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Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience. In this discussion, you’ll hear about three consumer types—Wellness Enthusiasts, Brand Champions and Connected Shoppers—and the factors influencing their purchasing decisions, so you can cater to their preferences. Watch the video here...
Join two of our sustainability experts, Inga and Jorge, to explore this fast-changing landscape and find solutions to improve your strategic initiatives. Businesses are under pressure to align with ambitious climate goals and ensure transparent, responsible corporate action. Europe is at the forefront of regulatory change, but companies often struggle to keep up with rapidly evolving policies and demands. And identifying the right sustainability approach to succeed in the region becomes an even ...
Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating. Uncover the future of health and wellness as consumers increasingly take ownership of their health through holistic, long-term solutions. Our experts discuss the drivers behind this consumer behaviour an...
“We started focusing purely on water, sanitation, hygiene, education, because that's the starting point, but it's the starting point to so much more. It's the starting point to better health, more safety, better education, food security, gender equality, climate action; the impacts are significant right across the board.” -Fiona Jeffery On World Water Day, join Caroline and Fiona Jeffery, the founder of Just a Drop , in this episode as they discuss the inspiration behind the chari...
After a booming summer for socializing, things are starting to cool off. Inflation and the cost-of-living crisis are catching up with consumers who might still have some pent-up desire to go out. These conflicting desires leave consumers dangling between spend and save, while still looking for ways to continue their social lives. So what are they doing? How are people getting together when money is tight? On the tail end of the holiday season and as the popular “dry January” ends, our expersts d...
The fourth in a series exploring the impact of hybrid work on Western European industries, this episode explores the opportunities for destinations and brands in the growing "Bleisure Travel" market. Bleisure, the idea of combining business travel with leisure travel, is not new but it is booming. Instead of extending business travel to include a little leisure, hybrid workers are taking advantage of flexible work to extend their vacations by getting some work done. But what, if anythi...
With the holidays approaching and inflation surging , value is at top of mind for many consumers . But value is more than value for money, and the Pursuit of Value is here to stay as one of the 10 most influential megatrends identified by Euromonitor International as having far-reaching impact on industries, companies, and consumers. In this podcast, An Hodgson explains all about the Pursuit of Value – where it comes from, why businesses should pay attention, and how can they win with this megat...
You've got 3,344 unopened emails, a To-Do list that's a mile long, and guests coming in for the weekend. The anxiety kicks in- How am I going to get everething done? Heart pounding, sweaty, hands shaking, you reach for the most logical thing- a nice cup of chamomile tea to calm you down so that you can think clearly. Or... maybe not. Anxiety is on the rise and yet, consumers can't get enough of their favorite stimulant: Caffeine. In this episode, Matt Barry talks us though "T...
For consumers who have spent the last few years yearning for travel, it's an exciting time. Borders are open, the threat of lock downs seems to have passed, restrictions have lifted, and there are excellent travel deals to be had. But at what cost to the planet? Many travelers are seeking ways for their "revenge travel" to have less of a negative impact on the planet. How will the travel industry meet the demand for sustainable options? What should businesses be doing now to meet ...
As the metaverse explodes to a multi-trillion-dollar opportunity, early comers will be the ones to reap the benefits. But how exactly can businesses get into the metaverse? Listen to Euromonitor's consumer expert, Jana Rude, lay out three potential paths for businesses on a scale of "cautious" to "all in." Metaverse, or the highly interactive three-dimensional virtual world, has emerged as a hype of 2021-2022. This movement blurs the boundaries between the physical and v...
Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. In this podcast, Euromonitor's Julia Illera, Rachel He, Amulya Pandit, and Herbert Yum discuss the key findings from their recent report, Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific. Hear insights on the link between rising longevity and consumers’ search for a healthy life and learn the three key pillars to indentify the wellne...
Adeife Onwuzulike, Director of Diversity, Equity and Inclusion (DEI) at Euromonitor International, knows the true value of working in an inclusive and diverse company. She recently joined Euromonitor from The Confederation of British Industry (CBI) - where she was also Head of Diversity and Inclusion. At the CBI Adeife worked on embedding DEI into the business culture and strategy and created and managed a number of employee networks and worked with their clients on their DEI journey. She worked...
The third in a series that explores how hybrid working has impacted several industries across Western Europe. In this episode we turn our attention to what it means for industries like consumer electronics and appliances, home improvement & gardening, toys & video games, and hygiene. Euromonitor’s Alexandre Loeur is joined by Veronika Kandusova, Per Brandberg and Miles Agbanrin. They discuss how the music and sports industry turned to gaming to engage with consumers, how people transform...
Physical spaces are evolving in the wake of the pandemic. Drawing on their recent report, Nadejda Popova and Alex Jarman discuss the top six trends they're seeing in the hospitality industry as it responds to changing consumer lifestyles, business models and workplace alongside the influence of digital transformation. As more companies embrace change and innovation, physical spaces can be redesigned to create unique user experiences across all touchpoints. How are social media companies sho...
With prices skyrocketing, how can brands balance the conflicting consumer desires to have heightened experiences AND simplified inexpensive options? Senior Industry Manager, Caroline Bremner, explains how Euromonitor's Megatrend "Experience More" is transforming in the current climate. Inflationary pressures are eating into consumers’ discretionary spending, yet the desire for experiences regardless of channel – in real life or the metaverse – remains unabated. Brands are adopting...
Social occasions and travel have made a comeback, boosting the recovery of fragrances, colour cosmetics and sun care in Western Europe. But what about hand sanitiser? Has its hero moment come to an end? With inflation now in the mix, consumers want their beauty products to do more. New beauty trends (hint: multifunctionality) are emerging in the region as pandemic-related changes subside. What are consumers looking for in their personal care products today and where are they buying them? Listen ...
