The market shift is fast approaching, and we need to leverage all our assets to get through it. Many of us are using social media for marketing, but are we extracting every drop of value out of it? The content we post doesn’t just keep us top of mind, it validates what we’re doing which gives us a huge advantage in a market shift. How can we improve the content we create? What are some of the tips and tricks we can use for successful marketing? In this episode, Owner of EXIT Realty of the Smokie...
Nov 15, 2022•1 hr 5 min•Transcript available on Metacast Our journeys in life and business are full of difficulties and struggles. Most of the time, we choose not to speak about those struggles because we’re afraid to be vulnerable, and unsure about how we’ll be perceived. The things we’re scared to share are actually some of our biggest strengths, and the more we talk about them, the more we connect with people. How can we be more open about our struggles in a professional setting? In this episode, Associate Broker with Porter Premier Homes Gersha Po...
Nov 01, 2022•1 hr 4 min•Transcript available on Metacast In business, branding isn’t just about the visuals - it also has a lot to do with the words we use and how well they connect with the people we want to work with. This is where copywriting comes in. When it’s executed right, our copy becomes a magnet that brings in leads and lucrative opportunities from untapped niches - like divorce. Selling a house while getting a divorce is unlike any other real estate transaction, and that presents a unique way for us to add value, help people and close more...
Oct 18, 2022•37 min•Transcript available on Metacast Everyone, regardless of their industry, eventually faces struggles with their businesses and real estate agents are no different. There are certain challenges we can avoid, but oftentimes there are trials we have to face head-on. Are there ways to steer clear of certain struggles? How do we leverage our skills and achievements to overcome these challenges? In this episode, I am joined by real estate strategist, Elizabeth Cruz. We discuss the struggles of being a minority in the industry and what...
Oct 04, 2022•57 min•Transcript available on Metacast In the real estate game, there are thousands of people with similar skills competing for relevance and revenue. The ones who earn the most money for their skillset have found a way to leverage who they are and what they know to differentiate themselves. What steps do we have to take to become high-earners in our industry? How do we maximize the strengths and opportunities we already have? In this episode, Principal Broker at Pottershouse Realty LLC, Tina Smith, joins me in the hot seat to talk a...
Sep 20, 2022•1 hr 9 min•Transcript available on Metacast For real estate agents who’ve never lived through a recessionary market, what’s happening right now isn’t just new, it’s terrifying. As a result, the gap between experienced agents and newer agents grows wider, and a lot of people are frustrated, exhausted and struggling to make any headway in their business. How do we close this gap and grow our business? What entrepreneurial ventures can we add to our businesses for more stability? In this episode, agent and author of “Selling Your Home: A Sel...
Sep 06, 2022•1 hr 5 min•Transcript available on Metacast Many real estate agents who want to elevate their income struggle because they are their own obstacle. Whether it’s mindset, the people around us, or just not knowing what actions to take, we have to get out of our own way to elevate our income and results. What strategies should we employ in the market we’re currently in? How do we leverage Pinterest, Instagram Reels and other tools to earn more money? In this episode, I’m inviting you into one of my coaching calls, and sharing what I’m doing i...
Aug 23, 2022•2 hr 44 min•Transcript available on Metacast As busy real estate professionals, we often get resentful of our schedules and the demands of the job, but what if our overwhelm is self-inflicted? When it comes to protecting our time and setting our lives up so we can function at the highest level, we’re our own worst enemy. How do we combat the energy drain that comes with serving others? How do I handle a busy schedule that includes traveling across multiple time zones? In this episode, I’m joined by REALTOR® and Education Director at ERA Ke...
Aug 09, 2022•1 hr 29 min•Transcript available on Metacast In Six Figures in Twelve Months, we established the importance of having a business plan, but that’s not all. If there’s no target audience inside of that plan, you don’t have a legitimate business, you just have a hobby. As agents, we have to become very familiar with the people who will hire us, and that doesn’t happen by chance. What do we need to know about our target market to improve our marketing efforts? In this episode, we’re going to talk about the advantage of dialing into your target...
Jul 12, 2022•28 min•Transcript available on Metacast One of the greatest advantages in real estate is the ability to reverse engineer our income all the way back to the simple time blocks on our calendars. If we live by our calendars, and put lead generation first, we can earn exactly what we want! When money-making opportunities are the anchors in our schedules nothing will ever get in the way. Even low inventory is something we can combat if we’re committed to the right things. How do we avoid distractions and activities that take us away from g...
