Amidst COVID, the holidays present a challenge as we communicate and celebrate our customers and employees. Creating meaningful experiences that are authentic and relatable can foster genuine connections within the communities we serve. Join Samantha and her guest MK Getler , Head of Marketing at Alyce , as they discuss how the context of community has shifted over the last several months and how to take advantage of opportunities to build connections that are personal and relatable....
Nov 24, 2020•23 min•Transcript available on Metacast The events industry was crippled by COVID-19. Fast forward six months, and we see companies getting back to work and finding new ways to engage audiences in live events that mimic face-to-face experiences. Join Samantha and her guest Jon Ellms , EVP at Access TCA , as they discuss how companies are reimagining events, adding experiential components to entice and engage participants, and ultimately creating an event that will become an ongoing community experience....
Nov 10, 2020•24 min•Transcript available on Metacast Really great marketing ideas bloom from ad-hoc, in-person work environments we enjoyed before the pandemic. How do marketers continue to foster vibrant, spontaneous content creation remotely, while being sensitive to what's happening around the world? Join Samantha and her guest Xenia Muntean , CEO & Co-Founder at Planable , as they discuss the challenges content marketers face working remotely and the importance of over-collaborating when developing content in the throws of a pandemic....
Nov 03, 2020•27 min•Transcript available on Metacast Marketers are storytellers. Successful messaging can be measured by how well the message aligns with the organization's core values and how well stakeholders can take those messages and make them their own. Join Samantha and her guest Matthew Woodget , Founder & CEO at Go Narrative , as they discuss the importance storytelling plays in creating messaging success and practical storytelling techniques to apply to your brand, its value proposition and positioning....
Oct 20, 2020•33 min•Transcript available on Metacast Change introduces uncertainty. Now add in a global crisis to a corporate acquisition and you have uncertainty of seismic proportions. Join Samantha and her guest Daniel Incandela , CMO at Conga , as they recap Conga's acquisition journey occurring right in the middle of a worldwide pandemic, and how they navigated these times of uncertainty with empathy and transparency for both their employees and customers....
Oct 14, 2020•26 min•Transcript available on Metacast In order to adapt our marketing strategies and messaging faster and more cleanly, the foundation of our world view needs to be solid. Marketing that's rooted in our strengths will deliver messages that will resonate for the long-term. Join Samantha and her guest Tamsen Webster , Founder and Chief Message Strategist at Find the Red Thread , as they discuss the importance of defining your red thread and how it will allow you to put anything new thrown at your business and put it in context of your...
Sep 29, 2020•46 min•Transcript available on Metacast There are many different types of intent data that provide insights into our customers’ buying journey. Join Samantha and her guest David Crane , VP of Product Marketing at Intentsify.io , as they discuss the importance of intent data and how it can be used to find efficiencies within our sales organizations....
Sep 18, 2020•22 min•Transcript available on Metacast Re-engaging your customers after a temporary hiatus due to the pandemic is more than just adjusting your messaging. It must include a careful re-evaluation of customer needs in the context of big change. Join Samantha and her guest Patrick Tripp , SVP of Product Marketing at Cheetah Digital , as they talk about fresh and interactive ways to develop content to better engage customers....
Sep 09, 2020•15 min•Transcript available on Metacast Operating remotely has forced us to reestablish the relationships we have with our co-workers, as well as our customers. One bright spot amidst the craziness is that, for the most part, people have become more empathetic towards each other. Join Samantha and her guest Kyle Lacy , CMO at Lessonly , as they talk about rebuilding cultural connections and the importance of having empathy in marketing in general, not just during a crisis....
Sep 01, 2020•28 min•Transcript available on Metacast In-person collaboration tools we've come to know, such as white boards, small group discussions, even body language cues, tell us if our audience is engaged or not, but may not always available to us. Listen in with Samantha and her guest Kristan Rodriguez , Author of " Universally Designed Leadership " , as they discuss tips and techniques to successfully work collaboratively in a virtual setting and how to utilize technology to maximize participant engagement, all while taking into considerati...