Tackling environmental challenges are top of the sustainability agenda for governments, with countries around the world setting targets and regulations, and companies from every sector being encouraged to increase business transparency and accountability via mandatory ESG reporting. Although some companies and sectors are acting ahead of regulation, legislation has become a vital mechanism to regulate businesses’ behaviours, protect local communities, consumers, employees, and the environment. I...
Airlines are facing inflation, rising oil prices, and staff shortages, all while customers rush to book their "revenge travel" at a bargain cost. Some airlines are raising ticket prices to cope with rising expenses, but others are not. Euromonitor's Senior Project Manager, Nadejda Popova, joins Jessica to discuss how the aviation sector is expected to fare in these turbulent times and shed some light on why she can't find anymore cheap flights to use up her vouchers. Inflatio...
What's driving sustainability in the foods and drinks industries? And what are the implications on businesses and consumers? Euromonitor's Maria Mascaraque, Food Industry Manager, Howard Telford, Senior Soft Drinks Manager and Rosemarie Downey, Packaging Industry Manager give their insights. Want to learn more about the report we mention? Click here.
The second in a series that explores the impact of hybrid working, this episode is a deep dive into how retailers in the food and nutrition space are responding to the recent change in working patterns. Euromonitor's Natasha Cazin is joined by analyst Natalia Theofilopoulou to answer the following questions- What sort of changes are food players making? How does packaging play a role? Who is innovating in response to hybrid work? And how can retailers win amongst so much change?
How are consumers with different comfort levels approaching a return to pre-pandemic life? Certain consumers are eager, whilst others are hesitant, to resume their normal activities, creating The Socialisation Paradox. Euromonitor's Rob Eveson and Kalina Doykova join Amy Rollinson to discuss how this dichotomy impacts a range of industries, from travel, food service, alcoholic drinks and home. Want to know more about The Socialisation Paradox, or any of our other Top 10 Global Trends of 202...
Join Caroline Bremner for the latest Travel Leaders Podcast in conversation with PATA CEO Liz Ortiguera. Liz gives us the latest update from Asia Pacific on tourism recovery, where there is cautious optimism based on pent up demand and increasing flight capacity as the region reopens. Liz outlines PATA’s work in vaccine equity to ensure a sustainable recovery. Finally, Liz shares best practice, outlining how crisis triggers the best type of innovation out of urgency as true needs are sharpened....
Join Caroline Bremner as she speaks to Chris Imbsen, Director of Sustainability at WTTC and Megan Morikawa, Global Sustainability Office Director at Iberostar. Chris walks us through the key findings of WTTC’s Roadmap to Net Zero where urgency is required to accelerate a sustainable transition for travel businesses. While Megan outlines the importance of making decarbonization a reality in destinations to the net benefit of local communities and preserving fragile coastal ecosystems. Want to lea...
The marketplace in OTC drugs is going through a period of acute change, as formulators and marketers increasingly must consider factors like sustainability and digitalisation in product design and brand outreach and development. In this podcast, Stella Vatcheva and Matthew Oster discuss prominent approaches from category adjacencies in consumer goods and answer the question- How can the OTC industry incorporate these innovations moving forward? Want to learn more about innovation and consumer he...
Everyone is talking about inflation. In this episode, Lan Ha, Euromonitor's Head of Economy, Finance, and Trade, explains how business and consumers will react in tandem to the surge in inflation. How will consumers modify their spending habits? What can businesses do to adapt to growing production costs and shifting consumer behaviour? Still have questions? Check out the article mentioned in this podcast, "Three Main Risks Facing Businesses in 2022: Omicron, Supply Chain and Inflation...
As we adapt to an increasingly digitally reliant world, this episode explores how digital innovations, shifts in target demographics, and lifestyle changes caused by the COVID-19 pandemic are drawing fashion players to explore opportunities in the metaverse. What challenges and opportunities will fashion players face while trying to capitalise on the expansion digital fashion in the metaverse?
The legalisation of the cannabis industry in California in 2016 was signaling the end of the illegal market and promising economic gains. Today leading California cannabis companies warn that they’re on the verge of collapse as most local governments have been reluctant to loosen regulatory frameworks, reduce taxes, permit wider range of product formats, and establish more attractive distribution systems for easier access. According to Euromonitor’s Global Lead for Nicotine and Cannabis Industri...
This episode is the first in a series that explores how hybrid working has impacted several industries in Western Europe. After a year of working from home as a result of the 2020 pandemic, hybrid working came into full play by the end of the fourth quarter in 2021 in the UK, with the return of people to offices on a flexible basis. Analyst Nina Marston and consultant Natasha Cazin discuss how fashion brands and retailers are responding to this change in working patterns, in terms of product ass...
As India begins to emerge from the third Covid-19 wave, what tips and tricks will help restaurants keep afloat amidst the dynamic rules and regulations? Euromonitor International's Food and Nutrition Insight Lead India, Shreya Sharma, takes us through the performance of the Consumer Foodservice Industry in 2021 and how it is expected to pan out in the future.
As part of Euromonitor International's Megatension series, analysts Lucas Pinto and Chloe Maarek discuss how the pandemic has aroused a range of different feelings, leading some to increased anxiety and stress, and others to a higher proactivity and “can-do” attitude. Based on these conflicting needs, products aiming to enhance focus and attention are becoming more popular at the same time as products intending to increase relaxation and calmness. Pandemic-related needs have brought this po...
