Jennifer Keishin Armstrong is the New York Times bestselling author of Seinfeldia: How the Show About Nothing Changed Everything ; a history of The Mary Tyler Moore Show , Mary and Lou and Rhoda and Ted ; and Sex and the City and Us: How Four Single Women Changed the Way We Think, Live, and Love . She spent a decade on staff at Entertainment Weekly and has since written for many publications, including BBC Culture, The New York Times Book Review , Vice, New York magazine, and Billboard. She's al...
Aug 16, 2023•46 min•Ep 469•Transcript available on Metacast Jay Abraham is the world's highest-paid marketing consultant, a proven business leader and top executive coach in the United States. As Founder and CEO of The Abraham Group, Inc., Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries and over 7,200 sub-industries worldwide. This is a man who is paid $30,000 for a day of business consulting. And I was luck...
Aug 09, 2023•53 min•Ep 484•Transcript available on Metacast Jane Friedman is an icon in the publishing space. With over two decades of experience in the business, she is truly considered the world's leading expert on traditional publishing, self publishing and where the twain shall meet. She's the curator of The Hot Sheet , a biweekly paid newsletter, oversees a wildly popular blog and is also the author of The Business of Being a Writer. In this episode, we discussed how important it is to know what you want your book to do for you, how to get bookstore...
Aug 02, 2023•35 min•Ep 483•Transcript available on Metacast Do you really need me to tell you who Jeff Garlin is? Well, the simple way to handle that is to tell you that he stars on arguably the most adored show of all time ( Curb Your Enthusiasm ). But he does so much more than just come to you via your SmartTV. He's also a standup (um, obv), photographer and author. In this episode, he explains what happens when you sell a book to a big publisher but then it doesn't sell the number of copies anyone had hoped (and also has an odd name change somewhere b...
Jul 26, 2023•55 min•Ep 482•Transcript available on Metacast Ed Kressy is not your average human. He's much sweeter than your average human and his sweetness emanates from him. He also has a much crazier story than your average addict with a crazy story...and this is coming from someone who's heard every crazy addiction story over the past two decades. The short version: he went into a meth-induced psychosis for 14 years that left him convinced he was involved in 9/11. The longer version is in his memoir, My Addiction & Recovery: Just Because You're D...
Jul 19, 2023•41 min•Ep 481•Transcript available on Metacast Derek Murphy is a USA Today bestselling author with a PhD in Literature, who’s been featured in CNN, writes fantasy and sometimes lives in castles. When not trolling obscure bookshops, he prefers to be sipping espresso, surrounded by kittens and pursuing research on what it means to be a successful creative. Now the word unique is overused but this is one unique guy. Looking at the amazing array of material he puts out there is to enter into a tireless brain of myriad interests—including educati...
Jul 12, 2023•49 min•Ep 480•Transcript available on Metacast Originally from Dublin Ireland, David Nihill is the founder of FunnyBizz Conference, bestselling author of Do You Talk Funny? , winner of San Francisco International Comedy Competition, runner up in the Moth’s largest US Grandslam storytelling competition and the first-ever Irishman to have a special on Dry Bar Comedy. His work has been featured in Inc, The Huffington Post, Forbes, Fast Company, Lifehacker, The Irish Times, TED, The Irish Independent, Today FM, and on TV3. He and I met through f...
Jul 05, 2023•37 min•Ep 479•Transcript available on Metacast Estelle Erasmus is an award-winning journalist, writing coach, teacher for Writer's Digest and adjunct instructor at New York University. The former editor-in-chief of five national consumer women's magazines, her work has appeared in dozens of media outlets, including The New York Times, The Washington Post, WIRED, Huffington Post Personal, Marie Claire and more. Now she's written a book that can show you how to do the same! Writing That Gets Noticed: How to Find Your Voice, Become a Better Sto...
Jun 28, 2023•36 min•Ep 502•Transcript available on Metacast This special episode is a solo chat about the implosion of Scribe Media. While it doesn't contain tips about how to launch a book that transforms your career, it's a deep dive into what NOT to do when building a business from your book. Everything in here is, like all episodes, just my opinion but I've been in a unique position where I've been receiving constant updates and information from people who have the inside scoop on the Scribe sh*tshow.
Jun 26, 2023•24 min•Ep 503•Transcript available on Metacast Regular listeners know that I'm obsessed with PickFu , a software that, in technical terms, provides actionable pre-launch feedback on creative options. (How obsessed? I never had ads on the podcast because I wanted to wait until there was something I loved so much that I could recommend it without reservations. And, well, PickFu is it!) That's why I was delighted to welcome PickFu's co-creator John Li onto the show. And it's also why I'm delighted to use PickFu to get feedback on my covers, tit...
