In this episode, Jay Schwedelson shares actionable email marketing tips and innovative tests you can run to boost conversions and clicks! You'll also learn about Jay's opinions on condiment usage. ================================================================= Best Moments: (01:29) Unconventional email marketing tests showing positive results (01:48) Using emojis to bookend subject line and preheader (02:44) Personalizing later in email content, not the beginning (03:35) Checking dom...
Jun 26, 2024•9 min•Ep 151•Transcript available on Metacast In this episode, host Jay Schwedelson shares an update on key events happening this week that marketers should pay attention to, like new LinkedIn newsletter features that can help increase engagement. ================================================================= Best Moments: (00:57) The host emphasizes the importance of monitoring the impact of the upcoming presidential debates and conventions on marketing performance. (02:18) LinkedIn's new in-app notification feature for newsletters...
Jun 25, 2024•8 min•Ep 150•Transcript available on Metacast In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss quick tips for growing your following and engagement on LinkedIn. They share best practices around when to post, reposting content, and how to connect with high-level executives. ================================================================= Best Moments: (01:00) Best times to post on LinkedIn are early mornings and evenings whe...
Jun 24, 2024•13 min•Ep 149•Transcript available on Metacast In this episode of the Do This, Not That podcast, host Jay Schwedelson discusses small changes in wording and phrasing that can have a big impact on email marketing performance. Listeners will learn specific words and phrases that are currently performing very well in both business-to-business and consumer email campaigns. ================================================================= Best Moments: (02:09) For business emails, naming content as a "blueprint" instead of a "guide...
Jun 21, 2024•13 min•Ep 148•Transcript available on Metacast In this episode,, host Jay Schwedelson interviews Dan Sonners , president of the Direct Marketing Association of Washington (DMAW) and vice president at Conrad Direct. They discuss fundraising and marketing tactics used by non-profits as well as the importance of storytelling, how nonprofits use direct mail and digital channels, fundraising during election years, and the fulfilling nature of working with non-profits. ================================================================= Best Moments:...
Jun 21, 2024•22 min•Ep 147•Transcript available on Metacast In this episode, Jay Schwedelson answers one work-related question and one lighter question submitted by listeners: Handling communication and marketing efforts during summer months when prospects and potential customers go on vacation. Jay's restaurant style, dinner habits, and taking pictures of his food. ================================================================= Best Moments: (01:39) Tips for B2B marketers to maximize summer months when many prospects are on vacation (06:07) Jay&a...
Jun 19, 2024•9 min•Ep 146•Transcript available on Metacast In this week's "What's Up" episode, host Jay Schwedelson provides updates on recent developments for LinkedIn, X, and email providers. He also discusses the release of new TV shows that you should watch! ================================================================= Best Moments: (01:07) LinkedIn introduced new "Catch Up" and "Grow" tabs in the My Network section to increase user interaction (02:55) X has removed the ability to see who specifically like...
Jun 18, 2024•8 min•Ep 145•Transcript available on Metacast In this episode of "The Bathroom Break", Daniel Murray from Marketing Millennials and Jay Schwedelson from "Do This, Not That" discuss tips for growing your audience on LinkedIn. They share advice on creating engaging image posts, starting a LinkedIn newsletter, repeating your top-performing content, and more. ================================================================= Best Moments: (01:57) Doing what the LinkedIn algorithm likes — image posts and headlines that elicit ...
Jun 17, 2024•13 min•Ep 144•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson shares 3 actionable LinkedIn growth strategies that listeners can implement TODAY! He also shares his opinions on reality TV "all-star" shows. ================================================================= Best Moments: (01:57) Best time to post on LinkedIn is 8:31 AM local time to stand out from scheduled posts (04:31) LinkedIn pushing vertical videos similar to TikTok, which is seeing huge engagement lifts (50%...
Jun 14, 2024•13 min•Ep 143•Transcript available on Metacast In this episode, host Jay Schwedelson interviews Oz Rashid, CEO of MSH , a leading global talent solutions company. They discuss best practices, common mistakes, and key considerations around hiring, both from the perspective of employers/companies and job seekers. ================================================================= Best Moments: (03:01) Organizations should view recruitment and talent acquisition as a marketing function (not a cost center) to attract top talent (07:00) Never misre...
