Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Asylum Ventures Investor Jon Wu joins Melrose PR CEO Kelley Weaver this week to discuss all things investing, marketing, and thought leadership on X! They cover how to shift your marketing strategies as market sentiment changes, the importance of authenticity, and the role of spirituality as a thought leader on X, plus so much more! To stay up-to-date on upcoming guests and news follow...
Jul 09, 2024•38 min•Ep 10•Transcript available on Metacast Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Aztec Protocol CMO Claire Kart joins Melrose PR CEO Kelley Weaver this week to discuss her journey from fintech to web3 marketing, how traditional marketing differs from web3, her efforts in harnessing the power of community to drive results, and more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR....
Jun 25, 2024•44 min•Ep 9•Transcript available on Metacast Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Award-winning journalist, author, Co-Founder of Opening Bell Daily, and Founder of Journalists Club Phil Rosen joins Melrose PR COO Kili Wall this week to discuss his transition out of Business Insider, the inspiration behind Opening Bell Daily, why in-person meetings shouldn’t be overlooked even in a remote world, insights into the relationship between journalists and PR professionals...
Jun 11, 2024•24 min•Ep 8•Transcript available on Metacast Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. The Defiant Founder + CEO Camila Russo joins Melrose PR CEO Kelley Weaver this week to discuss her journey from reporting at Bloomberg to founding The Defiant, the inspiration behind her book ‘The Infinite Machine’, the types of guests and content she’s most interested in for The Defiant, and so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfP...
May 28, 2024•33 min•Ep 7•Transcript available on Metacast Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Co-Founder and Editor in Chief at Decential Media Matt Leising joins Melrose PR CEO Kelley Weaver this week to chat through his journey from Bloomberg to founding his own media company Decential Media , how Web3 tech is disrupting the entertainment industry, the importance of personalizing a pitch, his book “Out of the Ether” and much more! To stay up-to-date on upcoming guests and new...
May 14, 2024•38 min•Ep 6•Transcript available on Metacast Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. This week, Kelley Weaver, CEO at Melrose PR , sits down with DL News Asia Correspondent Callan Quinn to discuss reporting on the APAC landscape, how interviews differ in the West, trends she’s seeing across Asia, and much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR....
Apr 30, 2024•23 min•Ep 5•Transcript available on Metacast Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Kelley Weaver, CEO at Melrose PR , sits down with PR mogul Josh Weiss, President and Founder of 10 to 1 Public Relations to discuss his approach to comms strategy and media relations, the “10 to 1” magic, how he’s built out his firm + niche, and so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR....
Apr 16, 2024•45 min•Transcript available on Metacast Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we’re so back!! Kelley Weaver, CEO at Melrose PR , sits down with the legendary Founder of Up Top Search , Dan Eskow, to dive into all things hiring in the crypto landscape, effective networking, how he utilizes his podcast to source talent, and so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR....
Apr 02, 2024•50 min•Transcript available on Metacast Welcome back to season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. Alongside the market, we’re so back!! Kelley Weaver, CEO at Melrose PR , sits down with Ty Smith, CEO of Coinbound to discuss all things marketing and PR for Web3 projects, why you shouldn’t sleep on SEO, biggest marketing mistakes, and so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR....
Mar 19, 2024•36 min•Ep 2•Transcript available on Metacast Welcome to Season 2 of Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. We’re so excited to be back! Nikki Brown, Chief Strategy Officer at Melrose PR , kicks off our first episode of season 2 with Molly Jane Zuckerman , Opinion Editor at Blockworks . They dive into what it takes to break into the opinion section at Blockworks, Molly’s experience covering the FTX trial, how Molly utilizes social media to source content, and so much more! To stay up-to-date on u...
Mar 05, 2024•27 min•Ep 1•Transcript available on Metacast Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. In our tenth episode, our host Kelley Weaver , CEO of Melrose PR sits down with PR and communications maven Aubrey Strobel to discuss her journey to Bitcoin, how she’s grown her social and editorial networks, the need for more robust social strategies in the digital age, the humanitarian side of Bitcoin, and so much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR...
Sep 26, 2023•36 min•Transcript available on Metacast Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. In our ninth episode, our host Kelley Weaver, CEO of Melrose PR sits down with fellow entrepreneur Josh Hubberman, CTHDRL Co-Founder / Partner to discuss building the bridge between Web3 tech that can solve Web2 problems, visual identity for a brand, how blockchain tech is like a new paintbrush, the creative intersection of tech and digital design, and so much more! To stay up-to-date on upcoming guest...