Jun 21, 2023•34 min•Ep 500•Transcript available on Metacast It was a meta on top of a meta on top of a meta experience to record this episode, which is all about what worked and didn't work for the launch of my most recent book (which happened to be based on podcast interviews I've done on this show). This means that for the launch, I tried out a lot of the things experts have recommended on this very show...some were very effective, some not so much. While it's impossible to say what the end result of all my launch efforts will be because our books have...
Jun 14, 2023•34 min•Ep 501•Transcript available on Metacast Cameron Herold is the Founder of the COO Alliance & Second In Command Podcast as well as the author of five books and an international public speaker. By the age of 35, he’d help build his first TWO $100 MILLION DOLLAR companies and by 42, he engineered 1-800-GOT-JUNK?’s spectacular growth from $2 million to $106 million in revenue. So you get it. The guy's a machine. And he's a machine well worth talking to about what a book (let alone five) can do for a career, seeing as his have added mil...
Jun 07, 2023•36 min•Ep 488•Transcript available on Metacast When someone says they're in a writing group, that can mean many things. They may be doing a "write your book in a weekend" class or sitting down with fellow writers once a month. For Tim Gager, it means showing up five days a week, online, for the past three years. That's because Tim runs the writing group I started when the pandemic hit. In those three years, at least 10 of its members have launched books and numerous movie projects, in-person readings and lifelong friendships have come to be....
May 31, 2023•46 min•Ep 472•Transcript available on Metacast Nicolas Cole is an author and the #1 personal development writer on the internet with more than 75,000,000 views on his work. Cole rose to internet stardom in 2015 when he became the #1 most-read writer on Quora, accumulating tens of millions of views on his viral articles, and his work being republished in Time, Forbes, Fortune, Business Insider, CNBC, The Chicago Tribune , and more. In 2016, Cole became one of Inc Magazine's Top 10 contributing writers, accumulating millions of views on his bu...
May 24, 2023•47 min•Ep 476•Transcript available on Metacast Carlyn Montes De Oca is a passionate animal advocate, international speaker and multi-award winning author of Dog as My Doctor, Cat as my Nurse who has also been featured on ABC and CBS and in Woman's Day magazine. But it was what she did for her most recent book, Junkyard Girl: A Memoir of Ancestry, Family Secrets, and Second Chances, that we focused on. Rather than trying to tackle the whole wide world, she focused on her local area: Santa Fe, New Mexico. As a result, she got in with the local...
May 17, 2023•27 min•Ep 467•Transcript available on Metacast Ian Altman is one of the world's top expert on sales, with his Same Side Academy rated as one of the top 5 Sales Development programs globally. But instead of focusing on sales, we talked about how he has used the book he co-authored, Same Side Selling , to attract clients to his business. We also touched on having a podcast and everything else with the same name as the book, producing an accompanying book workbook, updating a book five years after its release and so much more. Only listen to th...
May 10, 2023•35 min•Ep 465•Transcript available on Metacast Joel Weldon is not just a Hall of Fame speaker who's been speaking for over four decades but he is also a true legend in the speaking industry—having been paid to speak at over 3,000 events and personally coached over 10,000 speakers. In this episode, we talked about how to nail your pitch letter if you want to get into corporate speaking (he actually recites, off the top of his head, a letter that you'd be crazy not to type up and send). He also gave us the 22 words that will get you speaking g...
May 03, 2023•32 min•Ep 464•Transcript available on Metacast This week, I usher a new baby into the world... My book, On Good Authority: 7 Steps to Prepare, Promote and Profit From a How-to Book That Makes You the Go-to Expert, is now out and this week's episode is an excerpt from the audiobook. It's the book's introduction, which is all about how we're in the Golden Age of authority building from a book and how you can take advantage of that. Only listen if you want to build authority with your book. GRAB THE BOOK BY GOING TO WWW.ONGOODAMAZON.COM !...
Apr 26, 2023•22 min•Ep 468•Transcript available on Metacast Do the words "networking for your book launch" make you want to curl up in a small ball and rock back and forth? This week's guest will assuage your anxieties...or at least get you to uncurl. Ryan Paugh isn't just a thought leader, but also a community-building, relationship-forging, entrepreneur-enabling force to be reckoned with. And he's a self-proclaimed introvert! The co-author of the book Superconnector: Stop Networking and Start Building Business Relationships That Matter , Ryan shares in...
Apr 19, 2023•33 min•Ep 466•Transcript available on Metacast Traditional publishers lie. They tell you that you have to sell 10,000 copies of your book for it to be successful. Or 5000. Or 1000. They're wrong. I'd rather sell 100 copies of my book to the right reader than 10,000 copies to readers who won't really care. In this episode, I explain why. This is another of the episodes based on the book I'm writing. Speaking of, if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on annadbook.com ....