Jun 14, 2024•23 min•Ep 142•Transcript available on Metacast In this week's "Ask Us Anything", host Jay Schwedelson gives his best takes about improving webinar show rates and which game shows he would or would not go on. ================================================================= Best Moments: (01:08) Research shows webinar show rates are down 25% as more content becomes available on-demand (02:48) Using "attend to receive" messaging increases live show rates by 35% when exclusive content is promoted (03:24) People who atte...
Jun 12, 2024•9 min•Ep 141•Transcript available on Metacast iOS 18 Apple Mail App UPDATE COMING SOON! Later this year, Mail will introduce new ways for users to manage their inbox and stay up to date. On-device categorization organizes and sorts incoming email into Primary for personal and time-sensitive emails, Transactions for confirmations and receipts, Updates for news and social notifications, and Promotions for marketing emails and coupons. Mail also features a new digest view that pulls together all of the relevant emails from a business, allowing...
Jun 11, 2024•4 min•Ep 140•Transcript available on Metacast What’s Up THIS WEEK?!? Host Jay Schwedelson gives you a quick rundown of the latest happenings in marketing and pop culture, including the growth of retail media networks, TikTok's efforts to appease US lawmakers, Google's quiet beta launch of programmatic ads in email newsletters, and Jay's thoughts on some films and shows currently streaming. ================================================================= Best Moments: (00:58) Retail media continues to explode, with Forrester ...
Jun 11, 2024•7 min•Ep 139•Transcript available on Metacast In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson share quick marketing tips on growing email lists. Daniel highlights LinkedIn optimization and CTAs on personal profiles, while Jay recommends pop-up contact captures on websites. They discuss the effectiveness of offering free tools, like SubjectLine.com, to attract sign-ups and stress the importance of valuable content and collaboration. =========================================...
Jun 10, 2024•13 min•Ep 138•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson discusses the marketing pitfalls of confirmation bias and disconfirmation bias. He explains how falling into these biases can lead marketers to make poor decisions by continuing ineffective tactics or avoiding potentially successful ones. Listeners will learn the importance of continuously innovating and testing new ideas rather than relying on past results. ================================================================= Be...
Jun 07, 2024•12 min•Ep 137•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson interviews Kevin Vaudry , Senior Director, Sales & Marketing at Campaigner . They discuss the current state of in-person events and conferences, top challenges for email marketers, and tips for improving email deliverability. Jay also shares stories from his days performing in a rock band. ================================================================= Best Moments: (05:06) In-person conferences and events have rebounde...
Jun 07, 2024•18 min•Ep 136•Transcript available on Metacast In this week's "Ask Us Anything", host Jay Schwedelson tackles a question about how to engage email recipients that haven't opened your emails in over a year. You'll hear about "verification emails" and how YOU can improve your email list hygiene and re-engage your contacts. He also answers a ridiculous question from a listener about leftover food and talks about his inability to detect when food has gone bad. ===================================================...
Jun 05, 2024•11 min•Ep 135•Transcript available on Metacast In this week's "What's Up THIS WEEK" episode, host Jay Schwedelson gives a brief rundown of some of the latest happenings across social media, entertainment, and pop culture. He discusses new video features being rolled out on LinkedIn, upcoming email authentication requirements from Microsoft, insights from Meta's latest content report on what people are viewing most on Facebook, TikTok testing DM streaks similar to Snapchat, and more. ==================================...
Jun 04, 2024•8 min•Ep 134•Transcript available on Metacast In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson discuss tips for crafting effective email pre-headers. They explain what pre-headers are, WHY they're important, and share ideas for making pre-headers that capture ATTENTION and drive OPENS. ================================================================= Best Moments: (01:12) What is the pre-header and why is it important? (01:40) Never talk about email format issues in th...
Jun 03, 2024•9 min•Ep 133•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities. ================================================================= Best Moments: (02:41) The difference between content CREATION and content CURATION (04:08) Why you NEED a bigger "tent" and need to grow your audi...
