In this episode, we're going to talk about 5 things to let go of in our business, especially looking at how these things are holding us back and what we can do instead. Internally, we hold on to so much unnecessary baggage, and this can impact us very negatively if we're not careful. As entrepreneurs, we can get even more bogged down, because with this territory comes a lot of daunting situations and therefore a lot of opportunity to just hold really tightly onto some things. So, here are the 5 ...
Aug 14, 2024•18 min•Ep 574•Transcript available on Metacast In episode 573, Megan chats to Emilie Pullar about how she monetized her food blog quickly by having a strong work ethic and writing blog posts for her reader instead of focusing just on SEO. The Burnt Butter Table is run by Emilie Pullar and is a pasta filled blog with recipes ranging from quick 10 minute pasta sauces to intricate filled pasta shapes made from scratch. Emilie's true passion for food shines through her recipes where she endeavors to explain and break down processes in an easy to...
Aug 12, 2024•37 min•Transcript available on Metacast In episode 572, Dee Rotman teaches us how to create strong results for a new blog, getting high page views from the start by building an audience on social media first. Deeckla (Dee) Rotman founded Dee & Sweets in December 2022, sharing baking recipes and tips with time-sensitive home bakers on social media. Having created over a hundred dessert recipes, Dee launched her blog in April 2024 and is already seeing strong growth. Dee became an entrepreneur after having been a marketing leader in the...
Aug 08, 2024•35 min•Transcript available on Metacast In this episode, we're going to talk about 5 steps to prepare for Q4, so that you can get the most out of it without risking burnout. Q4 is a big deal in our industry. People love food. And people especially love food from approximately October 1st through the end of the year, every year. How can we make the most of this time of year as a food blogger? Here, I share 5 steps I take to prepare for Q4 so that I can stay on top of my food blog, watching the increase in traffic and revenue that comes...
Aug 07, 2024•18 min•Transcript available on Metacast In episode 570, Megan chats to Heather Farris about optimizing Pinterest to boost blog traffic, including how to use Pinterest Trends as part of your keyword strategy. Heather is an accountant and bookkeeper turned blogger and Pinterest marketer. Since 2016, she has helped hundreds of Pinterest creators grow their traffic and sales through both organic and paid ads. She regularly helps creators understand how to spend their time and money to grow their businesses on and off Pinterest. In this ep...
Aug 05, 2024•57 min•Transcript available on Metacast In episode 569, Mika Kinney and Sarah Bond teach us the nitty gritty of growing an Instagram account as a way to drive traffic to our blogs and add new revenue streams instead of relying on Google. Guest Bio: Mika: Mika is a food-obsessed gal who has learned everything she knows from Food Network and cooking shows. She learned how to combine sweet and spicy from Bobby Flay and how to make a sponge cake from the Great British Baking Show. As the co-founder of Joy to the Food, her mission is simpl...
Aug 01, 2024•46 min•Ep 569•Transcript available on Metacast In this episode, we're going to talk about five ways to find inspiration in your business and life when you feel depleted. As a creative individual and entrepreneur who has typically a stream of inspiring ideas running through my head, it feels really confusing when I feel uninspired. I always find it useful to pinpoint why Im feeling uninspired first before I actively seek out inspiration. And yes, you can reignite your inspiration! You do not have to go about your day depleted. Here are 5 ways...
Jul 31, 2024•17 min•Transcript available on Metacast In episode 567, Shaunda Necole teaches us how to think of Pinterest as a search engine and effective keyword strategies which will help our pins rank and drive traffic to our blogs. Shaunda Necole is the go-to recipe creator for modern soul food cuisine. She's the founder of The Soul Food Pot, the #1 Southern soul food site on Google, the author of seven culinary guides, and the host of The Soul Food Pod, Apple's first show dedicated to the history and culture around iconic African American dish...
Jul 29, 2024•44 min•Transcript available on Metacast In episode 566, Carrie Tyler teaches us how to establish a strong brand position and why this is essential to understand and meet our target audiences needs. Carrie Tyler is a brand positioning and brand marketing expert with over 20 years experience in Consumer Brand Management for large consumer goods companies. In 2018, Carrie launched her food blog, Talking Meals focusing on easy dinner recipes for busy families. In 2022, Carrie launched a second niche food blog and continues to run both blo...
Jul 25, 2024•49 min•Transcript available on Metacast In this episode, we're going to talk about five ways to reduce blogging anxiety by setting boundaries online and finding a supportive blogging peer group. Even after 14 years of blogging, I still experience blogging anxiety. It's part of the job, isn't it? There's so much pressure inside and outside of the blogging industry. Every year there are new strategies to increase our traffic and grow our audience. Every year, we scramble to keep up with changes in our industry. While outside of the indu...