Apr 12, 2023•15 min•Ep 463•Transcript available on Metacast Good news: going on podcasts is the best way to promote your book. Podcast listeners are eager to learn and read books. Even more good news: Podcast hosts love to book authors. So there has to be a catch, right? Well, here it is: most of us are pitched daily, in the worst ways. Listen to this episode to find out the absolute best way to pitch yourself to the podcasts you want to be on...and then how to slay once you're on there. This is another of the episodes based on the book I'm writing. Spea...
Apr 05, 2023•16 min•Ep 462•Transcript available on Metacast Nicole Kalil is someone who practices what she preaches. A fugitive of the C-suite at a Fortune 100 company, she has coached hundreds of women in business and speaks around the world. When she was gearing up to her launch her book, Validation is for Parking, she heavily invested in social media (to the tune of $9,000 a month!) She also set out to write a book debunking some of the advice doled out by male entrepreneurs. But she realized two things: one, social media didn't make her feel good. An...
Mar 29, 2023•38 min•Ep 461•Transcript available on Metacast Matt McWilliams is the go-to affiliate guy, which means he's very good at helping people—including Tony Robbins and Dean Graziosi, Shark Tank's Kevin Harrington and Lewis Howes—get their networks on board to help them sell their products. Now he's launched his first book, and he employed those same strategies to drive pre-sales. While his efforts didn't land him on any bestseller lists, they did help him add numerous people to his newsletter list and sell a bunch of other products. He has numero...
Mar 22, 2023•43 min•Ep 460•Transcript available on Metacast Tamar Hermes is a real estate investor with more than 20 years' experience and the CEO of Wealth Building Concierge. Carla Moreno is a serial entrepreneur, realtor and real estate investor who has more than a decade of experience buying and selling family and luxury real estate. The two have something in common in addition to real estate: they were both published by Legacy Launch Pad. Also, Tamar is Carla's coach! In this episode, we talked about what Tamar's book has done for her business a yea...
Mar 15, 2023•32 min•Ep 459•Transcript available on Metacast Jay Jay is tired of people thinking they just deserve media attention. A former magician who now helps personal brands become seen as the number one in their industry, he's also tired of publicists overpromising and underdelivering. And he has good reason to be tired of it: Jay is excellent at guaranteeing people media attention—in publications like Forbes, LA Weekly and Ocean Drive , and even Maxim, WWD and Us Weekly . In this episode, he broke down why media attention matters, how it should be...
Mar 08, 2023•41 min•Ep 458•Transcript available on Metacast Rachel Luna kinda defies explanations and bios. But if you're going to make me put her into one of these boxes, FINE! Here goes: she's an international speaker, podcast host, former U.S. Marine and cancer thriver. In addition to all that, she's a coach who hosts retreats. As if that wasn't enough, she's now also a bestselling author: her new book, Permission to Offend, has not only been creating waves with its unapologetic, brazen and yet hilarious voice but has also landed Luna on the Today sho...
Mar 01, 2023•32 min•Ep 457•Transcript available on Metacast Journals are awesome. Been using 'em since I was six. I've even published a few myself. But the difference between the journals I've published and the books I've written is that the journals are not meant to be read by anyone once I've filled them with words. The books are. But Field of Dreams was wrong! Just because you write it does not mean that they will come. You have to determine your audience, find them and write a book specifically for them. This episode breaks down how. It's based on th...
Feb 22, 2023•19 min•Ep 454•Transcript available on Metacast Social media sucks. It's also wonderful. And it's my opinion that you need it if you're going to build your authority around a book. This episode breaks down why I think it's important and how you can do it without going crazy...in fact, how you can use material in your book for your posts, and build your entire online authority in just few hours a week. This is another episode based on the book I'm writing. Speaking of, if you want exclusive stories, resources and info about this book as I writ...
Feb 15, 2023•17 min•Ep 453•Transcript available on Metacast If someone asks you why you're writing your book and your answer is "To help people," go volunteer. It's much easier, less time consuming and less costly than writing a book! Or you can just listen to this episode. It's another one based on the book I'm writing. Speaking of, if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on annadbook.com . ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPL...
Feb 08, 2023•21 min•Ep 452•Transcript available on Metacast You're not a delusional person. At least not usually. But you may be one when it comes to publishing. And that's why I made this episode. It's based on the book I'm currently writing and it's about the delusions I see first-time authors suffer from. Seriously, publishing seems to inspire more delusions than Hugh Grant movies! So here's your wake-up call. Don't hit snooze! And if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on annadbook.co...
Feb 01, 2023•16 min•Ep 451•Transcript available on Metacast 