Aug 27, 2020•28 min•Transcript available on Metacast Starting a small business and sustaining it is difficult for most. It takes grit, hard work, and a little bit of luck! Join Samantha and her guest Myoshia Boykin-Anderson , Founder of AndTech Solutions , as they discuss Myoshia's journey as a self-made business woman, the lessons she has learned along the way, and how she fosters a diverse work environment for employees to thrive and succeed....
Aug 13, 2020•39 min•Transcript available on Metacast Marketing and social movements have collided like never before. How do we pivot our marketing strategies amongst these global narratives in a way that is genuine and authentic, and not be seen as pandering or offering empty promises? Join Samantha and her guest Katie Martell , Author of “ Trust Me, B2B ”, and soon-to-be-released documentary, “ Pandermonium ”, as they dive into the risks of performative allyship and what organizations must do to successfully align with social movements....
Jul 22, 2020•47 min•Transcript available on Metacast Marketing ads and communications should always be designed to serve our audience. But how do we adjust the tone of our messaging with so many issues going on in our world today? Join Samantha and her guest Kwame DeRoche , Executive Director of KwamWrites Creative , as they discuss the importance of honing our messaging to be more thoughtful, considerate, and empathetic to the needs of our customers in times of crisis, and to remember that our best work happens when we engage multiple kinds of th...
Jul 14, 2020•37 min•Transcript available on Metacast Rethinking our communications strategies is imperative in the current climate set by a world-wide pandemic and social injustices happening globally. What are the right and wrong ways to navigate these crucial times with our customers and how will our voice impact our relationships with them? Join Samantha and her guest Abby Borden , Customer Experience Expert at Cordial , as they discuss the nuances of getting our marketing messages right in the midst of difficult days in our society, setting ex...
Jun 10, 2020•35 min•Transcript available on Metacast Direct mail marketing strategies are shifting as many customers and prospects are working from home due to COVID-19. Join Samantha and her guest Greg Segall , CEO at Alyce , as they discuss in detail how personal gifting can shift your direct mail strategy to a personal and relatable marketing effort, and what are best practices to reach customers while respecting their privacy and personal data....
May 14, 2020•31 min•Transcript available on Metacast During our healthcare crisis, it doesn't matter what kind of business you have, everyone is being affected. In particular, small business owners are facing difficult challenges and are looking for guidance on how to adapt and survive in these uncertain times. Join Samantha and her guest David Fionda , host of Biz Breakthrough Network , as they discuss how the network is providing expert solutions for COVID-19 business challenges and how they are providing a helpful forum for business owners to f...
May 05, 2020•15 min•Transcript available on Metacast In this continued time of crisis, companies large and small are faced with making difficult decisions about their employees, their brand, and their customers. Many of these decisions test their core beliefs and business ethics in a way never imagined. Listen in with Samantha and her guest Paul Hargreaves , author of “Forces for Good”, as they discuss ways to embrace this disruption with empathy and how to be a better corporate citizen....
Apr 21, 2020•27 min•Transcript available on Metacast No amount of planning could fully prepare us for a global pandemic like we are experiencing right now. COVID-19 abruptly threw millions of workers into remote work environments. How should managers help their employees through the transition? Join Samantha and her guest Mari Anne Snow, Founder & CEO of RemoteNation , as they discuss the challenges companies and employees are facing in a mandated work from home environment, some helpful tips for working remotely, and important considerations comp...
Apr 07, 2020•29 min•Transcript available on Metacast We are excited to be speaking with Mathew Sweezey , author of "The Context Marketing Revolution", which hits bookstores today! Listen in as Mathew describes our new world of infinite media created by consumers and ordinary people alike, and why conventional marketing models employed to reach these buyers have become obsolete....
Mar 24, 2020•31 min•Transcript available on Metacast Marketing Automation tools can have a significant impact on how we execute campaigns, but only a fraction of functionality is being utilized, what’s holding companies back? Join Samantha and her guest Casey Cheshire , author of a new book called Marketing Automation Unleashed, as they discuss the importance of having a roadmap when it comes to marketing automation, and why testing and measuring our marketing efforts is critical in defining ROI....
