In episode 366, Kate Ahl teaches us strategies to use Pinterest effectively and grow our reach as food bloggers. Kate Ahl is the founder of Simple Pin Media. She has been helping businesses discover, learn and master Pinterest marketing for over 7 years. She combines the data learned from working with clients, education from Pinterest, and her knowledge of the platform to help people expand the reach of their business using Pinterest. Her mantra is to keep it simple, be authentic, and Pin with p...
Dec 12, 2022•45 min•Transcript available on Metacast In episode 365, Megan chats to Kristen Bousquet about how food bloggers can successfully work with brands, negotiate win-win contracts and build long-term relationships with their dream company. Kristen Bousquet is social media expert, a Charlotte-based content creator and influencer coach at Your Soulcialmate with a goal of educating entrepreneurial creators on how to turn their online influence into a profitable, self-sustaining business through her podcast, community FB group, and coaching pr...
Dec 08, 2022•42 min•Ep 365•Transcript available on Metacast In episode 364, Megan chats to Claire Woodhouse about how to self-publish a cookbook, including all the logistical details of printing and selling books online all by yourself. Claire is a stay-at-home mom of 2 who loves creating nourishing, delicious, and simple recipes that don't break the bank when it comes to healthy baking. She started the healthy baking blog, Secretly Healthy Home, 2.5 years ago and also runs an intuitive eating membership called, The Smart Sweet Tooth, in which she teache...
Dec 05, 2022•41 min•Transcript available on Metacast In episode 363, Andrea Hundley shares six ways to think outside of the box when it comes to blogging. These are unique strategies that can potentially help you grow and keep you motivated. Andrea is the creator behind Design Morsels. She has been writing about decorating and design for the last 4 years. Andrea successfully joined Mediavine after two years by focusing on low-competition keywords and SEO and has seen her traffic greatly increase since embracing Rank IQ. Since then, Andrea trained ...
Dec 01, 2022•36 min•Ep 363•Transcript available on Metacast In episode 362, Bree Pair teaches us about batching and how time-management tools like this can be game-changers for food bloggers. Bree Pair is a coach for bloggers and entrepreneurs. Her company, Thrive , educates and empowers bloggers and influencers to build their brands so that they have financial freedom and the flexibility to live their lives to the fullest. She's passionate about helping female entrepreneurs live out their dreams and helping them with the strategy to do so. In this episo...
Nov 28, 2022•36 min•Transcript available on Metacast In episode 361, Megan chats to Taran Conwell about hiring a mother’s helper so that you can carve out more time for blogging. Taran is the host of the podcast the Undomestic Mom , which forms part of her mission to dismantle the watered-down version of self-care in today’s motherhood. She coaches millennial moms and takes them from survival mode to thriving mode by helping them create and implement their own self-care routines and find fulfillment outside of motherhood. Taran became passionate a...
Nov 24, 2022•49 min•Transcript available on Metacast In episode 360, Kimberly Espinel reveals 5 photography styling tips that will take our food photography to the next level and she teaches us how to develop a unique visual identity for our food blogs. Kimberly is a London-based, award-winning editorial and commercial food photographer, bestselling author, educator and creative business mentor. She runs a thriving food photography business and has created content for many brands including Sony, KitchenAid and more. She is also the host of the pod...
Nov 21, 2022•37 min•Transcript available on Metacast In episode 359, Megan chats to Sally Aleckson about why being a part-time food blogger can help cultivate your passion. Sally started food blogging in 2014 and since then has gone through a rebrand and a complete overhaul of her site to what you can see today on Eight Forest Lane. Despite not having the same financial success and traffic as others who have been doing it for less time, she keeps going because she loves it. In this episode, she shares her journey and why she decided to blog as a h...
Nov 17, 2022•34 min•Ep 359•Transcript available on Metacast In episode 358, Megan chats to Lauren Klein about how to pursue blogging as a hobby while still making money. Lauren is a professional dietician, who started her food blog, Piece of Lulu, mainly as a hobby and shares original recipes as well as a wealth of wellness and nutrition content. She found the process of developing her blog and helping her readers understand how to live healthier lives, extremely rewarding. In this episode, find out how to also have a rewarding experience and develop a s...
Nov 14, 2022•22 min•Ep 358•Transcript available on Metacast In episode 357, Olivia Parsons teaches us how to fit video into our food blogging workflow, cutting down on production time while seeing the same gains as everyone else. Olivia Parsons is gluten-free foodie and the creator behind Liv Gluten-Free food blog. She believes anyone with a dietary requirement should be able to enjoy good food. Sharing a variety of sweet and savory gluten-free recipes, Olivia dived head first into the food blogging world at the beginning of the pandemic. From the start,...
