Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're exploring the transformative role of AI in customer experience with two industry experts: Mike de la Cruz, President of iAdvize, and Katie Himes, CX Lead at Payne Glasses. Experience iAdvize Yourself (and Get Yourself a FREE Pair of Glasses) https://www.iadvize.com/DTC In this episode, we discuss how brands can harness AI to improve customer interactions, drive engagement, and ultimat...
Sep 11, 2024•32 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today, we're joined by Kadidja Dosso, founder of Dosso Beauty—a brand offering hypoallergenic braiding hair. Kadidja shares her journey of turning a personal allergic reaction to braiding hair into a thriving business, tapping into an underserved market need. She discusses the challenges of scaling a beauty brand, the importance of clean beauty in hair care, and her strategies for organic growth. https://Do...
Sep 09, 2024•33 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup On today’s episode of the DTC Podcast, we're diving deep into an email marketing strategy with Jordan Gordon from Pilothouse. As we gear up to launch our first NEW Podcast on the DTC Podcast Network: "World's Best Email and Retention Podcast," henceforth known as TWBERP by nerds like us, Jordan shares foundational insights that are crucial for any brand looking to optimize its email marketing efforts. Jordan outlines fou...
Sep 06, 2024•31 min•Ep 437•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're thrilled to have Nicole Sumner, Brand Director at Ollie, joining us. Founded in 2016, Ollie is a leading player in the premium pet food industry, specializing in fresh, high-quality meals for dogs. In this episode, Nicole dives into Ollie’s growth journey, particularly how the company navigated the challenges of balancing customer acquisition with a strong brand identity. Nicole share...
Sep 02, 2024•33 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re diving into the ultimate Q4 preparedness guide with the expert team from Pilothouse. As we approach the busiest time of the year for e-commerce, the stakes couldn’t be higher. That’s why we’re bringing you this in-depth conversation on how to stock the pond and get every aspect of your marketing in line for Q4 success. What You’ll Learn: Stocking the Pond: How to expand your audience pool...
Aug 30, 2024•19 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re joined by Drew Arciuolo, the visionary VP Marketing behind VKTRY Gear, a brand that has mastered scaling in the competitive world of athletic footwear accessories. In this episode, Drew shares how VKTRY Gear broke through a revenue ceiling and achieved explosive, profitable growth by narrowing their focus and refining their messaging and marketing strategies to resonate deeply with a spec...
Aug 26, 2024•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the All Killer, No Filler DTC Podcast, we dive into a lively debate between two Amazon experts, Clifford and Rob, who discuss the merits and drawbacks of focusing your brand's sales efforts on Amazon versus a DTC website. Clifford argues for the power of Amazon’s massive organic reach and built-in marketing services, while Rob makes the case for the control and customer data you retain with a DTC site. Key Insights:...
Aug 23, 2024•21 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast, where we dive into the strategies behind some of the most successful direct-to-consumer brands. Today, we’re joined by Cherene Aubert, a seasoned marketing expert with a storied career in beauty and e-commerce. Currently driving growth at ILIA Beauty, Cherene shares insights into scaling a beloved brand post-acquisition, transitioning from a DTC powerhouse to an omnichannel giant. https://iliabeauty.com In this...
Aug 19, 2024•32 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re diving deep into creative strategy and media buying with Henry Banfield from Pilothouse, a senior content manager and media buyer. Henry brings a wealth of knowledge on how to effectively use data-driven creative testing to uncover what resonates most with your audience, which is crucial for scaling DTC campaigns. Follow along visually on: Case Study: https://www.pilothouse.co/clients-suc...
Aug 16, 2024•37 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Brock Mammoser, co-founder of Frost Buddy, the innovative drinkware brand that’s taken the market by storm. Frost Buddy's rapid rise to success, fueled by the Universal Can Cooler, showcases their knack for identifying and solving real consumer problems. In this episode, Brock shares the pivotal strategies that helped Frost Buddy scale from a startup to a projected $30 million in sa...
