Consumers are growing more aware of environmental issues in fashion; yet, consumers' readiness to embrace circular fashion practices differs across the world. In this podcast, we will explore consumers preferences in the market of Eastern Europe, including the Baltics region. Are Eastern European consumers ready to prioritize sustainability in their purchase decisions? Are brands making any commitments to circular fashion? What changes in consumer perceptions are expected?...
Dec 22, 2021•14 min•Transcript available on Metacast Latin American economies shrunk by more than 8% on average in 2020. This reality fosters the concept of frugal innovation, given the inadequate fiscal and monetary stimulus in the region. Consumers will continue to be price sensitive and receptive to affordable products that answer their needs. Innovation, social networks, business models and flexible payments methods will be key actions that must be taken to engage with this targeted consumer....
Dec 14, 2021•8 min•Transcript available on Metacast While being a vehicle for job creation, prosperity and equality, if out of control, travel and tourism can damage precious ecosystems and biodiversity. Climate action was accelerated during the pandemic, where travel businesses took advantage of the pause to rethink their corporate strategies and supply chains to drive cost efficiencies. The intersection of climate action and green technology is a sweet spot for innovation for travel brands and destinations on the pathway to net zero....
Dec 01, 2021•19 min•Transcript available on Metacast Hot off the back of COP26, Caroline Bremner speaks to Jeremy Smith, Co-Founder of Tourism Declares a Climate Emergency in the latest Travel Leaders podcast. Hear from Jeremy about the journey that Tourism Declares has been on, culminating with the launch of the Glasgow Declaration to provide a working framework for the tourism sector to reduce its carbon emissions by 50% by 2030. Jeremy gives an insight to what happens next now that the momentum is well and truly rolling on climate action....
Nov 29, 2021•29 min•Transcript available on Metacast In this episode, Euromonitor International’s Nutrition Research Analyst Ekaterina Tretyakova discusses the main trends in the ready meals market. Consumers tend to cook less often but still perceive eating together as an important social occasion, which is driving demand for ready meals. Increased spending on ready meals and their delivery is accelerating the development of new business models, and close collaboration between retailers and foodservice operators. Within this burgeoning category t...
Nov 23, 2021•10 min•Transcript available on Metacast The COVID - 19 pandemic has ushered a change in consumer transport patterns. More people have turned away from public transport due to lockdowns and strict social distancing rules i n favour of cycling and private car travel, while others have reduced demand for transport due to remote work arrangements. In a post - pandemic , world transport demand is likely to return to some level of normal ity, though personal car travel is likely to decrease in favour of mobility - as - a - service and micro...
Nov 15, 2021•12 min•Transcript available on Metacast This month’s episode of Fashion Friday by Euromonitor International analyzes the digital resale market in North America. While the resale market has existed for decades, it is currently booming thanks to the changing needs and values of consumers, especially Millennial and Gen Z consumers. A range of new, digital-native players and initiatives by existing clothing brands have emerged to meet these needs. Who are these new players? What drives consumers to a particular resale platform? Will the t...
Nov 04, 2021•26 min•Transcript available on Metacast In this latest episode of Travel Leaders Series, Head of Travel Research Caroline Bremner speaks to Shaon Talukder, Chief Executive Officer of Geotourist, an award-winning audio-tours platform that enables local people to share and preserve their stories. Geotourist’s transformation in becoming a vital tool for destination management, leveraging visitor analytics, encouraging dispersal and inclusion. Tune in to hear about future opportunities for the creator economy.
Oct 22, 2021•50 min•Transcript available on Metacast In the aftermath of COVID-19 lockdowns, stark tensions and contradictions have arisen in many parts of the world. Behavioural tensions and responses range from empathy and a growing sense of community to a “me first” attitude of self-interest; from a “more is less” approach to consumption to indulgence spending and comfort clutter. Consumer behaviours towards sustainability in fashion are characterised by a tension between opposing trends, especially in an age of overconsumption: are shoppers ho...
Oct 15, 2021•13 min•Transcript available on Metacast Hallyu (a Chinese term that translates to ‘the Korean Wave’) refers to the transcendence and increasing popularity of South Korean cultural exports such as South Korean TV dramas and pop music. Popular in Asian countries from the mid-1990s to the mid-2000s, the second wave or Hallyu 2.0 is now becoming popular in Western countries - and luxury brands are seeking out more collaborations with Korean celebrities as global brand ambassadors. Are Western consumers and Korean consumers different in te...