Nov 10, 2022•51 min•Ep 357•Transcript available on Metacast In episode 356, Megan chats to Bita and Beata about leveraging your blog for new opportunities using podcasts. Bita Arabian and Beata Nazem Kelley are two food bloggers who co-host the podcast, Modern Persian Food. Bita / Beata means ‘unique’ and in the podcast the duo share their unique approach to cooking and eating Persian food and how to incorporate the rich flavors and fresh ingredients into today’s modern lifestyle. Both started out working on their individual blogs and then teamed up to l...
Nov 07, 2022•53 min•Transcript available on Metacast In episode 355, Megan chats to Jodi Danen about pivoting away from focusing on clients to working for yourself. She delves into the advantages of dedicating all your time to your own blog and some of the drawbacks of making that shift. Jodi is a registered dietician and founder of Create Kids Club, a food blog for easy gluten-free kids meals and family meals. She is also the author of Super Simple Cooking for Kids. In this episode, Jodi talks about knowing when to pivot away from focusing on cli...
Nov 03, 2022•23 min•Ep 355•Transcript available on Metacast In episode 354, Megan chats to Kay Ratford about the benefits of SEO tools and how to use them to build organic traffic quickly. Kay runs the UK-based food blog Flawless Food with her partner Luke. They started over 2 years ago and, using SEO strategically, they’ve grown their blog to over 600k page views a month, of which 365k is organic traffic. Kay and Luke started off with doing brand work but soon discovered that it was possible to make money by posting your own recipes. The key was: Unders...
Oct 31, 2022•31 min•Transcript available on Metacast In episode 353, Megan chats to Melinda Keckler about how to establish a strong brand identity and why building brand affinity with our audience is so important in order to have a successful blog. Melinda is the founder and photographer behind the blog Crinkled Cookbook and has been blogging since 2019 while juggling a full-time marketing job. She is applying her vast experience working in marketing and brand strategy to help grow her food blog. Eager to share her expertise, she explains what is ...
Oct 27, 2022•36 min•Transcript available on Metacast In episode 352, Lauren LeBlanc teaches us how to make money doing SEO-focused ghostwriting for other food bloggers. Lauren is the creator of the blog, Lauren from Scratch, where she focuses on how to make savory recipes from scratch using high-quality ingredients and teaches readers how to make restaurant-worthy dishes in their kitchens. Working as a physician assistant by day and food blogger by night, Lauren realized that initially while she was growing her blog, she could make money by doing ...
Oct 24, 2022•35 min•Ep 352•Transcript available on Metacast In episode 351, Megan chats to Jessica Burgess about how to focus more on doing what is working and select blogging strategies that help us grow. Jessica is a lifestyle blogger whose mission is to add simplicity to our busy lives. She focuses on easy recipes for people on the go and, having started in 2011, she shares her passion for blogging and knowledge of the field by helping other bloggers grow too. In this episode, Jessica explains how to avoid getting caught in trying too many blogging st...
Oct 20, 2022•46 min•Ep 351•Transcript available on Metacast In episode 350, Megan chats to Alyssa Brantley about the process of writing a cookbook and how it can reenergize your creativity for blogging. Alyssa is the author of I Don’t Want to Cook Book and her cooking philosophy is whole foods that take half the time, meaning just because you’re busy doesn’t mean you shouldn’t eat great. She applies this philosophy to her popular food blog, Everyday Maven, where she shares seasonal whole food recipes that are packed with flavour made in minutes with easy...
Oct 17, 2022•35 min•Transcript available on Metacast In episode 349, Megan chats to Sam Adler about how she built a 6-figure food photography business in 4 years, touching on everything from finding clients to pricing and offering unforgettable value. Sam is a professionally trained pastry chef and creator of the baking blog, Frosting & Fettuccine. She is also a professional food photographer who, within a year of starting, got her first client. In addition to regular clients, she has a range of food photography courses to help photographers find ...
Oct 13, 2022•36 min•Transcript available on Metacast If you are a food blogger who can relate to any of the following challenges, this episode is for you! You feel like you are spinning your wheels constantly. You're working harder than ever, but never seem to get anywhere. You feel isolated and alone and unsupported in the work you do as a blogger. That "next level" feels so hard to reach and you're not even remotely sure about how to get there. Either you don't have clearly defined goals or your current goals seem unattainable. You don't have a ...
Oct 10, 2022•43 min•Ep 348•Transcript available on Metacast In episode 347, Megan chats to Aimee Pruett about time management tactics to help you grow your blog when you have limited time. Creator of Food Banjo, Aimee is a food blogger by night, marketing manager by day and a mother of 2 small kids. Regardless of her busy schedule, she has been able to scale her blog’s sessions monthly, going from 10K to over 80K over the past year by using her time wisely. In this episode, she shares her top time management tips that have helped her grow her blog expone...
