In the first month of legalization in the state of Illinois, cannabis sales reached almost $40 million. If anyone is looking for a single reason to get into the cannabis business, this is it. How can we enter the cannabis space? Are there any business opportunities we can take advantage of while we get locally licensed? As real estate professionals, we need to make sure we safeguard our reputations - but it’s becoming easier and more accepted to get into the cannabis industry. Michael Malcolm is...
Jun 23, 2020•37 min•Transcript available on Metacast These have been challenging and uncomfortable times and on the South Side of Chicago many communities have been impacted and devastated. My fellow REALTORS® have reached out in need of support for their communities, their families and their businesses. The events we’ve seen over the last few months have been difficult for the 77 communities of Chicago. I love my city and my community, and have pulled efforts to help the people who need support right now, but we can’t do it alone. We need your he...
Jun 09, 2020•19 min•Transcript available on Metacast There’s an abundance of opportunities in the world of speaking, and there are definite steps you can take to get started. It’s important to work on your speaking ability, build your network of relationships and to carve out a lucrative space for yourself in the speaking world. What are some of the first steps you can take towards achieving your speaking dream? How do you get that elusive first speaking opportunity? In this episode, I share cost-effective techniques you can implement right now to...
May 26, 2020•15 min•Transcript available on Metacast The real estate industry is anything but business as usual right now. Agents have had to pivot, adapt and find new ways to keep businesses operating. Chaotic times can also be times of great opportunity, learning and growth. We can emerge out of this and embrace better opportunities. We might not be able to meet up with our clients in person, hold open houses or sell homes as normal, but that doesn’t mean we should slow down or stop working. Social media has not been shut down, and we have a wea...
May 12, 2020•29 min•Transcript available on Metacast I had the pleasure to attend this year’s Social Media Marketing World, and got to hear from the world’s best social media experts about what we can do to improve our reach, effectiveness and conversion on social media. We learned about how to repurpose our content, why podcasting is the most accessible content, resources we can use, and even how we can leverage TikTok! So join me as I share some of my key learnings from Social Media Marketing World. Takeaways Don’t focus on social media marketin...
Apr 28, 2020•31 min•Transcript available on Metacast As real estate professionals, our activities and approaches need to be dynamic to move along with the changes in the market. Our ability to remain in business is directly impacted by how we’re able to create and dominate our own market spaces. How can we create our own “blue ocean” - a space in the market that we can own with little competition? What can licensed real estate professionals learn from their unlicensed peers? In this episode, I’m joined by real estate investor, expert, coach and me...
Apr 14, 2020•36 min•Transcript available on Metacast Things have been strange and different lately in our lives and in our businesses because of Covid-19. For many of us the goals we had for the year are going to be set back. What are the measures we can implement to make sure that we can bounce back? How do we pivot to find new ways to do business? In this episode, I talk about the Coronavirus pandemic, how it’s affecting the real estate industry, and how we can move ahead with integrity and in line with our goals. 3 Takeaways In order to keep st...
Mar 31, 2020•31 min•Transcript available on Metacast TikTok has over 1 billion active monthly users, and it’s not just the younger generations on the platform. 30% of TikTok users are over the age of 30, making it a great platform to connect with current and future clients. What is making TikTok such a popular platform? How do we leverage Instagram and TikTok to generate leads and build relationships? In this episode, I talk to Katelyn Montrony, an agent who’s killing it on TikTok and Instagram, as she shares why we should consider making content ...
Mar 17, 2020•26 min•Transcript available on Metacast There’s been a lot of buzz about LinkedIn recently, and that’s because the platform is going in a new direction, creating a lot of new social selling opportunities. What should our first action be to align ourselves with this new transition? How do we start building relationships and connections? What marketing techniques and tools can we employ? In this episode, marketing strategist, consultant, and LinkedIn trainer, Deborrah Ashely shares how we can leverage LinkedIn, and why now is the right ...
Mar 10, 2020•31 min•Transcript available on Metacast In the world of social selling, it has actually been proven that video content makes a bigger impact for our audiences. How does this impact extend beyond just marketing ourselves and our businesses? How can we differentiate ourselves in our marketplace? Why does video content increase the value sellers and even buyers get? In this episode, agent and video marketing pioneer, Anne Jones shares on branding, her favorite digital hacks and the importance of putting systems behind our marketing. 3 Ta...
