Growing your business can feel like a constant and overwhelming guessing game. That's exactly what this week's guest, Sheri Rowney, owner of Harmonized Brain Center, was facing when she came to us for help. Sheri is a brilliant business owner with a great business model, but like many of you, she's hit a roadblock when it comes to growing and scaling. In this coaching conversation, Don walks Sheri through exactly what she needs to do to grow her business without adding hours to an already packed...
Oct 04, 2021•37 min•Transcript available on Metacast Over 95% of Americans are considering quitting their jobs right now. Are you one of them? This week, we’re continuing our deep dive into how you can escape feeling redlined at work and follow your true passion instead. We talk with Cathy Heller, host of the Don’t Keep Your Day Job podcast, who coaches you through how to get out of your own way and become delusionally optimistic about paving your own path forward. -- Join Cathy Heller's Quitter's Club at CathyHeller.com/Quitter s , and find out h...
Sep 27, 2021•28 min•Transcript available on Metacast Close to 11 million people, almost 10% of the U.S. workforce, have recently quit their jobs in search for greater purpose. Some have coined this moment the "Great Resignation". If you're one of those people, feeling stuck in a job and going through the motions, then you need to listen to today's conversation with Tanya Dalton! Tanya is a productivity expert and author of the new book On Purpose , and will help you escape the merry-go-round, follow your passion and find your "soulmate client." --...
Sep 20, 2021•25 min•Transcript available on Metacast Some the biggest challenges you face growing your business are finding the right talent and managing to pay your people without overhead getting too high. That's why you need an internship program. And we don't mean some stereotypical program where college students complete mindless tasks. In today's conversation with expert Hala Taha, host of the Young and Profiting podcast and founder of YAP media, you'll learn how to build an internship program that makes it easy to find and train the talent ...
Sep 13, 2021•29 min•Transcript available on Metacast Want to beat the competition every time, without having the lowest price in the market? First, make it unbelievably easy to buy from you. Second, surprise and delight customers by taking the extra step to show them you care. In this episode, Don is joined by Scott Jeffrey Miller, author of Marketing Mess to Brand Success . They’ll coach you through how to make your marketing air tight so your customers not only have an effortless buying experience, but rave about your brand to everyone they know...
Sep 06, 2021•26 min•Transcript available on Metacast Some believe being a strong leader means having all the answers and ruling with an iron fist. But unfortunately for them, they don't last long. It's only when you lead with empathy and compromise that you build trust and buy-in within your organization. In this episode we talk with former Tennessee governor Bill Haslam, author of the book Faithful Presence , about how to lead, even in the most turbulent times, with an open mind and not by your emotions. -- Click here to order Bill Haslam's new b...
Aug 30, 2021•26 min•Transcript available on Metacast Hard work is irrelevant. Be radically honest. And never, ever try to please your boss. Would you believe these are the rules Netflix has lived by to reach their stratospheric level of growth and success? Well, in this week’s conversation with special guest Erin Meyer, co-author of No Rules Rules: Netflix and the Culture of Reinvention, you learn exactly why following them will help grow your business and attract the talent your business needs to become the next “Netflix” of your market! -- Order...
Aug 23, 2021•31 min•Transcript available on Metacast Never assume people will understand how your brand can change their lives. You need to clearly tell your customer how buying your product will end in their success. This is best way to offer them what they want most: a happy ending to their story where they become the hero! This week, J.J. and April work the final section of the StoryBrand framework: Success. They’ll also show you: How to cast a vision of a climactic scene for your customers How to frame success against failure Examples of succe...
Aug 18, 2021•7 min•Transcript available on Metacast Hiring and managing top talent to grow your business can be overwhelming. Without a clear process to thoroughly qualify potential hires, you could find yourself on-boarding your uncle’s best friend’s cousin as your new sales director solely based on the fact that “they sold stuff at a job they had in college one time”. Not okay. If you never want to find yourself in that situation, you need a talent management framework. This week Don breaks down how you can start implementing one with special g...
Aug 16, 2021•22 min•Transcript available on Metacast A story lives and dies based on one question: Will the hero succeed or will they fail? This is also true for your marketing. You need to tell your customer what’s at stake if they don’t buy your product. Without clearly showing that failure, your customer has no motivation to make a purchase. This week, J.J. and April work through the Failure section of the StoryBrand framework and show you: Exactly how to talk about failure without overwhelming your customer How to breakdown and show the conseq...