Oct 06, 2022•32 min•Transcript available on Metacast In episode 346, Eric Samuelson teaches us how to rank for non-recipe posts and why this content is often easy to create and valuable as it attracts new readers to our blogs. Eric has been blogging since 2009 and, as the creator behind Eat Like No One Else, he teaches his readers how they can enhance the way they eat through specialty food and ingredients and how to use it to make the most amazing food at home. As someone who is passionate about finding the right ingredients, he talks about ways ...
Oct 03, 2022•45 min•Ep 346•Transcript available on Metacast In episode 345, Megan talks to Jenna about which trends to look out for in Q4, 2022. They explore topics like maximizing Web Stories for explosive traffic, gaining extra revenue from Pinterest and buidling rewarding communities with Facebook Groups. Jenna is the creator behind The Urben Life, a food and lifestyle blog where she shares allergy-friendly recipes and travel guides. She started blogging in 2016 and, as someone who is eager to help others, she was drawn to the community aspect of it. ...
Sep 29, 2022•2 hr 31 min•Transcript available on Metacast In episode 344, Megan chats to Cheryl Norris, creator of Bakes by Brown Sugar, about why we should treat our blog as a business from the beginning, the importance of SEO and investing in yourself. Engineer by day, baker by night, Cheryl has been a food blogger since 2018. Passionate about the science of baking and eager to share delicious recipes of our favorite desserts, she launched her blog not realizing how much work it takes. What started as a hobby, she quickly decided to treat it as a bus...
Sep 26, 2022•43 min•Transcript available on Metacast In episode 343, Tyanne Johnson teaches us how to self-publish a cookbook in 45 days. She walks us through every step she took from what’s essential during market research to how a book launch team can help you and tips for book promotion. Tyanne is food blogger and recipe developer at Cooking with Tyanne, specializing in easy, flavourful recipes using basic ingredients anyone can find no matter where they live. She started food blogging in 2019 and after switching from Wix to Wordpress, she deci...
Sep 22, 2022•36 min•Transcript available on Metacast In episode 342, Megan chats to Madison Wetherill about how to get the most out of Gutenberg blocks in order to streamline our blogs and make them fast and easy to navigate. Madison is a food blogger turned web designer at Grace & Vine Studios. She helps clients’ make their website and brand stand out from the crowded food blogging space. She also hosts the Vine podcast for food bloggers looking to increase their impact and connect with their dream audience. In this episode she demystifies Gutenb...
Sep 19, 2022•37 min•Transcript available on Metacast In episode 341, Allea Grummert teaches us how to segment our email list so that we can send tailored content to our subscribers and get higher conversion rates and earn more revenue. Allea is the founder of Duett where she works as an email marketing strategist and conversion copywriter. She helps online business owners make a killer first impression through automated welcome and nurture sequences that engage readers, build brand loyalty and optimize conversions for sales and site traffic. In th...
Sep 15, 2022•36 min•Ep 341•Transcript available on Metacast In episode 340, Megan chats to Courtney Paige about how to turn your blog and the community you build into a full-time job. She explores different sources of revenue and shares her strategy for social media growth and negotiating brand sponsorships. Courtney is a freelance food photographer and founder of A Page of Positivity, a healthy delicious food blog. She used to work full-time as an interior designer while dedicating the rest of her time to blogging. She started on Instagram sharing beaut...
Sep 12, 2022•44 min•Ep 340•Transcript available on Metacast In episode 339, Dalya Rubin, creator of It’s Raining Flour, teaches us how we can attract potential clients from the blogging community, helping other bloggers grow. This can in turn provide us with a rewarding additional source of income from the start of our blogging journey. Dalya runs a gluten-free blog and works as a recipe developer, food photographer and trained chef in New York City. She creates food content for brands and bloggers while exploring everything the Big Apple has to offer fo...
Sep 08, 2022•36 min•Transcript available on Metacast In episode 338, Megan chats to Kathleen Pope about starting a food blog late in life, a mindset for a new, exciting and successful career and how to keep motivated. Kathleen especially encourages us not to give up until we start reaping the fruit from our hard work. Kathleen transitioned into food blogging after running her own product marketing and development business for non-profit organizations. Since 2017, she shifted her focus to her passions of cooking and hospitality and runs the blog, T...
Sep 05, 2022•38 min•Transcript available on Metacast In episode 337, Megan talks to Sue Ringsdorf about starting a food blog as a second chapter in life and seeing blogging from a different perspective. It is not only about making money but also the legacy you leave behind. Sue started Sue Bee Homemaker on her 50th birthday after wondering for several months what her next phase in life would be. With a soon-to-be empty nest, she wanted to find a new passion to invest her time in and was encouraged by several friends’ to start a blog. Sue’s cooking...
Sep 01, 2022•41 min•Transcript available on Metacast