Sep 23, 2021•15 min•Transcript available on Metacast While the global luxury goods market is expected to recover from the pandemic in the coming years, sustainability will be an increasing focus area for luxury players to engage with consumers, with a new-normal having emerged as values were transformed by the experiences in the pandemic. Euromonitor International’s Industry Manager Fflur Roberts and Consultant Yuri Gorai discuss sustainability trends in the global luxury goods industry as well as in the important Japanese market with Taro Okamura...
Sep 13, 2021•14 min•Transcript available on Metacast This episode is the second of our new podcast series on “Restarting Europe”, where Food and Nutrition Research Analysts Margaux Laine and Marie Breban will dig deeper into the evolution of the physical store one year and a half into the COVID-19 pandemic, as Europe is gradually re-opening. The episode will explore two pillars shaping the future of the brick and mortar store in Europe – ‘Betting on Suburbia’ and ‘Exploring new concepts’. With e-commerce further gaining advantage during extended l...
Sep 09, 2021•14 min•Transcript available on Metacast As the region experienced recessionary economic conditions in the past year due to the pandemic, the value of the apparel and footwear industry declined by 15%. As a result, new trends such as digitalisation, cash-on-delivery and the rise of casual wear emerged and started gaining traction. Though the pandemic caused massive disruptions to supply chains with country-wide lockdowns, port backlogs and shipping delays, many companies have turned to produce locally, which creates an advantage of hav...
Sep 08, 2021•9 min•Transcript available on Metacast In this podcast, we take a fresh look at the Experience More megatrend, where the virus put a stop to real life experiences during lockdown with consumers seeking their social, shopping and entertainment kicks online. Consumers continued to seek enhanced products, enhanced by technologies like AI and augmented reality for greater personalization. The pandemic also brought into sharp relief inequalities as seen by the continued rise in social activism, such as the Black Lives Matter movement. Fac...
Sep 07, 2021•24 min•Transcript available on Metacast Hygiene has become a buzzword since the beginning of the pandemic. With the simple measures like wearing a mask, maintaining social distancing, and washing hands are being considered the best ways to prevent the spread of the virus. Given the threat of infection, hygiene beyond personal care has become relevant to consumers as they spend more and more time at home. Which has lead to domestic hygiene becoming an important part of our daily lifestyles. However, since 2020, given the evolving natur...
Sep 02, 2021•8 min•Transcript available on Metacast Latin America is expected to be the second-fastest growing region for cannabis over the next five years. Although the current regional market is undeveloped, companies need to ensure communication strategies, product development and commercial efforts are aligned with consumer values and priorities, which will impact how cannabis categories develop in the future. In this episode, Shane MacGuill, global lead of nicotine and cannabis, joins Erwin Henriquez and Rodrigo Mattos, two of our cannabis e...
Aug 31, 2021•13 min•Transcript available on Metacast The airline industry is coming out of the pandemic completely transformed, with fewer operators in the market, as they seek operational efficiencies, fight shrinking cash flows and declining business travel, whilst driving a wide range of cost cutting measures and substantial restructuring programmes. Sustainable transportation is set to become the real game-changer in the post-pandemic business environment for airline operators, as consumers increasingly embrace more responsible tourism....
Aug 05, 2021•19 min•Transcript available on Metacast The opening ceremony of the Olympics Games Tokyo 2020 finally took place on July 23rd 2021. Although diversity is one of the core values of the Olympics, Japan has lagged far behind other countries in terms of diversity including gender equality. According to Euromonitor International’s Economies and Consumers data, the income gap between male and female consumers in Japan was 33% in 2020. However, after the sexist comment made by the former Olympics committee chief executive was rebuked by glob...
Jul 27, 2021•8 min•Transcript available on Metacast The impact of COVID-19 raised awareness about the environmental consequences that consumption habits have on the planet. Companies that demonstrate purpose-driven solutions and sustainable commitments as part of the core business are increasing to remain relevant. As a result, three trends are currently standing out in Latin America namely, casualisation, sustainability and digitalisation. Due to the effects of the pandemic, consumers are increasing their interest in brands that offer a combinat...
Jul 26, 2021•11 min•Transcript available on Metacast This episode is the first of our new podcast series on “Restarting Europe” where Food and Nutrition Analyst Margaux Laine and Consultant Maria Bogdanova look at the opportunities the opening of economies brings for retail. The rates of vaccination are picking up in Europe and governments in the United Kingdom and Denmark are going as far as announcing they prepare to lift all restrictions by July and October this year. Now many of us have been homebound for an extensive period, going into our se...