Jul 24, 2024•15 min•Transcript available on Metacast In episode 564, Megan chats to Anjali Shah about a unique affiliate marketing strategy bloggers can use to earn additional revenue by negotiating directly with brands they truly believe in. Anjali Shah is a food writer, best-selling author, board certified health coach, nutritionist, mom of two, and an advocate for healthy, clean eating for individuals and families. Her work has garnered nationwide attention as she has been featured on Oprah.com, Womens Health, Cooking Light, Readers Digest, CNN...
Jul 22, 2024•36 min•Transcript available on Metacast In episode 563, June Dick teaches us how to make the process of self-publishing a cookbook easy and efficient and how to avoid the mistakes she made. June is the recipe developer and photographer for her food blog, Practically Homemade. Here you will find simple recipes for everyday families inspired by years of being a restaurant owner, high school culinary teacher and mom of 4. Now as an empty nester, June is still looking for shortcut ingredients and kitchen hacks to save time in the kitchen....
Jul 18, 2024•40 min•Transcript available on Metacast In this episode, we're going to talk about five steps for dealing with failure when you start something new. I love this topic because failure is a given for entrepreneurs, and starting new things is essential for our success. If we cannot handle failure properly and if we don't start new things, entrepreneurship will be unsuccessful. I've been an entrepreneur for 14 years, and I can say that most of the reason I've found success is because I've picked myself up again and again after many failur...
Jul 17, 2024•20 min•Ep 562•Transcript available on Metacast In episode 561, Megan chats to Sophie Sadler about the strategy she implemented to rapidly grow her IG followers based on what she learned from Meta (Facebook) during multiple calls. Sophie has been baking and cooking from as early as she can remember. From helping as a child in her Oma's kitchen in Germany to starting her own cupcake catering business and working in a handful of restaurants and bakeries while attending college in the USA. 8 years ago she found her calling with her authentic Ger...
Jul 15, 2024•50 min•Transcript available on Metacast In episode 560, Melissa Mitri teaches us how to improve our productivity and become more successful bloggers by paying attention to our diet, exercise, sleep and stress management. Melissa Mitri is a Registered Dietitian-Nutritionist, Weight Loss Specialist, and Expert Health Writer with over 15 years of experience in the health and wellness industry. Melissa Mitri, MS, RD, is a weight loss expert, blogger, and freelance writer for health professionals and brands. Melissa blogs regularly at meli...
Jul 11, 2024•49 min•Ep 560•Transcript available on Metacast We all know the feeling of waking up and dreading the day. When you feel negativity early in the morning it can ruin your productivity and sometimes human interactions. Thats why I want to share a simple morning ritual I started using by saying 5 powerful words - gratitude, wisdom, abundance, inspiration, and love. After recently feeling low and depleted, I started intentionally changing the language I use immediately after I wake up. Focusing on concepts like gratitude, love and inspiration bef...
Jul 10, 2024•16 min•Ep 559•Transcript available on Metacast In episode 558, Megan chats to Carrie Barnard about strategies to create a community on Facebook and how to generate genuine engagement from your followers by asking them what they want and giving it to them. Carrie is a mother to 8 amazing children. She has some biological children and has adopted through foster care. She is a huge advocate for helping others which is how Eating on a Dime was born. With over 3 Million Fans on Facebook and recipe videos with over 100 million views, Eating on a D...
Jul 08, 2024•38 min•Transcript available on Metacast In episode 557, Emily Baksa teaches us how to build an engaged email list and why this is essential for our businesses, especially during volatile times. Emily is a food copywriter and content strategist who uses mealtime to make a positive impact on people and the planet. She writes crave-worthy, conversion-generating copy for food bloggers, CPG brands, chefs, farmers, and other culinary change makers to help grow their businesses. In this episode, youll learn practical tips for creating entici...
Jul 04, 2024•35 min•Transcript available on Metacast Many of us struggle with anxiety, overthinking and stress. In this episode, I discuss 5 ways for cultivating more mindfulness and reducing stress by being in the present moment. Being happy doesnt need to be complicated. And we actually dont need a ton of money, beauty or possessions to feel happy. Happiness can actually be found in simply letting go of our anxiety, overthinking and distractions and really taking in our surroundings - appreciating life and people who support us. But, youll need ...
Jul 03, 2024•24 min•Transcript available on Metacast In episode 555, Megan chats to Katie Jasiewicz about the ins and outs of hiring interns to help us with our blogs, covering everything from job descriptions, the hiring process and quality of work delivered. Katie Jasiewicz (jazz uh wits) is a seasoned blogger with almost 15 years of experience. She's known for her popular websites; Katies Cucina (a recipe blog) and Sew Woodsy (a craft/DIY blog). In 2014, she transitioned from a corporate marketing job, and turned her passion for food and crafti...