Aug 12, 2024•41 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re diving deep into the world of Amazon advertising with Clifford and Rob from Pilothouse. As Amazon continues to be a pivotal platform for DTC brands, understanding the nuances of ad spend can make or break your strategy. In this episode, we uncover the secrets behind effective Amazon advertising, the role of Prime Video ads, and the strategic balance between defending your brand and target...
Aug 09, 2024•21 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're joined by Mike Wu from Monos, a leading brand in the travel and luggage industry. Mike shares how Monos has successfully integrated Zowie.ai into their customer service operations, handling 50% of customer inquiries and freeing their team to focus on more complex tasks. Key Insights: AI Integration: Learn how Zowie.ai is automating responses to common customer inquiries. Efficiency Ga...
Aug 07, 2024•26 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're thrilled to have Brandon Horoho from Montana Knife Company join us. Brandon's returning to the podcast to update us on his fantastic growth, and announce that he's joining us at C-Suite Mastermind Sept 18-19. Come hang with Brandon and I! https://events.directtoconsumer.co On this podcast Brandon shares the incredible journey of growing his brand to eight figures in just three...
Aug 05, 2024•26 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! Today we have Dougie, the Google Lead from Pilothouse, who shares invaluable insights into optimizing your Google Ads campaigns. Key Insights: Tiered Campaign Approach: Start with specific product keywords and expand gradually. Quality Score Optimization: Ensure ad copy and landing pages are highly relevant and engaging. Strategic Use of Negative Keywords: Funnel traffic effectively by using negative keywords t...
Aug 02, 2024•19 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by Rebecca Zhou and Stephanie from Soft Services, along with John Chao from Tresl Segments. https://www.tresl.co/dtc Soft Services is a rapidly scaling body skincare company that recently expanded from DTC to an omnichannel presence with Sephora. In this episode, we dive into their strategic use of data to drive growth and retention. https://softservices.com/ Key Takeaways: Omn...
Jul 31, 2024•39 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC Podcast! In today’s episode, we have Jen Liao, co-founder of MìLà, a brand that started as a local restaurant and expanded into the nationwide frozen food market. We dive deep into MìLà's journey, exploring their adaptive strategies, the logistical challenges of shipping frozen food, and the innovative marketing campaigns that fueled their growth. Key Insights You Don’t Want to Miss: Adaptability: Learn how MìLà piv...
Jul 29, 2024•40 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup “Automations become this kind of Frankenstein beast... a series of good ideas put together, but over time, it becomes a mess.” - Jordan discussing the common pitfalls of email automations. Jordan Gordon, Pilothouse Retention Director Welcome to the DTC Podcast! In this episode, we have Jordan Gordon, Director of Retention at Pilothouse, sharing his expertise on refining email marketing automations. We delve into the importance of auditing...
Jul 26, 2024•29 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we’re diving into the world of whiskey with Duncan Frew from Wolfie's, the rock star whiskey brand co-founded with Rod Stewart. Wolfie's is not just another celebrity-endorsed product; it's a unique blend of Scottish tradition and rock and roll rebellion. Key Insights: Brand Origin: Inspired by late-night whiskey sessions and rock star stories, Wolfie's was born out of a desire ...
Jul 22, 2024•34 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're diving deep into a topic that's crucial for maximizing your digital marketing efforts: landing pages. Our guests, Aves and Jocelyn from Pilothouse, share their insights on why landing pages are a game-changer for any DTC brand looking to boost conversion rates. Key Insights: Landing Pages vs. PDPs: Understand the significant benefits of using landing pages over product detail page...
Jul 19, 2024•33 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Parker Godfrey, the founder of Kiaura Eyewear, joining us to share his incredible journey. From selling t-shirts out of his car in high school to creating a successful eyewear brand, Parker's story is a testament to perseverance and innovative thinking. Key Insights: Leveraging TikTok’s organic reach and subsidized discounts to drive viral marketing. Targeting niche audiences with t...