Sep 12, 2023•46 min•Transcript available on Metacast Welcome to Proof-of-PR, your passport into the world of Public Relations for Bitcoin and Web3. In our eighth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Jacquelyn Melinek , Senior Crypto Reporter at TechCrunch to chat through the importance of knowing what makes a good story versus being assigned a story, why having a good read on people is paramount in journalism, being a free bird when it comes to social media, and so much more! To stay up-to-date on upcoming guests and n...
Aug 29, 2023•46 min•Transcript available on Metacast Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our seventh episode, our host Kelley Weaver, CEO of Melrose PR , sits down with Joe Nakamoto , Bitcoin journalist at Cointelegraph . Kelley and Joe dive into his old-school approaches to journalism, why trust between reporters and PR professionals is paramount, the ethical fine lines of using ChatGPT/other AI tools, and why loads of salt water is the key to great hair. You won’t want to miss this on...
Aug 15, 2023•49 min•Transcript available on Metacast Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our sixth episode, our host Kelley Weaver, CEO of Melrose PR , sits down with Kelsey McGuire, CGO at Shardeum . Kelsey started her Web3 journey in 2018 at Consensys, where she led experiential marketing efforts before joining Shardeum. Kelley and Kelsey dive into the challenges of marketing and PR in an ever-changing media landscape and how titles can pigeonhole career trajectories. Tune into this e...
Aug 01, 2023•32 min•Transcript available on Metacast Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our fifth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Cory Klippsten, CEO of Swan.com who has been featured in CNBC, Bloomberg, Yahoo! Finance, NYT, WSJ, and more. Kelley and Cory dive into how he’s developed strong relationships with reporters and become a go-to resource when there’s breaking news across the crypto and Bitcoin industries. Tune into this episode to also hear ho...
Jul 18, 2023•49 min•Transcript available on Metacast Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our fourth episode, our host Kelley Weaver, CEO of Melrose PR sits down with Isabel Foxen Duke, Ordinals Advisor and previously Comms Director for the Ordinals Core team to discuss the unique PR tactics Isabel leveraged to make Ordinals the most talked about Bitcoin story in years. Kelley and Isabel discuss how to harness the power of passionate communities on both sides of the crypto divide, how to...
Jul 04, 2023•51 min•Transcript available on Metacast Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In our third episode, our host Kelley Weaver, CEO of Melrose PR sits down with Cam Thompson, Web3 Reporter at CoinDesk . Kelley and Cam discuss objective reporting, crypto being here to stay, why you shouldn’t ghost reporters who DM you, the importance of maintaining reporter relationships, and much more! To stay up-to-date on upcoming guests and news follow us on Twitter at @ProofOfPR....
Jun 20, 2023•44 min•Transcript available on Metacast Welcome to Proof-of-PR, your passport into the world of public relations for Bitcoin and Web3. In this episode, our host Kelley Weaver , CEO of Melrose PR sits down with Hailey Lennon, Partner at Brown Rudnick , President of Crypto Connect and renowned crypto Twitter persona. Kelley and Hailey discuss working in the Bitcoin space for several years, navigating challenges on a professional and personal level, and the opportunities associated with building a strong personal brand on Twitter. To sta...
Jun 07, 2023•39 min•Transcript available on Metacast Welcome to Proof-of-PR , your passport into the world of public relations for Bitcoin and Web3. In our first episode, host Kelley Weaver , CEO of Melrose PR , sits down with Abram Smith, Vice President at Greenbrier Partners , who leads their crypto division. Kelley and Abram discuss common mistakes and PR tips for navigating a crisis, how social media plays an important role in crisis comms, devising policies to navigate new territory presented by AI, and much more! To stay up-to-date on upcomi...
Jun 06, 2023•55 min•Ep 1•Transcript available on Metacast In today’s episode, Nikki Del Principe is joined by guests Evan Shapiro and Izaak Meckler. CEO Evan and CTO Izaak are both Co-Founders of O(1) Labs, the team behind Mina. Mina (formerly Coda Protocol), the world's lightest blockchain powered by participants, deploys recursive zk-SNARKs to ensure the blockchain remains the same size—22 kb—enabling anyone to sync the chain in seconds, ushering in a new era of blockchain accessibility. We hear how Evan and Izaak became interested in cryptocurrency ...