Aug 11, 2021•5 min•Transcript available on Metacast When running a growing team, developing your employees is no small feat. Today’s conversation with Tennessee Governor Bill Lee offers guidance and a solid example of how you can educate and strengthen your workforce to position your business for massive growth! -- At Business Made Simple we help you understand what’s wrong with your business and show you how to fix it. Just go to BusinessMadeSimple.com and for only $275 annually you'll get instant unlimited access to all of our online courses, i...
Aug 09, 2021•19 min•Transcript available on Metacast In a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer’s story, you must let them know what’s at stake if they don’t buy your product then clearly call them to action by asking for a commitment to buy. This week, J.J. and April unpack the Call To Action, or CTA, section of the StoryBrand framework and show you: How to create a strong Call To Action or CTA for your customer Specific examples of effecti...
Aug 04, 2021•4 min•Transcript available on Metacast When one of your team members decides to leave your company, even for the best reasons, it is crucial to conduct a great exit interview. Without one you are missing an opportunity to collect valuable feedback for improving how you hire and retain top talent. Today Don, J.J. and Koula discuss exactly what’s needed in an effective exit interview and provide a list of strategic questions to capture honest feedback while also positioning your team member to leave with a great sense of closure. Sadly...
Aug 02, 2021•26 min•Transcript available on Metacast You should always begin your customer's story by identifying what they want then define their problem to spark interest in how you can help them overcome that problem. Next, reveal yourself as their guide by expressing empathy and demonstrating authority. Now is the time to ask your customer for a commitment to buy your product however that won’t happen unless you have a clear and simple plan for them to follow. This week, J.J. and April unpack Plan section of the StoryBrand framework and show y...
Jul 28, 2021•6 min•Transcript available on Metacast We live in a time filled with conflict and uncertainty, feeling like we're stuck watching from the sidelines ready to give up. But even as we are constantly bombarded by our news and social feeds, there are proven steps you can follow allowing you to plant the seeds of transformation to create change within your business, community and even your world. Today John Maxwell, leadership expert, change-maker and author of the new book, Change Your World , joins the conversation and shares the simple ...
Jul 26, 2021•31 min•Transcript available on Metacast Many businesses feel like they have something to prove and position themselves as the hero in their story. But customers aren't looking for another hero, they're looking for a guide! When you position yourself as the guide, showing customers exactly how your product can fix their problems and transform them into the hero, you're destined to win! This week, J.J. and April unpack the Guide section of the StoryBrand framework and show how you can: -Use specific language throughout your marketing to...
Jul 21, 2021•4 min•Transcript available on Metacast The character of your business is a critical driver of sustained success. Without character, there is no trust. So if your customers are reluctant to commit to buying your products or your team members are constantly at odds, you definitely need to listen to this episode! We're joined by Frank Calderoni, CEO of Anaplan (a cloud-based business planning software company) and author of the new book, Upstanding. Frank breaks down how you can align your business around a character-led culture to buil...
Jul 19, 2021•23 min•Transcript available on Metacast Can you name the specific problem your business solves for your customers? Identifying your customers' problem deepens their interest in the story you invite them in and shows you truly understand them. It’s the “hook” of your story, but without it, your customers have no reason to engage with your brand causing your story to fall flat. This week, J.J. and April guide you through the Problem section of the StoryBrand framework and how you can: -Clearly identify the problem you solve -Breakdown t...
Jul 14, 2021•24 min•Transcript available on Metacast Sometimes it can feel like you’re constantly stuck in the same soul-sucking routine day after day, like a hamster in a wheel. And even if it's not draining all your energy, it can still be mentally exhausting. That is exactly why we invited David Eagleman to the podcast! David is a neuroscientist and best-selling author of the Pulitzer nominated Livewired: The Story of the Ever-Changing Brain and gives you simple and easy ways to break out of your routine, improve brain health and gain back your...
Jul 12, 2021•19 min•Transcript available on Metacast As a brand, you must define what your customer wants. As soon as you define that, a story question forms in their mind: Can this brand really help me get what I want? Without this, the customer has very little interest in the story. This week, J.J. and April guide you through the Character section of the StoryBrand framework and how you can: -Define exactly what your customer wants -Plug that specific language into your marketing -Help transform your customer into the hero after they use your pr...
