in Orlando (02:3...
Jul 03, 2024•11 min•Transcript available on Metacast In this episode, host Jay Schwedelson talks about changes to the like feature on Twitter, Toys R Us' bizarre new AI-generated commercial, Amazon Prime Day and TikTok's competing shopping event, and AI enhancements in Google Analytics. =============================================================================== Best Moments: (01:00) Twitter (now X) changed how likes work, leading to a 10% increase in likes overall (02:13) Toys R Us released a bizarre AI commercial using OpenAI's...
Jul 02, 2024•7 min•Ep 155•Transcript available on Metacast In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss strategies for growing your personal brand and owning your online presence. They talk about the importance of having owned digital platforms, like a newsletter, podcast, or website, instead of solely relying on rented platforms like social media. ================================================================= Best Moments: (02:31...
Jul 01, 2024•14 min•Ep 154•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson discusses how the upcoming U.S. presidential and local elections in November will impact marketing. He provides insights into expected increases in advertising costs, decreases in marketing performance, key dates to be aware of, and strategies for how marketers can adjust their efforts. ================================================================= Best Moments: (02:12) Political ad spending estimated to reach $16 billion,...
Jun 28, 2024•13 min•Ep 153•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson interviews his college friend Marc Ginsberg , the CEO of CallRail. CallRail is an AI-powered call tracking and analytics company that helps over 200,000 small and medium businesses understand who is calling them, what is being said on those calls, and how they can use those insights to drive more sales. ================================================================= Best Moments: (4:00) How Marc has been focused on data, an...
Jun 28, 2024•24 min•Ep 152•Transcript available on Metacast