Mar 03, 2020•33 min•Transcript available on Metacast In a marketing world where a lot of focus goes to Instagram and Facebook, Twitter is often overlooked. However, Twitter still offers a wealth of opportunity to build and engage with our customers. What makes Twitter such a great social selling platform? How can we use GIFs and Twitter chats to get more attention and build relationships? In this episode, marketing expert, Jay Busselle shares why we shouldn’t leave Twitter out of our marketing strategy. Takeaways Twitter is the last platform where...
Feb 25, 2020•31 min•Transcript available on Metacast Facebook and Instagram ads have caused a major paradigm shift in marketing and advertising as we know it. How do Facebook ads allow us to fine-tune all our marketing efforts? Do we need thousands of followers to have success with social media advertising? On this episode, social media advertising specialist and consulting, Tristen Sutton shares why we need to invest more in Facebook ads. Takeaways Don’t have a Blockbuster strategy in a Netflix Reality. We must first accept that everything evolve...
Feb 18, 2020•35 min•Transcript available on Metacast Social media is packed with real estate agents and because it’s so saturated, providing a generic message won’t set us apart. We have to be authentic and differentiate ourselves based on the things that make us unique. How do we set ourselves apart and dominate our local markets? What are the opportunities we can create with content that excites our local market and communities? In this episode, I’m joined by agent and “Digital Mayor of Auburn, Alabama”, Amy. B. Cotney, as she shares how she cre...
Feb 11, 2020•38 min•Transcript available on Metacast With Facebook, Instagram, LinkedIn, Twitter, Stories, IGTV, organic posts and paid posts, there’s so much social media out there. When it comes to the right approach to take, many agents are overwhelmed and don’t know where to spend their time or money. How do we decide the right platforms to go deep on? How much money should we be spending for us to get the results we want? On this episode, PropertySpark co-founder and CEO, Sam Rico, shares on how we can get more out of our advertising in 2020....
Feb 04, 2020•32 min•Transcript available on Metacast Our marketing and social selling efforts would be meaningless, irrelevant and ill-targeted if we didn’t have one thing - data. How do we go about sourcing that data to make our marketing efforts more effective? Why do we need to personalize our lead follow-up and nurture? In this episode, business strategist, growth hacker and author of Dominate Real Estate, James Tyler shares on how we can leverage data to generate more traffic and leads in our businesses. 3 Takeaways If we source data correctl...
Jan 28, 2020•50 min•Transcript available on Metacast Social media marketing is a money and time investment that generates leads and gets us in front of our ideal clients. However, to maximize our investments, we need to be creating the right content, and generally appealing to what the algorithms are looking for. How do we make use of all the information Facebook has to help us find the people who have the most demand for what we do? What kind of content should we avoid posting? What are some of the biggest missed opportunities on Facebook? On tod...
Jan 21, 2020•43 min•Transcript available on Metacast When it comes to publishing content, most of us are so much more focused on Facebook and Instagram, that we miss out on massive opportunities with YouTube. It’s a platform that can help real estate agents inexpensively generate leads and become more visible. How can we start creating quality content? What are some of the unique benefits we get from YouTube that we don’t get anywhere else? On today's episode, Realtor, YouTube superstar and bestselling author, Karin Carr shares a wealth of informa...
Jan 14, 2020•34 min•Transcript available on Metacast There are so many things that can hold us back from success, but many of these manifest from our thoughts and actions. How do we overcome our own internal limitations and unlock massive growth? What are the 3 key behaviors that define successful people? On this episode, coach, consultant and founder of Be Great Global, Anita AC Clinton, shares her success journey, and how to boldly go after your goals. 3 Takeaways Negative self-talk can be enough to stop us from going after our dreams, but if we...
Jan 07, 2020•51 min•Transcript available on Metacast A few years ago, I found myself drifting, drained, and away from my purpose and my goals. Why did I decide to let go of all my designations, certifications, and licenses? What did I discover when I did that? What are some of the biggest mistakes that are causing us to drift in our real estate business? This episode is my presentation at Inman Live, where I talk about the things getting in the way of our business success. On this episode, I talk about why I let go of all designations and certific...
Dec 31, 2019•15 min•Transcript available on Metacast Social media is one of the most powerful ways to brand ourselves and build a pipeline for our business. However, for a lot of agents, creating content is an overwhelming and intimidating task. How do you incorporate social media strategy and content posting into your daily workflow? How do you leverage tech tools to make your profiles look like a big organization’s, even if you’re a one-person show? In this presentation, I share how you can effortlessly craft a social media calendar to quickly b...