Jun 28, 2022•1 hr 8 min•Transcript available on Metacast In real estate, no one is going to hold our hands or push us towards business success. In many ways, we have to set ourselves up for excellence on our own. Sales is a life of faith because we have to believe in a result that hasn’t taken place yet. How do we feed that faith so that we can have a solid business foundation? In this episode, the real estate hot seat returns, and today Fort Worth agent Jerry Hawn and I discuss the tools that will help us succeed at a high level. Three Things You’ll ...
Jun 14, 2022•1 hr 14 min•Transcript available on Metacast Before the digital age, agents marketed themselves through channels like bus benches and billboards. Though they worked at the time, these marketing methods just can’t compete with the global reach of social media. Social media is non-negotiable in today’s real estate game, but so many real estate professionals haven’t even begun to utilize it effectively. What do we need to be doing right now to leverage social media? How do we treat social media as more than a digital billboard? In this episod...
May 31, 2022•38 min•Transcript available on Metacast In real estate, the courses that get us qualified don’t teach us everything we need to know - in fact, they barely scratch the surface. This is an industry with so much depth, and we have to learn as much as we can to have staying power. Right now, there are more real estate agents in the industry than ever before, but most won’t last long. They don’t commit to learning beyond their initial training. What does it take to stay in the business for years, and even decades? How do we set a vision an...
May 17, 2022•1 hr 6 min•Transcript available on Metacast AI and predictive analytics have become so incredibly accurate that they can tell if someone is about to make a huge buying decision. We might not be aware of it, but our online habits tell a story, and as agents, these insights can help us capture opportunities that would have otherwise fallen through the cracks. What is Revaluate and how does it improve our marketing efforts? How does it supercharge our CRMs? In this episode, I’m joined by Revaluate’s VP of business development, Ryan Dendievel...
Apr 19, 2022•30 min•Transcript available on Metacast Real estate agents operate as independent contractors, and while that has many benefits, we miss out on so many financial opportunities when we haven’t registered a business entity that’s separate from us. By changing how our businesses are set up, we can get access to a vast number of advantages that will take our businesses to the next level. You’ll look more professional, present yourself with a clearer and more cohesive brand, but most of all, you can get business credit. But how do you star...
Apr 05, 2022•2 hr 37 min•Transcript available on Metacast Agents like to believe they can be available whenever a buyer calls for a showing, but we’ve all had that moment where we’re just too busy to make it happen. Agents have always shown homes for each other, but the truth is the money part of the conversation can be awkward and even contentious. What if you could get a showing assistant to meet that client without all the awkwardness? This is what Showami does. Having a showing assistant in your back pocket allows you to serve that client and be mo...
Mar 22, 2022•37 min•Transcript available on Metacast The life of an agent is busy and demanding, and even though we can do it all, there simply isn’t enough of us to do every job at a high level. When we reach that point of massive overwhelm and time limitation, it’s time to hire an assistant. The problem is, many agents go about hiring and training an assistant in a way that just creates more stress and wastes this valuable resource. What do agents get wrong when they’re hiring their first assistant? What steps do we need to take to hire an assis...
Mar 08, 2022•38 min•Transcript available on Metacast There’s never been a better time to elevate your skills and your business. With so many tools at our disposal, we can increase our visibility and become thought leaders in our marketplace. But first, we have to get out of lurk-and-learn mode and into learn-and-implement mode. How did I turn a “no” into a huge leap forward in my business? What measures did I put in place to manage my mental health during the pandemic? In this episode, I’m joined in the hot seat by seasoned real estate veteran, Ta...
Feb 22, 2022•1 hr 3 min•Transcript available on Metacast With so many real estate professionals vying for customers, it’s easy to get lost in the shuffle. Unless, that is, you have a distinct design identity across your public facing branding assets. Unfortunately, too many agents’ are branded too similarly and as a result, they constantly get overlooked. How do we make sure our brands actually stand out? What steps can we take to create a design identity that runs across our entire online presence? In this episode, web designer, brand strategist, arc...
Feb 08, 2022•28 min•Transcript available on Metacast Having a strong social media brand is key to standing out in a crowded, noisy real estate marketplace, and graphic design is absolutely a critical part of that equation. Fonts, pictures and language that is distinct and tailored to us can help us grow our databases, generate leads and monetize our content, but how exactly do we make it happen? How do we make our graphic design effortless by leveraging one powerful tool? What are some of the common mistakes that are making our brands scream low q...