Jul 15, 2024•35 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're diving deep into the art of creating top-of-funnel content that not only grabs attention but also drives conversions. Our guest is Avery from Pilot House, a leading digital marketing agency known for its innovative strategies. In this episode, Avery shares insights on how to transform your social media channels into powerful top-of-funnel machines. Key Takeaways: Humor in Ads: Why inc...
Jul 12, 2024•32 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we're excited to have Kirsten and Austin from minisocial. Mini Social has been a remarkable partner for DTC almost since our inception, helping brands harness the power of user-generated content (UGC) and micro-influencer campaigns. In this episode, we dive deep into the evolution of UGC, the strategy behind high-volume influencer campaigns, and the dual benefits of awareness and content re...
Jul 10, 2024•31 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're joined by Sam Tichnor, founder of FFUPS, (yes that's puffs backwards) a snack brand that’s shaking up the puff market with innovative flavors and a focus on simplicity. In this episode, Sam shares his journey from working at Harry's to creating FFUPS, his insights on the snack industry, and the strategic shifts that have defined his brand's growth. https://ffups.com Key I...
Jul 08, 2024•35 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Dougie from Pilothouse, our Google Team Lead, to dive into a topic that's crucial for optimizing your Google Ads strategy: branded search. We'll uncover the do's and don'ts of managing branded search campaigns to maximize incrementality and ROI. Key Takeaways: Incrementality Analysis: Learn how to determine the true value of branded search traffic. Segmentation Strategie...
Jul 05, 2024•27 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we have Noah Tucker, the founder of Social Snowball, joining us to discuss innovative affiliate marketing strategies. Social Snowball is revolutionizing how brands leverage word-of-mouth marketing by focusing on modern affiliates, including influencers, creators, and customers. Start snowballing: https://socialsnowball.io Key Insights: Modern vs. Legacy Affiliates: Understanding the evolution o...
Jul 03, 2024•33 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we have Kris, the innovative founder of Paka Apparel, joining us. Paka is making a significant impact in the outdoor apparel market with its unique use of alpaca fiber. In this episode, Kris shares the journey from digital growth to opening a flagship store in Cusco, Peru. PakaApparel.com Key Insights: Omnichannel Strategy: Integrating physical retail with a strong digital foundation. Customer ...
Jul 01, 2024•49 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're thrilled to have Evan O'Gorman and Braydon Germain from Pilothouse, a leading digital marketing agency. In this episode, we dive deep into the innovative ways Pilothouse is leveraging AI to transform their workflow and ad creation processes. Key Insights: Custom GPTs for Efficiency: Evan and Braydon discuss how they've built custom GPTs to act as virtual assistants, managing t...
Jun 28, 2024•33 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we're excited to have Sarah Carusona, former Director of Ecommerce at OlaKai. In this episode, Sarah shares her journey from OlaKai to her new role as the Fractional Head of Growth at Alpha Lion, a sports nutrition supplement brand. We dive into her strategies for scaling brands, managing large marketing budgets, and the critical importance of omni-channel marketing. Catch Sarah at C-Suite ...
Jun 24, 2024•39 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. Today, we have Jordan Gordon from Pilothouse, a leader in email marketing strategy. In this episode, Jordan shares insights on how to simplify email design for better performance and manageability. Key Topics Discussed: Single Destination Emails: Optimizing performance with simple, single-focus emails. Content-Rich Emails: Creating engaging emails that act as mini category pages. Industry Examples: Le...
Jun 21, 2024•16 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! Today, we’re diving deep into the future of SaaS with Richard Jones, the CRO of Wunderkind. Wunderkind is a pioneering performance marketing solution, leveraging AI to drive revenue for e-commerce brands. In this episode, Richard shares his bold prediction of an impending generational shift in the SaaS industry, driven by AI and its potential to replace human-centered workflows with outcome-based ser...
Jun 19, 2024•34 min•Transcript available on Metacast 