Jul 02, 2021•13 min•Transcript available on Metacast In the latest edition of the Travel Leaders Podcast, Caroline Bremner speaks to Shannon Guihan, Chief Treadright and Sustainability Officer at The Travel Corporation and Treadright Foundation. Shannon gives us a behind the scenes view of the challenges of implementing a sustainability strategy of 11 goals across 40 travel brands. Shannon outlines how The Travel Corp has double-downed on its climate commitments despite the disruption caused by the pandemic, where driving resilience for their busi...
Jun 22, 2021•35 min•Transcript available on Metacast The alcoholic drinks industry has faced massive shifts in the wake of the COVID-19 pandemic, however the non alcoholic spirits segment achieved about a 7 to 8 percent total volume growth on a global level; the exact opposite of the spirits category overall. Spiros Malandrakis, Head of Alcoholic Drinks research says in the next 3 to 5 years that he expects a level of indulgence not seen since the so-called "roaring 20s". What does this mean for the future of the low and no alcoholic dri...
Jun 17, 2021•18 min•Transcript available on Metacast Digitalisation has been a trend for fashion companies in Eastern Europe for the past few years, but the COVID-19 pandemic has forced further developments in the trend. E-commerce has been the primary way for consumers to buy clothing and footwear during the pandemic, and companies in the region have been responding to a surge in interest in e-commerce. For example, MTI TOV, a Ukrainian retailer, actively expanded its online brand portfolio in 2020 and extended access to its Intertop online platf...
May 28, 2021•9 min•Transcript available on Metacast The aftermath of COVID-19 has been characterised by stark tensions and contradictions. These range from social empathy and a sense of community to a “me first” attitude of self-interest; from risk aversion to compulsive behaviour; from cautious spending and “less stuff” to indulgence spending and comfort clutter. These choices and behaviours vary from individual to individual, but we are seeing consumers engaging with both sides of the trend. They are risk averse in some aspects of their lives w...
May 27, 2021•14 min•Transcript available on Metacast After a slump in the first quarter of 2020 due to lockdown measures, the luxury market in China rebounded much faster than expected. This was mainly due to pent-up demand for shopping, but also due to an increase in local consumption. Although China will continue to be impacted by uncertainty surrounding travel flows, Euromonitor International's latest travel data suggests that tourist spending will increase by around 80 percent in 2021, having dropped by 57 percent in 2020.
May 13, 2021•8 min•Transcript available on Metacast After a tough year for apparel in North America in 2020, forecasts are optimistic for 2021, especially in the categories of athleisure and sportswear. Increased time at home amid lockdowns has led consumers to dress completely differently, choosing casual and comfortable clothing over more formal or trend driven products. In fact, sportswear sales growth will outpace non-sportswear sales over the coming years due to several reasons. First, workplaces will adopt more casual dress codes amid hybri...
Apr 30, 2021•12 min•Transcript available on Metacast In this co-branded podcast originally recorded for Asian Agribiz , Aileen Supriyadi, Senior Analyst at Euromonitor International discusses the trends that are encouraging the growth of the animal protein industry - despite the challenges brought on by the COVID-19 pandemic. Aileen addresses innovation, convenience, technology adoption and food safety, a behavioral reset and how consumers are moving from bricks to clicks and away from traditional markets. Finally, she explains the emphasis on wel...
Apr 23, 2021•21 min•Transcript available on Metacast Caroline Bremner, Head of Travel Research at Euromonitor, welcomes Christina Beckmann in this episode of the Travel Leader's Podcast. Christina discusses Tomorrow’s Air that she co-founded after a trip to Antarctica where she grasped the magnitude of the climate emergency. Christina also addresses the sea-change in attitudes to sustainability based on her work with the Adventure Travel Trade Association, levels of consumer engagement with climate action and ways to navigate this era of tran...
Apr 13, 2021•34 min•Transcript available on Metacast Businesses are inundated with information on consumer trends, but being able to decipher what these trends mean and conceptualize can be a challenge. In this episode, Stella Vatcheva, Euromonitor International's Head of Innovation, and Ali Angus, Euromonitor International's Head of Lifestyles discuss the task of quantifying megatrends, including the process used and what they discovered.
Mar 29, 2021•21 min•Transcript available on Metacast When we think about sustainability, we often think about reducing environmental impact, and the beauty and personal care industry has been mainly focused around just that. Strategies for the industry include refillable packaging, environmentally friendly packaging and reusing by-products in formulation. However, not all BPC companies are focused purely on the environmental pillar of sustainability. Companies like Gillette have also adopted the "purpose over profit" mantra by donating m...
Mar 26, 2021•20 min•Transcript available on Metacast 
