In this week's "Ask Us Anything" episode, host Jay Schwedelson answers listeners' questions about overcoming creative blocks and trying viral food trends on TikTok. ================================================================= Best Moments: (02:09) Tools to generate content ideas when you feel stuck, including Perplexity AI and SEMrush's topic research tool (04:43) Avoid believing that your audience already knows everything — remind them of the basics (07:19) Jay sha...
May 15, 2024•10 min•Ep 121•Transcript available on Metacast In this week's "What's Up" episode, host Jay Schwedelson shares the latest announcements in marketing and business. He covers OpenAI's new GPT-4 release, Meta's updated verification tiers, a test on using emojis in email pre-headers, JLo rebranding her tour, and TV show renewals and cancellations. ================================================================= Best Moments: (01:05) OpenAI announces GPT-4o, the next generation of ChatGPT (03:20) Meta rolls out 3 pa...
May 14, 2024•7 min•Ep 120•Transcript available on Metacast In this episode of "The Bathroom Break" marketing podcast series, hosts Jay Schwedelson of the "Do This Not That" podcast and Daniel Murray of the Marketing Millennials podcast discuss tips for getting your emails opened. They specifically focus on optimizing your "from" name to boost open rates. ================================================================= Best Moments: (01:37) The importance of having a consistent persona/personal name as your "from"...
May 13, 2024•9 min•Ep 119•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson discusses the importance of continuously growing your email list to offset natural subscriber decay over time. You'll hear new tips on minimizing the fields you collect to increase form conversion rates, using first-party data and popups to capture more subscriber data, and leveraging your best content to attract new subscribers. ================================================================= Best Moments: (00:49) Emai...
May 10, 2024•13 min•Ep 118•Transcript available on Metacast In this episode of "Do This, Not That," host Jay Schwedelson interviews Marco Steinsieck , who runs the retail media network for Sephora. They discuss the rise of retail media and how retailers are becoming media companies that brands can advertise with to reach highly targeted audiences. ================================================================= Guest Bio: Marco Steinsieck is the Head of Retail Media at Sephora . He founded and runs Sephora Media Network, which allows brands to...
May 10, 2024•16 min•Transcript available on Metacast In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive email list subscribers. You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends. Best Moments: (01:36) Sending "goodbye" emails to email list subscribers who haven't engaged in 12+ months can lift open rates to over 25% and save rates around 9% on a...
May 08, 2024•10 min•Ep 116•Transcript available on Metacast In this week's "What's Up This Week" episode, host Jay Schwedelson gives you the latest insights from LinkedIn's Global Marketing Jobs Report, new features coming to platforms like X (formerly Twitter) and LinkedIn, and his opinions on various TV shows. Best Moments: (01:00) LinkedIn's Global Marketing Jobs Report found that the most in-demand marketing skills are social media marketing, SEO, Adobe Photoshop, email marketing, and market research (01:44) Communicatio...
May 07, 2024•7 min•Ep 115•Transcript available on Metacast The PODCAST COLLAB – BATHROOM BREAK! The Marketing Millennials + Do This, Not That – TOGETHER! This new limited time series will cover specific marketing topics with rapid tips you can test immediately! Make sure to connect with Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials , a listen (and connect with me, Jay Schwedelson , on LinkedIn while you're at it). And I hope you check out our other regular Do This, Not That episodes as well! =====================...
May 06, 2024•10 min•Ep 114•Transcript available on Metacast In this episode of "Do This, Not That," host Jay Schwedelson discusses the power of celebrating holidays and unofficial holidays in marketing campaigns. He also shares stats showing increased engagement from anniversary emails, birthday emails, and content tied to those unofficial holidays. You'll also get tips for finding unofficial holidays to build campaigns around using the free tool, Gemini, from Google. Best Moments: (02:54) Anniversary emails for newsletter subscriptions an...
May 03, 2024•14 min•Ep 113•Transcript available on Metacast In this episode of "Do This, Not That" podcast, host Jay Schwedelson talks with Matthew Tilley , VP of Growth Marketing at Vericast. They discuss effective marketing tactics for reaching consumers, building brand loyalty, the importance of treating people like actual humans, and more! Best Moments: (05:54) The importance of using data to understand consumers while also respecting their privacy and humanity (07:48) Balancing consumer desire for privacy with desire for personalized messa...
May 03, 2024•20 min•Ep 112•Transcript available on Metacast In this week's "Ask Us ANYTHING" episode, host Jay Schwedelson answers the BIGGEST questions from listeners about marketing tactics. You'll also get tips for improving call-to-action (CTA) buttons in emails and marketing campaigns. Best Moments: (03:04) Writing CTAs in the first person leads to 26% higher click-through rates on average (04:03) Using full sentence CTAs instead of short phrases leads to 22% higher CTR over the last 90 days (04:52) Examples of upgrading CTAs fro...