Oct 08, 2020•26 min•Ep 11•Transcript available on Metacast In today’s episode, Nikki Del Principe is joined by Tram Vo. Tram is Founder and COO of MOBI (Mobility Open Blockchain Initiative), a company dedicated to improving and supporting the development of an efficient digital, multi-sided mobility marketplace . With a varied background in academics and non-profit, Tram came to blockchain in 2015 when she and her husband began to consider the possibilities of tracking and tracing using the nascent technology. In 2018, MOBI was founded and Tram began he...
Sep 17, 2020•18 min•Ep 10•Transcript available on Metacast In today’s episode Kelley Weaver is joined by Carol Van Cleef, Founder and CEO of Luminous Group and pioneer in legal issues involving cryptocurrencies and blockchain technology. Additionally, she is Chair of the Blockchain and Digital Assets practice with Bradley, based in Washington, D.C. With Luminous Group, Carol offers general blockchain consulting with a speciality in compliance. As a certified AML specialist, Carol’s expertise is invaluable to her clients, which include banks, securities ...
Sep 03, 2020•28 min•Ep 9•Transcript available on Metacast In today’s episode, Kelley Weaver is joined by Sunayna Tuteja, Head of Digital Assets at TD Ameritrade. Sunayna begins by telling us her background in finance and how she ended up in the cryptocurrency sector. TD Ameritrade aims to aid clients with adoption of cryptocurrency and lead the industry in technological innovations. We hear how Sunayna joined TD Ameritrade to spearhead their digital transformation while looking at emerging technology to continually add value for customers and the compa...
Jul 02, 2020•30 min•Ep 8•Transcript available on Metacast Today, guest host Nikki Del Principe is joined by Dave Jevans, CEO of CipherTrace. Dave begins by telling us how he first discovered crypto in 1999 when he got involved in the Cypherpunk movement and how that led him to become a founder of CipherTrace. The goal of CipherTrace is to make cryptocurrencies globally available and safe for everyone, including banks and other financial institutions. CipherTrace provides services to crypto exchanges to ensure that their customers are not using their pl...
Jun 18, 2020•27 min•Ep 7•Transcript available on Metacast Today we’re joined by three very talented ladies from Hercode: Nicky Campa, Avalon Barrie, and Heidi Pease. The three begin by telling us their backgrounds and what led to their involvement in the blockchain industry, each bringing unique qualities and experiences to the team. Hercode is an initiative within LA Blockchain Lab that focuses on women and diversity in the blockchain space. Over the past year, Hercode has worked with the USC Viterbi School of Engineering to provide courses to teacher...
Jun 04, 2020•29 min•Ep 6•Transcript available on Metacast Nikki Del Principe, Director of Content Strategy at Melrose PR, hosts this special episode of Crypto Token Talk focused on "Communications During Crisis" in the midst of the coronavirus pandemic. Kelsey McGuire, Co-Head of Experiential Marketing at ConsenSys, and Kelley Weaver, CEO of Melrose PR and usual host of Crypto Token Talk, join this episode as guests. We begin with Kelley and Kelsey sharing best practices for PR and marketing during periods of crisis. Key points include: Know Your Audie...
May 14, 2020•31 min•Ep 5•Transcript available on Metacast In today’s episode Melrose PR Director of Content Strategy Nikki Del Principe guest-hosts Emre Tekisalp. Emre is the Head of Business Development at O(1) Labs, the team behind Coda Protocol. Before joining O(1) Labs, Emre was at Coinbase, the largest exchange in the U.S., and found his way into crypto back in 2015 through roles at Ripple and a few other projects. When you look at blockchains in general, starting with Bitcoin, one of the biggest struggles is how to make these virtual machines mor...
May 07, 2020•22 min•Ep 4•Transcript available on Metacast In today’s episode of Crypto Token Talk our guest is Michelle Chuang, COO of Asensys. She spent 20 years in marketing consumer brands before moving into crypto and blockchain. The lack of data security online is what originally sparked her interest in uses of blockchain technology to improve the digital economy. She discusses why decentralization is key to the security of blockchain systems, but that, historically, these networks have had difficulty achieving high performance while retaining dec...
Apr 16, 2020•18 min•Ep 3•Transcript available on Metacast Our guest for today is Tongtong Gong, COO and Co-founder of Amberdata. She moved to the U.S. from Beijing, China when she was 17 years old, and her inability to speak English properly influenced her to choose Computer Science as an area of study because programming languages actually felt less intimidating to her. She started learning about crypto in 2013 and kept diving deeper from there. Amberdata is a data infrastructure company that provides blockchain network data and market data in a singl...
Mar 19, 2020•23 min•Ep 1•Transcript available on Metacast 