Mar 03, 2020•38 min•Transcript available on Metacast Samantha is excited to be speaking with James Carbary , Founder of Sweetfish Media , a favorite repeat guest, and the author of a new book called Content-Based Networking . In his book, James tackles the question of 'How can I create life-changing relationships on demand?' and outlines his winning formula for personal collaboration that leads to impactful business relationships....
Feb 25, 2020•33 min•Transcript available on Metacast Communication is key, but distractions are a reality. How do we hone the soft skills of human interaction, psychology, and intention to stay focused on the tasks at hand and get the results we’re looking for? Listen in with Samantha and her guest, Martin Stellar , as they talk about Martin's intriguing journey from being a monk for 12 years, and how his introspection and life of solitude taught him valuable lessons about life, people, and sales that can be applied to all organizations....
Jan 24, 2020•33 min•Transcript available on Metacast There are two sides to the review coin. Buyers are relying more on reviews to fill the gaps in their data-gathering efforts when it comes to decision-making. On the flip-side, vendors are relying on reviews to build trust with their customers and influence future buyers. J oin Samantha and her guest, Emily Sue Tomac , Research Manager at TrustRadius , as they discuss the critical role reviews are playing for both buyers and vendors and how reviews help cement trust between the two....
Jan 14, 2020•32 min•Transcript available on Metacast Samantha is thrilled to be speaking with David Meerman Scott , leading business growth strategist and the author of a new book called Fanocracy , which launches today! A huge fan of the Grateful Dead and avid concert-goer, David's own fan experience gave life to his book which talks about the importance of building fans, influencers, and evangelists around your company brand, but more importantly, the real neuroscience behind why fandom works. Listen in to hear about David's fascinating research...
Jan 07, 2020•32 min•Transcript available on Metacast In this age of digital, it's imperative to continue to hone our people skills to build credibility, trust, and rapport with buyers. Listen in with Samantha and her guest, Chad Sanderson , Managing Partner of ValueSelling Associates , as they talk about building a sales framework around trust, not activity....
Dec 31, 2019•19 min•Transcript available on Metacast Chat has been around a long time, but we're now seeing a greater adoption and use within B2B. Chat is evolving into a new form of search and a great way to deliver content to our customers. Join Samantha and her guest, Ankesh Kumar , Founder of Let's Chat , as they discuss the role AI and ChatBots play in complex buying processes and how to integrate this technology to increase and sustain buyer engagement....
Dec 17, 2019•25 min•Transcript available on Metacast The intent data market is maturing at a fast pace and is an excellent source of customer intelligence. As the adoption and rollout of intent data becomes more prevalent, it's important for marketers to integrate these signals across other behavior channels to develop actionable marketing and sales strategies. Join Samantha and her guest, Andrew Gaffney , Content Director for B2B MX and Demand Gen Report, as they discuss the findings of a new intent data research study, the role intent data plays...
Dec 10, 2019•33 min•Transcript available on Metacast Knowing exactly when someone is interested in buying your product or service, right then, right now, is important. But it's equally critical to understand where your buyers are in their purchasing journey, but who the buyer is, what role they play in their organization, and to create actionable marketing plans based on all buying signals. Join Samantha and her guest, Tukan Das , CEO of LeadSift , as they dive into the topic of purchasing intent, the importance of combining buying signals with hi...
Dec 03, 2019•28 min•Transcript available on Metacast Join Samantha and her guest, Rich Brooks , Founder of Agents of Change, the podcast and annual digital marketing conference, as they talk about their experiences as founders, how they attract and retain customers, and the importance of understanding patterns and trends within their businesses to help plan for the future....
Nov 26, 2019•23 min•Transcript available on Metacast If your employees aren't brand advocates, how can we expect anyone else to amplify our messages. Join Samantha and her guest, Charlie Riley , Director of Marketing at Curbell Plastics , as they discuss best practices for leveraging one of your biggest assets, your employees, to generate greater brand awareness....
Nov 18, 2019•22 min•Transcript available on Metacast 