May 01, 2024•10 min•Ep 111•Transcript available on Metacast In this week's "What’s Up THIS WEEK" episode, host Jay Schwedelson discusses the latest marketing news, including Google delaying the removal of third-party cookies again, the hype around new social media app NoSpace, and the continued growth of Threads. He also shares some personal updates about going to the movies again and his movie theater snack preferences. Best Moments: (01:04) Google delays the depreciation of third-party cookies until at least 2025 due to feedback from ind...
Apr 30, 2024•7 min•Ep 110•Transcript available on Metacast The PODCAST COLLAB – BATHROOM BREAK! The Marketing Millennials + Do This, Not That – TOGETHER! This new limited time series will cover specific marketing topics with rapid tips you can test immediately! Make sure to connect with Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials , a listen (and connect with me, Jay Schwedelson , on LinkedIn while you're at it). And I hope you check out our other regular Do This, Not That episodes as well! In this special episo...
Apr 29, 2024•11 min•Ep 109•Transcript available on Metacast In this episode of Do This, NOT That, host Jay Schwedelson shares tips you NEED that will drastically improve your public speaking skills. He also draws from his experience of 300+ conference speeches and explains key techniques to grab attention, connect personally, and handle questions confidently. Best Moments: (02:48) Don't preview or tell the audience you have more points coming — jump into your most compelling stat or story instead (04:21) Share personal anecdotes and pictures to conn...
Apr 26, 2024•15 min•Ep 108•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson interviews Alex Lieberman , co-founder of Morning Brew and founder of StoryArb. They discuss strategies for creating engaging email newsletters, building a personal brand online, the role of AI in copywriting, and Lieberman's approach to content creation. Best Moments: (01:06) Alex Lieberman on building a content subscription business (02:12) Improving email newsletters: insights from an email expert (04:17) The value of...
Apr 26, 2024•29 min•Ep 107•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson shares tips on running effective A/B tests and also discusses cringey slang terms he uses (and gets made fun of for by his kids). Best Moments: (01:03) Avoiding pitfalls when setting up A/B tests to improve conversions (02:17) How much differentiation is enough for A/B tests? (05:14) 7 Tips To Reduce Spam Complaints (free downloadable) (06:30) Do you use cringey terms in your regular life? Final Notes: Don't forget to re...
Apr 24, 2024•9 min•Ep 106•Transcript available on Metacast This is a short weekly episode of the "Do This, Not That" marketing podcast hosted by Jay Schwedelson . In this episode, Jay provides updates on Outlook sending limits, TikTok's new app they created, LinkedIn's premium company page offering, Taylor Swift's new streaming records, and more. Best Moments: (00:55) Changes coming to email from Microsoft Exchange/Outlook, including new 24 hour sending limits starting in 2025 (02:22) TikTok launching a separate app called TikTo...
Apr 23, 2024•8 min•Ep 105•Transcript available on Metacast In this episode of "Do This, Not That", host Jay Schwedelson shares three under-utilized marketing tactics that ALL marketers should be testing: - Web push notifications - Expert host contributors - Interactive quizzes Listeners will learn EASY, low-cost ways to drive more traffic, subscribers, and engagement. Best Moments: (01:05) Web push notifications — the marketing tool you're probably overlooking (04:04) FREE ways to connect with TOP experts in your field (05:38) Engaging sa...
Apr 19, 2024•14 min•Ep 104•Transcript available on Metacast In this episode of Do This, Not That, host Jay Schwedelson interviews Amy Porterfield , an online marketing expert who has built multiple 8-figure businesses. They discuss common myths and pitfalls when it comes to marketing and building an audience, with a focus on the importance of creating original and consistent content through platforms like podcasts. Amy shares insights on strategic "less is more" approaches to offers and products, being laser-focused on what you want to be known...
Apr 17, 2024•29 min•Ep 103•Transcript available on Metacast In this short, weekly episode, Jay Schwedelson talks about the emerging role of prompt engineers in AI and whether it's a viable long-term career path. He also shares updates on X, formerly Twitter, giving away $2,000 in ad spend to qualified accounts. You'll also hear about Instagram's new notify sticker and how you can leverage it for your audience, as well as official news for the reboot of classic TV show, The Office . Best Moments: (01:03) The Rise of Prompt Engineers and Jay...