Jul 01, 2024•49 min•Transcript available on Metacast In episode 554, Sonia Khosla teaches us several mindset hacks for a happier, more successful life, including how to make small changes over time to create momentum in your business and what to do when things dont go as planned. Sonia Khosla founded Love Incredible Recipes as a way to share her favorite vegetarian and refined sugar-free recipes. She has a passion for food and making recipes using fresh and healthier ingredients. Love Incredible Recipes aims to inspire people to make fresh vegetar...
Jun 27, 2024•36 min•Transcript available on Metacast Do you ever wonder where your time goes? Do you ever feel completely drained but dont understand why? Its probably time to do an audit. I realised the importance of doing regular audits on my life and business a few years back. Like tracking time, energy drains and to do lists. It has made a huge difference. However, in order to make the most of your audit, you need to be prepared to make some life changes. Here are 5 audits that can change your life and practical strategies for how to implement...
Jun 26, 2024•27 min•Ep 553•Transcript available on Metacast In episode 552, Megan chats to Parker Thornburg about his recent experience of buying an existing blog, how it is different to starting a new one and practical advice for succeeding as a blogger regardless of which path you choose. Parker Thornburg worked at Yahoo for 8 years in Omaha, NE. After Parker left Yahoo to enter the startup world, he told his manager of 8 years that he wanted to stay connected and possibly even own a business together someday. That day came in April 2023 when they purc...
Jun 24, 2024•42 min•Ep 552•Transcript available on Metacast In episode 551, Lilian Boukheir teaches us how to cultivate a growth mindset in food blogging, by understanding the ups and downs of running a business and the need to focus on progress rather than perfection. The Matbakh is a Mediterranean food blog blending culture and good food. Im a mom, engineer, psychology grad student, and food blogger. The Matbakh started as a passion project and has since grown into a monetized food blog. In this episode, youll learn about developing a flexible mindset ...
Jun 20, 2024•42 min•Transcript available on Metacast Food blogging is an intense job. This year in particular feels extra turbulent for us food bloggers. On top of Googles HCU, Ive taken on some new projects (who remembers that food blogging conference in Denver?) and had to part ways with my VA whos worked for the business for many years. So Id like to share 5 steps Ive been taking to get through this turbulent time. In this episode, youll learn about the importance of slowing down and focusing on things you can control when you feel overwhelmed ...
Jun 19, 2024•20 min•Transcript available on Metacast In episode 549, Megan chats to Jess Saunders about strategies for growing a big Instagram account, emphasizing the importance of consistency, experimentation, and connection with followers. Jess Saunders co-founded Vegan Punks in 2017 in order to show that vegan food is delicious, easy to make and accessible. Prior to this, Jess was the social media lead at the world's first green energy company, is accredited by the Charted Institute of Marketing and social media agency founder. In recent times...
Jun 17, 2024•45 min•Transcript available on Metacast In episode 548, Luay Ghafari teaches us strategies for growing a food blog through SEO and social media and why your audience should be your main focus. Luay is a published author, social media content creator, blogger, photographer and gardening educator. Like many other bloggers, he wears multiple hats. Luay is based in Toronto Canada and his gardening/cookbook, Seed to Table, was released July 2023. He also teaches a garden-to-table Master Class. In this episode, youll learn about how Luay gr...
Jun 13, 2024•40 min•Transcript available on Metacast Burnout. Every time it hits, I act like Im all surprised. Like, what? How can this happen? Have you ever felt the same? As Im currently going through a bout of burnout, I want to share 5 ways in which you can recover from it. If there is one lesson I have learned about burnout, it is: Once it happens you cant undo what has been done. And you cant rush your recovery. Youll need to let it run its course. There are ways in which you can help yourself recover quicker. And this is what Id like to sha...
Jun 12, 2024•23 min•Transcript available on Metacast In episode 546, Megan chats to Carl Ross about the current state of SEO and why our traffic is either dropping or increasing following changes in Googles algorithm. Carl is an engineer who spent many years in corporate technology consulting roles which gave him a unique perspective on the application of technology, processes, and getting a return on your investments. It means hes spent literally decades helping customers make sense of technology products.In 2019, he started offering SEO services...
Jun 10, 2024•1 hr 2 min•Transcript available on Metacast In episode 545, Desiree Nielsen teaches us how to find our unique voice and cooking style in food blogging through self-reflection, embracing creativity and sharing vulnerability to meaningfully connect with readers. Desiree Nielsen is a registered dietitian in Vancouver Canada with over a decade of experience in plant-based nutrition and chronic digestive and inflammatory disease. She is the author of two Canadian bestselling and award-winning cookbooks, Eat More Plants and Good For Your Gut. H...
Jun 06, 2024•53 min•Transcript available on Metacast 