Jul 07, 2021•21 min•Transcript available on Metacast Have a minute? If you're like most business leaders today, the answer is probably no. But you need open windows of time during the day in order to thrive, especially if you're growing a business. On this episode special guest Juliet Funt, author of A Minute To Think , shows you how to find moments of "white space", or strategic pauses, throughout your day to eliminate mindless tasks, enhance your performance and productivity, and reinvent the way you work. -- Pre-order A Minute To Think at Julie...
Jul 05, 2021•34 min•Transcript available on Metacast In every great story, the main character goes on a journey and by the end she transforms from zero to hero. This is called identity transformation . The same is true for your marketing. When you participate in your customer's identity transformation you are going to win! This week J.J. and April unpack the first part of the StoryBrand framework, identity transformation, and how you can apply it so your customers feel like they've transformed after purchasing your product or service. April also t...
Jun 30, 2021•21 min•Transcript available on Metacast Running a business, you constantly run into challenges that need creative solutions. But what happens when you've hit a creative rut and time is ticking? This episode's special guest Josh Linkner, author of Big Little Breakthroughs , shows you exactly how to reclaim your creativity using five brainstorming techniques to help solve your trickiest problems and unlock your biggest opportunities! -- Order Josh Linkner's book Big Little Breakthroughs and access exclusive bonus content at BigLittleBre...
Jun 28, 2021•25 min•Transcript available on Metacast Does your company have a clear message? If not, it could be costing you thousands or more! That's exactly why we've invited Donald Miller, author of Building a StoryBrand and Marketing Made Simple, as our first guest. Don will guide you through the StoryBrand framework which has already helped thousands of businesses clarify their message to turn browsers into buyers. Listen and learn how to create marketing that is easy and that works! -- Every week on Marketing Made Simple, marketing experts D...
Jun 23, 2021•24 min•Transcript available on Metacast The post-COVID spending boom is coming! Is your business positioned to get the most out of it? Joshua DuBois, co-founder and CEO of Gauge.ai , returns to the podcast giving his top three predictions on exactly what you need do to get ahead of the game this upcoming quarter. -- Find out more about Joshua DuBois at Gauge.ai Start on your path to becoming a Business Made Simple Professional at BusinessMadeSimple.com . For only $275 annually you get instant access to all of our online courses, inclu...
Jun 21, 2021•21 min•Transcript available on Metacast Showing your customer exactly how your product can transform their life is essential if you want your business to win! It's called identity transformation and in an upcoming episode of Marketing Made Simple, you'll learn what language to use in your messaging to engage your customer's identity transformation by inviting them into a beautiful story. Every Wednesday, starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the...
Jun 16, 2021•2 min•Transcript available on Metacast We tend to equate success with working hard and think anything worth getting is worth working for, no matter the cost. But once we reach the level success we've dreamt about, we’re too burnt out to even enjoy it. Does this resonate with you? If so, pause and listen to today's conversation with Greg McKeown, author of the new book Effortless . Greg will teach you how to prioritize and reframe your priorities to make things easy allowing you to finally focus on what matters most. If you are consta...
Jun 14, 2021•35 min•Transcript available on Metacast If your company does not have a clear message, it could be costing you thousands if not more! But don't worry because our brand new Marketing Made Simple podcast is here for you and here's a teaser of our very first episode with special guest Donald Miller, author of Building a StoryBrand , Marketing Made Simple and Business Made Simple . Every Wednesday, starting June 23, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins will deliver practical marketing tips rooted in the StoryBran...
Jun 09, 2021•2 min•Transcript available on Metacast Are you feeling helpless or stuck in perpetual chaos emerging into the post-COVID landscape? Today's guest, Carey Lohrenz, author of Span of Control , offers a solution. As the first female F-14 Tomcat Fighter Pilot in the U.S. Navy, Carey has been there and breaks down exactly how you can overcome that helpless feeling to navigate uncertainty and equip yourself to truly perform under pressure! -- Order Span of Control at CareyLohrenz.com then take the Span of Control test to find our if you're ...
Jun 07, 2021•26 min•Transcript available on Metacast Have you been trying to start up a business but keep dragging your heals overthinking every detail? If so, you need to listen to this episode! Special guest, Ellen Bennett, author of Dream First, Details Later and Founder/CEO of Hedley & Bennett, shares how she grew a $300 apron start-up into a multimillion dollar company. You'll come away knowing how to squash your doubt and build a personal playbook for taking action before you stop yourself again! -- Click here to order Dream First, Details L...
May 31, 2021•28 min•Transcript available on Metacast 