Apr 16, 2024•9 min•Ep 102•Transcript available on Metacast In this episode of the Do This Not That podcast, host Jay interviews Mary Keough , Director of Product and Content Marketing at CoLab Software . They have a lively discussion on email marketing, personal branding strategies, and Mary's dream to one day open a food truck called "Hash Brown Town" that serves every potato dish imaginable. Key Discussion Points: Why email marketing is an under-leveraged opportunity, especially for B2B companies Mary's recommendation to send 3-5 e...
Apr 13, 2024•21 min•Ep 101•Transcript available on Metacast In this 100th episode of "Do This, Not That", host Jay Schwedelson shares his optimal email sending schedule for both business and consumer marketing. He also stresses the importance of "no agenda marketing" - sending emails with no call-to-action that provide value to the recipient. Listeners can expect to learn specific email cadences that have shown to increase engagement and click-through rates. Main Discussion Points: - The importance of "no agenda marketing" a...
Apr 12, 2024•17 min•Ep 100•Transcript available on Metacast In this lighthearted episode, host Jay answers listener questions about whether they should start their own podcast and shares a funny story about getting sick after overindulging at a celebrity chef burger tasting event. Key Discussion Points: - The main benefit of starting a podcast is that it allows you to easily connect with and interview people you want to meet, like potential new clients or business partners. - You can use your email newsletter in a similar way by featuring different peopl...
Apr 10, 2024•9 min•Ep 99•Transcript available on Metacast In this short weekly podcast episode, Jay Schwedelson discusses the latest happenings in marketing and business. He talks about LinkedIn's new connected TV ad offering, Meta's expansion of AI labeling on content, a useful travel hack for tracking flights via text, and updates on the Legally Blonde TV series and a Happy Gilmore sequel. Main Discussion Points: - LinkedIn launched connected TV (CTV) ads, allowing video ads to appear on TVs and devices during streaming video content. This ...
Apr 09, 2024•6 min•Transcript available on Metacast In this episode solo episode, Jay Schwedelson shares some easy new email and social media test ideas that can help boost engagement. He discusses leveraging "imposter syndrome" with the number "101" to indicate "basics", using testimonials as email subject lines, and using words like "true" and "real" to stand out from hyperbolic marketing claims. Main Discussion Points: - Putting "101" in emails and social posts signals you're cov...
Apr 05, 2024•12 min•Ep 97•Transcript available on Metacast In this episode of the Do This, Not That podcast with Jay , President at SeQuel Response , Erik Koenig discusses how to leverage offline data to improve marketing campaigns, particularly for online advertising. Koenig explains how offline derived targeting performs significantly better than online targeting and how direct mail is still a powerful channel despite popular belief it is dying. Key Discussion Points: - How direct mail remains a viable and effective marketing channel for acquisition c...
Apr 05, 2024•17 min•Ep 96•Transcript available on Metacast In this short Ask Us ANYTHING episode, host Jay Schwedelson answers a business question from John about responding to old sales emails and driving more opportunities. Jay shares data on the long tail of email marketing and how nurturing old emails can lead to high lifetime value customers. Jay also tackles a "ridiculous question" from Kristen, naming his picks for the top 5 romantic comedy movies of all time. Main Discussion Points: - Over 20% of email clicks happen after an offer expi...
Apr 03, 2024•9 min•Ep 95•Transcript available on Metacast In this week's "What's Up THIS WEEK" episode, Jay Schwedelson discusses the latest marketing news and trends, including LinkedIn testing a new TikTok-style video feature, the power of using emojis in email newsletter subject lines, a study showing most marketers don't want to be in the office 5 days a week, and more. Main Discussion Points: - LinkedIn testing a dedicated video tab for short-form, full screen videos similar to TikTok. This will likely increase engagement ...
Apr 02, 2024•6 min•Ep 94•Transcript available on Metacast In this episode of the Do This, Not That podcast, host Jay Schwedelson shares 5 new marketing offer ideas that are working well in 2023. He covers promotion ideas for webinars, social media, email, and more. Listeners can expect to learn creative new tactics to generate more leads and engagement. Main Discussion Points: - Promoting webinar registration by showing limited spots available creates FOMO and lifts registrations over 40% - Offering a content bonus for the first registrants to a webina...
Mar 29, 2024•13 min•Ep 93•Transcript available on Metacast In this engaging podcast episode, Jay invites Brianna Doe , the CMO of Influence by Verbatim , a leading B2B influencer marketing agency, to take us on a journey through the world of influencer marketing. Bri shares their expertise and discusses the often overlooked realm of business to business influencer marketing. Discover the explosive growth of this industry, the creative freedom it entails, and the secrets to successful collaborations with LinkedIn influencers. Don't miss out on this ...
Mar 29, 2024•19 min•Ep 92•Transcript available on Metacast 