Dec 24, 2019•1 hr 19 min•Transcript available on Metacast One of the things real estate agents have working in their favor is their local knowledge, but the problem is many of us aren’t leveraging that in our marketing and social media content. What strategy can we apply to grow our own local brands? On this episode, Director of Strategy at Shred Media, Jason Frazier shares how we can build awareness, relevance and develop true relationships in our local markets. 3 Takeaways Attention is currency, but that’s only the first step. After we gain attention...
Dec 17, 2019•42 min•Transcript available on Metacast In order to set ourselves apart in our markets, we have to rethink our approach to marketing and advertising - with a focus on lifestyle, not home features. How do traditional amenities based listings and ads actually disqualify a lot of potential clients that we could be converting? How can we leverage video in order to effectively market to millennials? How do we bring goals and aspirations into our marketing plan? On this episode I’m honored to be joined by real estate icon, coach and speaker...
Dec 10, 2019•40 min•Transcript available on Metacast With the new year upon us, it’s time for us to start our business planning for the next 12 months, and a huge part of business planning is constantly refining our sales skills and processes. How do we switch from a prospecting-heavy model, to maintaining relationships with repeat and referral based clients? What are the key points a new licensee should be focusing on to start getting traction early? On this episode, sales expert, author and trainer, David Hill discusses how to improve our sales ...
Dec 03, 2019•38 min•Transcript available on Metacast One of the biggest mistakes Realtors make on social media is that they are too focused on selling and can put off potential clients and prospects. How can we be active on Facebook without appearing too ‘salesy’? What does it take to get more referrals? What can we learn from someone who manages over 20 real estate Facebook pages? On this episode, award-winning Realtor and Facebook marketing expert, Vincent Hampton shares how he became a successful Realtor at such a young age by utilizing Faceboo...
Nov 26, 2019•33 min•Transcript available on Metacast With so many social media options, it means these platforms are no longer a huge differentiator for entrepreneurs and experts, and that means we need to find other avenues to create an edge and stand out. How do we write a great book without over-investing our time? How can we effortlessly create a breadth of quality content? Why is self-publishing a great option? On this episode, bestselling author and credibility expert, Mitchell Levy discusses the work he does with busy entrepreneurs helping ...
Nov 19, 2019•34 min•Transcript available on Metacast When it comes to choosing the best platforms to invest our time, effort and money into, Instagram offers a high return. It gives us the opportunity to entertain and educate, set ourselves apart, and establish our own unique visual brand in the market. What kind of content should we be creating on Instagram to achieve our goals? Where should we be focusing our energy within Instagram? What hacks and tools can we employ to become social media masters? On this episode, closing attorney and social m...
Nov 12, 2019•42 min•Transcript available on Metacast Sales technique, lead generation and client development aren’t skills we automatically gain as soon as we get licensed. We have to work daily at mastering these skills, as they determine how successful we will be in business. What is the first step we have to take in order to set the tone for a successful real estate career? How do we develop habits that support successful growth? How do we improve our lead generation game? On this episode, I’m joined by Homes.com National Sales Director Joe Ses...
Nov 05, 2019•39 min•Transcript available on Metacast Video content is by far the most engaging, lead generating and powerful medium right now, but agents are still nervous about how they look and sound, and stuck when it comes to what to talk about. What kind of video content can we make if we want to generate leads, and become known in our markets? Why are thumbnails on YouTube videos so important? How do we cure our hang ups about being in front of the camera? On this episode, marketing strategist and speaker, Antoine Dupont shares on how to mak...
Oct 29, 2019•42 min•Transcript available on Metacast Real estate is a unique business for many reasons, but one major reason is the disconnect between the ease of getting licensed and the level of responsibility agents undertake. Why do we need more training and education? Why is it so important for us to stop thinking of real estate as just a transaction? On this episode, real estate CEO, coach, speaker and author, Leigh Brown talks about the importance of us getting training to improve our skills. 3 Takeaways New agents are often given to first-...
Oct 22, 2019•36 min•Transcript available on Metacast One of the biggest investments real estate agents have to make is in their lead generation, and Facebook advertising is a powerful way to generate leads. How much money should we be willing to spend on our ads? What kind of systems do we need to have built into our Facebook lead generation? How can we resuscitate dead leads? On this episode, I’m joined by real estate marketing expert and founder of Just Sell Homes, Andrew Fogliato who shares on the best strategies for Facebook advertising. 3 Tak...
Oct 15, 2019•44 min•Transcript available on Metacast 
