Creating Durable Content w/Shondell Varcianna

The key to successful content creation is knowing your audience extremely well. Creating durable content is not about what you want to say, but about what your customers need.

Join Samantha and her guest Shondell Varcianna, Content Strategist, as they discuss the importance of having a clear definition of your target audience, developing content that resonates with that base and continually measuring the effectiveness of your message.