Jan 25, 2022•29 min•Transcript available on Metacast From Fortune 500 companies to individual real estate agents, it’s important to have a brand that’s so distinct that it cuts through the noise of a crowded marketplace. Great brands don’t happen by chance, there’s a process we have to follow from our core values all the way through to our colors, logos and our messaging. There are so many real estate agents in America, so standing out is key to our survival. How do we build a brand that becomes highly recognizable in our markets? What do the best...
Jan 11, 2022•44 min•Transcript available on Metacast Agents are very comfortable talking to their clients about the process of buying a home, but get really nervous when it comes to bringing up commissions. With the buyer commission changes coming down the pipeline, talking about the numbers and the specific value we bring to the transaction is how we’re going to survive. One of the best things we can do right now is equip ourselves with the designations and certifications that make these conversations easier, and allow us to exemplify our experti...
Dec 28, 2021•49 min•Transcript available on Metacast Way back in February this year, Zack Boothe blew our minds with his lucrative Driving for Dollars marketing system. Today he returns to share the results of his mission to turn $1,000 into $40,000 in 40 days. Not only did he meet and exceed his income goal, he also created a database of 11,000 cash buyers and even worked the strategy from another continent! Why does Zack consider wholesaling the most lucrative real estate strategy there is? How can we start getting our own wholesale deals? In th...
Dec 14, 2021•35 min•Transcript available on Metacast Many real estate professionals will admit that since the pandemic hit, their LinkedIn profiles have gone untouched and are virtually gathering dust. But having a lacklustre page could be putting off strategic partners and clients, and costing you a ton of money. Well, it’s time to dust off our profiles and make them anything but basic. What are some of the biggest LinkedIn blunders agents are making, and how can we fix them in minutes? How do we leverage the real estate of our LinkedIn pages so ...
Nov 30, 2021•40 min•Transcript available on Metacast As real estate professionals who spend A LOT of time having conversations and building relationships, there’s no way we can remember all the details we accumulate without a little extra help. So is there a simple way to keep track of everyone we connect with? Yes, a CRM allows us to do all this and more. Why is a good CRM so necessary? How can we use the information we have to make us unforgettable? In this episode, we’re joined by the COO of Wise Agent, Eleni Sommerschield. She shares why a gre...
Nov 16, 2021•39 min•Transcript available on Metacast As an independent broker operating in a market dominated by the Zillows of the world, it can feel like we’re going to be driven out of business at any second. The truth is, we can still own a slice of the market without the big budgets of well-known brands, if we focus on the advantages we have over them. How do we use marketing to make sure people know us and want to hire us? How do we deal with the loneliness and burnout that often comes with real estate? Why do we need to stop agonizing over ...
Nov 02, 2021•57 min•Transcript available on Metacast Now more than ever, our jobs require us to be on camera and present ourselves in the virtual world. If you’re going to have your camera on, then you better be strategic about how you’re showing up - no resting b**** face, and no disorderly background. In large Zoom calls, we might think we can get away with not making an effort, but people notice, and that hurts our brands. How do you show up to Zoom calls so well-prepared and ready to engage that it helps us build relationships? What can we do ...
Oct 19, 2021•30 min•Transcript available on Metacast As real estate agents using social media to expand our reach, we’re basically choosing to be public figures, and as our profiles rise, we might have to shift our expectation of privacy. We are our own broadcasters in the name of real estate, and that means more recognition out in the world. The question is, how do we adjust to this newfound local fame? What steps can we take to protect ourselves in public? How do we combat marketing FOMO and shiny object syndrome? In this episode, I’m joined by ...
Oct 05, 2021•1 hr 13 min•Transcript available on Metacast Contrary to popular belief, TikTok isn’t just a platform for dance videos and funny hacks - it’s a massive marketing vehicle, with personality, familiarity, and relatability baked into it. It’s the perfect marketing channel for Realtors! We know that TikTok has all this goodness going for it, but why are so many Realtors still so resistant to it? How can we start making really good TikTok content that will get people to stop scrolling? We found the ultimate TikTok expert to unlock the door to le...
Sep 21, 2021•25 min•Transcript available on Metacast The path to inaction is paved in excuses and procrastination. If we want to achieve anything in our lives, we only have to decide between making progress and continuing to make excuses. How do you choose the path that leads to your dreams? We all have our fair share of baggage, and it’s easy to blame the past, trauma and other people when our lives are stagnant. But we bear the full responsibility for where we are today. The good news is, if we’re not happy with anything in our lives, we have fu...
Sep 07, 2021•43 min•Transcript available on Metacast 