May 31, 2024•13 min•Ep 132•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson interviews Georgia Gkolfinopoulou , Marketing Strategist at Marigold, about recent consumer behavior trends and ways brands can build loyalty. They discuss personalization, customer-centricity, and simple tactics brands can use to make customers feel valued. ================================================================= Best Moments: (04:48) The importance of personalization in marketing TODAY and how it has changed (08:51...
May 31, 2024•18 min•Ep 131•Transcript available on Metacast In this week's "Ask Us Anything" episode, host Jay Schwedelson gives you NEW tips about how to get more engagement on LinkedIn posts and answers a fun question about what movies and TV shows he watched over the weekend. ================================================================= Best Moments: (01:02) Tips for increasing engagement on LinkedIn (02:26) Increase engagement on LinkedIn posts (04:59) Jenny from Toronto's ridiculous question (06:07) Weekend Recap: Movies, TV ...
May 29, 2024•9 min•Ep 130•Transcript available on Metacast In this episode of "The Bathroom Break", Jay Schwedelson and Daniel Murray from The Marketing Millennials continue their series on email marketing tips to get your emails opened. ================================================================= Best Moments: (00:57) Using targeting and personalization in subject lines to speak directly to your audience (03:02) Avoiding fake-sounding personalization like "Hi [First Name]" (04:16) Using brackets at the start of subject lines to...
May 27, 2024•9 min•Ep 129•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson discusses the best days and types of emails to send out for both business and consumer audiences. He shares insights from data collected across the 6 billion emails his agency sends out each year. ================================================================= Best Moments: (00:49) The best days to send out email campaigns (02:30) Email newsletters and mid-funnel emails perform best on Monday and Tuesday (03:32) Sales email...
May 24, 2024•14 min•Ep 128•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson interviews Jen Spencer , CEO of SmartBug Media, about the concept of the marketing "flywheel" and how to build company culture with a fully remote team. Listeners can expect to learn what a flywheel model is, why it's important for business growth, and practical tips for implementing it. The discussion also covers best practices for maintaining strong remote work culture. =======================================...
May 24, 2024•25 min•Ep 127•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson answers YOUR questions about email marketing techniques and being roasted like Tom Brady. Listeners can expect tips on utilizing "myth busting" in email campaigns to improve conversion rates. There is also a discussion about whether Jay would agree to be "roasted" like Tom Brady recently was on Netflix. ================================================================= Best Moments: (01:48) Myth busting in ...
May 22, 2024•10 min•Ep 126•Transcript available on Metacast In this week's "What's Up" episode, host Jay Schwedelson discusses the latest streaming bundle from Comcast called Stream Saver, how ChatGPT can predict email marketing campaign performance with 88% accuracy, worries over celebrity couple Bennifer, and more. ================================================================= Best Moments: (00:54) Comcast's new "Stream Saver" bundle with discounted pricing for Peacock, Netflix and Apple TV (02:08) Testing ChatGPT&...
May 21, 2024•6 min•Ep 125•Transcript available on Metacast In this week's "Bathroom Break" episode, email marketing experts Jay Schwedelson and Daniel Murray provide tips on crafting effective email subject lines. They share strategies for grabbing readers' attention, using emojis, and leveraging emotional triggers. Listeners can expect to learn easy ways to improve email open and click through rates. Best Moments: (01:40) Start subject lines with numbers or emojis to stand out (02:30) Treat the subject line as the headline or first ...
May 20, 2024•9 min•Ep 124•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson talks about the power of waitlist and preregistration marketing. He shares stats showing how waitlists can increase lifetime value, conversion rates, and open rates. Jay then outlines some key steps for creating an effective waitlist campaign, including offering incentives and keeping people engaged through email updates. ================================================================= Best Moments: (04:36) Waitlists build a...
May 17, 2024•12 min•Ep 123•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson interviews Pierce Ujjainwalla , CEO and cofounder of Knak, about email design tips. Listeners can expect to learn best practices for images, custom fonts, and consistency between emails and landing pages. ================================================================= Best Moments: (02:44) Making images look great on high resolution displays (08:19) Using custom fonts to improve email design and engagement (06:53) Maintaini...
May 17, 2024•15 min•Ep 122•Transcript available on Metacast 
